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Coronavirus pandemic | Trump admin working to temporarily ban work-based visas: Report

The H-1B is a non-immigrant visa that allows US companies to employ foreign workers from countries like India and China in speciality occupations that require theoretical or technical expertise.




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Coronavirus pandemic | VP Pence#39;s press secretary tests positive for coronavirus

Pence spokeswoman Katie Miller, who tested positive on Friday, had been in recent contact with Pence but not with the president. She is married to Stephen Miller, a top Trump adviser.




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Coronavirus pandemic | South Korea has 18 new virus cases fuelled by clubs

While the KCDC didn#39;t immediately release specific details, most of the new cases were likely linked to the nightclubs in Seoul#39;s Itaewon leisure district, which was brought to a sudden standstill Friday night following reports of the transmissions.




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Coronavirus pandemic | China reports 15 new asymptomatic coronavirus cases

According to China#39;s National Health Commission (NHC), as for Friday 836 asymptomatic cases, including 63 from overseas, were still under medical observation.




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Coronavirus pandemic | Stuck on cruise ships during pandemic, crews beg to go home

Both national and local governments have stopped crews from disembarking in order to prevent new cases of COVID-19 in their territories. Some of the ships, including 20 in US waters, have seen infections and deaths among the crew. But most ships have had no confirmed cases.




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Coronavirus pandemic | Ivanka Trump#39;s personal assistant tests positive for coronavirus

She has been teleworking for nearly two months and was tested out of caution, the report quoted a source as saying.




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#39;The government is failing us#39;: Laid-off Americans struggle in coronavirus crisis

While US government guidelines say jobless workers who qualify for assistance should get payments within three weeks of applying, many -- like Alejandra -- are waiting twice that long. Increasingly desperate, some are lining up at food banks or bargaining with landlords to postpone bills. Most fill their days seeking answers from overwhelmed state bureaucracies




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Pakistan eases nationwide lockdown even as coronavirus cases rise

Prime Minister Imran Khan on Thursday said that Pakistan would begin easing its nationwide lockdown in a phase-wise manner by allowing various businesses to open up from Saturday, citing the economic crisis due to the shutdown, which was enforced in the country in March end.




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Iran-linked hackers recently targeted coronavirus drugmaker Gilead: Sources

In one case, A fake email login page designed to steal passwords was sent in April to a top Gilead executive involved in legal and corporate affairs, according to an archived version on a website used to scan for malicious web addresses. Reuters was not able to determine whether the attack was successful.




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Instances When You Will Be Thankful To Have Added BB Cream In Your Make-up Arsenal

The base make-up more or less sets the tone for how your make-up look turns out. Our base make-up usually consists of two products- foundation and concealer. While foundation and concealer do a great job to give you flawless looking skin,




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Ladies, These Benefits Of Shaving The face Will Make You A Fan Of The Trend Dermaplaning

Shaving the face ladies is no longer a taboo that is frowned upon. We know it sounds scary but by now enough women have done it for us to leave the stigma behind and get your hands in and shave the




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Coronavirus impact: How digital learning is gaining acceptability among students, teachers

Indian teachers have broken the myth about their inability to use technology. We already have 3,000 schools lined up to adopt our platform, and more are joining the queue every day.




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Coronavirus pandemic | How my boss monitors me while I work from home

One main feature of Hubstaff is an activity monitor that gives managers a snapshot of what an employee is doing. Broken down in 10-minute increments, the system tallies what percentage of time the worker has been typing or moving the computer mouse. That percentage acts as a productivity score.




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Rlys won't have to pay dividend under merged Budget: Fin Secy

Once the circular is issued Budget exercise will kick off, Finance Secretary Ashok Lavasa told CNBC-TV18. Under the contours of the merged Budget, gross budgetary support to Railways Ministry will continue, so will the commercial arrangements of Railways Ministry, he said.




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Uber redBus partner with ixigo for train travellers

ixigo, India’s leading mobile travel marketplace has announced partnerships with Uber and redBus to enable instant bookings for cabs and buses natively within ixigo trains app.




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Skoda Octavia RS 245 Deliveries: 44 Out Of 200 Allocated Units Sold In Bengaluru

Skoda Octavia RS 245 deliveries have commenced in the country. The company has started to deliver the performance sedan as the nation-wide lockdown has been eased at select cities including Bengaluru.




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Coronavirus shatters silver screen dreams for Bollywood

That was the sombre assessment of about a dozen top producers, distributors and actors from Bollywood, the movie industry in Mumbai, during a video conference this week, one of the participants said.




