Social virtual reality, or social VR, has seen an increase in users too. Social VR apps like Rec Room, BigScreen, VRChat, and AltSpace have all seen an increase in traffic. AltSpace is even hosting one of Burning Man's virtual worlds from this year's virtual event. This week, Facebook announced the launch of the public beta for its social VR experience, Horizon.

Sneak peeks of Horizon screenshots are flooding social media. Facebook dropped the gameplay trailer for Facebook Horizon after months of anticipation. The trailer shows avatars playing games in Horizon, building their own worlds, and having fun with other avatars. Facebook Horizon's beta access is currently invite-only.

Last week, we ran a few polls in the newsletter to learn more about how marketing goals vary between social media platforms. You may use a platform to accomplish many goals, but there is most likely one goal that you both have invested in and have consistently seen a great return on that investment.

We selected four common social media marketing goals to focus on:

Brand Awareness
Lead Generation & Sales
Customer Service
Community Engagement

Instagram and Facebook were the first two platforms we selected for the polls. Given the immense user-base of both platforms, plus the diversity of interests and communities found on each, it's not a huge shock that brand awareness took the lead in both of these polls.

~ Brands must shift from their pre-pandemic social media strategies
~ More organic and engaging approaches are crucial when it comes to winning back customers or retaining new ones
~ Select the most appropriate platform that fits the target audience, even if it’s uncharted territory for your brand
~ Authentic influencer campaigns, user-generated content challenges and conversational tones are among the most effective ways to engage with customers

Convenience, but not only
At first glance, it could be said that the price of the product and its technical characteristics are decisive aspects when it comes to an expenditure. When two products have the same level of performance, the quality-price ratio always wins. But this is not true! The market is full of examples of products that are more popular even though there are competing goods that have similar characteristics.

Looking to implement a content marketing plan for your business, but not sure where to begin?

Used well, content can help you maximize connection with your target audience, and become a key resource in your niche. Your content can boost brand awareness, exposure, and eventually, lead to greater business success as potential customers become aware of your brand and its expertise.

So where do you begin?

The key to content success is mapping out a full strategy from the beginning, so you know not only what you're going to create, and where you'll share it. But also, what metrics you'll be using to measure its success, and how you can track performance over time.

An effective content strategy does take time to generate results, and if you have not aligned with the right metrics, you can come off the rails quickly.

Today, almost everyone is a critic, complete with an unfiltered opinion. Be it the clout chasers or active advocates, many take to social media to air these opinions and grievances where the views are met with either support or scorn; and the line between the two is often blurred.

To be present online, one must plan well and be equipped with a solid risk register to deal with any potential reputational damage that could occur. While a tweet may lead to brand tragedy, it could also lead to business popularity.

It's all dependent on metrics; a well-planned social marketing and content plan that considers all options should be viewed as your lifeline. Here are three ways to implement such a plan:

1. Make your metrics matter
2. Improve stakes and stakeholder management
3. Take online and offline conversations seriously

Social Marketing Predictions for 2020-2025

I want to help you avoid those costly and time-consuming mistakes so you can build the business you deserve, serve more people and bring more value into the world. So let's talk about some of the common mistakes people make in social media, how to avoid them and what you should be doing instead so you can maximize your results.

1. Inconsistent posting activity
2. Posting off-brand content
3. Topical
4. Platforms
5. Asking friends to like/follow your page

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MCD Parking Charges: The Municipal Corporation of Delhi (MCD) is planning to double its parking charges in a bid to discourage the use of private vehicles and curb air pollution caused by vehicular emissions, officials said on Monday.

Shivani Nyati, Head of Wealth at Swastika Investmart Ltd said that a cautious approach needed for the Swiggy IPO. 

Large Ganesha idols were installed in major cities like Chennai and Hyderabad, while popular temples such as Pillayarpatti and Malaikottai in Tamil Nadu, and Manakula Vinayakar in Puducherry, saw a surge of devotees. 

After BookMyShow anounced that shows were sold out, tickets, originally priced between ₹2,500 and ₹35,000, were being offered for ₹55,000 to ₹1,89,000 on platforms like Viagogo

Smith’s remarkable career spanned several decades, during which she was celebrated as one of her generation’s most distinguished actresses, sharing the stage and screen with contemporaries like Vanessa Redgrave and Judi Dench.

Lyca Productions says a suitable Telugu title is not available; seeks cooperation

Both films entered the ₹100-crore club within the first three days of their release

Here are five charts which capture the performance of the Indian market in FY24

Captains of industry should look to build world-class products, instead

The proportion of affluent households is increasing every year, as does the money Indians spend on luxury goods and services

The harrowing tales of women in the Malayalam cinema industry should be a wake-up call to uphold the dignity and safety of women in the workplace

India’s jewellery market, estimated at $80 billion in FY24 and growing to $145 billion by FY28, is undergoing significant shifts

With Indians preferring feature-rich, roomy cars with taller ride height, dominance of SUVs and rise in average price per vehicle are observable trends

CEO of Lamborghini talks about India as an emerging market and the road ahead for the company.

Why is the real-estate vertical of the textile company under fire from the Securities and Exchange Board of India? What are the main allegations against the company?

The Indian renewable energy industry is in a situation of concern but there is no cause for despondency

The UN body is facing budget shortfall of at least €57 million, threatening its ability to conduct climate negotiations and implement agreements

This is the first time such a high number of tigers has been officially reported missing from Ranthambore in a year

Late snowfall on iconic Mt. Fuji sparks climate change concerns, breaking records and delaying official confirmation

Nifty 50 October Futures contract can oscillate in a range of 24,300-24,600

Nifty 50 November futures contract can oscillate in a range of 24,150-24,400

As Trump 2.0 gets set to take control, the US markets are a play of opposing factors

FPI outflows overlapping with earnings slowdown and the return of the dragon weigh in

As Karkidakam month that falls in the Malayalam calendar during July-August draws to close, it’s a good time to try rejuvenation therapy 

A fact sheet that defines tumor markers and describes how they can be used to aid diagnosis and treatment.

Imagine standing amidst the ruins of a city once devastated by tragedy. The air is heavy with history, the ground scarred by the past. This is the essence of dark tourism, a unique form of travel that explores places associated with historical catastrophes. For many travel enthusiasts, it’s a journey that goes beyond typical sightseeing, offering a powerful connection to the past.

The national park is home to 80-odd Royal Bengal tigers. Our quest to see the big cat includes sighting baby langurs, chitals and a retreating leopard

'We, the Mangeshkar family, don't wish to be drawn into this controversy and this controversy should end and politics on Didi's name must be stopped.'

On her 90th birthday on September 8, Ashaji hopes to perform at a live three-hour concert in Dubai.

"I owe it to Veer Savarkar, to his spirit, to his legacy and to his untold story so that I tell it well and it reaches people, and people absorb it and feel what he went through and all the sacrifices that he made, which have been brushed under the carpet."

Your property-related legal queries answered by S.C. RAGHURAM, Partner, RANK Associates, a Chennai-based law firm

Property prices have stayed soft for the past year and it might pay to tread cautiously

High- and ultra-high-net-worth individuals are increasingly investing in weekend homes or private villas, built in the peripheries of cities

The brother of 45-year-old Abida Kounsar said a splinter from the blast went through the frontal lobe of her brain. J&K political parties condemn the grenade attack. Meanwhile, security forces engaged a group of hiding militants in a firefight in north Kashmir for the sixth time in the past two weeks.