As of 22 April 2020, the novel coronavirus has infected 2,571,545 people with 701,070 recovery cases and 178,281 reported deaths worldwide. In India, the total COVID-19 positive cases near the 20,000 mark. With each passing day, researchers are learning

Kidneys are essential organs of your body that function to remove the waste products from the blood and regulate the fluid levels in the body. Kidneys act as the filter in our body, where the waste is sent to the bladder

Insufficient testing kits and limited resources have led India to go for pooled testing in districts where no coronavirus (COVID-19) cases have been reported. Pooled testing is an effective method to conduct COVID-19 tests that will provide data on whether the

Scientists are still studying the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2)and with each passing day, multiple studies are surfacing about the virus that has infected 2,830,082 people and caused 197,246 deaths worldwide. Seeing the SARS-CoV-2's highly contagious nature, the World

According to a 2017 WHO report, India ranks fourth in infections and deaths caused by malaria. Malaria is a mosquito-borne disease and children, pregnant women and travellers are more prone to the disease. The female Anopheles mosquito transfers Plasmodium parasites

The researchers and scientists are still studying the novel coronavirus (SARS-CoV-2) to identify what kind of complications it has on a person who is infected by the virus. As per a January 2020 study finding, infected patients who were mostly men

Inflammatory bowel disease (IBD) represents a group of intestinal disorders that cause chronic inflammation of the digestive tract [1]. The digestive tract, which comprises the mouth, oesophagus, stomach, small intestine, and large intestine, is responsible for breaking down food, extracting the

World Immunization Week is celebrated in the last week of April (24 to 30 April). Its main objective is to encourage the use of vaccines to protect people of all ages against diseases. Globally, Immunisation is considered a cost-effective public health

On Sunday (May 3), the Assam government had reported the first case of African Swine Flu in the state which has killed around 2500 pigs in 306 villages. The central government has also said that this is the first instance of

According to recent reports by WHO, there are 2,303,312 COVID-19 infected persons around the world, with 270,765 deaths. Researchers and health experts around the globe are ardently focused on studying the novel coronavirus, where new findings and understanding help in the

According to recent reports by WHO, there are 4,034,567 COVID-19 infected persons around the world, with 276,690 deaths. Researchers and health experts around the globe are ardently focused on studying the novel coronavirus, where new findings and understanding help in the

Indeed, our house is where all of us rush to in order to seek comfort. After having survived a long day at work, it is only here that we find peace. This is the reason why many people are seen to

One of the best things about being in a relationship is that you have someone to love you, care for you and make you feel special. As a couple you may need each other at various moments of your life. But

No relationships are perfect in this world. Every relationship has its own share of flaws. But one can make it strong and a happy one by putting effort into it. Still, there can be times when you and your partner have

Parenting is challenging any time but all the more at times like this. Both parents and children are scared about the things going on in the world right now and worried when will it end. Parenting during a pandemic can be

The stage is set for the Grammy Awards 2020 for Sunday, January 26, at the Staples Center in Los Angeles, USA. The 62nd Annual Grammy Awards ceremony will honour the best musicians and singers, followed by live performances by top artists.

The Central Board of Direct Taxes noted in a circular that the decision has been taken following various representations in the matter, as concerns were expressed that a prolonged stay in the country may make them a resident of India under section 6 of the Income Tax Act, 1961.

The concessions will be in place for the next 1,000 days to help industries “get back on their feet”

Tourism, that normally contributes almost a tenth of the European Union#39;s economic output, is among the sectors hardest hit by the global outbreak that has grounded nearly all travel.

Urvashi Rautela has been filing up her Instagram handle with such stunning make-up looks that we sometimes feel envious. When it comes to make-up, Urvashi definitely knows what she is doing. Her high regards for all things beauty need no introduction.

