The Trump administration is working on placing a temporary ban on the issuance of some work-based visas like H-1B, which are popular among highly-skilled Indian IT professionals, as well as students visas and work authorisation that accompanies them, as unemployment levels

There have been a lot of visual changes that can be seen happening to the operating system. Whenever you manage to minimize or maximize any application, a small animation can be seen on the taskbar. A subtle form of fading effect

சென்னை: மாரி 2 படத்தில் வரும் மாரிஸ் ஆனந்தி பாடலின் லிரிக்கல் வீடியோ வெளியாகியுள்ளது. பாலாஜி மோகன் இயக்கத்தில் தனுஷ் தயாரித்து நடித்துள்ள மாரி 2 படம் வரும் 21ம் தேதி ரிலீஸாக உள்ளது. எத்தனை படங்கள் வந்தாலும் ரிலீஸ் தேதியில் மாற்றம் இல்லை என்று தனுஷ் உறுதி செய்துள்ளார். மாரி 2 படத்தில்

The Trump administration is working on placing a temporary ban on the issuance of some work-based visas like H-1B, which are popular among highly-skilled Indian IT professionals, as well as students visas and work authorisation that accompanies them, as unemployment levels

Shares of HCL Technologies plunged nearly 5 percent on the Bombay Stock Exchange (BSE) after the IT major reported a lower than expected 1.5 percent quarter on quarter rise in its net profit at Rs 22.27 billion for the quarter ending

With India's demonetization, there have been many speculations as to whether the move was targeted towards Digital India or whether the move will lead to the digitization of Indian economy or is it the time now for digital economy and so

Actress Shriya Saran is leaving no stone unturned to use her stardom amid lockdown. Well, the star, who is currently home quarantined in Spain with husband Andrei Koscheev, is doing everything possible to raise funds for COVID-19 relief. And

The film completed 100 days of successful at the Box Office and was a huge success back then. 

Baisakhi holds a great significance in the life of Sikhs. It marks their New Year and the harvest of Rabi crops. The festival's importance is understood by the grand celebration among the people belonging to Punjab and Haryana. This year the

One of the most 'needed' things currently after protection masks, hand sanitisers are the next best thing to regularly washing your hands with soap. Due to the increased demand and lack of supply of hand sanitisers, spotting one at your regular

Raghuram Rajan, former RBI Governor and now a professor of finance at Chicago Booth School, in a note on LinkedIn, lucidly explains what monetisation of deficit is all about.

It was just a few days ago,when stylist Aastha Sharma shared a picture of Lisa Ray from the sets of Four More Shots Please!, where she was seen sporting a stunning white bridal ensemble by Gaurav Gupta. And now, recently,

The H-1B is a non-immigrant visa that allows US companies to employ foreign workers from countries like India and China in speciality occupations that require theoretical or technical expertise.

"The abolition of a separate railway budget is not what it is purported to be. It is a measure towards commercialisation and privatisation of the Indian Railways," CPI(M) Politburo said in a statement.

"They (farmers) fear that BJP government and Arun Jaitleyji will not give farmers their rightful share so I have asked the government to directly tell what it will do for the farmers next year", the Congress vice-president stressed.

Under the PM-KISAN (Pradhan Mantri Kisan Samman Nidhi) scheme, each farmer gets Rs 6,000 in a year in three equal installments directly in bank account.

What do we mean when we talk about a transformation in marketing?

Let me put it this way. The switch from horses to cars was a transformation. It was a fundamental rethinking of the way that humans move. We went from, “Find an animal that can go further and faster than you can and ride on it,” to “Burn fuel and use the energy to turn a motor that transfers the power to wheels.”

Every improvement since then — from V8 engines to power steering — has just been an iteration on the theme. A little faster, a little more efficient, a little safer, but iteration, not transformation.

Marketers are fantastic at iteration. It’s part of the job! We’re great at A/B testing, optimization, and continuous improvement. But at the heart of it, a lot of us are still working with a souped-up version of the same old tactics we’ve always used. Yes, we’ve gone digital. Yes, we’ve automated X and Y and we’re on Z and W channels. But we’re not inventing the engine; we’re just breeding faster horses.

