Asian Paints, SBI, Tata Motors, HUL and Maruti Suzuki are top gainers while ONGC, Axis Bank, MM, Bajaj Auto and Hero MotoCorp are major losers in the Sensex.

Due to the COVID-19 pandemic, India is currently facing a nationwide lockdown till May 17. This crisis has affected almost all businesses across the nation. Public transport has been shut down to follow social distancing norms.

The statement comes at a time when many filmmakers and producers are looking at taking the OTT route for a direct release.

India’s recorded music industry revenues increased to USD 181.4 million (Rs 1,378 crore) in 2019.

The engineering to software conglomerate, which houses LT Mutual Fund under listed arm LT Finance, had put the mutual fund business on the block earlier in a renewed attempt to find a suitable buyer

Two more firms are eyeing a share of Reliance Industries Ltd's $65-billion digital unit Jio Platforms, according to Bloomberg News, setting them up to be a part of a growing list of firms that have recently invested in the Indian company.

Marketers are in the business of attracting attention. All of our tactics, our strategies, our goals boil down to: Did we get someone’s attention and inspire them to take action?

The key to modern marketing is that we have to earn that attention. There will always be someone on who is louder, funnier, more talented, or just less shameless than your brand is willing to be. The only way to truly capture and sustain someone’s focus is to earn the right to their time. 

How do you earn attention? By providing remarkable experiences. By showing you care about your audience, you know who they are, and that your brand is here to help and to entertain them. 

For our latest Break Free video, we talked to a marketer who is helping marketers offer more memorable experiences. Sruthi Kumar is the Senior Marketing Manager at Sendoso, a platform that coordinates direct mail and gifting campaigns for personalization at scale.

Sruthi and I sat down to talk about experiential marketing in all its forms: Event marketing, direct mail, content and beyond. We also dig deeper into the philosophy of marketing. Should marketers specialize in a certain aspect of marketing, or should we be taking a more holistic approach? Can left-brained content folks and right-brained strategy folks get along… and really, is it that simple of a divide? Sruthi has some inspiring thoughts on all of the above.

Oh, and along the way, Sruthi shares how she built a marketing department from the ground up, taking Sendoso from a small start-up to competing with the big brands.

 [bctt tweet="I think what we’re really trying to do is bridge that online and offline experience. @sruthikkumar" username="toprank"]

Highlights:

1:00: Direct mail plus digital marketing for unforgettable experiences

5:45: Marketing to delight your audience

7:40: Building a marketing department from the ground up

11:05: Tactics for earning attention at marketing events

18:15: Marketing requires creative and analytical thinking 

Josh:

So tell me a little bit about Sendoso. What is it? What do you do?

Sruthi:

We're a sending platform, so we really help our customers reach their customers and prospects in a meaningful way by sending company swag, direct mail, sweets and treats, handwritten notes, the whole nine yards, in order to make really human connections with their prospects and customers.

Josh: 

Do you feel like this going back to a more simpler form of marketing compared to digital marketing? Do you feel like that’s more effective as our world gets more digital?

Sruthi:

So I actually think they go hand in hand. What we're trying to do is really bridge that online and offline experience. So not to say that digital marketing does not work. I'm a marketer. I run our field marketing team, we use digital heavily, but it's just about bringing all the channels together to create that seamless experience for the end user, and that person that you want to book a meeting with or have a signed contract with or whatever else you need from them.

[bctt tweet="It’s about bringing all the channels together to create that seamless experience for the end user, that person who you want to book a meeting with or have a signed contract with. @sruthikkumar" username="toprank"]

We are moving to an ABM approach when we are doing our events, because sometimes you get to large audiences and it's hard to really get in contact with anyone. The beautiful thing about our product is that anyone can use it in any vertical. It's direct mail: If you're selling, you can use it. If you're trying to reach an audience, you can use it. 

We do the double funnel approach at Sendoso. We do have demand gen tactics while we also have ABM tactics as well. 

