Optimism is powerful -- but so is preparation. In a live chat, Todd Herman explained that too much positivity can actually derail your goals. To that end, he shared three essential questions everyone should ask themselves to stay truly grounded.

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A social media presence is considered a necessity and not a luxury.

Having a presence on social media has become an absolute must for almost all business ventures.

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The tools, platforms and methods you use to grow your business are constantly changing. So you need to keep up with all the latest updates and trends. Members of the online small business community have some great insights about these changing tools and trends, ranging from social media algorithms to augmented reality. Read on for some helpful tips.

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Last summer, Square began offering loans to non-Square merchants with the help of a restaurant software partner called Upserve. Now, the payments and financial services company has created a formal partnership program with the long-term goal of reaching millions more.
Square Capital is launching the partnership platform with BigCommerce, an e-commerce software company that is letting Square make loan offers to its tens of thousands of small business clients.

Square is also extending loan offers to restaurants that work with its own delivery service, Caviar, but which do not already process payments through Square.

Taken together, these new partnerships give Jack Dorseys company a way to jumpstart further expansion of its lending program, which has already extended $1.8 billion in funds to more than 140,000 businesses since its launch three-plus years ago.

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Enhance The Customer Experience

The term user experience or UX is often used in the context of web design, with the idea that features must be designed with the end user in mind. Customer experience or CX includes UX but also encompasses every touchpoint that customers have with your business.

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New-generation information technology continues to offer more efficiencies for small and midsize businesses, and for those ready to take a leap and invest in these fast new tools and services, 2018 promises to be a good year.

So what exactly are the top technology trends for small businesses? Well, basically anything that a large enterprise needs and uses, midrange-size companies also can put to work. This is not a trickle-down-type process; the midrange enterprise market is the largest in the world, and tech companies continue to come out with new and improved products designed specifically for them.


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The global manufacturing market has experienced a myriad of changes in recent years. Particularly in the U.S., automation, offshoring and technology have made a major impact on manufacturing businesses of all sizes.

Manufacturing Trends
Here are some facts and statistics that illustrate these prominent industry trends.

Manufacturing Market Size
The median annual revenue for manufacturing companies is between $50 and $100 million per year.
About 7 percent of manufacturing companies have annual revenues under $1 million.
In the U.S., manufacturing makes up 12 percent of the national output.

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Many of us are wondering, for example, how the U.S. economy will impact business. Will hiring finally ease up? How will younger generations change our workforce?

Without a crystal ball, it's tough to answer every question. But, given trends we saw this year, it is possible to make a few educated predictions about what small businesses should prepare for as 2019 approaches. Here are my top four predictions:

2019 is the beginning of the Gen Z takeover.

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2019 Marketing Automation Trends

If you want to use marketing automation to help your business succeed in 2019, your approach to automation will predetermine much of your success. To start out strong, consider bringing the following marketing automation trends into your strategy for the year ahead:

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Here are the statistics and headlines that you should be aware of.

Facebook Popularity
Facebook has more than 2.2 billion active members around the world.
More than 1.6 billion people around the world have used Facebook to connect with a small business.
More than 80 million businesses use Facebook to connect with customers.
But it’s not all about growth. 42 percent of U.S. adults have taken a break from Facebook for a few weeks or more.
44 percent of younger users have deleted the Facebook app from their phones in the past year.
But only 12 percent of older users have done so.

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On one hand, year-on-year improvements are what makes companies great; on the other, firms can’t control many of the factors that dictate whether, say, revenue rises or not.

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Establishing a strong social media presence can mean big business for your small business. But if you don’t have dedicated resources to devote to it, or you don’t have much time to spare, you might find it tough to gain traction. Use these nine social media tips to boost business and grow your brand.

Set Clear Goals

No matter how eager you are to start using social media for your business, take the time to set clear goals before you begin. Try setting SMART goals — specific, measurable, achievable, relevant, and timely — to guide your social media strategy.

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As we welcome 2019, attention is shifting to what’s on the horizon for small businesses in the year ahead. The reality is that the nature of work is evolving. During my more than 25-year career, I have held a number of leadership positions. Early in my time in the health insurance industry, compensation reigned supreme among my employees, while health and wellness were perceived as a nice-to-have benefit.

