Love it or hate it, the double sidebar makes context switching a lot easier as you move between ad accounts or from other search engines.

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Acoustic’s head of product marketing said his company made major pivots at the start of last month. This is how he built a martech stack that allowed for such massive shifts.

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The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.

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We want to know how your thoughts on attending live person events through the end of this year.

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Despite numerous unknowns and continued challenges, many agencies and advertisers have shifted gears for the next phase.

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For many sophisticated marketing technology platforms, it is nearly impossible to be a technology-only company.

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FREETOWN (Reuters) - Sierra Leone's president Julius Maada Bio has accused the main opposition party of orchestrating a spate of violent incidents, deepening a political standoff that risks undermining the country's efforts to contain a coronavirus outbreak. At least 18 people have died in three riots in separate parts of the country in recent weeks, including a disturbance at Freetown's central prison on April 29 which started after an inmate tested positive for the virus. In a televised address, Bio claimed members of the All People's Congress (APC) party were behind the violence.

The post Sierra Leone’s president accuses main opposition party of inciting violence appeared first on Firstpost.

Gardiner Morse, HBR senior editor. Also: Tammy Erickson on her HBR article "Managing Middlescence."

Bill Taylor, cofounder of Fast Company magazine and coauthor of "Mavericks at Work."

John Kotter, Harvard Business School professor and author of "A Sense of Urgency."

Sydney Finkelstein, Tuck School of Business professor and author of "Why Smart Executives Fail: And What You Can Learn from Their Mistakes."

Warren Bennis, professor at the University of Southern California and author of "Still Surprised: A Memoir of a Life in Leadership."

Zakary Tormala, associate professor of marketing at Stanford's Graduate School of Business.

Andrew Waldeck, partner at Innosight and coauthor of the HBR article "The New M&A Playbook."

Anita Woolley, assistant professor of organizational behavior and theory at Carnegie Mellon University and coauthor of the HBR article "What Makes a Team Smarter? More Women."

Susan Cain, author of "Quiet: The Power of Introverts in a World that Can't Stop Talking."

Michael Silverstein, cofounder of The Boston Consulting Group's global consumer practice and coauthor of "The $10 Trillion Prize."

The HBS sage and McKinsey head discuss how to stay on top in a rapidly changing industry.

Freek Vermeulen of London Business School explains how best practices become bad practices.

The former Secretary of Defense talks with HBR editor-in-chief Adi Ignatius about his new book, "Duty: Memoirs of a Secretary at War."

J. Craig Venter, the biologist who led the effort to sequence human DNA, on unlocking the human genome and the importance of building extraordinary teams for long-term results.

Steve J. Martin, coauthor of "The Small Big: Small Changes That Spark Big Influence," on the little things that persuade.

Cass Sunstein, Harvard professor and author of "Wiser: Getting Beyond Groupthink to Make Groups Smarter."

Kimberly Elsbach, author of the HBR article "Collaborating with Creative Peers," on collaborating better with a certain type of colleague.

Clay Shirky talks about Xiaomi, the subject of his new book, "Little Rice."

Norman Winarsky, coauthor of "If You Really Want to Change the World," on ventures that scale.

Job interviews can feel more like a stylized ritual than a normal conversation. Esquire writer and journalist Cal Fussman, who's interviewed scores of people from Mikhail Gorbachev to Jeff Bezos to Dr. Dre, gives us his advice, from how to build trust with a subject to getting an honest answer to a tough question.

Todd Rose, the Director of the Mind, Brain, & Education program at the Harvard Graduate School of Education and the author of "The End of Average: How to Succeed in a World That Values Sameness," explains why we should stop using averages to understand individuals.

The research shows we shouldn't be afraid to ask for help. Francesca Gino and Alison Wood Brooks, both of Harvard Business School, explain.

Jerry Seinfeld shares his insights into innovation, self-criticism, and how to know when to quit. The U.S. comedian conquered 1990s television with his sitcom and is now finding a new audience for his online talk show, "Comedians in Cars Getting Coffee."

Andy Molinsky, professor of organizational behavior at Brandeis International Business School, discusses practical techniques for getting outside of your comfort zone, and how that can develop new capabilities and experiences that can help your career. His new book is “Reach: A New Strategy to Help You Step Outside your Comfort Zone, Rise to the Challenge and Build Confidence.”

Dan McGinn, senior editor at Harvard Business Review, talks about what businesspeople can learn from how top performers and athletes prepare for their big moments. In business, a big sales meeting, presentation, or interview can be pivotal to success. The same goes for pep talks that motivate employees. McGinn talks about both the research and practical applications of mental preparation and motivation. He’s the author of the book, "Psyched Up: How the Science of Mental Preparation Can Help You Succeed." His article, “The Science of Pep Talks,” is in the July-August 2017 issue of Harvard Business Review.

Kabir Sehgal, a corporate strategist, Grammy-winning producer, investment banker, bestselling author, and military reserve officer, talks about building and thriving in a portfolio career. He discusses the benefits of pursuing diverse interests, the tradeoffs and productivity discipline demanded by that career choice, and he offers tips for managing a schedule with multiple work activities. And he argues we should stop calling these second careers "side hustles." Sehgal is the author of the HBR article, “Why You Should Have (at Least) Two Careers.”

