Growing subscribers of your RSS feed will expand your reach. Put the appropriate effort into marketing your RSS feed, so you can increase adoption and spread the message contained in the RSS feed.

Increase Your RSS Feed Subscribers

Many webmasters have realized the benefit of using RSS to dynamically update websites. This means that the website content automatically changes when the RSS feed is updated. This allows for webmasters to serve dynamic content or a mixture of static and dynamic content on their website.

Converting RSS to HTML

Citizen journalists and writers have become common place on the web. Perhaps you are considering blogging, but are unsure of how to enter the world of online journaling. As the medium has grown, I thought it might be a good idea to put together some general guidelines for new bloggers and reminders to veteran bloggers about blogging practices.

There is no Emily Post in blogging that offers etiquette advice, or a Miss Manners that details appropriate behavior. That does not mean there are not acceptable and unacceptable actions that bloggers should take. In order to efficiently communicate as a blogger on the Internet, it is critical to understand the unwritten rules of blogging etiquette.

RSS Feed Etiquette

The best blogs and feeds are those that contain unique, fresh, compelling, content. So where do these prolific posters get their ideas? I talked to a handful of bloggers to determine where their inspiration originated for their content.

How do you get ideas for blog posts and RSS feed posts?

Here are some general guidelines for creating RSS Feeds:

1. Enclosures

Include only one enclosure per item for maximum compatibility. The RSS 2.0 specification does not clearly state whether multiple enclosures are allowed or not, but most RSS readers will only support a single enclosure. Therefore, it is best to conform to the readers, and only include a single enclosure in each RSS feed item.

Etiquette for RSS Feeds

More and more companies are using RSS as a means to communicate, so having an RSS feed that is professional and well polished will help differentiate your company from your competition. What makes an RSS feed professional? Follow these simple steps to polish your RSS feed and take it to the next level...

Create Professional RSS Feeds

Considering the ever-increasing support for RSS in online communities, we have compiled a list of resources and products that will benefit webmasters, web surfers and publishers in their quest to understand the power of RSS. RSS has rapidly become an alternative communication venue. In order to understand the full benefits, consider utilizing some of the following tools and resources.

RSS Tools

As RSS gains momentum security fears loom large. As publishers are quickly finding innovative uses for RSS feeds, hackers are taking notice. The power and extendibility of RSS in its simplest form is also its achilles heel. The expansion capabilities of the RSS specification, specifically the enclosure field which has launched the podcasting phenomenon, is where the vulnerabilities lie. The enclosure field in itself is not the problem, in fact the majority of RSS feeds do not even use the enclosure tag. The enclosure tag is essentially used to link to file types, things like images, word documents, mp3 files, power point presentations, and executables and can be thought of in similar terms to email attachments.

RSS Security

As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away. At the end of the day while it appears that many are discussing the philosophical approaches to ads in RSS feeds few are taking the time to examine the options available for inserting advertisements in feeds. Ultimately the advertisements served are going to determine the success of RSS as an advertising medium. The ads served must be related to the content contained in the feed. If the RSS feed contains quality content, the ads are relevant, and the volume of ads is in balance with the volume of content served, advertising in RSS feeds will succeed. Take a closer look at some of the ad serving options currently available for RSS feeds.

Advertising in RSS Feeds

The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways. Consider RSS as a communication channel that can provide current, targeted information as it appears within a very targeted audience.

RSS More Than Just News Headlines

RSS, or Really Simple Syndication, is a new way to broadcast corporate news and structured information. RSS offers a quick, easy corporate communication channel. The RSS contents are published as a feed and the feed's content keep customers, partners and journalists abreast of corporate news and information. The RSS feeds are read using a tool referred to as a news aggregator, or an RSS reader. The aggregator periodically checks to see if the RSS feed has been updated. As the feed is updated, new information will automatically appear in the RSS reader.