I had an interview that was my first internship as a marketer. The CMO asked me, ‘Are you analytical? Or are you creative?’ And I was like, ‘I don't know, I feel like I'm a little bit of both.’ 

And she said, ‘You can't be both.’ And I just want to call her now, because you have to be both. I may not be the most analytical person on my team. But I get to work with this marketing ops manager. We built our team together, and she's very analytical. I get to learn from her and understand how would my MOPS person do this. And that's the cool stuff that you get to take with you. 

As a marketer, you should be well rounded — you're a content marketer, but you could put a demand gen campaign together.

Josh:

 We just love this binary of left brain versus right brain. But then you get this idea that oh, well, the creative types are just sitting up there in their beanbag chairs with the lava lamps going, ‘Oh, wouldn't it be cool if we did this?’ And then on the other hand is a bunch of robots who are crunching numbers. For some people, those things are going to overlap into a circle and some are somewhere on the continuum, but you can’t be just one or the other. 

[bctt tweet="People ask, 'Are you analytical or are you creative?' But you have to be both... As a marketer, you should be well rounded: You're a #contentmarketer, but you could put a demand gen campaign together. You're not just writing. @sruthikkumar" username="toprank"]

Sruthi:

With all those marketing activities that we're supposed to do, some people are just doing the check-boxes. That's totally fine, but I think you should bring your personality into it. I think so many of us are so scared. Like having our corporate voice, but I think our personal voice should be in there too. 

I think the only reason why Sendoso did stand out in the early days is because we got to incorporate so many of our early founders’ and members’ own personalities into the brand. And even the way we pitch our product today is by the voices of our sales team and our marketing team, our co-founders and c-suite. So I think it's just about being okay with being yourself and incorporating that into your whole corporate brand.

[bctt tweet="I think the reason Sendoso did stand out in the early days is we got to incorporate so many of our early founders’ own personalities. It's about being okay with being yourself and incorporating that into your corporate brand. @sruthikkumar" username="toprank"]

Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel and podcast for more Break Free B2B interviews. Here are a few to whet your appetite:

• Break Free B2B Marketing: Gary Gerber on Scaling ABM without Losing Focus
• Break Free B2B Series: Hal Werner on the Intersection of Marketing Creativity and Analytics
• Break Free B2B Series: Adi Bachar-Reske on Taking the Lead in the Evolution of B2B Content Marketing

The post Break Free B2B Marketing: Sruthi Kumar on Creating Memorable Experiences appeared first on Online Marketing Blog - TopRank®.

A white former police officer and his son were arrested in Georgia on Thursday and charged with murder in the death of an unarmed black man, an incident that has sparked furor in the community and among civil rights activists across the United States. Gloria Tso reports.

Priest Don Giuseppe Castelvecchio hasn't been able to conduct services in his San Fiorano church for two months. In the town where restrictions are easing, his sermons delivered from a loud speaker in a car are a welcome relief. Joe Davies reports.

The Anchorage Daily News and ProPublica won the Pulitzer Prize for public service journalism on Monday for revealing one-third of Alaska's villages had no police protection, while the photography staff of Reuters won the breaking news photography award for documenting last year's violent protests in Hong Kong.

Aides to U.S. President Trump say their 2020 campaign will now be focus on two themes: Trump is the only candidate who can resurrect the economy and that Democrats will not be as tough on China, a country Trump is blaming for the pandemic.

Former Prime Minister Tony Blair said on Monday that Britain was in a mess, warning that neither his own Labour Party nor the Conservative Party, led by Prime Minister Boris Johnson, deserved to win a Dec. 12 election.

Former British Prime Minister Tony Blair argued that the two major UK parties, Conservative and Labour, are 'peddling fantasies' ahead of the upcoming election.

Former British Primer Minister Tony Blair cast doubt on that timetable for Brexit negotiations and said there was still a risk that Britain could exit the EU in a year's time without having struck a deal with its biggest trading partner.

