The washroom, which comes with a toilet and shower, is within the kitchen, with just a glass partition between the two areas.

The next sumo 'basho' or tournament had been scheduled to begin on May 24, after organisers delayed the event by two weeks over the pandemic.

Around 500kg of specialized chemical to neutralize the effect of chemical leakage from LG Polymer plant at Gopalapatnam on the outskirts of Visakhapatnam, was airlifted from Daman in an Indian Coast Guard plane on Thursday afternoon.

Several hotels in the capital city of Tokyo are featuring robots to help lighten the coronavirus burden on doctors and nurses.

Sharma was out of action for about 10 months due to a back injury, which troubled him for two years.

Deepika Padukone blends into Malti seamlessly, the star, rarely surfacing and director Meghna Gulzar constructs the balance with a seasoned hand. Read our full review of 'Chhapaak' below.

The film is both moving and important. And its leading lady is in very fine form. Read our full review of 'Chhapaak' below.

The Indian men's hockey team will take on Malaysia, whereas the women's team will go up agianst Japan. Both teams have booked their place in the FIH Olympic Qualifiers by winning their respective FIH Series Finals.

Indian women's hockey team defeated hosts Japan 2-1 as Gurjit Kaur scored a brace at the Olympic test event in Tokyo.

Mandeep Singh scored thrice while Nilakanta Sharma, Nilam Sanjeep Xess and Gurjant Singh registered one goal each as India beat Japan 6-3 in Olympic Test Event.

The Indian women's hockey team won the 2020 Tokyo Olympic test event with their 2-1 win over Japan.

India suffered their first loss of the Sultan of Johor Cup campaign, losing to Japan 3-4.

Anirudh Thapa revealed that MS Dhoni would often join the players at Chennaiyin FC for lunch and share different experiences.

Japanese Grand Prix is under threat from Typhoon Hagibis as it is expected to hit on Saturday.

Sunday's race at the Japanese Grand Prix is also under threat because of the 'violent' nature of Typhoon Hagibis.

Japanese Grand Prix: Valtteri Bottas was the quickest followed by Mercedes teammate Lewis Hamilton in the two practice sessions.

Valtteri Bottas was faster than teammate Lewis Hamilton at the Japanese Grand Prix practice, as the final practice was cancelled and qualifying shifted to Sunday morning

Japanese Grand Prix: Sebastian Vettel will start the race in pole position while Charles Leclerc and Valtteri Bottas will start 2nd and 3rd, respectively.

Japanese Grand Prix: Valtteri Bottas jumped from third to first to win the race while Mercedes grabbed their sixth straight constructors' title.

Daniel Ricciardo and Nico Hulkenberg, who had finished sixth and 10th respectively, were disqualified from the Japanese Grand Prix after Renault was punished for breaching regulations over brakes.

A delegation of the Tamil National Alliance (TNA), Sri Lanka's main Tamil party, met the prime minister on Monday for a separate discussion on the prisoners issue after attending an all-party meeting convened by Mahinda Rajapaksa.

According to sources, India responded to the request saying that it values the contribution of Japanese companies in the country and assured that their issues will be addressed.

The company also said that all necessary measures were being used to keep the temperatures under control. Styrene gas had leaked from a tank at the plant.

Tripura has reported 118 cases, Assam 59, Meghalaya 12 cases, Manipur two while Mizoram and Arunachal Pradesh have reported a case each till Saturday morning 8 AM.

BJP-nominated Rajya Sabha member Sambhaji Raje had earlier asked Fadnavis to apologise for "hurting the sentiments" of the followers of Chhatrapati Shahu Maharaj through his tweet.

Thalapathy 63, which is Vijay's upcoming film, has been named Bigil, and will show the Tamil star in a double role.

He might not be playing the Sri Lankan cricketer Muttiah Muralidharan in a film but that hasn’t stopped Vijay Sethupathi from experimenting with his roles.

It’s produced by businessman and Vijay’s relative Xavier Britto, who has earlier produced films like Senthoorapandi, Deva and Rasikan.

LG Chem said in a statement that the gas emitted in the leak can cause nausea and dizziness when inhaled. It said it was seeking to ensure casualties received treatment quickly.

The Costa Atlantica now hosts one of Japan's biggest clusters of the coronavirus, which infected one-fourth of the more than 600 people then on board.

Japan reached the decision just three days after the US drugmaker filed for fast-track approval for the treatment.

Japan's guidelines had previously specified that those who had had a fever of 37.5 Celsius or more for four consecutive days.

The Health Ministry said it now wants people experiencing difficulty breathing or heavy sluggishness to seek advice on whether they may have been infected with the new coronavirus.

