Seoul has shut down more than 2,100 nightclubs, hostess bars, and discos after dozens of infections were linked to clubgoers who went out last weekend as the country relaxed social distancing guidelines. The measures imposed by Mayor Park Won-soon on Saturday came after the national government urged entertainment venues around the nation to close or otherwise enforce anti-virus measures, including distancing, temperature checks, keeping customer lists and requiring employees to wear masks. Park said that the entry bans on the facilities will be maintained until the city concludes the infections risks as meaningfully lowered. South Korea's Centers for Disease Control and Prevention earlier said 18 fresh cases were reported in the 24 hours to midnight Friday, all but one of them linked to a 29-year-old man who visited three clubs in Seoul's Itaewon district last Saturday before testing positive on Tuesday. But Park said 16 more cases were confirmed in Seoul alone in the following hours .

South Korea's capital has shut down more than 2,100 nightclubs, hostess bars and discos after dozens of coronavirus infections were linked to club goers who went out last weekend as the country relaxed social distancing guidelines. The measures imposed Saturday by Seoul Mayor Park Won-soon came after the national government urged entertainment venues around the nation to close or otherwise enforce anti-virus measures, including distancing, temperature checks, keeping customer lists and requiring employees to wear masks. Park said the entry bans on the facilities will be maintained until the city concludes that risks of infection have been meaningfully lowered. South Korea's Centers for Disease Control and Prevention, or KCDC, said earlier in the day that 18 new cases were reported in the 24 hours to midnight Friday, all but one of them linked to a 29-year-old man who visited three clubs in Seoul's Itaewon district last Saturday before testing positive days later. But Park said 16 more

Why do B2B marketers need SEO?

For B2B marketers coping with the global health crisis, search engine optimization (SEO) is showing its strength, stability, and resiliency in many forms.

SEO has seen better performance and consistency than other marketing tactics during the pandemic, as we’ll explore with data from recent surveys and reports, and with more consumers than ever conducting business online and searching for best-answer solutions, many B2B marketers may find that the time is right to increase focus on SEO.

Here are five reasons why SEO is more important than ever for B2B marketers.

1 — SEO is Performing Better During the Health Crisis

63 percent of marketers believe SEO is more important during the pandemic, according to newly-released survey data.

Combined with the fact that during 2019 paid and organic search were the top performing online channels, as shown below, the increasing focus on SEO this year during the pandemic is understandable, as marketers turn towards the strongest and most stable tactics.

SEO can also represent a lower-cost channel, which has led some 34 percent of marketers to say that they plan to invest more in less costly marketing channels such as SEO, according to the same survey.

Data from another recent survey found that 65 percent of advertisers believe the health crisis will result in more spending on media that is able to show direct sales outcomes, making SEO a natural choice for many marketers in both B2B and B2C industries.

Among U.S. marketers paid search garnered both the greatest rate of budget retention and the smallest expected spending decrease in a recent eMarketer survey, faring significantly better than display advertisements, paid social media, and digital video. While what will play out in the long term remains to be seen, initial survey results such as these point to continued opportunities in SEO-centric marketing efforts.

This may be why Google has rolled out new SEO-related features to its Ads Editor that include a real-time optimization score, as the search giant seeks to improve one of the most-used ad tools, and why it has released a series of guides touting the benefits of SEO during the health crisis.

2 — SEO Helps as Pandemic Consumers Are Shopping Primarily Online

Both B2B and brick-and-mortar brands with shuttered physical locations during stay-at-home orders can benefit immensely from the benefits of SEO, as more business is moved online and more people are searching not only for goods and services, but for answers to new sets of questions brought about by the health crisis — questions your brand should be ready to answer in properly optimized content.

Marketer looking to create this type of optimized content can learn from our CEO Lee Odden, who asked 16 B2B experts for their top tips to optimize marketing performance in an article examining B2B marketing fitness.

As early reports have come in, both B2B and B2C brands have seen increased website traffic figures during the pandemic, up 13 percent in March 2020 compared to February, according to HubSpot benchmark data.

With more people visiting B2B websites, it’s never been more important to have online content that’s properly indexed, easily findable, and that swiftly answers customer questions. Providing best-answer content is a key part of SEO best-practices, as we’ve written about in the following articles:

• How B2B Marketers Can Win at Search with Best Answer Content
• The Science and Art of Best Answer B2B Marketing Content
• Trust Factors: How Best Answer Content Fuels Brand Credibility
• How A Best Answer Content Strategy Drives B2B Marketing Results
• Power Pages and Best Answer Content: Should You Go Long or Short Form?

