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Social media interest is spiking worldwide — except for LinkedIn

As the coronavirus pandemic sweeps the world, more and more governments are imposing lockdowns on their citizens. As a result, reliance on digital tools has increased significantly to maintain social and professional relationships. Notably, usage of video conferencing app Zoom has spiked, and not just for professional purposes.

But what about the social media tools we were already using to connect with people on a daily basis? How has their popularity changed so far in these trying times?

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SOCIAL NETWORK MARKETING – RAPID GROWTH AT DEEP VALUE PRICE | FACEBOOK, INSTAGRAM, GOOGLE, LINKEDIN

Latest added Global Social Network Marketing Market research study by HTF MI offers detailed product outlook and elaborates market review till 2025. The market Study is segmented by key regions that is accelerating the marketization. At present, the market is sharping its presence and some of the key players in the study are Facebook, Instagram, Google, LinkedIn, Twitter, Pinterest & Tumblr etc. The study is a perfect mix of qualitative and quantitative Market data collected and validated majorly through primary data and secondary sources.

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How to avoid the time-suck of social networks while working at home

Now that you have moved your work life to your home space you may find yourself overwhelmed with social networking distractions. I get it. I have been dealing with the constant beep, chirp, and tweet of social networking while working from home for 30 years. Dealing with all the interruptions is not easy.

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Social Networking Is Nearly Ubiquitous Among Internet Users in China

The total number of social network users in China will grow 4.8% to 859.1 million in 2020, and by 2023, nearly all internet users (96.8%) will be social network users, according to our forecast. Though the growth rate of social network users in China is slowing, there will be at least 30 million more social network users added annually between 2020 and 2023.

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A 3-Step Approach to Intentional Social Media Marketing

If you are not seeing results from your social media efforts, have you asked yourself why you are doing all of that—other than because everyone else is doing it?

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How to Use Social Media for Keyword Research

For many beginners (and, heck, some mid-level and even advanced SEOs), the line between search engine optimization and social media can sometimes blur.

~ Does your social media support or even help your search engine rankings?
~ How does optimizing for search on social media affect your profiles chance of showing up to new users?
~ And what does it mean that my tweets show up in search results?

In the past, the difference between SEO and social was fairly stark.

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The 2020 Ranking Of Free-Market Think Tanks Measured By Social Media Impact

Due to the coronavirus pandemic think tanks around the world are working under quarantine and have cancelled all events in the coming months. They will have to rely more on social media to get their messages across. How successful are free-market think tanks today in trying to attract traffic to their websites, as well as views and followers on other platforms?

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Are Influencers the Escape Social Media Wants During Coronavirus?

Self-quarantining during COVID-19 has caused some, especially those in the travel industry, to take a bigger hit than others. Those who usually work from home have had to make less of an adjustment, though booking paid partnerships is a struggle industry-wide.

As a result, many influencers are getting creative with their social strategies. Those who are multiplatform and have more than one revenue stream are coming out on top.

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Forget Facebook, Snapchat, Twitter: TikTok Is The Breakout COVID-19 Social Media Platform

Social media has been one of only a handful of sectors that is benefiting from the stay-at-home environment. Social distancing has forced social interactions online for the time being, but investors looking to capitalize on the surge in social media usage be surprised at the big winner.

On Friday, DataTrek Research co-founder Nicholas Colas said the biggest social media winner from the COVID-19 era is not Facebook, Inc.
FB , its subsidiary Instagram, Snap Inc  SNAP 0.06% or Twitter Inc TWTR 0.02%
.
Instead, teen-oriented video platform TikTok has seen the biggest surge in Google search volume over the last 90 days. TikTok is owned by the private Chinese company ByteDance.

Social Media Search Numbers
Colas said Facebook and Twitter saw only a small bounce in worldwide Google search volume since global lockdowns went into effect. In the chart below, searches for Snapchat have demonstrated a similar trend, while searches for TikTok have steadily risen over the last 90 days.




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Stop Travel Memories From Appearing in Your Social Media Feeds

Our stress levels are at an all-time high right now, which means our attentiveness to our own self-care should be, too—especially those of us with wanderlust. Traveling from the living room to the kitchen and back is no one’s ideal of a vacation, yet here we are. On top of that, our social media platforms seem determined to remind us of better days: Hey, look where you were a year ago today! blares Facebook, serving up a photo of a gorgeous beach or other getaway spot much more alluring than the permanent butt-groove you have formed in your couch.

For many of us, looking back on our travels past is not doing us much good at the moment. Luckily, there are a few methods to keep them from showing up in your social media feeds.




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Why LinkedIn May be the Most Effective Social Media Platform of Our Time

When most people talk about social media, they are usually referring to platforms like Facebook or Instagram, but rarely think of LinkedIn as part of the vast array of social media platforms available.

We tend to assume that LinkedIn is not such a valuable place to be and often, even businesses make this mistake, assuming that it would be far more beneficial to focus on their presence on Twitter, for example. There is a logic behind this – LinkedIn is a place for businesses, but I’m looking to advertise to real people, and they are going to be on other, more laid-back platforms, so I might as well go there, too.