On Sunday (May 3), the Assam government had reported the first case of African Swine Flu in the state which has killed around 2500 pigs in 306 villages. The central government has also said that this is the first instance of

No relationships are perfect in this world. Every relationship has its own share of flaws. But one can make it strong and a happy one by putting effort into it. Still, there can be times when you and your partner have

Bollywood actress Katrina Kaif has made numerous statements in her western outfits and there is no doubt she has left us absolutely stunned in each outfit of hers. But apart from it, she has also given us some ethnic

Summers bring with it fun days. The short and striking clothes, the bright hues, the outdoor activities, and all kinds of foods and drinks to try. All these make summers the best time of the year. If only the scorching heat

According to recent reports by WHO, there are 2,303,312 COVID-19 infected persons around the world, with 270,765 deaths. Researchers and health experts around the globe are ardently focused on studying the novel coronavirus, where new findings and understanding help in the

According to recent reports by WHO, there are 4,034,567 COVID-19 infected persons around the world, with 276,690 deaths. Researchers and health experts around the globe are ardently focused on studying the novel coronavirus, where new findings and understanding help in the

Now that we are spending our time indoors, you might give the sunscreen a miss. But how would your skin like that? It has been about a month that we have been in the lockdown. The coronavirus pandemic has

Urvashi Rautela has been filing up her Instagram handle with such stunning make-up looks that we sometimes feel envious. When it comes to make-up, Urvashi definitely knows what she is doing. Her high regards for all things beauty need no introduction.

Summers bring with it fun days. The short and striking clothes, the bright hues, the outdoor activities, and all kinds of foods and drinks to try. All these make summers the best time of the year. If only the scorching heat

The Huracan Evo RWD is already distinguishable from its all-wheel-drive counterpart because of the redesigned front splitter. The Spyder, however, differentiates itself further with twin buttresses over the engine and a new rear diffuser. (Image source: Lamborghini)

"They (farmers) fear that BJP government and Arun Jaitleyji will not give farmers their rightful share so I have asked the government to directly tell what it will do for the farmers next year", the Congress vice-president stressed.

Siddharth Anand Kumar, VP, Films and Events, Saregama, thinks that although Kerala’s move will ensure that a large number of projects get completed, the real challenge will be restarting shooting.

NULL

Germany will have to work on another supplementary budget to help the state's social security system cushion the effects of the coronavirus pandemic, Chancellor Angela Merkel's chief budget lawmaker said on Saturday.

EU states should guarantee vouchers for travel cancelled during the coronavirus pandemic and start lifting internal border restrictions in a bid to salvage some of the summer tourism season, the bloc's executive will say next week.

Between stay-at-home orders and the manic Minnesota weather, I’ve found myself at home for the last four weeks looking for something, really anything, to occupy time. One can only take so many walks in a day. Naturally, I turn to YouTube, Netflix, Hulu, Amazon Prime, Disney+ and all of the other video streaming sites for entertainment.

As a marketer, this makes me wonder what those streaming sites are seeing in their analytics. Obviously, views must be up by an unbelievable amount. But, what about engagement? How many people are completing the videos they start? Are they watching more? Unless it’s Tiger King, the answer is unknown (it’s impossible to look away from Tiger King). But those streaming sites aren’t the only ones that might have some fascinating new data to look at.

Social sites and YouTube provide a host of different metrics and analytics options. While each data point serves a purpose, there are a few key performance indicators (KPIs) that are more important to track to better understand your audience and improve content performance.

Video Analytics and Content Benchmarks

A recent study from video streaming site Vidyard established some useful benchmarks for video content:

• 52% of viewers watch a video all the way through
• 68% will watch the entire video if it’s less than 60 seconds
• 25% will finish a video if it’s more than 20 minutes

The same study found that the most common business-created videos are webinars, demos and social media videos, and are most likely to be published on websites, social media and YouTube.

Of course, these benchmarks will vary by audience, by industry, by the light of the silvery moon — basically, take them as a starting point and customize from there. Here’s the process we recommend.

Using Video Analytics to Optimize Your Video Content

1 — Use Demographics to Understand Your Audience

The first step to increasing content engagement and effectiveness is to gain a better understanding of your audience. To do that, it’s critical to monitor demographic data in your video analytics platform. Most will give you basic demographic data, like location, age, language and device use. Some will give you user interest data, income estimates and even company data.