Now, workplace norms are beginning to align more with employee wants and needs and new rules about conducting business are being established — particularly when it comes to employee health and wellness. I believe this shift, which I have witnessed within my own team, will continue to dominate work environments across the nation in the new year.

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The standards for small business success have unquestionably gone up. Todays small businesses must do a lot more to stay competitive than their predecessors. Myriad businesses, however, take this notion a bit too far. Once they discover yet another resource or strategy with the potential to elevate their success, they jump all over it. This is partially due to the many online articles urging business leaders to devote more effort to virtually every element of their businesses.

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Here are three popular things that are actually not mandatory for all small businesses:

1. Aggressive Marketing

It is easy to go overboard with marketing. With so many tools available, your gut instinct is to try anything with the slightest potential. Even if you stand to lose money, you want the assurance of knowing you are doing everything you can to gain the interest of your target audience. And it is difficult to ignore a marketing tool that has worked marvelously for other small businesses. If they had to do it all over again, these businesses would likely spend 10% of their time developing their products or services and 90% marketing them.

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A new report finds that a good number of small businesses (29%) are spending somewhere in the sweet spot of  ($750-$2499) monthly to get the data needed for good online advertising results.

WordStreams Online Advertising Landscape in 2019 report also found that only 10% of the respondents had a monthly advertising budget less than the low end plateau for effectiveness of $750 monthly.

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I started my first business out of my university dorm room, and like most startup business owners, I had to be resourceful and use whatever tools I could afford. Thus, I taught myself how to use Photoshop and I designed my own business cards, my own logo and all of my own marketing materials — and they looked bad. Unfortunately, friends, family and everyone who I marketed my startup entertainment business to knew that my branding materials looked bad — except for me.

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If you have a small business, it is essential to keep up with the latest trends in technology, marketing, customer service and other areas that affect your business. Each business is unique, so every trend doesn't necessarily impact you equally. However, all major trends do influence your customers' expectations, so it is good to be up to date.

Here are some of the most significant trends I'm currently seeing that will impact small businesses in 2020 and beyond.

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Small businesses are often on the cutting edge because they have to be. With smaller foundations and limited budgets, small-business owners have to think on their feet every day, developing strategies that boost productivity and the bottom line. Because a small business can not afford to embrace strategies that do not provide quick, measurable results, the trends that spring up among them are likely to make a positive difference in any company.

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What are the big marketing trends impacting small business? I turned to industry experts for insight. Below are seven trends that small businesses in particular should pay attention to.

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Insiders say the ability to appeal to the emotional side of the SBO will become more important, as so-called Millennials – those born between the years 1980-2000 – are the fastest-growing segment of SBOs and may be more inclined to own a small business than members of older age groups. A study released in 2017 found, among other favorable statistics, that Millennials have more experience with small business and greater desire to start businesses than previous generations.

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As an entrepreneur, you've likely had to embrace change lately so you not only continue to succeed, but you also find ways to dominate during unprecedented times. One of the best ways to gain a competitive edge is to stay on top of trends so you can create new opportunities and stay ahead of your competitors.

With that in mind, here are five trends all small business owners should embrace in 2020 and beyond.

1. Employee health and wellness must become a priority.
2. AI will continue to change the business world.
3. Mobile marketing will be used more creatively.
4. Younger consumers will declare World War Z.
5. It is time to go cashless.

Verizon Business today released findings from a recent survey, Small Business Response to COVID-19 to better understand the impact small business owners and decision makers feel COVID-19 has had on their businesses. The survey, conducted by Morning Consult, focused on 500 small and medium businesses that are currently open or plan to reopen. One of the survey’s key results is that small businesses have renewed confidence, with 68% believing they can recoup COVID-19 related losses.

Key Survey Findings:

As businesses grapple with the economic impact of COVID-19, these responses highlight the assistance small businesses feel they need, the communities they feel most supported by, and the changes they have made to adjust to the new normal.

1. A Renewed Confidence
The small businesses that have weathered this pandemic to date express an overall optimism and the financial wherewithal to eventually reopen.

68% of small businesses believe they can recoup COVID-19 related losses
46% (nearly half) of small businesses that remain open say their businesses will be able to stay open for more than six months if the pandemic continues in the same way
48% of small businesses say it’s unlikely they will need to resume operations with a smaller staff
While 78% of small businesses indicate declining sales, less than a quarter (24%) say that they have missed or withheld any payments of bills (rent, utilities, etc.).

