Eating disorders are serious conditions that are characterized by irregular eating habits and severe distress about one's body weight or shape. It not only affects one's physical health but their mental health [1]. Eating disorders are complex mental health conditions

The stress and tension of modern life are the primary reasons people have bad moods. Other psychological factors also have a role to play. Sometimes the fact that we are physically unwell spoils our mood. To top it all, often we

It is in nature that man finds peace. While spending time with nature do we find ourselves happy. We do not worry about what is bothering us and we take time to become one with nature. Now, it is a well-accepted

Irrespective of the place that you grew up in, it is but natural that the flavour of cinnamon triggers waves of childhood nostalgia. The way the strong aroma of cinnamon filled up the entire room is something that none of us

Indeed there is nothing like walking up to a beautiful garden. There is a certain refreshing feeling associated with it. Irrespective of how stressed out you are about life at large, if you spend some time in the lap of nature,

The share touched its 52-week high Rs 213.35 and 52-week low Rs 68.80 on 29 May, 2019 and 30 March, 2020, respectively.

State-owned Punjab National Bank (PNB) will retain stake in two life insurance ventures as the lender has got permission from Insurance Regulatory and Development Authority of India (IRDAI).

Two report cards that speak of the bad schooldays behaviour of ex-Beatle John Lennon, punished with detention for "fighting in class" and "sabotage" when he was 15 years old, were knocked down at auction for $13,804 each, TracksAuction.com reported Monday.The British

The stage is set for the Grammy Awards 2020 for Sunday, January 26, at the Staples Center in Los Angeles, USA. The 62nd Annual Grammy Awards ceremony will honour the best musicians and singers, followed by live performances by top artists.

Pop singer Dua Lipa recently released her second album, Future Nostalgia, says she will probably have to start developing her third album to escape self-isolation blues.   "At the moment I'm not really thinking about the third album. I was meant to

"Most of the landlords are extending a helping hand to the tenants - 44 percent have not increased the rent, 41 percent are giving more time to their tenants to pay and 16 percent have waived the rent for up to two months," the portal, which has over 10 lakh residential and commercial properties listed by owners and brokers, said in a statement.

TBJEE has announced admissions for the Tripura Joint Entrance Examination 2018. The exam will be conducted on two days in April 2018. The registration, on the other hand, opens at the beginning of January and ends the same month in 2018.

Human Resource Development Dr Ramesh Pokhriyal Nishank has launched a web-portal YUKTI (Young India Combating COVID with Knowledge, Technology and Innovation). This unique portal will deal with the efforts and initiatives of MHRD during these difficult times caused by Novel Coronavirus

Union Human Resource Development (HRD) Minister Ramesh Pokhriyal 'Nishank' will be going live again for a webinar. This time HRD Minister will interact with students and address their queries. He will answer the queries related to COVID19's impact on education and

The Central Board of Secondary Education (CBSE) has clarified that the pending board exams of Class 10 and Class 12 will be conducted after the lockdown. The Board has released an official statement to put an end to all speculations about

Union Human Resource Development (HRD) Minister Dr Ramesh Pokhriyal Nishank conducted a webinar today and interacted with students across the country. He announced the fresh exam dates for JEE Main and NEET 2020. Education Minister also revealed that the exam dates of pending

Union Human Resources Development (HRD) Minister Dr Ramesh Pokhriyal Nishank has announced the pending board exam dates 2020. The pending papers of Class 10 and Class 12 board exams 2020 will be held between July 1 and 15, 2020. The Central

TVS Eurogrip has announced a new feature of an e-ordering facility in its retailer app 'TVS Eurogrip Bandhan', which can be downloaded on both Android and iOS platforms. This new feature in the app will provide a comprehensive e-commerce experience with features that help place and track orders.

The world order might require changing but such change is not about to happen soon for political and economic reasons

Mumbai: The CBSE (Central Board of Secondary Education) class 10th and 12th board examination 2016 dates have been announced. The class 12th exams is scheduled to be held from March 01 and continue till April 22. The class 10th (board based)

Haryana Board has released the time table for Class 12 for the academic session 2015-16. The exam time table for the senior secondary examination have been published on the official website of the Haryana Board. The examination for Class 12 are

The time table for the Class 10 board exams has been released by the Himachal Pradesh Board of School Education (HPBOSE). The exam will be conducted from March 4 onwards. The students datesheet is also available on the official website -

