Investors lost more than Rs 5 lakh crore of wealth in today#39;s trade so far.

For many, the recent rise in the equity market was bewildering as almost all indicators of the domestic economy had been showing signs of acute distress due to COVID-19.

Singer and songwriter Taylor Swift just released a new music video The Man from her latest album, Lover. Taylor earlier released a lyrical video for the song as well, while her music videos always have something unforgettable, this time she is

The broader market outperformed, as the SP BSE Midcap index rose 1.4 percent higher, while the SP BSE Smallcap index was up 1.7 percent.

The Nifty Bank rose more than 1,200 points or 6.6 percent led by gains in Axis Bank, ICICI Bank, IDFC First Bank, Bandhan Bank and Federal Bank.

Top Nifty50 gainers include Sun Pharma, HDFC Bank, Infosys and Tata Motors.

The Nifty formed a Gravestone Doji pattern on the daily charts.

All eyes will be on the FOMC outcome later in the day, say experts. But, the strong rally on D-Street has set the tone for the Nifty to reclaim 9,600 and possibly head towards 10,000.

Reports of successful trials of a COVID-19 vaccine also influenced the mood of the market.

Profit booking hit D-Street at higher levels as concerns over muted earnings, impact of extended lockdown and rising COVID-19 cases weighed on sentiment.

Volatility is likely to continue in the near term and the immediate resistance for the Nifty stays at 9,450 levels.

A break above 9,350 will open doors for 9,450–9,533 and a breach of 9,100 shall see the Nifty resuming a downswing with an initial target of 8,900.

The Nifty50 formed an ‘Island Reversal’ pattern on the daily charts on May 4 which is a reversal pattern, and the next big support for the index is placed at 9,250, and below that 8,900-8,800, suggest experts.

A display of strength and being leaders in their respective sectors – companies that are trading at a premium to their averages is a bullish sign for them, but not all companies could be termed buy.

Auto could be the star for the 2nd half of the year as streamlining of BS4-6 now over with last 2 years growth appetite making a huge comeback as the new normal sees reduction in public transport shared mobility.

Markets would need severely bad data to retest 7500 levels on the Nifty. But, at the same time, we have seen good improvement in the market – a significant upside looks difficult.

National Institute of Fashion Technology (NIFT), which is believed to be a pioneer institute for fashion education in the country, has started accepting the online applications for the coming academic session 2019. Interested candidates who want to pursue various courses offered

Major US indexes opened lower but moved higher throughout the afternoon to snap two-day losing streaks.

The Dow Jones Industrial Average rose 211.25 points, or 0.89%, to 23,875.89, the SP 500 gained 32.77 points, or 1.15%, to 2,881.19 and the Nasdaq Composite added 125.27 points, or 1.41%, to 8,979.66.

Mother's Day is certainly a beautiful day to honour our mothers and their love. Though there cannot be a fixed day to respect our mothers and make them feel loved, the idea is to dedicate a day to the person who

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The mid-life update was first unveiled in 2019 and the launch was scheduled for this year, but thanks to the coronavirus, there hasn’t been a big event or any fanfare. Instead, the company silently announced the price and put the car up for sale.

Asian Paints, SBI, Tata Motors, HUL and Maruti Suzuki are top gainers while ONGC, Axis Bank, MM, Bajaj Auto and Hero MotoCorp are major losers in the Sensex.

While IPL viewers are watching different content this year, the sporting property over the years has contributed significantly to television viewership.

How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now
82 percent of B2B buyers said they were concerned or strongly concerned about the possibility of a pandemic-sparked recession, while 30 percent have reported spending more on videoconferencing software — two of several findings of interest to digital marketers in a recently-released survey examining B2B buyer shifts. eMarketer

How Bad Data Hurts B2B Companies [Infographic]
Just 33 percent of marketers say they can rely on their customer relationship management (CRM) software, and 88 percent said that bad data has a direct impact on their company's bottom line — two of the findings in a new infographic look at the effect of poor data on B2B firms. MarketingProfs

The Evolving Discussion Around COVID-19 and How Brands Have Responded [Infographic]
Brands have used Twitter the most often to mention the global health crisis, according to recently-released survey data examining how brands are using social media in crisis management planning. Social Media Today

Social Media Users Value Brands Responsive To COVID-19 Crisis
83% of social media users expect brands to address the health crisis in their ads, with 31 percent saying they appreciate brands offering products suited for remote work, 28 percent promoting social distancing, and 24 percent mentioning brand philanthropic efforts, according to newly-released survey data of interest to marketers. MediaPost