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Coronavirus impact | IPL viewers drifting away is a major loss for TV viewership

While IPL viewers are watching different content this year, the sporting property over the years has contributed significantly to television viewership.




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Coronavirus impact | Bollywood welcomes Kerala model but says need more to restart business

Siddharth Anand Kumar, VP, Films and Events, Saregama, thinks that although Kerala’s move will ensure that a large number of projects get completed, the real challenge will be restarting shooting.




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Coronavirus lockdown: Animation studios are offering new and exclusive content, even in times of COVID-19

Animation studio Cosmos Maya has recently produced three shows including Guddu, Bapu and Gadget Guru Ganesha




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Coronavirus impact: More people listen to it now, but radio is still struggling

Radio, which was already under pressure due to slowdown in the economy, is under more stress now because of coronavirus




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Coronavirus lockdown: Movies emerge as primary source of entertainment for TV viewers

Film-based content is doing well not only in Hindi Speaking Markets (HSM), but also in southern markets.




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May ask for Central #39;manpower#39; to give rest to police: Maharashtra CM Uddhav Thackeray

"This doesn#39;t mean that Mumbai will be handed over to the Army. Police personnel are tired after working round-the- clock, some have fallen sick and a few of them have succumbed to the virus. They need rest," Thackeray said.




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Coronavirus pandemic | Police clash with crowds in Ahmedabad after stricter lockdown

Authorities in the city ordered all shops, except those selling milk and medicines, to close on midnight Wednesday until May 15, implementing a stricter lockdown than the national one in place since March 25, in an effort to curb a rise in infections.




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Oil gains as US inventories grow less than feared while coronavirus slashes demand

Brent crude was up by 12 cents, or 0.4%, to $29.84 a barrel 0044 GMT, after falling earlier in the Asian session and dropping 4% on Wednesday.




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Oil gains on hopes that easing of coronavirus curbs will trigger demand boost

Brent crude was up 47 cents, or 1.5%, at $29.33 a barrel by 0121 GMT, having fallen nearly 1% on Thursday.




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Coronavirus: బెంగళూరులో ఒక్కడి దెబ్బకు 29 మందికి కరోనా పాజిటివ్, క్వారంటైన్ లో 184 మంది !

బెంగళూరు: కరోనా వైరస్ (COVID 19) మహమ్మారి దెబ్బకు ప్రపంచ దేశాలతో పాటు భారతదేశం హడలిపోతుంది. సిలికాన్ సిటి బెంగళూరు నగరంలోని హోంగసంద్రలో బీహార్ వ్యక్తికి కరోనా రావడం, అతను ఇష్టం వచ్చినట్లు సంచరించడంతో ఆ ప్రాంతంలోని 184 మందిని క్వారంటైన్ కు తరలించారు. క్వారంటైన్ గడుపు పూర్తి కావడంతో మళ్లీ పరీక్షలు చేసిన అధికారులు హడలిపోయారు.




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Coronavirus: కరోనాకు మందు కనిపెట్టే ప్రయత్నం, వైద్య నిపుణుడు మృతి, ట్రంప్ చెప్పారని ?

చెన్నై/ న్యూఢిల్లీ: కరోనా వైరస్ (COVID 19) వ్యాధి ప్రపంచ దేశాలతో ఫుల్ బాల్ ఆడుకుంటోంది. కరోనా వైరస్ వ్యాధికి విరుగడు మందు కనుగోనే పరిశోధనలో ఓ ఆయుర్వేద నిపుణుడి ప్రాణాలు గాలిలో కలిసిపోయాయి. కరోనా వైరస్ విరుగుడు మందు కనిపెట్టి పేరు సంపాధించుకోవాలని ప్రయత్నించిన ఆయుర్వేద వైద్య నిపుణుడు మరణించడంతో ఆయనతో పాటు పని చేస్తున్న




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The grave implications of the Franklin Templeton debacle for investors and the financial system

The regulators need to step in immediately to stop any contagion




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Germany needs another extra budget to cushion coronavirus impact - Merkel ally

Germany will have to work on another supplementary budget to help the state's social security system cushion the effects of the coronavirus pandemic, Chancellor Angela Merkel's chief budget lawmaker said on Saturday.




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Mexico to unveil economic restart next week after coronavirus lockdown

Mexican President Andres Manuel Lopez Obrador said on Friday he aims to present plans next week to reopen the economy, as key sectors like carmaking look to begin business again after over a month of quarantine measures to curb the coronavirus outbreak.