This logic is flawed. Why? We are just about to show you.

On LinkedIn, you can build your brand.
This is true both for individuals looking to expand their job potential, and for businesses wanting to grow their brand. As an individual, where can a possible employer find you? On Facebook or Instagram. But do you really want them to see that snapshot of you in your undies at the beach, or the dirty joke you posted last night?

Probably not. These are personal details about you that chip away at your professional brand.




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BBB Tips: Be wary of too-personal social media quizzes

With most Americans under orders to stay at home due to the coronavirus pandemic, many people are turning to social media for a fun distraction. Taking a Facebook quiz about how well you know a friend or what character from your favorite TV show best matches your personality may seem like a harmless way to pass the time while quarantined, but it could also give scammers your personal information for nefarious purposes.

Not all social media quizzes are data collection scams, but some quizzes collect personal information by asking questions like: What is your mothers maiden name? or What is the name of the street you grew up on? These are common security questions for banking and credit card accounts. Sharing this information can lead to your accounts being hacked and your personal and financial information being stolen. It also can enable a scammer to impersonate you to your friends and family.

Tips to avoid social media scams:

• Be skeptical. Before you take a quiz, figure out who created it. Is it a brand you trust? Just because something appears to be fun and innocent, doesn’t mean there isn’t an inherent risk.

• Adjust privacy settings. Review your social media accounts privacy settings and be strict about what information you share — and with whom you are sharing it.




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Instagram: Visual Social Media Cultures – Book Review

In Instagram: Visual Social Media Cultures, Tama Leaver, Tim Highfield and Crystal Abidin elaborate on why Instagram is more than just a social media platform: instead, it has become an icon that has altered understandings of visual social media cultures. By doing so, they focus on different aspects of Instagram, such as its aesthetics, cultures, ecologies and economics, supported with real-life examples and cases.

Instagram has tried to keep itself distinct from Facebook and other social platforms.




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Social media use spikes during pandemic

While usage of most mobile apps has remained neutral during the coronavirus pandemic, social media app usage has exploded during the lockdown, according to new data from Nielsen.

Why it matters: Prior to the pandemic, consumers and tech companies were both becoming more aware of the overuse of social media and actively trying to limit it. In a time when people can not connect with friends and family in person, companies have put these efforts on pause.

By the numbers: Prior to the pandemic, social media usage for most of January, February and early March remained relatively flat at around 20% of total mobile app usage, according to Nielsens data.

But beginning in mid-March, when statewide stay-at-home orders went into effect, social media app usage began to increase significantly, and now consumes around 25% of all mobile app usage for U.S. adults.

Other media app usage, like video, lifestyle, and finance apps have mostly remained the same, in part because consumers are now leveraging other devices, like desktops and television screens, for more activities while home.




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How social media feels about the coronavirus

An Italian-based artificial intelligence company is regularly analyzing social media posts about the coronavirus for their emotional content.

Why it matters: Classifying tens of thousands of posts by their emotional tone provides a snapshot of how people feel about the pandemic. Spoiler alert: not great!

How it works: Expert System specializes in semantics and natural language reading, a branch of AI involving computer systems that attempt to make sense of written language.

In doing so, a computer can rapidly analyze vast amounts of the written word — like, for example, a day's worth of social media posts about the COVID-19 pandemic.
For the past few weeks, Expert System has been collecting English language social media posts each day that feature frequently used hashtags like #coronalockdown and #covid19. Its AI can extract the emotional content of those posts, which is then analyzed and interpreted by Sociometrica.




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Social media evolves to warfare tool

Social media has become one of the most important instruments of hybrid warfare which is named the new generation warfare method, said a Turkish digital media researcher.

According to the general definition, hybrid warfare is one of the war strategies that combine political warfare, conventional warfare, irregular warfare, and cyber warfare methods, including fake news, diplomacy, lawfare, and foreign electoral intervention.

In an exclusive interview with Anadolu Agency, Ali Murat Kirik, an academician and expert digital media researcher at Marmara University in Istanbul, increasing activities of perception management and social engineering in social media proves that it is used as a warfare tool.




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FBI issues warning about social media sharing in quarantine

The Federal Bureau of Investigations (FBI) has issued a warning about sharing too much information on social media while being at home.

The FBI specifically is warning about trends such as posting your senior picture and graduation year.Officials also say beware of social media games that require you to tag a parent or post a picture of your first car.

They say these are often the answers to security questions and hackers can use the information to reset your passwords and get into your accounts.




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How Different Generations of Consumers Use Social Media

In a recent survey of 1000 consumers and 500 businesses, Animoto found that 75% of Millennials purchase decisions were influenced by a brands social media presence. But that's Millennials, a generation that's largely grown up online, and those response figures vary significantly across the different age brackets - so which platforms should you be focusing on to reach your target market?

To provide more insight, the team at Animoto broke their research down by generation.

