Despite being difficult to measure, the growing impact of social media on brands is undeniable.

In fact, analysts from Social@Ogilvy recently surveyed more than 5,500 social media users across 11 countries in an attempt to find out how brands should be using social to make a true impact on shoppers.

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The feed now dominates online content consumption, from the news we read on our mobile devices to the social networks we check constantly throughout the day, as well as the ads that integrate onto those platforms.

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That little row of social media buttons has become a ubiquitous feature of most websites. After all, it is good to show off that you are social, and that there are channels where you can interact directly with stakeholders.

But is your website header or sidebar the best place to show that off?

Here are five reasons why having social media buttons on your nonprofits website might do more harm than good:

1) They send visitors away from your website

One of the first things some people do after a major life incident is to post on social media, and sometimes those life incidents are rather personal for such a public venue. This has repercussions in two different ways.

First, people create their own liability by posting online.

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The more time young adults spend using popular social media, the greater the link to depression, new research suggests.

The finding stems from research—which involved nearly 1,800 men and women between the ages of 19 and 32—that tried to get a handle on how depression and social media habits may interact.

But does greater involvement with social media actually promote depression? Or, are people who are already depressed simply more likely to gravitate to social media? The jury, according to the study authors, is still out.

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Not so long ago, customers were isolated. Their ability to voice their dissatisfaction with the service they received from business was severely limited.

The once feared television show Fair Go was just about their only option.

Today they can air their gripes instantly on Facebook, Twitter or other social platforms and build alliances with similarly disgruntled customers. They can take pictures wherever they go and record or even film their interactions.

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The Amazon Kindle is a great ereader, but it is not particularly feature-rich. Reabble is a simple little RSS reader optimized to work inside the Kindles experimental browser to make reading articles less of a chore.

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Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling, it is hopefully a big part of your professional life as well. Incorporating social media into the workplace has brought many opportunities, but also many questions. You may be wondering how to best navigate social networks with your sales prospecting goals in mind.

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When it comes to social media, especially Facebook and Twitter, I am guarded when it comes to whom I friend or follow. I use Facebook almost exclusively to connect with friends, family or business acquaintances. I use Twitter mostly for news and commentary that's of interest to me personally.

But there is another social media site I use a lot, and that is LinkedIn. LinkedIn differs from Facebook and Twitters generalized social interactions by focusing on helping people make and maintain professional connections. LinkedIn was purchased last year by Microsoft for $26.2 billion, and has become Redmonds foray into social media.

Social Media Security

How did Mark Zuckerberg change the world? He built a global community that brings people closer together. The origins of Facebook are available to the general public. Everyone is familiar with the story of building social network platform that will greatly impact human relations and economy. Mark's vision of community opened a door to many variations of social media network platforms that today exist. Jack Dorsey created Twitter in March 2006. Rome may not have been built in a day, but Twitter was built in just two weeks, says Jack.

A few years later Kevin Systrom and Mike Krieger built a pared - down photo app today known as Instagram.

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For retailers, the line between online and offline shopping experiences no longer exists. Todays consumers expect consistent branding and service across all platforms, whether they are physically in a store, browsing products on a website or reaching out on social media.

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Did you know that the average CTR for any form of online advertising went from 0.09% to 0.05%? For this trend we are to blame the rise of social networks and ad blockers which helped consumers successfully fight the unwanted ads.

Where does this leave marketers?

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As of December 2017, the new Google Sites lets you embed HTML and JavaScript, as well as other websites. That is a big change from a year ago when the new Google Sites mostly let you share items from Drive, YouTube, and a few other Google sources.

The changes make the new Google Sites an even more useful website and intranet site creation tool.

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Most organisations believe social media has a role to play in their marketing communications, but, equally, most would struggle to explain exactly what that role is. There’s little doubt that social media takes up a significant amount of consumer time and attention but without understanding the influence and quantifying the commercial benefits for brands and businesses, no marketing activity should be above question.

Like every other marketing activity, a social media strategy must be judged on its positive impact on business or brand metrics.

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According to the same Kaplan survey mentioned above, the percentage of college admissions officers using social media for admissions criteria went down from 40 percent in 2015, to 35 percent in 2016, to 29 percent in 2017. Students seem to be making it more difficult for college admission personnel to check them out on social media.