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Coronavirus inflicts huge U.S. job losses as pandemic breaches White House walls

The U.S. government reported more catastrophic economic fallout from the coronavirus crisis on Friday as the pandemic pierced the very walls of the White House and California gave the green light for its factories to restart after a seven-week lockdown.




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Pence spokeswoman, married to top Trump adviser, diagnosed with coronavirus

U.S. Vice President Mike Pence's press secretary, the wife of one of President Donald Trump's senior advisers, has tested positive for the coronavirus, raising alarm about the virus' potential spread within the White House's inner most circle.




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"Europe needs a break": EU plots to restart travel and tourism despite COVID

EU states should guarantee vouchers for travel cancelled during the coronavirus pandemic and start lifting internal border restrictions in a bid to salvage some of the summer tourism season, the bloc's executive will say next week.




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Exclusive: Iran-linked hackers recently targeted coronavirus drugmaker Gilead - sources

Hackers linked to Iran have targeted staff at U.S. drugmaker Gilead Sciences Inc in recent weeks, according to publicly-available web archives reviewed by Reuters and three cybersecurity researchers, as the company races to deploy a treatment for the COVID-19 virus.




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Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers

How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now
82 percent of B2B buyers said they were concerned or strongly concerned about the possibility of a pandemic-sparked recession, while 30 percent have reported spending more on videoconferencing software — two of several findings of interest to digital marketers in a recently-released survey examining B2B buyer shifts. eMarketer

How Bad Data Hurts B2B Companies [Infographic]
Just 33 percent of marketers say they can rely on their customer relationship management (CRM) software, and 88 percent said that bad data has a direct impact on their company's bottom line — two of the findings in a new infographic look at the effect of poor data on B2B firms. MarketingProfs

The Evolving Discussion Around COVID-19 and How Brands Have Responded [Infographic]
Brands have used Twitter the most often to mention the global health crisis, according to recently-released survey data examining how brands are using social media in crisis management planning. Social Media Today

Social Media Users Value Brands Responsive To COVID-19 Crisis
83% of social media users expect brands to address the health crisis in their ads, with 31 percent saying they appreciate brands offering products suited for remote work, 28 percent promoting social distancing, and 24 percent mentioning brand philanthropic efforts, according to newly-released survey data of interest to marketers. MediaPost

Why It Takes So Long to Apply Data-Driven Insights to Campaigns
Just 5 percent of marketers say they can immediately go from data gathering to actionable intelligence, while 31 do so later than they would like, and some 3 percent take so long that the output is irrelevant, according to new survey data. MarketingProfs

Instagram Live Streams Can Now Be Viewed on the Web
Facebook-owned Instagram has made it possible for its users to view its previously app-only Instagram Live video streams from its website, bringing marketers a new cross-promotion opportunity with the feature, the firm recently announed. Social Media Today

Twitter notifies users that it’s now sharing more data with advertisers
Twitter has notified its users that a previously available user privacy ad interaction sharing option has been shuttered for all, in a move that will bring more audience data to advertisers, the firm recently announced. The Verge

What Customers Need to Hear from You During the COVID Crisis
The types of brand stories companies should be telling their customers include those that put solutions before sales, according to a new examination by Harvard Business School of interest to B2B marketers. Harvard Business School

Facebook Has Launched a New Tournaments Option for People to Create Their Own Gaming Events
With online gaming forecast to produce $196 billion by 2022, a recent move by social giant Facebook allowing its users to create their own private or public gaming events could bring brands new opportunities for reaching its sizable gaming audience. Social Media Today

Content Plays Various Roles in Brands’ Customer Engagement Strategies
61 percent of marketing leaders said that interactive branded content communicates brand promise and value, according to recently-released survey data from the Chief Marketing Officer (CMO) Council, with 51 percent saying that it delivers thought-leadership, and 45 percent saying that interactive content helps communicate with customers, partners and prospects. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at digital transformation and organizational change by Marketoonist Tom Fishburne — Marketoonist

Grinning Tim Cook Announces New iPhone Will No Longer Be Compatible With AirPods — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Leadership and Engagement In a Time of Crisis [Podcast] — Traject
  • Amie Krone — Navigating the new world of working at home — Chaska Herald
  • Dell, SAP — Building A Perfect B2B Influencer Program During Imperfect Times — Forbes
  • Lee Odden — Marketing During a Pandemic – Resources for Small Businesses in the Coronavirus Crisis [Roundup] — Simple Machines

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thanks for taking the time to join us, and we hope that you'll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers appeared first on Online Marketing Blog - TopRank®.



