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Complex variables for scientists and engineers : an introduction / Richard E. Norton (Department of Physics and Astronomy, UCLA) ; edited by Ernest Abers (Department of Physics and Astronomy, UCLA)

Norton, Richard E., author




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Functions of a complex variable / Hemant Kumar Pathak (School of Studies in Mathematics, Pt. Ravishankar Shukla University, Raipur, Chhattisgarh, India), Ravi P. Agarwal (Texas A&M University-Kingsville Texas, USA), Yeol Je Cho (Department of Mathemat

Pathak, Hemant Kumar, author




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Stochastic optimization methods : applications in engineering and operations research / Kurt Marti

Marti, Kurt, 1943- author




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Logic for mathematicians / A.G. Hamilton (Department of Computing Science, University of Stirling)

Hamilton, A. G., 1943- author




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Probability and statistics with R / María Dolores Ugarte (Public University of Navarre, Pamplona, Navarre, Spain), Ana F. Militino (Public University of Navarre, Pamplona, Navarre, Spain), Alan T. Arnholt (Appalachian State University, Boone, North C

Ugarte, María Dolores, author




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Boyce's elementary differential equations and boundary value problems / William E. Boyce (Edward P. Hamilton Professor Emeritus, Department of Mathematical Sciences, Rensselaer Polytechnic Institute), Richard C. DiPrima (formerly Eliza Ricketts Founda

Boyce, William E., author




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A freshman honors course in calculus and analytic geometry taught / by Emil Artin ; notes by G.B. Seligman ; foreword by Marvin J. Greenberg ; prepared under the auspices of the Committee on the Undergraduate Program, Mathematical Association of America

Artin, Emil, 1898-1962, author




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Introduction to partial differential equations / David Borthwick

Borthwick, David, author




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An introduction to second order partial differential equations : classical and variational solutions / Doina Cioranescu (Université Pierre et Marie Curie (Paris 6), France), Patrizia Donato (Universite de Rouen, France), Marian P. Roque (University o

Cioranescu, D. (Doïna), author




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Measure and integral / Martin Brokate, Götz Kersting

Brokate, Martin, 1953- author




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Measures, integrals and martingales / René L. Schilling, Technische Universität, Dresden

Schilling, René L., author




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Fundamentals of complex analysis engineering, science and mathematics / Edward B. Saff, Arthur David Snider

Saff, E. B., 1944- author




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Mathematical proofs : a transition to advanced mathematics / Gary Chartrand (Western Michigan University), Albert D. Polimeni (State University of New York at Fredonia), Ping Zhang (Western Michigan University)

Chartrand, Gary, author




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Essential mathematics for the physical sciences. Volume 1, Homogenous boundary value problems, Fourier methods, and special functions / Brett Borden (Department of Physics, Naval Postgraduate School, Monterey, USA), James Luscombe (Department of Physics,

Borden, Brett, author




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Calculus : early transcendentals / James Stewart McMaster University and University of Toronto

Stewart, James, 1941- author




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Elementary linear algebra / Stephen Andrilli (Department of Mathematics and Computer Science, La Salle University, Philadelphia), David Hecker (Department of Mathematics, Saint Joseph's University, Philadelphia, PA)

Andrilli, Stephen Francis, 1952- author




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Linear algebra with applications / Steven J. Leon, University of Massachusetts, Dartmouth

Leon, Steven J




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Applied partial differential equations with Fourier series and boundary value problems / Richard Haberman

Haberman, Richard, 1945- author




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Statistics for managers using Microsoft Excel / David M. Levine (Department of Statistics and Computer Information Systems, Zicklin School of Business, Baruch College, City University of New York), David F. Stephan (Two Bridges Instructional Technology),

Levine, David M., 1946- author




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Statistics : the art and science of learning from data / Alan Agresti (University of Florida), Christine Franklin (University of Georgia), Bernhard Klingenberg (Williams College) ; with contributions by Michael Posner (Villanova University)

Agresti, Alan, author




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A graduate course in algebra / Ioannis Farmakis, Department of Mathematics, Brooklyn College, City University of New York, USA, Martin Moskowitz, Ph.D. Program in Mathematics, CUNY Graduate Center, City University of New York, USA

Farmakis, Ioannis, author




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MATLAB : an introduction with applications / Amos Gilat, Department of Mechanical and Aerospace Engineering, the Ohio State University