While RSS was at one point only considered to be a means to deliver news headlines, RSS has quickly become a powerful medium to disseminate all kinds of information. As traditional marketers are attempting to rein in content delivery, measuring e-mail open rates, click-throughs and conversions, Internet users are fighting to gain control over the content they receive. Savvy marketers and business owners are using RSS as a way to improve corporate communication and increase their external exposure and brand appeal.

RSS Innovation

Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy. It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.

Measuring RSS Feeds

Tips for Helping Your RSS Feed Perform!
In some ways RSS is very similar to HTML, the language commonly used to create websites. Just as with HTML, webmasters using traditional search engine optimization tactics when creating an RSS feed will find that their RSS feed receives additional exposure and interest.

Search Engine Optimization for RSS

You have an RSS feed and you have worked hard to get the word out. According to your logs you have subscribers! Now the hard part: how to retain the subscribers to your RSS feed. Follow these simple steps to insure that your subscriber base will grow.

13 Tips to Maintaining an RSS Feed Subscriber Base

RSS, or Really Simple Syndication as it is commonly known, is a technology that gives webmasters the ability to easily distribute and publish syndicated content on the Internet. It seems like all Internet businesses now have RSS feeds available; at least your competitors do. You have finally made the decision that you have to have one. Where do you start?

Steps to Creating & Promoting an RSS Feed

More and more companies are using RSS as a means to communicate, so having an RSS feed that is professional and well polished will help differentiate your company from your competition. What makes an RSS feed professional? Follow these simple steps to polish your RSS feed and take it to the next level...

Create Professional RSS Feeds

If you are struggling with the decision of whether to implement RSS feeds or not, consider the following pros and cons for webmasters who use RSS feeds as part of their content and communication plan...

Pros and Cons of RSS Feeds

The following articles may be used freely in opt-in publications and websites, provided that the resource box is included and the links are active.

RSS Articles, Podcasting Articles and FeedForAll Newsletters

RSS, or Really Simple Syndication as it is commonly known, is a technology that gives webmasters the ability to easily distribute and publish syndicated content on the Internet. It seems like all Internet businesses now have RSS feeds available; at least your competitors do. You have finally made the decision that you have to have one. Where do you start?

Steps to Creating & Promoting an RSS Feed

There is little argument from webmasters and publishers that RSS brings in traffic. So once you've made the leap and created a feed, how do you tell your visitors about the feed?

Publicize your RSS feed

Growing subscribers of your RSS feed will expand your reach. Put the appropriate effort into marketing your RSS feed, so you can increase adoption and spread the message contained in the RSS feed.
Feed Validation

Make sure that the feed is properly formed. Some RSS readers and aggregators will be unable to compensate or read an RSS feed that is not correctly formed. There are both web-based and desktop feed validation tools available that can help determine whether an RSS feed is properly formatted or not. After you edit the feed, be sure to spend a few minutes validating the feed.

Increase Your RSS Feed Subscribers

The best blogs and feeds are those that contain unique, fresh, compelling, content. So where do these prolific posters get their ideas? I talked to a handful of bloggers to determine where their inspiration originated for their content.

Not surprisingly, ideas for blog posts or RSS feed items originate or are influenced by other web content. The following are venues for finding your online muse:

1.Google News
Monitor Google News for keywords related to your industry. If you find a story you disagree with or wholeheartedly agree with write about it. Add your thoughts, and editorialize the content. This does not mean you should just repost Google news summaries. The value is not only in the news aggregation, but in the commentary that you provide. Tie news items to specific events, conditions, or the impact of specific news on the industry. Adding a view point or reference to a news article adds genuine value.

How do you get ideas for blog posts and RSS feed posts?

RSS is a standard for syndicating content on the Internet. RSS feeds are used in a variety of ways to distribute all types of content via the Internet. The benefits for individuals subscribing to RSS feeds have resulted in a rapid growth and adoption rate. Software and tools have made RSS feed creation and management easy, even for non-technical individuals, which has also fueled the growth of RSS feeds.

Create RSS | Make RSS Feeds

RSS offers webmasters a unique opportunity to display fresh content on websites. While publishing an RSS feed is a great way to generate site interest and increase communication, syndicating and displaying feeds from related relevant sources can also generate interest, increase traffic and improve search engine ranking.