Steve Blank, entrepreneurship lecturer at Stanford, UC Berkeley, and Columbia, talks about his experience of coming to Silicon Valley and building companies from the ground up. He shares how he learned to apply customer discovery methods to emerging high technology startups. And he explains why he believes most established companies are still failing to apply lean startup methodology in their corporate innovation programs. Blank is the author of the HBR article, "Why the Lean Start-Up Changes Everything."

Jeff Bussgang, a venture capitalist who teaches entrepreneurship at Harvard Business School, knows from personal experience and having funded many startups that there’s more than one way into that world. You don’t have to have a technical background. Excellent communication skills and a high emotional IQ are startup skills, too. Bussgang, the author of “Entering StartUpLand,” walks through the process of finding your dream job in a new company.

Dominic Barton, the global managing partner of McKinsey&Company, discusses the firm’s sustainability efforts. He talks about the wake-up call he got about sustainability and how he tries to convince CEOs hesitant to make it part of their business model that doing so will improve company performance. He says he sees companies thinking about the environment. “But the speed and scale of what we need to do — I don’t think it’s sufficient.”

Amanda Goodall, a senior lecturer at Cass Business School in London, argues that the best leaders are technical experts, not general managers. She discusses her research findings about doctors who head up hospitals, scholars who lead universities, and all-star basketball players who go on to manage teams. She also gives advice for what to do if you’re a generalist managing experts or an expert managed by a generalist. Goodall is the co-author of the HBR articles “If Your Boss Could Do Your Job, You’re More Likely to Be Happy at Work” and “Why the Best Hospitals Are Managed by Doctors.”

Joshua Gans, a professor at the University of Toronto’s Rotman School of Management, advises against trying to commercialize a new technology or product before considering all the strategic options. He talks through some questions entrepreneurs should ask themselves — like, collaborate or compete? — and outlines a framework he and his fellow researchers have found to work best for startups. Gans is the coauthor of the article “Do Entrepreneurs Need a Strategy?”

Sydney Finkelstein, professor at the Tuck School of Business at Dartmouth College, says that being the most knowledgeable and experienced person on your team isn't always a good thing. Expertise can steer you wrong in two important ways. It can stop you from being curious about new developments in your field. And it can make you overconfident about your ability to solve problems in different areas. He says that, to be effective leaders, we need to be more aware of these traps and seek out ways to become more humble and open-minded. Finkelstein is the author of the HBR article "Don't Be Blinded By Your Own Expertise."

Ed Stack, the chief executive of Dick's Sporting Goods, decided after the Parkland school shooting to pull assault rifles and high-capacity magazines from all of his company’s stores. The controversial choice hurt revenues. But the retailer weathered the storm, thanks to inclusive and thoughtful decision-making, careful communication with all stakeholders, and a strategic shift to new product lines. Stack explains why he chose to take such a public stance on a hot-button social issue and how it has affected him personally and professionally. He is the author of "It's How We Play the Game: Build a Business. Take a Stand. Make a Difference."

Esther Duflo, an MIT economist, won the 2019 Nobel Prize in Economic Sciences for her experimental approach to alleviating global poverty. Duflo’s early life working at a non-governmental organization in Madagascar and volunteering in soup kitchens in her native France inspired her to study economics and research the root causes of poverty. With her fellow Nobel winners Abhijit Banerjee of MIT and Michael Kremer of Harvard, Duflo showed that effective policies often go against conventional wisdom and popular economic models. The only way to find out what works, she argues, is to rigorously test solutions on the ground, and she encourages businesses to do the same. With Banerjee, Duflo also wrote the new book "Good Economics for Hard Times."

Wayne Baker, professor at the Ross School of Business at the University of Michigan, has spent much of his career researching the best way to effectively ask for help at work. Whether you're soliciting support on a tricky assignment or more resources for your team, it can feel uncomfortable to approach bosses and colleagues with hat in hand. But we rarely get what we need or want without asking for it. Baker highlights some of the most effective strategies for defining your goal, figuring out who to ask, and crafting your message so it will be positively received. He is also the author of the book “All You Have to Do Is Ask: How to Master the Most Important Skill for Success.”

Eric McNulty, associate director of Harvard’s National Preparedness Leadership Initiative, studies how managers successfully lead their companies through crises such as the Deepwater Horizon oil disaster and the Boston Marathon terror attack. He identifies the common traps that leaders fall into and shares how the best ones excel by thinking longer-term and trusting their teams with operational details. He also finds that companies that put people ahead of the bottom line tend to weather these storms better. McNulty is a coauthor of the book “You’re It: Crisis, Change, and How to Lead When It Matters Most” and the HBR article “Are You Leading Through Crisis… Or Managing the Response?”

J. Martinez & Company fine coffees would like to discuss the recent rise in coffee tastings.

ValeGift aims to shift the Brazilian gifting culture from traditional products to personal experiences.

J. Martinez & Company fine coffees would like to go back to the roots of their fine products by discussing the lifespan of a coffee plant.

J. Martinez & Company fine coffees would like to discuss what exactly it is that makes Jamaica Blue Mountain coffee so incredibly good.

For dog and cat lovers who love their martinis shaken, not stirred or wine connoisseurs expecting their Cabernet or Chablis poured just so, Paws4Claws offers the top product cat and dog themed products to bring sure to bring holiday cheer!