The Telangana State Board of Intermediate Education has released the Intermediate Public Examinations 2017 on the official website. {image-26-1453819607-students-examination-27-1488170247.jpg www.careerindia.com}  When are the exams conducted?The examination will begin from March 1, 2017 with the Second Language paper 1 for the first

Bollywood actress Janhvi Kapoor has cemented her position in the Bollywood industry as a promising actress after her debut movie Dhadak and Netflix series, Ghost Stories. . Though she is just one film old right now, but her brilliant acting

Kim Kardashian is looked upon as a quintessential beauty and fashion icon. The world has seen and admired the evolution of Kim Kardashian. Seeing her extravagant hair and make-up looks, we have applauded and been jealous. Kim Kardashian latest post on

Lord Buddha who is often referred to as Gautam Buddha was the founder of Buddhism. He enlightened the people with his wisdom and knowledge during the 4th century. Gautam Buddha was initially born as Siddhartha Gautam in a royal clan to

With grand events like Met Gala comes big responsibility not just for the hosts but also for the celebrities. After all, they are the ones who grace the red carpet with their dazzling fashionable outfits. The fear of wardrobe malfunction

Every year, International No Diet Day (INDD) is observed on 6 May. The day celebrates body acceptance, raising awareness on the importance of body positivity and body shape diversity. INDD also aims to promote a healthy lifestyle with a focus on

Bollywood actress Tara Sutaria has absolutely impressed us with her multiple talent. Her brilliant acting prowess has definitely left the audience stunned and with her melodious voice, she has won millions of hearts too. Apart from it, the diva

Eating disorders are serious conditions that are characterized by irregular eating habits and severe distress about one's body weight or shape. It not only affects one's physical health but their mental health [1]. Eating disorders are complex mental health conditions

This week on Instagram came with major throwbacks(yet again!). In the times of quarantine, Instagram has a big role to play in keeping us sane. From people posting their quarantine activities to celebrities posting their throwback pictures, it feels good to

This week on Instagram came with its own highs and lows. With the lockdown extending, many are finding solace in playing with make-up and different hairstyles. From Cardi B's Minnie Mouse hairstyle to Sonam Kapoor's glitter eyes throwback picture, Instagram was

Kim Kardashian is looked upon as a quintessential beauty and fashion icon. The world has seen and admired the evolution of Kim Kardashian. Seeing her extravagant hair and make-up looks, we have applauded and been jealous. Kim Kardashian latest post on

This week on Instagram came with major throwbacks(yet again!). In the times of quarantine, Instagram has a big role to play in keeping us sane. From people posting their quarantine activities to celebrities posting their throwback pictures, it feels good to

"The abolition of a separate railway budget is not what it is purported to be. It is a measure towards commercialisation and privatisation of the Indian Railways," CPI(M) Politburo said in a statement.

This is the biggest ever single day sale for Bangalore-based Flipkart, since the time the company started in 2007.

Ashok Leyland has released the sales report for zero sales in April due to the COVID-19 pandemic. The nationwide lockdown was supposed to be lifted by May 4 but seeing the current scenario, the government has further extended it to May 17.

The new Maruti Suzuki Dzire has been spotted at a dealer's yard for the first time since it was launched in the Indian market. The images of the new Dzire by Gaadiwaadi have surfaced indicating deliveries will begin soon.

The track is for "all those in the frontline, all around the world... the people who are risking their lives to save us and save our families," guitarist Brian May told Reuters in a video conference call interview from his home in London.

India’s recorded music industry revenues increased to USD 181.4 million (Rs 1,378 crore) in 2019.

Under the initiative, eligible beneficiaries under the National Food Security Act (NFSA) would be able to avail their entitled foodgrains from any Fair Price Shop in the country using the same ration card.

"From the 3,000 schools, these copies will go the evaluators and evaluation will begin tomorrow. Teachers will evaluate from home and we will be able to complete the process in 50 days," HRD Minister Pokhriyal added.

Revenue of the company was up 21% at Rs 2,510 crore from Rs 2,076 crore in the same period last year

Bitcoin is about to undergo a scheduled technical adjustment as the number of new coins awarded to the computer wizards who "mine" the cryptocurrency will be cut in half, but forecasting which way its price will move afterward is more complicated now.

B2B marketing is boring, doesn’t feature influencers, and uses only monotonous white papers and lifeless case studies — we’ve all heard these stereotypes, but what is the reality of B2B marketing in 2020?

The traditional image of dull B2B marketing has been turned on its head in recent years, and we wanted to explore 10 top myths and show how the state of B2B marketing has gone from bland to unforgettable.

Let’s dig in and break down the biggest B2B marketing myths, and look at how your brand can benefit from the new era of business marketing.