[bctt tweet="“With more people visiting B2B websites, it’s never been more important to have online content that’s properly indexed, easily findable, and that swiftly answers customer questions.” — Lane R. Ellis @lanerellis" username="toprank"]

3 — SEO Platforms Help Maximize Remote Worker Efficiencies

There are perhaps more SEO platforms available now than ever, built to help businesses achieve successful ongoing search campaigns. During the best of times, using some of the top platform tools adds efficiency to teams tasked with SEO implementation. During the remote work boom caused by the health crisis, using such tools can provide even more efficiency to B2B firms that are increasingly turning to SEO.

Finding the right SEO platforms has been an ongoing challenge for B2B firms, which is why we recently researched nine of the top platforms, including how leaders at each is handling the pandemic both in their professional and personal lives, in “Best SEO Tips for Marketing During the Pandemic Plus 9 Top SEO Platforms.”

Even before the coronavirus hit, longtime SEO industry consultant Aleyda Solis predicted that SEO would play a major role in 2020 for B2B marketers, as she outlined in our annual “10 Top B2B SEO Trends & Predictions for 2020” roundup.

[bctt tweet="In 2020, I expect a growth in importance and usage of structured data, an increase in predictive search features, and a shift to a more technical SEO ecosystem. @aleyda" username="toprank"]

Recently Aleyda took to her video channel to discuss how SEO’s role will change during the health crisis, in “Coronavirus & SEO: Its Impact in traffic and business, and the actions to Take as an SEO Specialist.”

We've also explored how B2B marketers are successfully adapting to remote work, including the following recent articles:

• 6 Tips to Keep B2B Marketing Teams in Rhythm While Working Remotely
• Remote Communication Opportunities For B2B Marketers
• How Authentic Content Builds Brand Trust in Uncertain Times

4 — Doing SEO Now Will Strengthen Future Brand Efforts

As Patrick Reinhart, vice president of digital strategies at Conductor recently told Marketing Land’s Greg Sterling, “What a lot of businesses are doing right now is only talking about the virus and not talking about other ways to help their customers," Patrick said. "Right now is a great time to plant trees for SEO if you haven’t already. The trees you plant now will provide shade on sunny days in the future and there is nothing wrong with creating it along with content that addresses the current state of things,” he added.

While the pandemic has affected how SEO specialists both in-house and at agencies implement search strategies — as the following chart shows — businesses are continuing forward with SEO fundamentals that will help lay the foundation for expanded search success when the health crisis has passed.

[bctt tweet="“B2B marketers who continue forward now with SEO fundamentals will help lay the foundation for expanded search success when the health crisis has passed.” — Lane R. Ellis @lanerellis" username="toprank"]

5 — SEO’s Stability Is Important For B2B Brands

With 47 percent of B2B customers using search to find information, suppliers, and solutions, SEO has always been important for B2B brands, and now its stability in times of flux adds to its marketing strength.

The pandemic has brought fluctuations to all areas of marketing, just as it’s affected many parts of our lives, and while search results haven’t been entirely immune — as shown in the following Google desktop result chart from an interesting look at “16-straight days of rankings volatility: SEOs dig into the COVID-19 effects on search” — the strength and endurance of SEO has brought it into more focus than ever.

Best-Answer B2B Marketing Solutions Increasingly Feature SEO

As we've examined, the time may be right for many B2B marketers to increase focus on SEO, because it has seen better performance and stability during the health crisis as more consumers than ever are conducting business online.

Paired with it's ability to increase remote work efficiency when the right SEO platforms are used, and considering SEO's overall effectiveness as a long-term strategy, B2B brands can benefit from turning to SEO for providing best-answer solutions, even during the pandemic.

The post SEO Strategy: 5 Reasons Why It’s More Important Than Ever For B2B Marketers appeared first on Online Marketing Blog - TopRank®.

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Lovely, Heather J

Any owner of a website that is marketing or promoting a product or a service is concerned about the amount of traffic it generates. Not only is the concern about traffic, but the quality of the traffic is really the key. If your website does not rank well in the search engines, it can limit the amount of sales that you make, so anything to improve the ranking is welcome.

