When you have a job you like or the work you love, you don't care about the challenges or the obstacles you have to face on a daily basis. The same applies if you are in a relationship. Suppose you are

We suggest that each investor should have the right asset class mix along with the right product category.

The Nifty50 formed an ‘Island Reversal’ pattern on the daily charts on May 4 which is a reversal pattern, and the next big support for the index is placed at 9,250, and below that 8,900-8,800, suggest experts.

In the given situation we should not pay attention to them because they are certainly going to be an aberration from what the results would be under normal situation

A display of strength and being leaders in their respective sectors – companies that are trading at a premium to their averages is a bullish sign for them, but not all companies could be termed buy.

Although 2020 is a lost year, in terms of trade, India can think long-term and build relations so that it can occupy the space vacated by China, Soumya Kanti Ghosh, Group Chief Economic Adviser, SBI, said in a report.

Some trends are worth the hype and organic hair products is one such trend. Switching to natural and organic products seems like a gamble that we are not too crazy about. Don't you think that it is high time that you

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Yami Gautam posted a childhood picture of her sister, brother, and herself on Instagram. It was her brother, Ojas Gautam's birthday today and well, Yami Gautam has been giving us glimpses of her childhood pictures. However, apart from sharing

TikTok star Bhavin Bhanushali has not just earned fame and recognition by entertaining people with his creative videos but has also won their hearts with his charming smile and brilliant acting skills. The star has already made his Bollywood debut

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Viral hepatitis is the name given to a viral infection that causes liver inflammation and damage. There are different types of hepatitis viruses that infect the liver out of which hepatitis A, B and C are the most common.

Some trends are worth the hype and organic hair products is one such trend. Switching to natural and organic products seems like a gamble that we are not too crazy about. Don't you think that it is high time that you

'It is not a guys thing'-You no longer can give the excuse. The beauty world has become more accommodating today and it is for the better. Men pampering themselves is no longer a hush-hush matter. When it comes to pedicure, it

Both phones are pretty evenly matched in terms of performance.

Most people focus on returns and chase products that offer the best returns at any point.

The Aurangabad-based company aims to mop up nearly Rs 1,162 crore (at higher end of price band) by diluting 17.5 percent stake through the issue that will close on October 7. It already raised Rs 348.52 crore through anchor investors' portion on Tuesday, the day before issue opening.

One great thing about being a young Gen X’er: There was no social media during my junior high and high school years. 

Young millennials weren’t so lucky. They chronicled their adolescence in excruciating detail on Myspace, Facebook, YouTube and Twitter, every half-formed thought and laundry-detergent-eating stunt preserved forever.

So it’s no surprise that the youngest social media users leapt on Snapchat when it launched. Snapchat Stories provided the feeling of togetherness that social media’s good at, without the potential to embarrass your future self.

Other platforms were quick to buy into the idea of ephemeral content — content that expires and is deleted after a set period of time, usually 24 hours. Instagram’s creatively-named offering, Instagram Stories, boasts 500 million daily users. That’s more daily users for a single feature on Instagram than there are for the entirety of Twitter. 

But don’t count Twitter out just yet — they’re testing their own ephemeral content, called, unfortunately, “Fleets.” Even the level-headed folks at LinkedIn* are testing LinkedIn Stories with a handful of users.

For B2B content marketers, ephemeral content seems like the opposite of everything we try to do. DISPOSABLE content? No SEO value, no repurposing potential… what’s the point?

Should B2B marketers go ephemeral? It depends. Here’s what you need to know.

Ephemeral Content for B2B Marketers

Before we get into specifics, you should first consider ephemeral content the same way you would any content. I’d recommend asking the following four questions.

Four Questions B2B Marketers Should Ask about Ephemeral Content

These questions aren’t unique to ephemeral content, of course. They’re questions worth asking for any new marketing channel or tactic. They are:

• Is my audience on this channel?
• Is my audience consuming content on this channel?
• Can we produce high-quality content for this channel?
• Does this channel offer a logical next step for our audience?