Displaying RSS Feeds

In general, the following are guidelines for constructing an RSS feed. It is good to get into the habit of validating the RSS feed, either with software, or with an online validator.

Here are some general guidelines for creating RSS Feeds:

1. Enclosures

Include only one enclosure per item for maximum compatibility. The RSS 2.0 specification does not clearly state whether multiple enclosures are allowed or not, but most RSS readers will only support a single enclosure. Therefore, it is best to conform to the readers, and only include a single enclosure in each RSS feed item.
2. Date Formats

Date formats can be very tricky; be sure that all dates are properly formatted.

Etiquette for RSS Feeds

With all the vast amounts of information available on the web, it is becoming more and more difficult to sort through and find what you are looking for. RSS significantly lowers the signal-to-noise ratio. RSS has the unique ability to compile information and filter it, so you only see unique and relevant content. The information superhighway has become packed with content, and those familiar with technology are using RSS to filter the content, allowing them to drill down and access only the content they want, without having to wade through all the noise.

There are very few subjects or topics that do not currently have an RSS feed available. Perhaps it might be easier to ask what can not be published using RSS? RSS is a standard format to syndicate Internet content, not just blogs or podcasts, but any type of content. Podcasting clearly shows that feeds can be media-rich, and while podcasting is generally considered a medium for entertainment, the educational value of podcasting has not been lost on many educational institutions. The business community has been a little slower to embrace the power and importance of RSS as a communication medium, but industry leaders are gradually adopting it as a new and powerful method of communication. But back to the original point... RSS can deliver virtually any type of content, including spreadsheets, power point applications, database updates, video tutorial, and much more. The true value of RSS feeds is that the subscriber can review and evaluate the information at a time and place of their own choosing.

What Can be Published Using RSS Feeds?

Along with the good comes, the not so good. And while some have mentioned the emergence of RSS spam, where content publishers dynamically generate nonsensical feeds stuffed with keywords, the real concern relates to security. While an annoyance to the search engines, spam in RSS feeds pales in comparison to the possible security concerns that could be in RSS' future.

RSS Security

Citizen journalists and writers have become common place on the web. Perhaps you are considering blogging, but are unsure of how to enter the world of online journaling. As the medium has grown, I thought it might be a good idea to put together some general guidelines for new bloggers and reminders to veteran bloggers about blogging practices.

There is no Emily Post in blogging that offers etiquette advice, or a Miss Manners that details appropriate behavior. That does not mean there are not acceptable and unacceptable actions that bloggers should take. In order to efficiently communicate as a blogger on the Internet, it is critical to understand the unwritten rules of blogging etiquette.

RSS Feed Etiquette

More and more companies are using RSS as a means to communicate, so having an RSS feed that is professional and well polished will help differentiate your company from your competition. What makes an RSS feed professional? Follow these simple steps to polish your RSS feed and take it to the next level...

1. Feed Image
Add an image to your RSS feed. The image will be displayed by many feed readers each time your feed is displayed. This will help build and reinforce your brand or image in the minds of people who read your RSS feed. Adding an image to an RSS feed is relatively easy, and adds a level of professionalism.

Create Professional RSS Feeds

You think that you have mastered the art of RSS, but how much do you really know? Take the RSS quiz to test your knowledge of RSS.

Question: If something is in an RSS feed, it is perfectly fine to reproduce the contents of the feed. I mean after all RSS means really simple syndication, right?

Answer: No, that is not true. Regardless of whether content is in a feed or not, the original creator of the content has the right to restrict its use. While most people do feel that if content is in an RSS feed, it is available for syndication--that is not always the case. Various groups have made efforts to add namespaces which expand the tags used in RSS, to define whether the content is available for syndication. The two most notable namespaces that detail permissions are the Creative Commons extension and the Bloglines' Access extension. These two extensions are not yet widely supported so it is always best to check the terms of service associated with the feed or website to determine if the feed is available for syndication.