On March 16, Lisa Eskenazi Boyer was working up a sweat with her students one last time at her bustling Queens, New York, fitness studio. Covid-19 lockdown orders were about to take effect, and Simply Fit Astoria — along with all other local gyms — would have to close its doors later that night. She never expected it to be for good.....

How people usually do elevator pitches
Among those who put thought into their elevator pitches, there tends to be two basic formulas:

Formula A: Introduce oneself and the name of the company, then describe the product or service in the context of the customer or industry’s pain point. Then, at the end, make the ask.

Formula B: Identify the pain point before introducing oneself and the name of the company. Then describe the product or service, followed by the ask.

While I am adamant that the only hard and fast rule of communication is that there are no hard and fast rules, I favor Formula B. People are most likely to embrace a solution when it is provided within the context of a problem they care about solving. By starting with a pain point, the entrepreneur is speaking to what an uninformed audience cares about right away thus making sure that the first thing their audience hears has intrinsic value to them. This helps the audience become immediately invested in solving the problem, which helps the entrepreneur to build some momentum.

A survey of small businesses conducted by Appalachian State University in coordination with Selective found that cybersecurity and technology issues were growing concerns for 44% of survey respondents due to the COVID-19 pandemic. Yet, only 20% of survey respondents have cyber insurance coverage.

The findings highlight an awareness gap among small businesses about the risks they face from cybercrime. Twenty-eight percent of data breaches impact small businesses, and phishing attacks account for over 30% of breaches, making them the biggest cyber threat for small organizations.1 Cyber coverage from Selective can help small businesses manage and mitigate risks with comprehensive coverage options and cyber threat education.

For some of the smallest businesses that applied for forgivable loans through the Paycheck Protection Program, waiting just a few days or weeks would’ve gotten them thousands of dollars more.

But they had no way of knowing what was coming.

The Biden administration in late February announced a slew of changes to the loan program, which offered forgivable loans in return for keeping employees on a company’s payroll, after it reopened in January with $284 billion in funding. Those amendments included an adjusted loan formula that would mean larger amounts for sole proprietors as well as expanded eligibility for small business owners with certain criminal records, were delinquent on student loan debt or were non-citizens.

The Small Business Administration has extended deferment periods for all of l its disaster loans made either in 2020 or 2021, the agency announced on Monday.

The extended deferment includes the SBAs Economic Injury Disaster Loan – or EIDL – program, which many businesses that did not qualify for Paycheck Protection Program loans or other funding used to bridge the losses incurred during the COVID-19 pandemic.

All SBA disaster loans made in 2020 will have the first payment due date extended from 12-months to 24-months from the date of the note, the agency said. Disaster loans made in 2021 will have a first payment due date extended from 12-months to 18-months from the date of the note.

Every business was considered small at some point in its history. Some go big, but some stay small and do quite well. The size of a business in common measurements (revenue, employees, locations) is less relevant than the size of your customer base and the corresponding loyalty of customers.

(EMAILWIRE.COM, October 25, 2024 ) The report "Plastic Compounds Market by Product (PVC, PP, PE, PS, PA, PC, PET, PU, ABS), Source, End-use Industry (Automotive, Packaging, Electrical & Electronics, Building & Construction, Consumer Goods, Medical), and Region - Global Forecast to 2029 " The global...

(EMAILWIRE.COM, October 25, 2024 ) The global wheat protein market is expected to expand from $2.5 billion in 2023 to $3.2 billion by 2028, achieving a compound annual growth rate (CAGR) of 4.9%. This growth is driven by the rising popularity of meat-free diets, increasing obesity rates leading to...

(EMAILWIRE.COM, October 30, 2024 ) The Integrated Visual Augmentation System market is valued at USD 1.0 billion in 2024 and is projected to reach USD 1.7 billion by 2029, at a CAGR of 11.1% from 2024 to 2029. Integrated Visual Augmentation Systems (IVAS) are advanced solutions enhancing military...

(EMAILWIRE.COM, November 01, 2024 ) The Europe Wireless Headphones market is experiencing substantial growth, driven by rising consumer preference for high-quality audio and seamless mobility. With advancements in noise-canceling technology, battery life, and Bluetooth connectivity, wireless headphones...