Some of their key findings include:

Gen Z chose Instagram as the platform to follow brands
Baby boomers spend most of their time on YouTube and the Facebook Feed
Gen Z, Millennials, and Gen X selected YouTube as the platform they rely on when making purchase decisions




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Silence: a social history of one of the least understood elements of our lives / Jane Brox

Browsery BJ1499.S5 B76 2019




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Technology, activism, and social justice in a digital age / edited by John G. McNutt

Browsery HM851.T42995 2018




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Data activism and social change / Miren Gutiérrez

Browsery HM851.G88 2018




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The social construction of difference and inequality: race, class, gender, and sexuality / Tracy E. Ore

Browsery HN59.2.S585 2019




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Mathematical outreach: explorations in social justice around the globe / edited by Hector Rosario

Dewey Library - QA10.7.M38275 2020




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Letter to BS: Enact laws offering social security to migrant workers

The states where they migrate to earn their livelihood treat them as uninvited guests




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People violate social distancing norm in Noida vegetable market

People violate social distancing norm in Noida vegetable market




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Juilliard Students & the New York Philharmonic Perform Ravel’s Bolero While Social Distancing in Quarantine

Like everyone else in COVID-19 isolation, Juilliard students are itching to get out and play. For them, the desire is a little more of an imperative. Without meeting and rehearsing together, these dedicated artists at the beginning of their careers can’t hone their skills. “In normal times,” writes Benjamin Sosland at the Juilliard Journal, “Juilliard’s […]

Juilliard Students & the New York Philharmonic Perform Ravel’s <I>Bolero</I> While Social Distancing in Quarantine is a post from: Open Culture. Follow us on Facebook, Twitter, and Google Plus, or get our Daily Email. And don't miss our big collections of Free Online Courses, Free Online Movies, Free eBooksFree Audio Books, Free Foreign Language Lessons, and MOOCs.




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Social Media Marketing For Dummies, 4th Edition


 

Make friends and sell things to people through social media 

Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale—often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new



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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly, 7th Edition


 

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep



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Artificial intelligence: anthropogenic nature vs. social origin / Elena G. Popkova, Bruno S. Sergi, editors

Online Resource




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Theatre, social media, and meaning making / Bree Hadley

Hadley, Bree, author




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A social and economic history of the theatre to 300 BC




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Social Movements: An Introduction, 3rd Edition


 

A new, fully-revised and updated edition of the leading introduction to social movements and collective action –covers a broad range of approaches in the social sciences.

Now in its third edition, Social Movements is the market-leading introductory text on collective action in contemporary society. The text draws from theory-driven, systematic empirical research from across the social sciences to address central questions and concepts in the field.



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Placing empire: travel and the social imagination in imperial Japan / Kate McDonald

Online Resource




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Remapping modern Germany after national socialism, 1945-1961 / Matthew D. Mingus

Dewey Library - GA873.7.A1 M56 2017




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GIS and the social sciences: theory and applications / Dimitris Ballas, Graham Clarke, Rachel S. Franklin and Andy Newing

Rotch Library - G70.212.B35 2018




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Mapping society: the spatial dimensions of social cartography / Laura Vaughan

Online Resource




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Understanding Flood Preparedness: Flood Memories, Social Vulnerability and Risk Communication in Southern Poland.

Online Resource




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Cycling and motorcycling tourism: an analysis of physical, sensory, social, and emotional features of journey experiences / Anna Scuttari

Online Resource




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The indestructible brand: crisis management in the age of social media / Venke Sharma and Hushidar Kharas

Online Resource




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Corporate social responsibility and economic responsiveness in India / Damien Krichewsky

Dewey Library - HD60.5.I5 K748 2019




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Measuring social change: performance and accountability in a complex world / Alnoor Ebrahim

Dewey Library - HD62.6.E277 2019




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Computer Supported Cooperative Work and Social Computing: 14th CCF Conference, ChineseCSCW 2019, Kunming, China, August 16-18, 2019, Revised Selected Papers / Yuqing Sun, Tun Lu, Zhengtao Yu, Hongfei Fan, Liping Gao (eds.)

Online Resource




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People-centered social innovation: global perspectives on an emerging paradigm / edited by Swati Banerjee, Stephen Carney and Lars Hulgard

Dewey Library - HD60.P379 2020




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Corporate social responsibility / Christopher Wickert, David Risi

Dewey Library - HD60.W53 2019




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Making change: youth social entrepreneurship as an approach to positive youth and community development / Tina P. Kruse

Dewey Library - HD60.5.U5 K78 2019




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Business and social crisis in Africa / Antoinette Handley, University of Toronto

Dewey Library - HD60.5.A35 H36 2019




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Corporate social responsibility in developing and emerging markets: institutions, actors and sustainable development / edited by Onyeka Osuji, University of Essex Law School, Franklin N. Ngwu, Lagos Business School, Pan-Atlantic University (Nigeria), Dima

Dewey Library - HD60.5.D44 C674 2020




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Corporate reputation and social activism: strategic interaction, firm behavior, and social welfare / Jose Miguel Abito, David Besanko, and Daniel Diermeier

Dewey Library - HD60.B473 2019




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Explorations in social systems engineering: the life of an intellectual in China (1925 to the present) / Huijiong Wang

Online Resource




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Return on investment in corporate responsibility: measuring the social, economic, and environmental value of sustainable business / by Cesar Sáenz

Dewey Library - HD60.S223 2018