A Quiz: Test Your RSS Smarts

If you are struggling with the decision of whether to implement RSS feeds or not, consider the following pros and cons for webmasters who use RSS feeds as part of their content and communication plan...

Benefits (Pros Of Using RSS)
The benefits for a webmaster who opts to implement RSS feeds on their website are numerous:

1. Saves Time
RSS feeds save time. RSS subscribers can quickly scan RSS feeds, without having to visit each and every website. Subscribers can then click on any items they are interested in, to get additional information.

2. Timely
RSS feeds are timely. RSS feeds will automatically update themselves any time new information is posted, so the information your subscribers receive via their RSS reader or news aggregator is timely.

Pros and Cons of RSS Feeds

Academia has embraced RSS as a means to educate, but scrutinizing how educational institutions are using RSS feeds in their daily routines show RSS is utilized can vary across different industries.

1. Share Resources
Academics are using social bookmarking websites to share quality websites that relate to their area of expertise with colleagues and students.

Academia Adds RSS Feeds to Their Teaching Tool Kit

Daily more and more realtors are turning to RSS as a tool to market homes for sale. The growing RSS phenomenon in the realty market makes perfect sense. Unlike email RSS feeds have a 100% delivery rate. In addition the costs involved in creating and managing an RSS feed are insignificant when compared to the print advertising Realtors spend on each week. Imagine the amount spent each week to promote various properties in circulars and weekly newspapers, compared to the costs associated with updating and managing an RSS feed.

Realtors Employ RSS Feeds to Sell Homes

Here are some general guidelines for creating RSS Feeds:

1. Enclosures
Include only one enclosure per item for maximum compatibility. The RSS 2.0 specification does not clearly state whether multiple enclosures are allowed or not, but most RSS readers will only support a single enclosure. Therefore, it is best to conform to the readers, and only include a single enclosure in each RSS feed item.

2. Date Formats
Date formats can be very tricky; be sure that all dates are properly formatted.

3. Encoding
Encoding is required for certain characters. If you are using software to create the feed, it should handle character encoding for you.

Etiquette for RSS Feeds

1.) Build a Feed
There are a number of desktop and web applications available that make feed creation easy. I would encourage anyone creating a feed to use one. Though not overly complicated, hand-coding an RSS feed can become a bit confusing and time-consuming. Most desktop software applications for building a feed include a wizard and contact-sensitive help, simplifying the process of creating a feed. Following a few simple steps in a wizard generally will produce an RSS feed in just a few minutes.

Publishers control what information is syndicated in the RSS feed, so ultimately it is the publisher's decision as to whether to include teaser copy or full articles. Consider what you are trying to accomplish and who your target audience is when building the feed.

Steps to Creating & Promoting an RSS Feed

You have an RSS feed and you have worked hard to get the word out. According to your logs you have subscribers! Now the hard part: how to retain the subscribers to your RSS feed. Follow these simple steps to insure that your subscriber base will grow.

1. Original Content
A consistent stream of original content will do well to earn subscribers loyalty. The best RSS feeds provide content that is compelling and unique. Do not rehash existing content, look for a unique angle or spin if you wish to cover something that is hot in the blogosphere.

2. Quality Over Frequency
A posts quality is far more important than a post's frequency. Readers will tire of rambling or nonsensical posts that contain no real value. Time is precious and there are plenty of feeds and blogs, in order to retain readers provide quality not quantity.

13 Tips to Maintaining an RSS Feed Subscriber Base

Just as the second generation of search engines and directories evolved into niche topic specific portals we are seeing the same occur in the area of RSS feed directories and search engines. While some directories are admittedly more niche than others the trend is obvious.

Why Niche RSS Feeds Matter

Many webmasters have realized the benefit of using RSS to dynamically update websites. This means that the website content automatically changes when the RSS feed is updated. This allows for webmasters to serve dynamic content or a mixture of static and dynamic content on their website.
Syndication

Often, publishers, interested in expanding their base, will allow other webmasters to republish the contents of an RSS feed. Content providers that allow for syndication, receive additional exposure, and the webmasters serving the content, will generally see web traffic increase as a result of the new content. RSS feeds can be syndicated or displayed using a variety of different methods. Depending on the web host, server configuration, and the intent of the publishers, a variety of different syndication tools exist.

