Bhakra Nangal project

Bengaluru

New Ports in West Bengal

Coringa wildlife sanctuary

Sir Ganga Ram

Jaipur-Kishangarh Expressway

Bengaluru International Airport

West Bengal

Bangalore Metro Rail Project

Bruhath Bangalore Maha Nagara Palike

Kochi-Koottanad-Mangalore-Bangalore pipeline

Singareni Collieries Company

River Ganga

Bangalore International Airport

Bangalore Mass Rapid Transit

Hydro Power Projects West Bengal

Mangalore-Hassan railway line

Mangalore Refinery

What will happen to irrigation projects in Telangana?

5 Telangana projects to be affected by the creation of new state

Bangalore Metro

Kochi-Koottanad-Mangalore-Bengaluru Pipeline Project

Lester, Paul Martin, author

Bondebjerg, Ib

Schilling, René L., author

Evans, Liana

Gamble, Stephen, author

Atherton, Julie (Business strategist), author

Kotler, Philip, author

In order to engage your followers, we all know you need to share interesting content with them regularly. Of course, there are plenty of tools that help you schedule and share content, such as Buffer, Hootsuite, and SproutSocial. But what about finding content your audience will love?

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I was interviewing Antonio Lucio, the CMO for HP, for my CMO Insight series (see article here), when we started talking about social media. For perspective, Lucio has over 33,000 Twitter followers, has a 62 Klout score, and is the 4th most influential CMO on Twitter (see list here). I asked him why he is so personally involved in Twitter. Very few CMOs tweet and of those who have a lot of followers, few tweet themselves, instead delegating the task to somebody on their marketing team. His response to my question was fascinating, and an important one for any CMO or aspiring CMO to hear.

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As of this year, about 81% of the United States population uses at least one social media platform. That number is growing by roughly 5% per year. At this rate, 100% of the United States will have a social media profile on at least one platform by 2021.  

Businesspeople searching for the ideal marketing channel to engage prospects should look no further than social networks. Social media provides companies with ample information to create messages targeted to valuable niche audiences, and given the statistics, it is inevitable that the audience you are trying to reach is on at least one social network.

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The biggest mistake people make when promoting their brand, company or even themselves on social media is thinking that simply posting is enough. However, that’s far from the case. Managing a Facebook, Instagram or Twitter account means having to strategize ways to keep your current audience captivated, while simultaneously attracting new users to your page.

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While responding quickly to incoming customer inquiries has almost become table stakes in social media, many sophisticated brands have learned that proactive customer care can provide additional benefits to both the company and the customer.

Proactively contacting prospects and customers can create a surprisingly positive customer experience, provide marketing benefits like brand awareness, and even save servicing costs. It can also Proactively listening to prospects and customers on social media can identify key trends, new product opportunities, and customer pain points.

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Talent drives engagement when it comes to posts from social media accounts owned by TV shows and networks.

According to Nielsen, which earlier this year started measuring Owned Account Performance as part of its Nielsen Social Content Ratings talent accounts generated almost 20 million engagements for their associated TV programs.

That represents about 30% of all owned engagement for series and special programming.

For a three-week period during this year’s fall series premieres, Nielsen Social Content Ratings measured over 160,000 pieces of TV content and over 250 million engagements coming from thousands of active owned accounts.

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Brands were more creative than ever in their social media posts this year and connected with audiences by raising awareness of social issues, according to social media analytics company Unmetric.

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I say social media engagement metrics, what comes to your mind first?

Most likely it will be likes, comments, and shares.

While these certainly are high-level indicators of content engagement, and (presumably) the effectiveness of your social media efforts, they are far from the only metrics you should consider.

This section will help you understand the full spectrum of metrics available to you for evaluating your content and social media marketing, the meaning and importance of each, and how to use and improve them.

Few will need to keep track of all these metrics, so choose the mix that gives you the most valuable information.

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Abeyagoonasekera, Asanga, author

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At the heart of the island nation’s battle with Covid-19 are its questionable labour policies