That’s why I get excited when I see something genuinely novel in our profession. And Lisa Sharapata and her colleagues at 6sense have the goods. 

We had the privilege of interviewing Lisa during B2BMX, and she discussed some big ideas that we’re still wrapping our heads around. The death of the MQL. The “dark funnel.” It’s nothing less than a fundamental rethinking of the theory and practice of marketing, one that brings together sales and marketing and refocuses both around revenue.

[bctt tweet="“When we say, ‘we're gonna give you this amount of pipeline, we're gonna generate this amount of revenue,’ and we can actually see it coming and help deliver it in a predictable way, they are never going to want to go back to a #MQL again.” -Lisa Sharapata, @6senseinc" username="toprank"]

You can watch our full interview with Lisa below, or listen to the podcast version (and don’t forget to subscribe). Scroll down past the embeds for a few highlights from the conversation.

Break Free B2B Interview with Lisa Sharapata

Timeline and Highlights

1:00 Account engagement platforms and the dark funnel

4:30 The role of the BDR for inbound marketing

6:00 Sales and marketing: Together at last

7:15 Content strategy & SEO in dynamic marketing

10:15 Engagement is the new oil, but are we ready to drill?

15:30 The end of MQLs

Lisa: We'll create a segment based on our ICP, our ideal customer profile and keywords, depending on how we want to set it up, what they're searching for, what stage they're in. 

We have multiple different campaigns running all the time and it's dynamic, so we're seeing what these groups are searching. And they're in consideration right now, so we're gonna run this type of content and this type of display to them. 

And then lo and behold, they're starting to engage. More and more people are engaging, more of them have come to our website, they're now familiar with us, so we're gonna change up the content. And it's all dynamic and running based on how we've set the segments up to run and what content we've set up to target those accounts. 

So it moves dynamically, as they shift what they're doing, we can do all that from our platform. And then on the flip side this all feeds into Salesforce and you see this, basically this map and timeline of everything that's happening. We have a persona map that fills out this grid and you can see in your targets who's doing what, green, yellow, red, who's engaged who's not, who do you need to engage, who clicked on what, when, what keyword did they search for, what brought them to your website, what pages did they go to. 

You can look at all this information, but then it's also aggregating that and turning it into data that you can use to say, "Here's the next best action, here's someone in that account that is probably a key decision-maker, that you should buy their contact information". So it's like this whole 360 of what you do with that account.

Susan: That's awesome. Okay so the technology is obviously extremely strong, but it can't be done without humans.

Lisa: very true, very true. Like you can see my I love BDR t-shirt, we actually declared this week BDR appreciation week. I kind of started from the marketing background because that's my background, but a salesperson comes in, they have a dashboard in the morning telling them here's the accounts that are hot, here's the ones that are engaging, here's the ones that you should go after today and here's now what you should do and it breaks it down into next best actions.

And typically that would be a BDR or SDR role, that needs to figure out "Okay, I'm gonna make a video for them and send them as email, what should I talk to them about? Okay they were searching these keywords, so they must be interested and have this problem, here's how I can offer value." 

Instead of just the shot in the dark like guessing, hoping that they're saying the right thing, or just spraying as many emails out there, phone calls as they can make in a day. We're getting really strategic and helping them and it takes all the legwork out too, like they don't have to spend thirds of their day doing research, it cuts that way down so that they have it all their fingertips and then they can just start taking action when they come in in the morning.

Susan: so then do the BDR's love marketing? 

Lisa: So, I have never in my career, been in an organization where sales and marketing work hand in hand, I mean it's truly a night and day difference, because first of all we agree on "Here's the best accounts", because you can see what they're doing in the dark funnel, you know they are in my ideal customer profile but they're also in market. They're in market, before they even come inbound, we know they're in market. So sales loves marketing and marketing loves sales, because we are working together toward the same goal now.

Susan: Okay can we get back to the MQL's? Because you have declared 2020 as the year of no MQL's, so to sales execs, senior execs that sometimes can mean no accountability. 

