There is still no deal for an expansion to the payment protection program - even though lawmakers and White House officials said they were hopeful a deal would be reached by Monday morning.

Today, Apple officially opened a hacking program that will pay people who discover bugs and security holes in the company's full range of devices, with the top prize offered being $1million.

It's been more than two years in the making, but 13 astronauts have finally joined NASA under the mission that will bring the first female to the moon and some may be the first humans to step on Mars.

The White House is releasing President Trump's $4.8 trillion election year budget proposal, which slashes funding for social safety net programs.

NASA has announced a new project to study the effects of rising sea levels on the Mississippi River Delta in Louisiana, which has had more than 5,000 square miles of land go underwater.

With at least 164 countries battle coronavirus, NASA experts say the ISS is the safest place because of the agency's health stabilization program that ensures the crew is not infected before they board.

EXCLUSIVE BY MATT HUGHES: Derby County are being investigated by the Charity Commission over links between the club's community programme and main sponsor 32Red.

Announces special scheme for leather & footwear industries for creating employment

The party on Wednesday released seven handouts on the government's achievements in the past two years in various fields

New projects worth over Rs 10,000 cr will be launched and several old projects will be completed by Railways during its ongoing fortnight programme, Union minister Suresh Prabhu today said. The minister was speaking at the New Delhi Railway Station ...

People in Pakistan occupied Kashmir (PoK) are facing discrimination at the time of COVID-19 outbreak as they are being denied benefits under the Ehsaas Emergency Cash Programme launched by Pakistan Prime Minister Imran Khan.Pakistan government launched the Ehsaas Emergency Cash programme under which Rs. 12,000 grant is to be provided to around 12 million families across the country including those from PoK.But like all other schemes announced by Pakistan in the past, this too has excluded an already discriminated and deprived PoK populace of the benefits, as the residents have received nothing but despair after standing in long queues for hours outside the designated banks.A local woman said, "Our house caught fire and everything got burnt. Even our daughter faced severe injuries. Today we have nothing with us, not even food and we are getting no help. Our daughter got treated in Rawalpindi but now we don't have money to continue with her treatment. We came to know that we will be ...

A few months of learning using the primers developed by Utthan have helped over 2000 women in the ravine regions of Bundelkhand so far; they no longer rely on the assistance of others for their daily reading needs. Freny Manecksha reports that crossing this threshold helps open the women many other doors too.

India's food security bill is on top of the negotiating agenda for the forthcoming WTO Conference at Bali. Devinder Sharma explains why the likely compromise in the face of posturing from developed countries could have serious ramifications for food security and self-sufficiency.

A unique strength of the NREGS is that citizens have the right to oversee its implementation, by direct scrutiny of its records. Sandeep Pandey provides daily updates on the progress of the social audit of the scheme in UP's Unnao district.

Administrative lapses and the fears of young parents keep a small percentage of infants outside the vaccine's reach, and this may be enough to keep the virus alive.

हुंडई मोटर इंडिया ने बुधवार को "हुंडई ईएमआई एश्योरेंस" स्कीम को लॉन्च करने की घोषणा की है। भारतीय ऑटोमोबाइल बाजार में पहली बार किसी कंपनी ने इस तरह का कस्टमर प्रोटेक्शन स्कीम लॉन्च किया है। इस कार्यक्रम शुरू का उद्देश्य फाइनेंसियल

NASA Artemis Program is one of the much-anticipated missions to explore the Moon. As part of the mission, NASA is working on the Lunar Gateway project, which will serve as a space station for scientific experiments on the Moon. The NASA

The Indian Institute of Management (IIM) Lucknow had launched a One Year Weekend General Management Programme (GMPE) for working executives. The programme will give participants an opportunity to immerse themselves in the IIM learning experience with 240 hours of classroom teaching. The last

Indian Space Research Organization (ISRO) is all set to conduct the Young Scientist Programme, Yuva Vigyani Karyakram (YUVIKA) 2020 between May 11 and 22. The online application process for the second edition of ISRO Young Scientist Program will begin from February

Hyundai India has announced a unique ‘EMI Assurance' program due to the Covid-19 pandemic in the country. The new initiative supports working individuals with repayment of car loans in case any employment uncertainty.

Uncertainty for some is opportunity for others. While much is being said about changes in influencer marketing approach and B2C influencers losing work at scale because events are now cancelled and industries like retail, travel and hospitality have been disrupted due to COVID-19, consumer behavior has decidedly shifted towards digital experiences.

While in-person events have been a staple for B2B marketers, we've seen how working with digital influencers on co-created content can be a sound alternative.

How brands approach marketing during a crisis makes the issue of trust even more important. When planned and implemented effectively, B2B influencer marketing programs build trust and confidence for buyers, influencers and the brand.

At the same time B2B marketers are emphasizing purpose and people over profit in their marketing messages, the need to deliver on new business and revenue hasn't gone away. Here are 4 considerations on how B2B influencer programs can be optimized, while still being empathetic and thoughtful to the new normal.

1. Find the opportunity gap.

Any marketing investment during a time of crisis will be under scrutiny. Whether your business has had to pivot or you reacting to changes in buyer behavior, it's essential to find opportunities to provide value in ways that are truly empathetic to customers and that can drive business performance. Many companies are meeting a boost in demand for information by engaging influencers to provide thought leadership, insights and how-to content.

Also, as you plan what kind of influencer program to run, think about what goal represents an opportunity for the best ratio of importance for executives to business and customer impact relative to resources and time frame? What metrics best represents that goal?