In most cases, providers convert RSS feeds to HTML in order to display the feeds contents. The following are some of the more popular methods to convert RSS feeds as web based content.

Converting RSS to HTML

RSS is a standard for syndicating content on the Internet. RSS feeds are used in a variety of ways to distribute all types of content via the Internet. The benefits for individuals subscribing to RSS feeds have resulted in a rapid growth and adoption rate. Software and tools have made RSS feed creation and management easy, even for non-technical individuals, which has also fueled the growth of RSS feeds.

Create RSS | Make RSS Feeds

RSS, or Really Simple Syndication, is a new way to broadcast corporate news and structured information. RSS offers a quick, easy corporate communication channel. The RSS contents are published as a feed and the feed's content keep customers, partners and journalists abreast of corporate news and information. The RSS feeds are read using a tool referred to as a news aggregator, or an RSS reader. The aggregator periodically checks to see if the RSS feed has been updated. As the feed is updated, new information will automatically appear in the RSS reader.

While RSS was at one point only considered to be a means to deliver news headlines, RSS has quickly become a powerful medium to disseminate all kinds of information. As traditional marketers are attempting to rein in content delivery, measuring e-mail open rates, click-throughs and conversions, Internet users are fighting to gain control over the content they receive. Savvy marketers and business owners are using RSS as a way to improve corporate communication and increase their external exposure and brand appeal.

RSS Innovation

The Dutch Ministry of Transport, Public Works and Water Management (Ministerie van Verkeer en Waterstaat) announces their new RSS news feed. It is a noteworthy model for other governmental agencies to emulate.

Larimer County Colorado has offered an e-mail subscription service of web updates to the county's web site, The Virtual Courthouse, since 1998. This service has grown to 22 separate mailings including job openings, news releases, emergency information, road closures, bids & proposals, various board agendas, and more. Recently this service has been expanded to include an RSS feed of all subscriptions for those who prefer to use a newsreader instead of receiving e-mail. Information on this service can be found at www.larimer.org/subscriptions.cfm, and the RSS feed is www.larimer.org/feed.xml.

eGovLinks, the e-Government starting point, is featuring two news feeds on its home page and site navigation bar, and both are from Utah State Government!

Some efforts have been made by the federal government and states to create RSS feeds for emergency notifications and alerts. Much information is available on traditional websites, but surprisingly little is being syndicated. Independents outline how government and business can work together building RSS feeds to make our lifestyles and communities safer.

Almost every Web site has a what's new section or page. The Public Utilities Commission of Ohio shows us that RSS syndication is a great way to allow your customers to monitor what's new on your agency's website.

The Award for Best Government Website went to www.govt.nz at the 2003 NetGuide Awards in Auckland on November 14. New Zealand's State Service Commission�s E-government Unit develops the portal and has authored a RSS standard for press releases and event-related content published by government agencies.

With the proliferation of government web portals and pages, it is becoming ever more necessary for agencies to reach their customers by email. You can no longer even expect your most devoted readers to visit your web sites on a...

Selling government agencies on RSS would be easier if we could demonstrate to them an easy way to convert their existing news formats to automatically generated and delivered email newsletters. In this first, of a two-part series, we show you how easy it is to use Moveable Type and Bloglet to provide rudimentary email delivery.

Web surfing is passé. If you as a government information provider think that visitors will continue flocking to your sites through traditional surfing, following links, or saving bookmarks.... think again. Chad Dickerson, explains in his wake up call in today's InfoWorld that something "profound is happening with the delivery of information online with tools that leverage RSS."

The Utah State Library has tested Bloglet and Movable Type notifications for syndicating RSS feeds via email. We're now in the process of testing a new perl utility written by Mike Brown that will email recently updated RSS feeds.