(EMAILWIRE.COM, November 03, 2024 ) Aliphatic Amines Market are substances created through displacement reaction within an ammonia molecule. Monovalent hydrocarbon radicals replaced the hydrogen atoms in ammonia in Aliphatic Amines. The analysis in the report examines how the COVID-19 pandemic...

(EMAILWIRE.COM, November 03, 2024 ) The Antimicrobial Susceptibility Testing Market is experiencing growth due to rising concerns over antibiotic resistance and infection control. AST systems help healthcare providers determine the most effective treatments for infections, improving patient outcomes....

(EMAILWIRE.COM, November 04, 2024 ) The Global Agricultural Tractors Market is growing, fueled by a demand for precision farming and advanced agricultural machinery. Modern tractors equipped with GPS, AI, and automation technology are transforming farm efficiency, reducing labor, and increasing yield....

(EMAILWIRE.COM, November 08, 2024 ) The Military Platforms Market will grow tremendously from 2020 through 2030, based on the increase in defense spending, escalations in geopolitical tensions, and needs for advanced border security and early warning systems The military platforms market is projected...

(EMAILWIRE.COM, November 08, 2024 ) The global aerospace testing market was valued at USD 5.29 billion in 2024 and is projected to reach USD 6.68 billion by 2029; it is expected to register a CAGR of 4.8% during the forecast period. Increasing air travel across the globe has increased the demand...

Highland and Islands Airports Limited (HIAL) is a public corporation wholly owned by the Scottish Ministers. The company operates and manages 11 Airports at Barra, Benbecula, Campbeltown, Dundee, Islay, Inverness, Kirkwall, Stornoway, Sumburgh, Tiree and Wick. HIAL’s airports are vital to the social and economic welfare of the areas they serve, but are loss making, and are supported by ...

The Birthday Boys: New Episodes, New Friends Interview by Francis Rizzo III Sketch comedy has rarely been hotter on TV than right now, with shows airing on several major networks. One of the more recent additions has been IFC's The...

from Instagram https://instagr.am/p/DCIneGJpq6Z/ via IFTTT

After conducting "one of the most comprehensive risk assessments of aspartame ever undertaken", the European Food Safety Authority has released its verdict on 10 December 2013. The agency came to the conclusion that aspartame and its breakdown products are "safe for human consumption at current levels of exposure". The EFSA press release says that this was an important step forward in "strengthening consumer confidence in the scientific underpinning of the EU food safety system and the regulation of food additives". So the message seems to be that we should all just move on to other things. Leave aspartame alone and better yet - drink some of that "diet" Coke. But should we really? Could perhaps the power of money and influence behind big food have had a determining effect on that decision? We cannot be certain what exactly caused the EU regulator to give aspartame a clean bill of health rather than to acknowledge the sweetener's widely known dangers. Fact is - they disregarded every single study that showed aspartame to have adverse effects. Prof. Erik Millstone of the University of Sussex Science and Technology Policy Research Unit believes that EFSA has arrived at its conclusion by opportunistic interpretation of the studies that were reviewed. Most of the industry funded studies were given straight A's, while independent studies were - without exception - given an 'F' rating. Millstone says that "The EFSA Panel opportunistically accepted at face value almost all of the studies suggesting that aspartame is harmless, while entirely discounting every single study indicating that aspartame may be harmful, even though the quality, power and sensitivity of many of the studies that were discounted were markedly superior to those of the contrary studies deemed reliable."...

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In the fifth session of our 'Helping Others To Freedom' series, we explore 'Wounds And The Healing Of The Heart'. How do our hearts get hurt? How do these wounds set us up for both habitual sin and demonic bondage? We discuss the various sources of our woundedness and, most importantly, how we can get healing for these wounds. It is vital to distinguish wounds that need healed, from sins that need repented of, and demons that must be expelled. This session is available at https://www.preachtheword.com now in MP3 audio format and in HD video on our YouTube Channel (https://youtube.com/PreachTheWord)...