'ಬಾಜಿರಾವ್ ಮಸ್ತಾನಿ', 'ಪದ್ಮಾವತಿ', 'ಪೀಕು' ಸಿನಿಮಾಗಳ ಅದ್ಭುತ ನಟನೆಯ ನಂತರ ದೀಪಿಕಾ ಪಡುಕೋಣೆ 'ಚಪಾಕ್' ಸಿನಿಮಾವನ್ನು ಆಯ್ಕೆ ಮಾಡಿಕೊಂಡಿದ್ದರು. ಇಲ್ಲಿ ದೊಡ್ಡ ಸಾವಲು ಸ್ವೀಕರಿಸಿದ ದೀಪಿಕಾ, ಅದನ್ನು ತುಂಬ ಚೆನ್ನಾಗಿ ನಿಭಾಯಿಸಿದ್ದಾರೆ. ನೈಜಕಥೆಯನ್ನು ಪ್ರಾಮಾಣಿಕವಾಗಿ ಚಿತ್ರತಂಡ ತೆರೆ ಮೇಲೆ ತರುವಲ್ಲಿ ಯಶಸ್ಸಿಯಾಗಿದೆ.

The Indian government's decision of starting the sale of liquor during lockdown to handle the states' economies, became a major topic of debate amongst people on social media. Some of them welcomed the decision and others criticised it by stating that

Sai Pallavi's first look poster from Viraataparvam is finally out on the occasion of her birthday. The director of the thriller movie, Venu Udugula took to his social media handle to unveil the intriguing first look poster of the actress. {image-exi59ufwoaa4r2s-1589007113.jpg

With this new kind of blood test, it will now be possible for doctors to accurately detect multiple types of cancers.

The two of Saif Ali Khan's kids love the camera.

Ajith Kumar, the Thala of Tamil cinema celebrated his 49th birthday on May 1, 2020. Unlike the previous years, the fans of Ajith stayed away from celebrations this time upon the request of the actor himself. However, the Thala fans celebrated

Thalapathy 65, the upcoming action thriller that brings backs the Vijay-AR Murugadoss duo, is one of the most anticipated upcoming projects of the Tamil film industry. The movie, which is said to be a sequel to the actor-director duo's blockbuster movie

Thalapathy Vijay is considered as one of the biggest stars in the Kollywood film industry. But did you know Superstar Rajinikanth 'gave birth' to Vijay's career? Well, on various occasions, Vijay had confessed that Thalaiva was his inspiration, but

Vijay's 65th outing in Tamil cinema, which has been tentatively titled as Thalapathy 65, is one of the most anticipated upcoming films of the industry. The project, which brings back the Vijay-AR Murugadoss duo after a short break, features some of

Twinkle Khanna and Akshay Kumar are one of the most beloved Bollywood couples, also known and Mrs Funnybones and Mr Strongbones, the duo has redefined couple goals. Now married for 19 years, the couple have two children, Aarav Kumar and Nitara Kumar. But before

Sai Pallavi's first look poster from Viraataparvam is finally out on the occasion of her birthday. The director of the thriller movie, Venu Udugula took to his social media handle to unveil the intriguing first look poster of the actress. {image-exi59ufwoaa4r2s-1589007113.jpg

Twinkle Khanna and Akshay Kumar are one of the most beloved Bollywood couples, also known and Mrs Funnybones and Mr Strongbones, the duo has redefined couple goals. Now married for 19 years, the couple have two children, Aarav Kumar and Nitara Kumar. But before

The remote-controlled, four-legged machine built by Boston Dynamics was first deployed in a central park on Friday as part of a two-week trial that could see it join other robots policing Singapore#39;s green spaces during a nationwide lockdown.

What do we mean when we talk about a transformation in marketing?

Let me put it this way. The switch from horses to cars was a transformation. It was a fundamental rethinking of the way that humans move. We went from, “Find an animal that can go further and faster than you can and ride on it,” to “Burn fuel and use the energy to turn a motor that transfers the power to wheels.”

Every improvement since then — from V8 engines to power steering — has just been an iteration on the theme. A little faster, a little more efficient, a little safer, but iteration, not transformation.

Marketers are fantastic at iteration. It’s part of the job! We’re great at A/B testing, optimization, and continuous improvement. But at the heart of it, a lot of us are still working with a souped-up version of the same old tactics we’ve always used. Yes, we’ve gone digital. Yes, we’ve automated X and Y and we’re on Z and W channels. But we’re not inventing the engine; we’re just breeding faster horses.

That’s why I get excited when I see something genuinely novel in our profession. And Lisa Sharapata and her colleagues at 6sense have the goods. 

We had the privilege of interviewing Lisa during B2BMX, and she discussed some big ideas that we’re still wrapping our heads around. The death of the MQL. The “dark funnel.” It’s nothing less than a fundamental rethinking of the theory and practice of marketing, one that brings together sales and marketing and refocuses both around revenue.

[bctt tweet="“When we say, ‘we're gonna give you this amount of pipeline, we're gonna generate this amount of revenue,’ and we can actually see it coming and help deliver it in a predictable way, they are never going to want to go back to a #MQL again.” -Lisa Sharapata, @6senseinc" username="toprank"]

You can watch our full interview with Lisa below, or listen to the podcast version (and don’t forget to subscribe). Scroll down past the embeds for a few highlights from the conversation.