Lisa: Yeah, so I mean here's the thing: If you talk to most sales execs and you ask them "How valuable do you think the MQL's really are?" and "How often do they turn into an SQL?" and “When marketing says they're gonna give you this many MQL's, how meaningful is that truly to you?" Most of the time they're like "Yeah, marketing is gonna throw these scans from their event over the fence and tell us to work on them." 

And they don't really put a lot of value in them. But when we say we're gonna give you this amount of pipeline, we're gonna generate this amount of revenue, and we can start to show that predictability, in saying this is what of your accounts are in market right now, that is worth this amount of pipeline to you and we can actually see it coming and help deliver it in a predictable way.. I'll tell you what, they are never going to want to go back to a MQL again. 

Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Here are a few interviews to whet your appetite:

• Break Free B2B Marketing: Enterprise-Level ABM with Oracle’s Kelvin Gee
• Break Free B2B Marketing: Gary Gerber on Scaling ABM without Losing Focus
• Break Free B2B Series: Jon Miller on How ABM Can Help Marketers Keep Their ‘Ship’ Together
• Break Free B2B Series: Adi Bachar-Reske on Taking the Lead in the Evolution of B2B Content Marketing

The post Break Free B2B Marketing: Lisa Sharapata of 6sense on the End of the MQL appeared first on Online Marketing Blog - TopRank®.

Some of the top creative minds at Mexican broadcaster Televisa are puzzling over an unexpected challenge: crafting their signature soap operas without a single love scene, or even a tender kiss.

Visas for students and the work authorisation that accompanies them might also be suspended temporarily

[London] : [Published by The National Union of Woman's Suffrage Societies, 25, Victoria Street, Westminster, S.W.], [1909]

Cham, Switzerland : Palgrave Macmillan, [2018]

Cham : Springer, c2019.

New York, NY : Oxford University Press, 2019.

Cham : Springer, 2019.

Cham : Palgrave Macmillan, c2019.

Cham : Springer, 2019.

Oxford : Oxford University Press, 2020.

Cham, Switzerland : Springer, 2019.

Singapore : Springer, c2019.

Cham : Springer, c2019.

Cham, Switzerland : Palgrave Macmillan, [2019]

New York, NY : Oxford University Press, 2020.

Cham : Palgrave Macmillan, c2019.

Washington, DC : Island Press, 2019.

Washington ; Covelo ; London : Island Press, [2019]

New York, NY : Oxford University Press, 2019.

Singapore : Springer, c2019.

Oxford : Oxford University Press, 2019.

Cham, Switzerland : Palgrave Macmillan, [2018]

Cham, Switzerland : Springer, [2019]

Cham : Springer, c2019.

Cham : Springer, c2019.

The champion racing yacht Marietta set sail from Pier A in lower Manhattan on the chilly late morning of September 22, 1897. Mrs. Edith Gifford was aboard along with fellow members of the New Jersey State Federation of Women’s Clubs (NJSFWC) and their male allies from the American Scenic and Historic Preservation Society (ASHPS). This...

The post The Palisades in Peril: Meet the Forgotten Women Who Fought to Save the Great Cliffs of the Hudson River appeared first on Behind The Scenes.

Online Resource

Hayden Library - PN6728.B525 I83 2016

Hayden Library - PN6790.J34 S532513 2017

Online Resource

Dordrecht ; New York : Springer, 2005

Portuguese poet Ana Luísa Amaral will participate in a conversation and reading from her new book of poems What’s in a name? (New Directions, 2019) translated by Margaret Jull Costa. Amaral is one of Portugal’s most exciting poets whose work has been described as “small hypnotic miracles […] reminiscent of Szymborska and of Emily Dickinson”. This event will include a display of special editions of authors that have shaped Amaral’s literary work and scholarship, like Emily Dickinson, William Shakespeare, and Sophia de Mello Breyner Andresen. Sponsored by the Hispanic Division in collaboration with Instituto Camões and the Department of Spanish and Portuguese at Georgetown University. 

Free tickets available via Eventbrite:
https://www.eventbrite.com/e/poetry-reading-conversation-with-ana-luisa-amaral-tickets-58858781199

Click here for more information.