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7V VERWARMDE HANDSCHOENEN Of je nu gaat skiën, paardrijden, hond uitlaten, fietsen of wat dan ook, het is nooit leuk als je het koud hebt. De handen zullen het eerste koud worden. Hiervoor hebben wij verschillende 7 volt verwarmde handschoenen ontwikkeld waardoor je met plezier de dingen doet die je leuk vindt. Ook mensen met een minder goede doorbloeding zullen merken dat onze verwarmde handschoenen een uitkomst zijn. Alle Gerbing 7 volt verwarmde handschoenen en andere kledingstukken uit het 7 volt assortiment worden standaard geleverd met 2 oplaadbare batterijen. Dat wil zeggen dat in tegenstelling tot onze 12 volt elektrisch verwarmde handschoenen, die standaard aangesloten worden op een motorvoertuigaccu, de 7 volt handschoenen alleen maar autonoom gedragen kunnen worden. Net als onze 12 volt verwarmde handschoenen zijn de 7 volt verwarmde handschoenen voorzien van het gepatenteerde micro wire (staaldraad). Dit draad is heel sterk en erg flexibel. Voor alle doeleinden heeft Gerbing handschoenen: S-7 verwarmde textiel handschoenen zijn te gebruiken voor o.a.skiën en fietsen vanwege de extra verstevigingen aan de binnenkant van de hand. De lederen O-7 verwarmde handschoenen en de H-7 verwarmde handschoenen zijn weer te gebruiken voor diverse outdoor activiteiten. Zo is de H-7 handschoenen speciaal gemaakt voor paardrijden en jagen. Maar vanwege zijn sjieke uiterlijk kan men ook leeker verwarmt rijden in een cabrio. De M-7 verwarmde wanten maken de collectie compleet. Deze textiele wanten zijn verkrijgbaar in drie maten en zijn voor heel veel activiteiten geschikt. Al deze 7 volt verwarmde handschoenen worden geleverd met een 7 volt batterij kitje (B7V-2500 KIT). Deze batterijen worden ook voor de 7 volt verwarmde jassen, 7 volt verwarmde sokken en alle overige 7 volt producten. De batterijen zijn eenvoudig te bedienen en zorgen voor uren plezier met warme handen.

Gerbing biedt een breed scala aan 12 volt verwarmde handschoenen aan. Deze zijn eenvoudig aan te sluiten op een 12 volt accu van een voertuig door middel van de accu-aansluitkabel. Ook zijn ze aan te sluiten op onze 12 volt draagbare batterijen waardoor onze verwarmde handschoenen ook gebruikt kunnen worden voor willekeurige outdoor activiteiten. Wij gebruiken de beste verwarmingstechnologie die er is en daardoor kunnen wij ook een levenslange garantie geven op de verwarming. Door middel van het hoogwaardige Microwire ® verwarmingssysteem, waarop patent is aangevraagd, zijn het de warmste handschoenen die ooit ontwikkeld zijn. Alle 12 volt verwarmde handschoenen worden geleverd met een accu-aansluitkabel en een in-line junior controller om de warmte van de handschoenen te regelen. Gerbing heeft de volgende typen 12 volt handschoenen in het assortiment: T-12 verwarmde handschoen: Een leren, waterdichte motorhandschoen met bescherming en een mogelijkheid om kleine batterijen te plaatsen (B12V-1400). G-12 verwarmde handschoen: Een basic leren, waterdichte motorhandschoen met een kortere schacht die. De G-12 heeft niet de mogelijkheid om gebruikt te worden in combinatie met kleine batterijen die in de schacht geplaatst kunnen worden. XR-12 verwarmde handschoen: Een leren waterdichte handschoen met extra knokkelbescherming. Net als de T-12 is deze handschoen ook te gebruiken met kleine batterijen. L-12 verwarmde handschoen. Een dunne lycra handschoen die veel gebruikt wordt bij het ultra light vliegen. Deze kan aangesloten worden op de accu van een voertuig maar kan ook aangesloten worden op een draagbare 12 volt batterij zoals de B12V-5200 of de B12V-8000. TEX-12 vewarmde handschoen: Een iets dikkere textiele handschoenen met wat extra gripprotectie aan de binnenkant van de handschoen. Deze kan net als de L-12 aangesloten worden op de accu van een voertuig of op de B12V-5200 of de B12V-8000. De TEX-12 is niet geschikt voor op de motor maar is geweldig voor de brommer, scooter of op de fiets. Al onze 12 volt verwarmde handschoenen zijn te combineren met met al onze andere 12 volt producten zoals de 12 volt verwarmde jas, 12 volt verwarmde broek en 12 volt verwarmde sokken