1 — B2B Marketing Goes From Boring-2-Boringest

The Myth:

The grand-daddy of all B2B marketing myths — dating back nearly to when the term business-to-business was coined — is the notion that it stands for boring-to-boring, with marketing about as exciting as forty shades of dreary gray.

The Myth-Buster:

As we’ll explore throughout this post, the B2B marketing of 2020 has left boring in the dust, replaced with exciting and truly memorable content experiences.

As the B2B marketing landscape continues progressing from its dusty Boring-To-Boring roots, business customers are expecting content and experiences that are increasingly similar to what B2C efforts have long provided.

Today’s B2B customers expect to find all of the relevant information they seek brought to life through an online interface that’s not only easy to search and navigate, but one that’s also chock full of interactive and story-rich user experience features that make interacting an entertaining experience, such as our “Laser Bear.”

Click Here to see the Break Free from Boring B2B Guide in Full Screen Mode

[bctt tweet="“Tell the truth, but make the truth fascinating. You know you can’t bore people into buying your product, you can only interest them into buying it.” — David Ogilvy" username="toprank"]

2 — B2B Marketing Doesn’t Use the Cool Social Media Platforms

The Myth:

You won’t find B2B brands actively sharing content and interacting on Instagram, TikTok, Reddit, Pinterest, Twitch, or other fun and fresh social media platforms.

The Myth-Buster:

Fortune 500 firms regularly now have social media presences on fashionable social channels such as Giphy, Snapchat, and even Facebook Horizons — the social media giant’s foray into the virtual reality (VR) world — all gaining new B2B brands at a faster pace than you might imagine.

Our senior content marketing manager Joshua Nite recently took a look at “6 Unconventional Social Channels for B2B Marketing,” showing how B2B brands can gain a competitive edge by adopting unconventional social channels.

Out client Dell Technologies offers a fine example of how B2B brands are embracing nontraditional social channels, with its Dell Technologies Giphy page.

via GIPHY

Despite using social media more than any other demographic, Gen Z is most at home not on traditional mainstream social platforms but increasingly on gaming platforms, according to recent Kantar study data, which showed that 90 percent of the demographic use gaming platforms to serve roles similar to those social media does for some 59 percent of the general population.

To learn more, we’ve also looked at how B2B brands are successfully using various social media platforms:

• 5 Top B2B Brands Mastering Facebook Engagement
• 5 Top B2B Brands Delivering Exemplary Twitter Engagement
• 5 Top B2B Brands Maximizing LinkedIn Engagement
• How 5 B2B Brands Are Using Snapchat and Instagram Stories

[bctt tweet="“B2B marketers should be exploring any channel where their audience is. While it’s easy to feel like the more younger-skewing platforms are optional, we ignore them at our peril.” — Joshua Nite @NiteWrites" username="toprank"]

3 — B2B Marketing Doesn’t Relate to Real People & Their Stories

The Myth:

B2B marketing isn’t about me or my real challenges, and never even attempts to appeal to people like me — instead it just continues to put forth insincere messages targeting people who don’t exist in the real world.

The Myth-Buster:

Telling real stories about actual people has catapulted B2B influencer marketing to the forefront of business marketing success, while B2B marketing in general has also continued to embrace the importance of storytelling.

We’ve set out to tell the intriguing stories of many top B2B marketers in our Break Free B2B video interview series, to date featuring 23 industry professionals such as Amisha Gandhi of client SAP Ariba and Kelvin Gee of client Oracle,  sharing their insights and passions.

Some, such as Eaton’s director of corporate marketing Zari Venhaus have explored the importance of storytelling.

Another benefit of telling the stories of real people in B2B industries is that it lends itself well to the creation of episodic content, as our senior content strategist Nick Nelson explored in “Hungry for More: What B2B Marketers Need to Know About Episodic Content.”

Additional takes on how storytelling benefits B2B marketers are available in our following related articles:

• Once Upon a Time: Storytelling in Today’s B2B Content Marketing Landscape
• Be Like Honest Abe: How Content Marketers Can Build Trust Through Storytelling
• You Have 8 Seconds – GO! Brand Messaging Secrets With Debra Jasper at #Pubcon

[bctt tweet="“The most powerful person in the world is the storyteller.” — Steve Jobs" username="toprank"]

4 — B2B Marketing Never Gets Heard, or If it Does It’s Quickly Ignored and Forgotten

The Myth:

B2B marketing is just wasted effort, since nobody ever really reads it or pays any attention to its boring business-suit-and-briefcase imagery. Who would ever remember a B2B advertising message, anyway?

