"Our new chewable line represents our commitment to staying at the forefront of the industry and aligning with the desires of today's fitness enthusiasts and athletes," said Jad Khairallah, Universal’s senior vice president of marketing. “We understand that convenience, speed, and customization are essential to their success, and our delicious chewable energy and recovery offerings embody these principles."

PeptiStrong™ by Nuritas, the leader in AI-based peptide discovery, is a clinically proven, fava bean ingredient that serves as an advanced plant-based solution for boosting muscle protein synthesis, reducing muscle protein breakdown, and decreasing exercise-induced inflammation. 

Offering an array of flavors, Coconut Cult's lineup includes staple varieties such as Original, Chocolate Mousse, Harvest Strawberry, and the newly introduced Orange Dreamsicle. 

Yes Whey!!!™ harnesses 15g of high-quality whey and milk protein isolates and 2g of creatine monohydrate to help support skeletal muscle growth, strength, recovery, energy production and athletic performance.

Candy fanatics and protein enthusiasts alike can now enjoy the smooth taste of iconic Reese's peanut butter in a new, better-for-you format with 18g of protein and 3g of sugar.

The bars are powered by Reishi - a known adaptogenic superfood that helps the body balance stress and supports healthy immune function, detoxification, and overall health - as well as nutrient-rich, elevated ingredients including cashew butter, coconut oil, hemp seeds, cashews, pumpkin seeds, almonds, and chia seeds.

Using a proprietary heat treatment to ensure consistent safety and quality, Manitoba flax is ready-to-eat with a roasted, nutty, mild flavoring.

The chips are not fried and are free from artificial ingredients, preservatives, high fructose corn syrup, MSG, and trans fat.

Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, introduced Ocean Spray® Cranberry Seeds, a new innovative, upcycled, and clean-label product harvested from cranberries certified as sustainably grown and offering an array of powerful nutritional benefits to support a healthy lifestyle.

Yoi, which means "good" in Japanese, launched in Bay Area independent grocers with its Probiotic Nut & Seedmilks line.

The new vegan drink is made with 100% whole grain oats, and heart-healthy beta-glucans.

The chewy cookies pack a guilt-free secret: they are low-carb, high fiber, high protein, diabetic-friendly, blood sugar balancing, dairy-free and contain 7g of plant-based protein.

Anthony & Sons Bakery,a New Jersey bread company, launched its latest brand, The Avocado Bread Company. The bakery created the unique line of plant-based bread products which use fresh avocados, a trending, clean ingredient packed with nutrients. 

An in-vitro study published in the Journal of Dietary Supplements, demonstrated how Blue California’s ErgoActive® ergothioneine helped to preserve telomere length and reduced the rate of telomere shortening under oxidative stress.

With the increasing populations of aging individuals and persons glued to a screen all day, there is an equally increasing need for ingredients and products that address eye health. That need is even more critical considering research revealing that, since the eyes are a direct link to the central nervous system in the brain, eye health actually contributes to overall cognitive and emotional health.

Rebellious Infusions launched Pure Energy Infusions, a premium range that maintains a high antioxidant level of 100mg as well as 100mg of caffeine per serving. Powered to increase a sense of alertness and enhance focus without the energy crash often synonymous with caffeinated beverages, the company launched three new flavors: Marvelous (Mango), Tenacious (Tangerine), and Courageous (Cherry).

A multi-faceted team of fitness, health and beverage industry changemakers, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced the launch of ZOA™, a new healthy energy drink set to make waves in the category.

Echo Antioxidant Water™ is simply water infused with hydrogen gas. Hydrogen serves as a powerful selective antioxidant. While other sources of antioxidants, like blueberries, may promote healthy oxidation on a low level, hydrogen selectively neutralizes cytotoxic free radicals, helping eliminate oxidative stress and inflammation.

Crafted from ethically-sourced, certified organic plant-based ingredients (single-origin heirloom cacao, coconut sugar and an efficacious dose of lion’s mane mushroom extract), this handcrafted chocolate is a satisfying and elevated health-promoting snack.

Super Multi+ combines vitamins and minerals with five vital blends to support overall health and the immune system.

According to a recent Numerator Survey of Yerba Mate shoppers, 80% are concerned or very concerned with sugar content in their drinks and 69% of the current category leader's shoppers wish there were more unsweetened options available.

The company has filed a patent application for the aronia extract, which has a unique polyphenols profile in addition to strong multiple cellular antioxidant effects. This range expands the diana food™ portfolio of health actives, which forms a part of the Taste, Nutrition & Health segment.

IFF is pleased to introduce its GUARDIAN® family of products, an innovative line of plant extract-based formulations and synergistic oxidation control solutions. In food and beverage product design, controlling oxidation can help protect a product’s quality, freshness, and stability.

Naked Juice, a brand of Tropicana Brands Group, announced the launch of its new product: Naked Antioxidants Mighty Berry, an excellent source of antioxidants to support immune function, according to the company. 

This all-natural liquid formulation showcases zero calories, no sugar, and no added artificial flavors or ingredients.

Strawberry Lemonade, the latest flavor of their functional hydration and wellness beverages, brings a refreshingly sweet and mildly tart addition to the core Complete Hydration™ beverage line. 