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Why would these companies pay when so many of us are willing to do it, as you say, for free? When big tech wants the public to generate a new set of data for them, they design a fun new device designed to train us to do it. And we pay them for the privilege! More and more people have either the Apple, Amazon, or Google home assistant, which we know is already recording our passive conversation for use in improving each company’s voice recognition software and AI.

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Keeping tabs on the rich, famous, and just-plain-cool is nothing new, of course. But social media can take that fixation to a pretty dark place. The feeling is common enough that some doctors are calling it social media anxiety disorder (SMAD) – although what most kids have is more like FOMO ... on steroids. While it is tough to see your kid in despair, there is a good solution that doesn't require an all-out social media ban: Just help your kid clean up their feed.

Self-comparison is a natural part of the tween and teen years. And for most kids, so is social media. While there are plenty of good things kids get out of their online connections, sometimes the combo can lead to a negative feedback loop that gnaws away at them.

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To excel at social media, you must be a social media expert, right? While this is true in some respects, having narrow social media knowledge can also be limiting. A social media-only focus can actually hold back your social media strategy from reaching its full potential. You are building more than a social media presence -- you are building a brand. Social media is not an end unto itself. Vanity metrics -- followers and likes -- may be early indicators of good content, but the true test of social media is business impact. Management will eventually stop paying for social media activity that does not lead to bottom line action.

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Talent drives engagement when it comes to posts from social media accounts owned by TV shows and networks.

According to Nielsen, which earlier this year started measuring Owned Account Performance as part of its Nielsen Social Content Ratings talent accounts generated almost 20 million engagements for their associated TV programs.

That represents about 30% of all owned engagement for series and special programming.

For a three-week period during this year’s fall series premieres, Nielsen Social Content Ratings measured over 160,000 pieces of TV content and over 250 million engagements coming from thousands of active owned accounts.

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As social medias influence over politics and elections has risen, so too has our collective anxiety about it. Over the last three years in particular, the use of megaplatforms like Facebook and Twitter as vectors for misinformation has been the subject of congressional hearings and not a few columns on the websites of some of our finer magazines. And as we gear up for elections in 2019 — and, assuming we make it through this year, in 2020 — the anxiety is gearing up, too. On Monday, in anticipation of the European Parliamentary elections in May, the Mozilla Foundation, an influential internet-advocacy non-profit, released an open letter to Facebook, co-signed by 32 civil rights and transparency groups, demanding that the social network implement measures designed to increase transparency, facilitate research, and combat misinformation.

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Perhaps the most remarkable but little-remembered story of Facebooks rise to social behemoth is that from 2009 to 2012 it was actually a democracy. Facebook’s users could vocalize the issues affecting them the most and issues that attracted sufficient number of users could actually be placed to a formal vote, with the results legally binding on Facebook itself. While the reality was slightly less utopian, with limits on the kinds of issues that could be brought to a vote, the process was overall a genuine form of democratic representation by Facebook’s users in the sites governance.

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Australia

Kefford, Glenn, author

Australia. Parliament. Joint Standing Committee on Electoral Matters, author, issuing body

Webster, Andrew, (Professor of European history), author

Brown, Wendy, 1955- author

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Karishma Tanna makes such pretty pictures!

There's a lot of guesswork about who will be the celeb contestants this season. Until they're revealed, Namrata Thakker lists the names we would love to see on the show!

The housemates create a wedding sequence with Vishal and Arti and it's quite hilarious.

While Bollywood stepped out for the Star Screen awards, telly folk attended the Zee Rishtey awards.

Former Bigg Boss contestant Kamya Panjabi got married to her boyfriend of two years Shalabh Dang on February 10, and posted lovely pictures on Instagram.

Rajat Sharma's intense interrogation of the contestants continue in the Bigg Boss house.

Television actress Kamya Panjabi's wedding celebrations to her boyfriend of two years Shalabh Dang started a while ago, with a bachelorette party, engagement, haldi and mehendi ceremonies.

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Rotch Library - HF5475.K982 B57 2017

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Dewey Library - HF5438.25.W29295 2015

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