Gilat, Amos, author




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Outside in [videorecording] / The Geometry Center presents, University of Minnesota ; direction and animation, Silvio Levy, Delle Maxwell, Tamara Munzner. Not knot / Geometry Supercomputer Project presents ; technical director, Charlie Gunn ; artistic dir




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Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers

Peppers, Don




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Sustainable marketing / Diane Martin, John Schouten

Martin, Diane, 1958-




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Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter

Lee, Kiefer




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Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter

Lee, Kiefer




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Facebook marketing : leveraging Facebook's features for your marketing campaigns / Brian Carter, Justin Levy

Carter, Brian, 1973-




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Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler

Lindström, Martin, 1970-




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Buy ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill]

Lindström, Martin, 1970-




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Marketing : real people, real choices / Michael R. Solomon, Andrew Hughes, Bill Chitty, Greg Marshall, Elnora Stuart

Solomon, Michael R., author




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"Service please" : the power and perils of customer service / by Barry Urquhart

Urquhart, Barry




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Get bold : using social media to create a new type of social business / Sandy Carter

Carter, Sandy, 1963-




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Youtility : why smart marketing is about help not hype / Jay Baer

Baer, Jay, 1969-




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The definitive book of branding / edited by Kartikeya Kompella




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The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier

Neumeier, Marty




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Zag : the number-one strategy of high-performance brands : a whiteboard overview / by Marty Neumeier

Neumeier, Marty




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Principles of marketing / [Gary] Armstrong, [Stewart] Adam, [Sara] Denize, [Philip] Kotler

Armstrong, Gary (Gary M.), author




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Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

Solomon, Michael R




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Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold

Lindström, Martin, 1970-




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Creating ever-cool : a marketer's guide to a kid's heart / Gene Del Vecchio ; [illustrations by Damian Fulton]

Del Vecchio, Gene




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Entertainment celebrity human brands : the complex role of celebrities' attributes and consumer-celebrity relationships upon consumers' aspirations and buying behaviour / Marcela Quartim de Moraes

Moraes, Marcela Quartim de, author




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Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore)

Kotler, Philip, author




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Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

Solomon, Michael R., author




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Partial or Full RSS Feeds?

It seems the opinions are mixed on partial versus full RSS feeds. Full feeds give the recipients complete access to what a blogger has published, with the convenience of never having to visit the actual blog. This can be a problem for the blogger, especially if they were hoping to gain more page views from their RSS feed.

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Slow Start for Googles Smartwatches

It has been a slow start for Google’s smartwatches. Only 720,000 smartwatches powered by Android Wear, Google’s operating system for wearable devices, shipped in the last six months of 2014, according to research firm Canalys.

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Start-up is Helping the Government Keep Track of Social Media

When Anil Chawla built a start-up that uses software to archive social media posts, he never imagined that his biggest clients would be government agencies.

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50 Apps to Improve Smart Phones

A recent study by market research firm Nielsen claimed that the average person uses 27 apps a month, which sounds like very few considering that Apple and Google’s app stores both have more than 1m apps available. The key, of course, is that the 27 apps can be almost entirely different, depending who you ask.

Some apps do have mass audiences: Facebook and Twitter in the social networking category; WhatsApp, Facebook Messenger and Snapchat for messaging; Google Maps for getting around; Spotify for music; YouTube for video; Kindle for reading ebooks; Instagram for photo-sharing; and so on.

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10 Tactics to Build Quality Social Media Presence – Startup Tips

Question for you to answer: What is YOUR goal for your business startup?

I cannot stress enough the importance of knowing the answer to that question. A defined goal helps your team plan strategic & measurable steps; while, in the process, you also keep resources in check as you strive to reach it.

It can be used as a tool to achieve either of these goals:

increased email subscribers
grow profitability
get leads
more website traffic to your website
improved customers service
increased brand awareness
…and more!

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Jump Start your Company’s Social Media Strategy

Whether you’re new to social media or a pro, an effective social media program can broadcast   both your company and employment brand. It may also help stock your sales funnel.

Tackle these four fundamentals and you’ll be off and running.

#1: Start with a clear-cut strategy.

A clear social media strategy can help maximize your efforts from the outset. Start with your goals:

Identify your top priority and focus on it.
Who do you want to reach? How do they use social media?
Do you want to drive traffic to your website or store -- or both?
How can community engagement help support these goals?

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