Laird Superfood, Inc. launched Laird Superfood Antioxidant Daily Reds, providing two servings of the daily recommended fruit and vegetable intake in every glass.

ActivatedYou Morning Complete is a daily dietary supplement beverage that embodies "wellness in a glass."  In addition to the new Mixed Berry flavor, Morning Complete comes in two other flavors: Apple Cinnamon and Citrus Medley. 

This launch not only celebrates the empowerment of women through a mindful approach to drinking but also underscores a commitment to social responsibility by supporting the Sad Girls Club, a leading mental health organization, with the aim of providing 1000 Huzzies with access to mental health support this year, alongside a pledge to donate 1% of all Huzzy purchases to support the organization's vital work.

Available in four flavors — Sparkling Blue Raspberry, Sparkling Peach Mango, Sparkling Watermelon Strawberry and Sparkling Candy — the King Kongin lineup has zero sugar, calories and carbs, containing premium natural ingredients with no artificial colors, and is kosher certified and non-GMO. 

The keto-friendly program option offers consumers the ability to adapt the proven South Beach Diet to make it more “keto.”

Created by parents, pediatricians, nutrition scientists and neurologists, Brainiac™ Kids is poised to disrupt the nearly $1.5 Billion a year kids yogurt category by meeting growing consumer demand for healthier yogurt options with important added benefits.

50% MCT Oil Powder and 70% MCT Oil Powder are produced using non-GMO MCT Oil (coconut oil), plant-sourced ingredients and encapsulated exclusively by acacia fiber (Gum Acacia) to maximize their nutraceutical benefits. 

MCT fats are becoming a key ingredient in both sports nutrition and weight management products. And that’s for good reason. These medium-chain fatty acids with 8 to 12 carbon atoms have important nutritional benefits.

Product launches with more than 30% fat content—such as high-fat dairy—are up, and butter sales have jumped, outpacing the growth of margarines and spreads by 360%.

Lycored’s new Lycocomfort™ is made with a standardized tomato extract and natural phytosterols that have been shown to have a positive effect on symptoms associated with prostate discomfort.

One of the best foods for a baby’s healthy brain development is already in most refrigerators: eggs. In an historic first, the newly released 2020-2025 Dietary Guidelines for Americans include recommendations for birth to 24 months old and specifically recommend eggs as an important first food for infants and toddlers, as well as for pregnant women and lactating moms.

Ready, Set, Food!, a leader in all-natural, organic early allergen introduction, announced the official launch of Stage 3, the third installment of its guided system, which offers babies continued exposure to peanut, egg, and milk, while introducing the other top six allergens, tree nuts – cashew, walnut and almond – as well as wheat, soy and sesame. 

Horizon Organic® expanded its Growing Years™ line with the introduction of lowfat yogurt pouches, cultured dairy smoothies, reduced-fat milk half gallons, and single-serve whole milk boxes, available at grocery retailers nationwide.

Symrise Diana Food, the leader in natural health solutions, introduces a clinical study demonstrating the efficacy of whole fruit cranberry extract high in proanthocyanidins as a natural support for urinary health. 

Grow Daily Boys 10+ was designed to supplement a boy's regular diet and ensure the optimal amount of calories, macronutrients, and micronutrients needed for regular growth and development.

With the launch of Bone Broth — inspired by soups and stews — Cerebelly is responding to parents' requests for more variety and are now able to offer their children Cerebelly's full portfolio of products more often for a longer period of time throughout key developmental milestones.

HUM Nutrition, the clean and clinically tested DTC vitamin and supplement brand expanded its women's health line with the recent launch of SOS PMS GUMMIES, a gummy with clinically tested chasteberry extract for PMS symptom relief.

They might be small, but they have HUGE purchasing potential. Generation Alpha—that’s anyone born between 2010 and 2025—is shaping up to be one of most savvy and influential consumer demographics in history 

Omya has rebuilt and expanded its calcium carbonate production plant in Orgon, France, creating a substantially higher capacity for its functionalized calcium carbonate product platform, a new packaging line and an on-site warehouse. The modern facility produces the company’s mineral grades for food, pharmaceutical, nutraceutical and cosmetic applications in accordance with the most stringent sustainability and quality standards.

Looking ahead to the years after the COVID-19 outbreak, consumers are expected to show higher levels of interest in their immune health. This could open doors for more products with a specific focus on immune health rather than those with multiple health messages of which immunity is simply one of many.

Cymbiotika launched its newest product, Magnesium L-Threonate. The company developed the product to combat magnesium deficiency in adults. Magnesium is an electrolyte and is required for more than 300 processes within the human body.

The new 10,000-square-foot facility was constructed on ICL’s 19-acre production campus in St. Louis. At full capacity the plant is expected to produce more than 15 million pounds of product each year. 

All Friends answers rising demand for better for you beverage options, especially among Millennials and Gen Z who control the largest share of dollars in the QSR and fast casual space.

Today’s suppliers do more than simply mix a formulation to the customer’s request; they offer guidance and expertise, typically staffing nutritionists, biochemists, and medical experts, as well as experts on regulations. They realize that often the company ordering a premix might not have the knowledge or in-house experience to create a safe and effective blend that includes the appropriate amounts and delivered bioavailability for each vitamin, mineral, or other component.