Knowing this information helps you create more relevant content. For example, if you find that your audience primarily speaks English, but there is a growing subset of French speakers accessing your videos on mobile devices, you might want to consider adding French caption options for mobile users.

If you see an increase in viewers from a specific geographic area, you will want to look at the analytics for that region to determine what content is attracting the new audience and how they are engaging while they’re watching and immediately afterward.

2 — Use Awareness and Engagement Metrics to Understand Audience Demand

Understanding your audience is important at a strategic level, but understanding audience demand is tactical gold. Of course, this data will drive your go-forward strategy, but it will also help you improve performance right away by adjusting promotion tactics and featured content.

For example, if you see an uptick in video views week over week for a particular video, that indicates that the topic is becoming increasingly popular. To prove that, you will want to look at engagement metrics like watch time, clicks on your call to action (CTA), and subscribers gained or lost. If you see an uptick in views and a corresponding uptick in engagement, you’re going to want to feature that video more prominently. If you see an increase in negative engagement —  a loss of subscribers — or if viewers are dropping off right away, that might indicate your video doesn’t quite match the intent for that topic.

This granular view of data can help you improve and optimize your existing content, create more strategic video content roadmaps, and provide viewers with content they want and need to make critical decisions later in the funnel.

[bctt tweet="“Understanding your audience is important at a strategic level, but understanding audience demand is tactical gold.” @Tiffani_Allen" username="toprank"]

3 — Audit Your Video Library for Optimization Opportunities

Following the best practices for whichever video hosting platform you’re using can result in increased video visibility and better user experience. A great first step is to optimize video titles, descriptions, and tags. Then you can organize  your videos into different sections, playlists, or even channels to help the right audience find your content faster.

To determine your next steps, audit your existing video channels. Do you know at a glance what the video is about? Does the thumbnail image inspire a click? Does your channel, landing page or resource center adequately convey the type, purpose and content of your videos in a way that compels action?

If the answer is yes, go take a break. I recommend a few hours of Animal Crossing: New Horizons. It’s very soothing. But if the answer’s no, you’re not alone. And you do have the tools you need to create better video content. It’s all in your analytics.

As a quick disclaimer, if your videos are hosted on your website and you notice some odd user behavior patterns over the last month or so — increases in direct traffic, crazy long time on page — you might want to look into whether or not IPs are blocked for your team’s home IP addresses. Determine if the patterns are happening on a more global level, or if they’re localized to the geographic area surrounding your physical office.

If you want help with an audit, or just want to bounce some ideas around, we’re here to help. Tweet us @toprank or contact us to get started.

The post What B2B Marketers Need to Know about Optimizing Content with Video Analytics appeared first on Online Marketing Blog - TopRank®.

The post Always On Influence: Definition and Why B2B Brands Need it to Succeed appeared first on Online Marketing Blog - TopRank®.

Children will need more access to sport in the post-pandemic world and there is a pressing need to press authorities to stop school sports "withering on the vine", World Athletics president Sebastian Coe said on Friday.

Rains in evening resulted in water-logging in Navratri grounds, disappointing garba enthusiasts

The PM-CARES fund, Modi's brainchild, unarguably, lends wings to this unfettered fight against COVID-19, even as the world marvels at India's ability to restrict collateral damage from the pandemic, to a bare minimum.

Raj Thackeray said by the opening of wine shops, the state will start getting a bit of revenue flow which is needed to fight the coronavirus outbreak.

Thackeray said the Mumbai Police is capable of handling the situation but additional forces may be sought from the Centre if needed so that the state police force gets some respite.

The Advisory Council further stated that the growth rate projected will have to be reduced and Indian enterprises will face a slowdown in demand due to global recession.

London : Published by the Independent Labour Party, 23, Bride Lane, Fleet Street, London E.C., [1907]

[London?] : [s.n.], [19--]

Hayden Library - QB17.C853 2017

Today, MDN announced their first-ever needs assessment survey for web developers and designers. The survey takes about 20 minutes and asks a variety of questions aimed at understanding the joys, frustrations, needs and wants of everyday web-makers. Mozilla have committed to making the results of the survey public later this year, and the survey itself […]

Dewey Library - HC260.I5 T672 2018