  • Online Marketing News
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What do studies on new coronavirus mutations tell us?

A series of studies of the genomes of thousands of samples of the new coronavirus SARS-CoV-2 show that it is mutating and evolving as it adapts to its human hosts. Soraya Ali reports.




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Free milk and potatoes in the U.S. to avoid waste

In Washington State and Boston, two initiatives are helping prevent potatoes from being thrown out and milk from being poured down the drain. Gavino Garay has more.




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Syria's mosques open for prayer as coronavirus lockdown eases

Syria's government allowed mosques to open on Friday for worshipers willing to perform prayers. The mosque had remained closed as part of the measures taken to contain the spread of coronavirus.




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Drive-in Bavarian festival provides Oktoberfest flair

Not to be beaten by the virus, Landshut pub-owner Patrick Schmidt took his tent, rolled up the sides and condensed the annual Bavarian 'Dult' experience, where locals feast and drink on local specialities to their heart's content, into a drive-through culinary delight.




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Drive-in Bavarian festival provides Oktoberfest flair

Not to be beaten by the virus, Landshut pub-owner Patrick Schmidt took his tent, rolled up the sides and condensed the annual Bavarian 'Dult' experience, where locals feast and drink on local specialities to their heart's content, into a drive-through culinary delight.




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Free milk and potatoes in the U.S. to avoid waste

In Washington State and Boston, two initiatives are helping prevent potatoes from being thrown out and milk from being poured down the drain. Gavino Garay has more.




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Trump says up to 100,000 Americans may die from coronavirus

The president once again raised his forecast for how many Americans may die from COVID-19 as the toll continues to climb. This report produced by Zachary Goelman.




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सोशल मीडिया पर आए रामायण के रावण अरविंद त्रिवेदी, ट्विटर पर ट्रेंड हुआ #RavanOnTwitter

रामानंद सागर के मशहूर शो रामायण के री-टेलीकास्ट के बाद दशानन रावण भी उतने ही फेमस हो गए हैं, जितने श्री राम हैं। अरुण गोविल और दीपिका चिखलिया के बाद अब अरविंद त्रिवेदी ने भी सोशल मीडिया पर डेब्यू कर लिया है। अरविंद त्रिवेदी ने ट्विटर पर अकाउंट बनाया है। अरविंद के ट्विटर पर आते ही#RavanOnTwitter हैश टैग ट्रेंड करने लगा।

अरविंद ने अपने ट्विटर अकाउंट पर कई सारे पोस्ट किए और यह भी बताया कि वे दर्शकों और फैन्स की डिमांड के कारण सोशल मीडिया पर आए हैं।अरविंद ने एक वीडियो के जरिए लोगों से घर पर रहने और सरकारी नियमों का पालन करने की अपील भी की है।अरविंद ने 18 अप्रैल को यह अकाउंट बनाया है। उन्होंने अनुपम खेर के ट्वीट को री-ट्वीट भी किया है।



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European coalition takes shape on coronavirus contact-tracing

A European coalition is forming around an approach to using smartphone technology to trace coronavirus infections which, it's hoped, will enable borders to reopen. Joe Davies reports.




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Pakistan concerned at workers returning from UAE with coronavirus

Pakistan has raised concerns with the United Arab Emirates that many citizens were returning home from the Gulf Arab state infected with COVID-19 and that crowded living conditions for workers in the UAE may be helping spread the virus, officials said on Tuesday.




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Afghanistan distributes free bread as prices soar amid coronavirus

Afghanistan's government began distributing free bread to hundreds of thousands of people across the country this week as supplies have been disrupted during the coronavirus shutdown and prices have soared, officials and experts said.




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India's plans airlift for 400,000 stranded abroad by virus travel restrictions

India will begin flights on Thursday to bring home some 400,000 citizens stranded overseas by travel restrictions due to the coronavirus pandemic, prompting some worries over the risk that imported infections could fuel contagion in the country.




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Pakistan government to share lending risk with banks to save jobs in pandemic

Pakistan's finance ministry will share part of the risk banks face in lending to struggling small businesses, in a bid to protect jobs in the wake of the coronavirus pandemic, the central bank said on Wednesday.




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Pakistan to start easing lockdown amid sharp coronavirus spread

Pakistan will begin lifting its coronavirus lockdown on Saturday, Prime Minister Imran Khan said, hours after the country announced its highest daily increase in new cases.