2. Build amplification in the creation.

If you are able to secure budget and support for a business influencer campaign or program, make sure you are realizing the full value of the content reach. Structure the influencer content for easy deconstruction to shareable formats including social messages, graphics, animations and repurposed content. Also, work with business influencers who have proven distribution channels and can republish brand content on their own networks and sites. The great content you can co-create with influencers won't be so great if the right audiences are not seeing it.

3. Maximize the content experience.

One of the big trends in B2B influencer marketing has been more interesting content formats. Think outside the box of ebooks and blog posts to visually rich and interactive content including audio, video and even VR/AR. There has been a rush of business influencers livestreaming video on Facebook, LinkedIn and Twitter. Brands should think about how they can differentiate the content experience they are creating for their customers and influencers alike. Impressive content inspires influencers to share even more plus it improves customer engagement.

4. Deliver a better influencer experience.

Experience is more important than ever, not just for customers but for influencers as well. Far too often, B2B companies treat influencers as a commodity and only think of what the brand wants. Here's a novel idea: Provide top shelf service to your influencers to help them be more successful concomitant to the success of your influencer program. Find out what the influencers' goals are and build a community around shared values with your influencers. Share promotion messages and goals with influencers and encourage a team approach vs one to one communications. Think more "we" vs. "me".

Rani Mani, Monica Grant and the team at Adobe do a fantastic job of this with the #AdobeInsiders program.

These opportunities to optimize B2B marketing performance are not unique to marketing during a time of crisis. They are universally useful in any environment. But with so many companies and individuals facing uncertainty. it's essential that businesses optimize for trust and what better way than to work with those who already have the trust and attention of customers?

The post Four Ways to Optimize the Marketing Performance of a B2B Influencer Program appeared first on Online Marketing Blog - TopRank®.

[New York] : Apress, [2019]

Cham : Springer, c2019.

[S.l.] : SPRINGER NATURE, 2019.

Cham, Switzerland : Springer, [2019]

Cham : Springer, c2019.

Cham, Switzerland : Springer, [2019]

[Berkeley, CA] : Apress L. P., [2019]

Berkeley, CA : Apress L. P., 2019.

This directive provides the Mail Management Program procedures and responsibilities for FSIS employees and describes the Agency’s mailing and shipping standards.

by Claire L. Lanier This spring, in conjunction with The Presidency Project, the Museum is offering a series of twelve public programs exploring the American presidency – what it means, who did it well, who did it not so well, how different interpretations of the presidency have manifested the current functioning of the office, and...

The post Presidential Power Program Series: Looking at what it means to be president appeared first on Behind The Scenes.

On Tuesday, October 24, the New-York Historical Society hosted its first Frederick Douglass Council event. The program — a look at the landmark U.S. Supreme Court case Loving v. Virginia — welcomed Dorothy E. Roberts as the guest speaker and featured Brent Staples as a moderator. Dorothy E. Roberts is an award-winning professor who has...

The post Program Recap: Loving v. Virginia appeared first on Behind The Scenes.

On Tuesday, November 14, the New-York Historical Society hosted a discussion, “A Slave’s Cause: A History of Abolition.” This Frederick Douglass Council event featured Manisha Sinha as the guest speaker and Eric Foner as the moderator. Manisha Sinha, a James L. and Shirley A. Draper Chair in American History at the University of Connecticut, is...

The post Program Recap: The Slave’s Cause: A History of Abolition appeared first on Behind The Scenes.

On December 6, 2017, the New-York Historical Society hosted a lecture featuring distinguished historian Stephen Kotkin. Stephen Kotkin, author of the book Stalin: Waiting For Hitler, 1929-1941, explored Joseph Stalin’s forced industrialization of the Soviet Union and assessed his relationship with Hitler’s Nazi Germany during World War II.  When Kotkin took the stage, he opened...

The post Program Recap: Stalin: Waiting for Hitler, 1929-1941 appeared first on Behind The Scenes.

Earlier this month, the National Endowment for the Humanities (NEH) announced an additional $4.5 million in funding to institutions in 18 states to expand selection and digitization of U.S. historic newspapers for the National Digital Newspaper Program (NDNP), including first-time awardee University of Alabama, Tuscaloosa.  Seventeen other participating institutions - Alaska Division of Libraries, Archives, and Museums; University of California, Riverside; Colorado Historical Society; University of Illinois, Urbana-Champaign; State Historical Society of Iowa; Maine State Library; University of Maryland, College Park; Central Michigan University; Montana Historical Society; University of Nebraska-Lincoln; University of Nevada, Las Vegas; Rutgers University, New Brunswick (New Jersey); University of North Carolina, Chapel Hill; Ohio History Connection; South Dakota Department of Education; University of North Texas; and Washington State Library - received additional awards, each charged with selecting and digitizing approx. 100,000 newspaper pages from their state for contribution to the online newspaper collection "Chronicling America," hosted by the Library of Congress. Since 2005, cultural institutions in 46 states and Puerto Rico have contributed more than 13 million digitized American historical newspaper pages, published between 1789 and 1963 and in 14 different languages, to the collection. 

Jointly sponsored by the NEH and LC, NDNP is a long-term effort to provide access to an Internet-based, searchable database of U.S. newspapers with descriptive information and select digitization of historic pages. This rich digital resource will be developed and permanently maintained at the Library of Congress. The NEH grant program funds the contribution of content from, eventually, all U.S. states and territories.... Read more about it & follow us on Twitter @librarycongress #ChronAm!!

from @NEHgov on Twitter: Be part of the National Digital Newspaper Program (NDNP), a partnership between National Endowment for the Humanities and the Library of Congress to create a digital resource of newspapers published between 1690 and 1963, from all the states and U.S. territories. Applications due Jan 15: http://1.usa.gov/1ye8EKz 

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