The Myth-Buster:

Study after study continues to show that real emotion makes us remember digital content and messaging, and smart B2B marketing has grown significantly in its use of the kind of authentic storytelling that people will remember.

The most-shared ads during the last Olympics were all loaded with hard-hitting emotion from brands like Panasonic and Apple, and the Super Bowl perennially features similarly emotion-packed spots from brands like Google and Microsoft.

[bctt tweet="“Stories are just data with a soul.” @BreneBrown" username="toprank"]

5 — B2B Marketing is For Stodgy Old People

The Myth:

B2B marketing is for stodgy old fuddy-duddies, and has no relevance for anyone under 40 or 50.

The Myth-Buster:

B2B marketers freshly out of college are having tremendous impact in today’s professional brand messaging, and are bringing with them their younger takes on B2B marketing, which will increasingly drive the industry.

Thanks in large part to the successful inroads B2B influencer marketing have made for brands looking to reach younger audiences, when an influencer recommends a product, 51 percent of Millennials say they are more likely to try it, according to research data from Valassis and Kantar.

Gen Z and Millennial B2B marketers who have grown up with newer social media platforms are occupying ever-more positions of power all the way up to corporate marketing management — a move that has helped today's B2B marketing look decidedly different from that of even five years ago.

Snapchat recently published a study exploring brand expectations among Gen Z, finding that 82 percent of the demographic want brands to act on customer feedback, while a similar report from Campaign Monitor also found Gen Z's social media platform preferences to differ from those of older generations.

[bctt tweet="“The B2B marketing of 2020 has left boring in the dust, replaced with exciting and truly memorable content experiences.” — Lane R. Ellis @lanerellis" username="toprank"]

6 — B2B Marketing Should Never Include Interactive or Experiential Content

The Myth:

B2B audiences don’t expect or even want interactive or experiential content when it comes to brand messaging — they want only dense black-and-white case studies of at least 200 pages, or white papers filled with serious professional business information.

The Myth-Buster:

B2B audiences have been starved for interactive and experiential content for far too long, and in recent years have come to expect much more B2C-like digital experiences which incorporate truly entertaining, memorable, and interactive elements.

With 98 percent of consumers more likely to make a purchase after an experience (Limelight), and 77 percent having chosen, recommended, or paid more for a brand that delivers a personalized service or experience (Forrester), more B2B marketers have begun to use experiential content.

In 2020 experiential content comes in many forms, with just a few examples being:

• Virtual Reality (VR)
• Augmented Reality (AR)
• Cloud-Based Digital Assets from Ceros and Other Platforms
• Quizzes and Polls
• Interactive Flipbooks and eBooks

Experiential content is also intertwined with both storytelling and customer experience (CX), together becoming an extremely powerful triptych of B2B marketing strategy.

You can take a closer look at the growing field of B2B experiential marketing here:

• What B2B Marketers Need to Know About Experiential Content
• The B2B Marketer’s Journey To Experiential Content at #B2BMX
• Break Free B2B Marketing: Sruthi Kumar on Creating Memorable Experiences
• 31 DIY Marketing Tools To Create Remarkable Experiences
• Top 10 B2B Digital Marketing Trends in 2020

[bctt tweet="“Experiential content makes us a central part of a story, and not just a passive subject receiving a one-way brand message.” — Lane R. Ellis @lanerellis" username="toprank"]

7 — B2B Marketing Doesn’t Have Influencers

The Myth:

Influencers don’t exist in B2B marketing, because they are only for hawking cosmetics and pushing designer clothing lines on Instagram — what relevance could influencers really have in the professional B2B world?

The Myth-Buster:

Influencer marketing in the business world has never been more vibrant and thriving, especially the kind of always-on B2B influencer marketing our CEO Lee Odden has explored in articles including “Always On Influence: Definition and Why B2B Brands Need it to Succeed.”

Influencer marketing will see global brand spending up to $15 billion by 2022 (Business Insider Intelligence), and with more people using social media and spending greater amounts of time doing so, B2B influencers have a bigger audience than ever.

This may explain why influencers are seeing rising engagements with a variety of firms, as even the World Health Organization recently worked with influencers for its latest “Safe Hands Challenge” hand-washing campaign.

B2C and B2B influencer marketing are undoubtedly very different – and ever-evolving – undertakings, as we recently explored in “B2C vs. B2B Influencer Marketing – What’s the Difference?”