One way to achieve a higher visibility is to improve the quality and the amount of relevant content whenever possible. One way to do this is to use RSS feeds.

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People define negative SEO in a variety of ways. Some consider it the malicious efforts of your competitors to either build unsavory links to your website or steal the best links from your website. Others would add website hacking, content theft, brand impersonation, and similar strategies to the list. I consider negative SEO anything that could harm your reputation, visibility, or traffic in search. With that in mind, here are some tools and services you can use to monitor negative SEO activity and the harm it does to your website and brand.

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Content Curation is the practice of finding, organizing, annotating and sharing the best and most relevant third-party content for your audience. There is no doubt that curation is a growing trend in the world of content marketing. The number of concerns surrounding the practice, however, are putting doubts in the minds of content marketers before they are able to understand the benefits of curation done right.

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The simple act of having a social profile does not do a thing to help rankings. Anyone can create a profile on a social network, any time. Facebook says anywhere between 5.5 and 11.2% of their monthly active users are fake or duplicate accounts, and considering that represents 67.65 million and 137.76 million fake or duplicate accounts, it is easy to see why social presence does not equate to increased ranking.

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  The RSS feed is really something we see as more of a technical help to crawl and index the content a bit better.  So if you have a website that is changing content fairly quickly, a news website, a blog with a  lot of new content, maybe even a shop that has lots of new content, then the RSS feed really helps us stay on top of things so we can pick up on all of those new URLs and crawl them as soon as we can.

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John Mueller was asked about RSS feeds in the latest Google Webmaster Hangout, specifically whether there are any SEO benefits to having an RSS feed on the site.

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Most of us think of Search Engine Optimization as a feat of technical wizardry, and it can be. From using proper keywords to using tools to automate publishing to social media, being tech savvy plays a big role in getting traffic. The mistake is forgetting that readers do not just have favorite blogs; they have their specific interests. Taking your content and commentary beyond your blog can help build authority and drive a lot of traffic your way. Thats where guest blog posts can be an effective tool. In 2014, Googles Matt Cutts declared guest blogging dead because it had become too spammy. So why do it? Because Google rewards quality, and a comprehensive, high-quality guest post that links back to your site is at least equally good for SEO as a great post on your own site.

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Today, almost every business has a website -- the butcher, the baker and the candlestick maker alike. If you are happy with the number of customers you currently have, then do not read this article. If you would like to bring your products to new markets, read on.

There is a catch: Getting more quality traffic means you will have to do some work.

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Gray Hat SEO is an SEO practice that's riskier than White Hat SEO, but one that may or may not result in your site being banned from search engines and their affiliate sites. Generally, Gray Hat SEO practices belong in neither the Black Hat nor White Hat category because the terms of service regarding the issue are unclear. In this tutorial, you will get the answers to the following questions:

What is Gray Hat SEO?
Why does it matter?
What Gray Hat SEO should mean to you

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Marketing scams have been around for years. The best ones are those that become accepted as the norm — bottled water anyone? The last 20 years, however, has given rise to a new type of online scam and no acronym in the online business world conjures up images of snake oil salesmen quite like SEO.

You’re not alone in being contacted by services claiming they will get your business website to the top of Google within a month. We get them almost daily. It’s frustrating, especially for those of us that are passionate about providing a high-quality SEO service.

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Are you ready to boost your web traffic? If you are relying on people to find you through the internet, then Search Engine Optimisation should be at the top of your priority result. You can’t be able to generate more leads to your business if nobody finds you.

Do you know about 93% of experiences on the Internet start with a search engine? So what happens after someone search the internet? The top results on Google have higher chances of getting clicked. If you are not on the top of the list, you have missed potential traffic. What is even more surprising is that about 75% people won’t even move to the second page of the search results.

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One of the most significant and important markets in America right now is marketing. Catering to a generation that is hooked on the internet, their phones, constantly browsing, and enjoying the instant gratification of e-commerce might seem easy, but brands have to have insights into who they cater to and how. They also have to keep up with constant updates in technology and strategy.

Marketing relies on creativity to stay ahead of the competition. There are some little-known facts about SEO and marketing strategy that may surprise you.

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Enterprise marketers face more challenges than ever in executing their customer-driven, high-ROI strategies. When customers search nowadays, they are looking for more complete and more specific answers provided for their queries: whether they are searching on a smartphone, looking for results specific to their city, or keeping up with the news of the minute. And Google is constantly improving how it delivers those results.