Break Free B2B Interview with Lisa Sharapata

Timeline and Highlights

1:00 Account engagement platforms and the dark funnel

4:30 The role of the BDR for inbound marketing

6:00 Sales and marketing: Together at last

7:15 Content strategy & SEO in dynamic marketing

10:15 Engagement is the new oil, but are we ready to drill?

15:30 The end of MQLs

Lisa: We'll create a segment based on our ICP, our ideal customer profile and keywords, depending on how we want to set it up, what they're searching for, what stage they're in. 

We have multiple different campaigns running all the time and it's dynamic, so we're seeing what these groups are searching. And they're in consideration right now, so we're gonna run this type of content and this type of display to them. 

And then lo and behold, they're starting to engage. More and more people are engaging, more of them have come to our website, they're now familiar with us, so we're gonna change up the content. And it's all dynamic and running based on how we've set the segments up to run and what content we've set up to target those accounts. 

So it moves dynamically, as they shift what they're doing, we can do all that from our platform. And then on the flip side this all feeds into Salesforce and you see this, basically this map and timeline of everything that's happening. We have a persona map that fills out this grid and you can see in your targets who's doing what, green, yellow, red, who's engaged who's not, who do you need to engage, who clicked on what, when, what keyword did they search for, what brought them to your website, what pages did they go to. 

You can look at all this information, but then it's also aggregating that and turning it into data that you can use to say, "Here's the next best action, here's someone in that account that is probably a key decision-maker, that you should buy their contact information". So it's like this whole 360 of what you do with that account.

Susan: That's awesome. Okay so the technology is obviously extremely strong, but it can't be done without humans.

Lisa: very true, very true. Like you can see my I love BDR t-shirt, we actually declared this week BDR appreciation week. I kind of started from the marketing background because that's my background, but a salesperson comes in, they have a dashboard in the morning telling them here's the accounts that are hot, here's the ones that are engaging, here's the ones that you should go after today and here's now what you should do and it breaks it down into next best actions.

And typically that would be a BDR or SDR role, that needs to figure out "Okay, I'm gonna make a video for them and send them as email, what should I talk to them about? Okay they were searching these keywords, so they must be interested and have this problem, here's how I can offer value." 

Instead of just the shot in the dark like guessing, hoping that they're saying the right thing, or just spraying as many emails out there, phone calls as they can make in a day. We're getting really strategic and helping them and it takes all the legwork out too, like they don't have to spend thirds of their day doing research, it cuts that way down so that they have it all their fingertips and then they can just start taking action when they come in in the morning.

Susan: so then do the BDR's love marketing? 

Lisa: So, I have never in my career, been in an organization where sales and marketing work hand in hand, I mean it's truly a night and day difference, because first of all we agree on "Here's the best accounts", because you can see what they're doing in the dark funnel, you know they are in my ideal customer profile but they're also in market. They're in market, before they even come inbound, we know they're in market. So sales loves marketing and marketing loves sales, because we are working together toward the same goal now.

Susan: Okay can we get back to the MQL's? Because you have declared 2020 as the year of no MQL's, so to sales execs, senior execs that sometimes can mean no accountability. 

Lisa: Yeah, so I mean here's the thing: If you talk to most sales execs and you ask them "How valuable do you think the MQL's really are?" and "How often do they turn into an SQL?" and “When marketing says they're gonna give you this many MQL's, how meaningful is that truly to you?" Most of the time they're like "Yeah, marketing is gonna throw these scans from their event over the fence and tell us to work on them." 

And they don't really put a lot of value in them. But when we say we're gonna give you this amount of pipeline, we're gonna generate this amount of revenue, and we can start to show that predictability, in saying this is what of your accounts are in market right now, that is worth this amount of pipeline to you and we can actually see it coming and help deliver it in a predictable way.. I'll tell you what, they are never going to want to go back to a MQL again. 

Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Here are a few interviews to whet your appetite:

• Break Free B2B Marketing: Enterprise-Level ABM with Oracle’s Kelvin Gee
• Break Free B2B Marketing: Gary Gerber on Scaling ABM without Losing Focus
• Break Free B2B Series: Jon Miller on How ABM Can Help Marketers Keep Their ‘Ship’ Together
• Break Free B2B Series: Adi Bachar-Reske on Taking the Lead in the Evolution of B2B Content Marketing

The post Break Free B2B Marketing: Lisa Sharapata of 6sense on the End of the MQL appeared first on Online Marketing Blog - TopRank®.

Forrest Galante, a host of 'Extinct or Alive' on the 'Animal Planet,' recounts the locating of the Fernandina Island tortoise that hasn't been heard from since 1906. (Dan Fastenberg reports.)

Japan's time-honoured ritual of exchanging business cards face-to-face is under pressure as the government promotes a "new lifestyle" to combat the coronavirus.

Sony Corp said on Friday it will manufacture and donate medical face shields to hospitals in Japan, amid worries about the availability of protective equipment for healthcare workers dealing with the coronavirus pandemic.