Why It Takes So Long to Apply Data-Driven Insights to Campaigns
Just 5 percent of marketers say they can immediately go from data gathering to actionable intelligence, while 31 do so later than they would like, and some 3 percent take so long that the output is irrelevant, according to new survey data. MarketingProfs

Instagram Live Streams Can Now Be Viewed on the Web
Facebook-owned Instagram has made it possible for its users to view its previously app-only Instagram Live video streams from its website, bringing marketers a new cross-promotion opportunity with the feature, the firm recently announed. Social Media Today

Twitter notifies users that it’s now sharing more data with advertisers
Twitter has notified its users that a previously available user privacy ad interaction sharing option has been shuttered for all, in a move that will bring more audience data to advertisers, the firm recently announced. The Verge

What Customers Need to Hear from You During the COVID Crisis
The types of brand stories companies should be telling their customers include those that put solutions before sales, according to a new examination by Harvard Business School of interest to B2B marketers. Harvard Business School

Facebook Has Launched a New Tournaments Option for People to Create Their Own Gaming Events
With online gaming forecast to produce $196 billion by 2022, a recent move by social giant Facebook allowing its users to create their own private or public gaming events could bring brands new opportunities for reaching its sizable gaming audience. Social Media Today

Content Plays Various Roles in Brands’ Customer Engagement Strategies
61 percent of marketing leaders said that interactive branded content communicates brand promise and value, according to recently-released survey data from the Chief Marketing Officer (CMO) Council, with 51 percent saying that it delivers thought-leadership, and 45 percent saying that interactive content helps communicate with customers, partners and prospects. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at digital transformation and organizational change by Marketoonist Tom Fishburne — Marketoonist

Grinning Tim Cook Announces New iPhone Will No Longer Be Compatible With AirPods — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — Leadership and Engagement In a Time of Crisis [Podcast] — Traject
• Amie Krone — Navigating the new world of working at home — Chaska Herald
• Dell, SAP — Building A Perfect B2B Influencer Program During Imperfect Times — Forbes
• Lee Odden — Marketing During a Pandemic – Resources for Small Businesses in the Coronavirus Crisis [Roundup] — Simple Machines

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thanks for taking the time to join us, and we hope that you'll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers appeared first on Online Marketing Blog - TopRank®.

Sunny days and warm weather are proving to be as challenging to manage as restaurants, hair salons and other businesses as about half of U.S. states partially reopen their economies after the coronavirus lockdown. This report produced by Zachary Goelman.

India will begin flights on Thursday to bring home some 400,000 citizens stranded overseas by travel restrictions due to the coronavirus pandemic, prompting some worries over the risk that imported infections could fuel contagion in the country.

Shell has raised the environmental stakes among major oil and gas producers with plans to dramatically reduce the carbon impact of its business.

One has been promoting environmental regulation for decades, while the other is bent on dismantling such policies. It makes for clear battle lines in the upcoming presidential election.

Sorry. A short dip in carbon emissions won’t save the planet after all. Things may even get worse, say the experts.

When the nightclub in which she touted for business in southern Chile was shut down by the authorities as the new coronavirus spread, sex worker Camila Hormazabal was left without access to her sole source of income.

Gains in Reliance Industries boosted Indian shares on Friday, but they ended the week sharply lower as coronavirus cases continued to spiral and markets awaited an economic stimulus.

Doctors in hazmat suits ran temperature checks on passengers at Delhi airport and bags were disinfected as the first group of Indians returned home on special flights from Singapore and the Gulf on Friday since a sweeping lockdown was imposed in March.

Gains in Reliance Industries boosted Indian shares on Friday, but they ended the week sharply lower as coronavirus cases continued to spiral and markets awaited an economic stimulus.

Doctors in hazmat suits ran temperature checks on passengers at Delhi airport and bags were disinfected as the first group of Indians returned home on special flights from Singapore and the Gulf on Friday since a sweeping lockdown was imposed in March.

Local jewellers are desperately hoping that the festive season revives business and sales pick up However, a section of the industry believes that the government need to take corrective steps urgently to ensure revival.

Bharti Airtel and Sun Pharma were the only gainers on BSE.

Mahindra and Mahindra and Bajaj Finance were top gainers.

London : Palgrave Macmillan, c2019.

London : Palgrave Macmillan UK : Imprint : Palgrave Macmillan, 1999.

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