Conductors goal is to make sure the marketing team has all of the data and insights, features, and reporting capabilities customer need—so marketers can deliver for their customers and achieve above and beyond their goals.

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A lot of business owners think SEO--search engine optimization, or the art of promoting your content on search engines without paying for it--and keywords are something you can sprinkle onto a website like magical fairy dust after it is built. Unfortunately, that is just not the case. To rank on Google, search engine optimization needs to be more than an afterthought—SEO needs to be built right into your website’s structure.

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Google has used links to determine the authority of websites since its early days: the idea of webpages casting votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics.

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One of the unwritten rules of Instagram management is to create a cohesive feed. The posts you upload on the platform should be logical in terms of visual concept, timing, captions, and hashtags.

But consistency isn’t something that can be accomplished overnight. You need to take time and think through each caption, the relevance of tags, the whole grid layout style and posting frequency. To streamline this process and plan your Instagram posts and stories, you can use Combin Scheduler, a tool for Instagram content planning.

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The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc.

But other things continue changing in a never-ending spiral. This year, Google, along with other huge platforms, is trying more and more to be the end destination of their users journeys.

This, more than anything, defines major SEO trends for 2020.

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Vitali Zaidman is a full stack developer who works for WellDone Software Solutions and is currently working on a SEO project. Today’s show is about SEO for developers. SEO stands for search engine optimization, which helps your website appear higher on search engines.

 SEO has changed a lot in the past 10 years. It has become much more regulated, and the “dirty tricks” of the past will actually penalize you, so it is important to do it properly. Today the best way to promote yourself on Google besides making good content is for developers to optimize the content, make it small, operational, secure, accessible, and operate on mobile. Much of it goes back to using semantic HTML since Google looks at it before looking at the structure of your website, how valuable it is, and how users interact with it. Having good semantics helps Google determine how valuable it is, so semantic HTML should be a top priority. Semantic HTML can also make your site more accessible to users, which will in turn give you a larger audience. 

The panel talks about some of the challenges of SEO faced by companies. While bigger companies have the privilege of dedicated SEO teams, small companies often lack these specialists. Thankfully, Google has made their guidelines for SEO very accessible and gives you a lot of tools to track your optimization. The panel talks about different methods of SEO, such as including FAQ at the bottom of the web page, optimizing page speed, and image optimization. Structured data like questions and answers enriches the data that is shown for users on the search results page. To score your website’s SEO, Google released the tool PageSpeed Insights, which will assign your website a performance score. 

Google uses two main tools to track a website’s SEO. First, they use real field data. If you opt in to ‘help improve Chrome’s features and performance’ when you install Chrome, it tracks how fast websites load on your Chrome, and they collect this information to understand how webpages load. It is required that your website has a certain amount of visitors to be tracked and added to the database. Second, Google has their own devices that will check your website. Currently, they are using a Moto G4 to test for mobile access, and a slow internet connection. Because of this, it is pretty easy to get a good score on desktop, but difficult to get a good score on mobile. The technology that drives all this is called Lighthouse. 

Overall, performance is the main thing users look for, so aim for good performance and fast websites. The panel discusses the correlation between performance and SEO. For example, Fox News and CNN are two of the top search results for ‘news’, but they have a dismal Google PSI score. They conclude that performance shouldn’t be ignored, but be careful about directly correlating performance and SEO. They also caution against getting obsessed over certain aspects of SEO by themselves. 

Panelists

• Dan Shapir

• Aimee Knight

• Charles Max Wood

With special guest: Vitali Zaidman

Sponsors

• Tidelift

• Sentry use the code “devchat” for 2 months free on Sentry’s small plan

• Elixir Mix

Links

• SEO

• JSON

• Google Webmaster guidelines

• Google PageSpeed Insights

• Chrome CrUX

• Lighthouse

• Here's How the Google Speed Update Will Impact Your Site

• SEO for Developers - A Quick Overview

• Google Quality Guidelines

Follow DevChatTV on Facebook and Twitter

Picks

Aimee Knight:

• Spotify CLI

Dan Shapir:

• Chrome Dev Summit 2019

• Dan Shapir on Twitter

• The Anubis Gates

Charles Max Wood:

• St. George Marathon

Vitali Zaidman: 

• Vitali’s website

• Arzamas Academy

• Follow Vitali on Medium and Twitter

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Mwenda, George Mutegi, author