[bctt tweet="“The output of B2B influencer collaboration can be in any form that the brand is currently publishing content: text, video, visual, audio, interactive and even VR.” @LeeOdden" username="toprank"]

Learn more about B2B influencer marketing with these insightful looks at how brands are using it to achieve success, and dig in to recent influencer marketing statistics here:

• Four Ways to Optimize the Marketing Performance of a B2B Influencer Program
• 24 Essential B2B Influencer Marketing Statistics
• How B2B Influencer Marketing Offers Brands an Ideal Alternative to In-Person Events
• Jumpstarting a Pilot B2B Influencer Marketing Program in 5 Steps
• 5 Key Traits of the Best B2B Influencers

8 — B2B Marketing is Pointless & Impossible For Brands Than Aren’t Billion-Dollar Firms

The Myth:

B2B marketing is only for billion-dollar mega-corporations looking to attract other massive Fortune 500 firms — and it doesn’t have any relevance for a company with less than 10,000 employees.

The Myth-Buster:

It doesn’t take billion-dollar firms to create priceless B2B marketing efforts. Indeed, some of the most successful and memorable B2B marketing campaigns are coming from small-to-midsize firms, especially those that are using B2B influencer marketing.

Our content strategist Anne Leuman recently took a look at “5 Examples of Effective B2B Content Marketing in Times of Crisis,” featuring several smaller firms including HealthcareSource and our client monday.com, showing how they are putting out timely and helpful marketing messages during the pandemic.

Social media and influencer marketing have helped level the playing field not only among large B2C and B2B firms, but smaller B2B businesses as well.

Being savvy and nimble can propel a business a long way in the B2B marketing world — perhaps even over land and water, as Shakespeare once noted.

[bctt tweet="“Nimble thought can jump both sea and land.” — William Shakespeare" username="toprank"]

9 — B2B Marketing Isn’t Even Well-Suited for Social Media

The Myth:

B2B marketers shouldn’t even use social media, since business audiences don’t use social platforms, or if they do, they’re not there to find serious B2B information.

The Myth-Buster:

Nearly everyone uses social media in 2020, with global active social media users topping the 3.8 billion mark recently, and that includes almost all the business professionals in every B2B industry.

Social media and B2B marketing go hand-in-hand these days, and smart marketers recognize the importance of this intertwined system, and work hard to inform and delight on every social channel where their brand's customers are actively engaging.

[bctt tweet="“It doesn’t take billion-dollar firms to create priceless B2B marketing efforts.” — Lane R. Ellis @lanerellis" username="toprank"]

10 — B2B Marketing’s Only Real Channel is LinkedIn

The Myth:

LinkedIn is the only social media platform B2B marketers ever need to use, because it’s the only one those in B2B industries ever really utilize.

The Myth-Buster:

While it’s true that LinkedIn is the top social media platform for B2B marketers and professionals in general, and still represents the go-to source for business information when it comes to social — and we’re not just saying that because they are a TopRank Marketing client — if you’re limiting your efforts solely to LinkedIn you’re missing out on key industry players who happen to spend the majority of their social media time on other platforms.

As we've shown above, there are a wide array of social media channels B2B marketers are finding vital to their brand efforts. With every Fortune 500 firm now represented on LinkedIn, however, it's a platform that should be included in every B2B marketer's mix.

Soar Beyond B2B Myths With Powerful Marketing Tactics

Now that we've made an effort to dispel these 10 common B2B marketing myths, we hope that you'll be better able to power your next marketing campaign using the tactics we've looked at, and create B2B content that inspires and enchants while also providing best-answer solutions.

The post B2B Marketing Mythbusters: Dispelling 10 Common Myths with Extraordinary Marketing appeared first on Online Marketing Blog - TopRank®.

The sting of the Asian giant hornet can kill and that's not just an expression of speech. Since their discovery in 2019 in the US, traps have been set to see if Asian giant "murder hornets" have settled in the state. Libby Hogan has more.

With a home office like no other, when Red Bull mountain biker Fabio Wibmer 'works', you can expect an array of insane tricks and stunts to keep his roommates company.

With a home office like no other, when Red Bull mountain biker Fabio Wibmer 'works', you can expect an array of insane tricks and stunts to keep his roommates company.

Facebook's new content oversight board will include a former prime minister, a Nobel Peace Prize laureate and several constitutional law experts and rights advocates in its first 20 members.

An in-depth study of Leonardo da Vinci's earliest-known drawing has proved definitively that the great Renaissance artist was in fact comfortable working with either hand. Dan Fastenberg reports.