Former British Prime Minister Tony Blair called on the UK to 'rebuild sensible mainstream politics' in the future.

Former British Prime Minister Tony Blair said his party was now controlled by its "Marxist-Leninist wing" and that its leader Jeremy Corbyn was promising a revolution, but warned 'revolutions always end badly'.

Former British Prime Minister Tony Blair said on Monday that a UK-U.S. trade deal would be very difficult to agree, saying protectionist sentiment worldwide was making trade agreements harder to negotiate.

Tony Blair Reuters Newsmaker event on 'The challenging state of British politics’.

Afghanistan's Taliban insurgents killed a provincial police chief and two others in a roadside bomb attack, the local governor said on Friday, in the latest violence hindering a U.S.-brokered peace process.

H&M, the world's second-biggest fashion retailer, said local currency sales have tumbled 57% since the start of March compared with a year ago. Ciara Lee reports

Priest Don Giuseppe Castelvecchio hasn't been able to conduct services in his San Fiorano church for two months. In the town where restrictions are easing, his sermons delivered from a loud speaker in a car are a welcome relief. Joe Davies reports.

Countries must return to "basic principles" of public health surveillance if they are to bring the coronavirus outbreak under control, the World Health Organization's (WHO) top emergency health expert Mike Ryan said on Friday (May 8).

China's policymakers struggle to grapple with a property market, the world's largest, that is crucial for growth yet prone to bubbles springing up in unlikely places.

Countries must return to "basic principles" of public health surveillance if they are to bring the coronavirus outbreak under control, the World Health Organization's (WHO) top emergency health expert Mike Ryan said on Friday (May 8).

London's High Court on Friday threw out part of a claim brought by Meghan, Britain's Duchess of Sussex, against a tabloid newspaper for breaching her privacy, ruling that it had not acted dishonestly. Lauren Anthony reports.

Two more firms are eyeing a share of Reliance Industries Ltd's $65-billion digital unit Jio Platforms, according to Bloomberg News, setting them up to be a part of a growing list of firms that have recently invested in the Indian company.

The World Health Organization (WHO) plans to launch an app this month to enable people in under-resourced countries to assess whether they may have the novel coronavirus, and is considering a Bluetooth-based contact tracing feature too, an official told Reuters on Friday.

U.S. billionaire John Malone may merge his Virgin Media broadband outfit with mobile operator O2. A joint venture could see Spain’s Telefonica, O2’s indebted parent, pocketing over 4 billion pounds. Ed Cropley explains how this might mean a lonelier future for rival Vodafone.

There is no one more unbeatable in men's tennis than Novak Djokovic when the Serb is at his best, former world number four American Todd Martin has said.

Kenya and Uganda were hit by power blackouts on Saturday, and Kenya Power said the outage on its grid was caused by a fault on a high voltage line but that it had restored supply to most parts of the country.

JNB vs SSB Dream11 Team - Check My Dream11 Team, Best players list of today's match, Jeonbuk Hyundai Motors vs Suwon Bluewings Dream11 Team Player List, SSB Dream11 Team Player List, JNB Dream11 Team Player List, Dream11 Guru Tips, Online, Jeonbuk Hyundai Motors vs Suwon Bluewings Head to Head.

Sakshi recently took to social media and gave another sneak peek of what everyone's favourite Thala been up to during this pandemic.

Apart from Hrithik and Farah, Genelia D'Souza and Kunal Kapoor also shared inverted images to raise awareness about World Thalassemia Day

Salman Khan and Jacqueline Fernandez are stuck in Bhaijaan's Panvel farmhouse owing to coronavirus lockdown

Trump had told the media that the country has already 'flattened the curve', and it is ready for a 'phased and gradual reopening' even though coronavirus cases and deaths shows no sign of stopping.

A police constable of Delhi police died on Tuesday evening suspectedly of coronavirus.