For most B2b marketers, the answers to all these questions is “yes.” If your audience includes millennials or young Gen Xers, they’re likely on Instagram Stories at least. They’re used to the format and will likely be open to ephemeral content on LinkedIn and Twitter as it rolls out.

Can your brand produce high-quality ephemeral content? That’s one of the chief selling points of Stories — they’re easy and cheap to produce. There are robust tools for creating them built into the platforms that host them. And audiences expect a more informal, less-produced content experience.

As far as next steps go, Instagram Stories are actually more marketer-friendly than Instagram posts. Users can swipe up in a story to go directly to another piece of content, a lead gen form, or any other hyperlink. There’s no “Please visit the link in our bio” for Stories — it’s an immediate pass-through.

Now, if your offering skews more to the Boomer demographic, or you’re courting people too hip — or technology-averse — to be on social media, you might hold off. But it’s safe to say the majority of B2B marketers can get some juice out of ephemeral content.

How to Make the Most of Ephemeral Content for B2B

You don’t get the opportunity to build a content library with ephemeral content. By its nature, it should serve a different purpose than blog posts or eBooks. Think about building an audience and engaging them on a regular basis, rather than creating a library people wander in and out of.

Focus on Your People, Not Your Product

There are plenty of outlets for you to serve up product information and sales brochures. Ephemeral content is better suited for highlighting the people who work for your company. Focus on what makes them unique, what makes them relatable, and what makes them excellent at serving your customers. 

Mailchimp is great at this type of story. Their “Day in the Life” series highlights and celebrates individual employees.

[bctt tweet="“Ephemeral content is better suited for highlighting the people who work for your company. Focus on what makes them unique, what makes them relatable, and what makes them excellent at serving your customers.” @NiteWrites" username="toprank"]

Be Passionate about Purpose

For a growing majority of consumers, what a brand sells is less important than what the brand stands for. We’re looking to buy from businesses that share our values, and B2B buyers are no exception. Ephemeral content is a good way to get the message out about your brand’s larger purpose in the world, to highlight your vision for the future and your progress towards those goals. 

Lush is great at blending their purpose with their more product-centered ephemeral content. It only takes a few Instagram Stories to see exactly where they stand and what they value. 

Show Your Personality

If your organization is still looking for permission to loosen up a little, ephemeral content is your permission slip. It’s a format with lower audience expectations, one that’s focused on short-form, entertaining content, and one that won’t linger to haunt you until the end of time. 

So it’s well worth experimenting with your brand’s voice and personality. You may find that B2B buyers are just as starved for entertainment as the rest of us.

Cisco is absolutely killing it with their Stories right now. The playful, energetic tone isn’t what you would expect from a staid titan of industry, but it’s delightful to watch.

[bctt tweet="“If your organization is still looking for permission to loosen up a little, ephemeral content is your permission slip.” @NiteWrites" username="toprank"]

Serialize Your Content

Ephemeral content is all about building an audience that will make your feed appointment viewing. Serialized content can help establish that habit. There are a few easy ways to serialize:

• Establish regular features, like Mantra Monday, Thoughtful Thursday, or Whiskey Wednesday (okay, maybe not the last one)
• Chop up a long-form video into segments and air them sequentially
• Focus on a different department every week to explore your organization

For longer-form serialized content, it’s worth creating an IGTV Series. Series come with tools to help you create and promote new episodes to bring in subscribers. Check out General Electric’s Taking the World to Work series for inspiration.

Let’s Get Ephemeral!

Ephemeral content is one of the primary ways people are using social media — which means it’s relevant for any B2B business with an audience on social platforms. Adding ephemeral content to your content marketing strategy will exercise a different set of muscles than your regular content creation, but it’s a form that rewards continued experimentation.

Need help with ephemeral or evergreen content? Our content marketing team is ready.

* Note: LinkedIn is a TopRank Marketing client.

The post Should B2B Marketers Embrace Ephemeral Content? appeared first on Online Marketing Blog - TopRank®.

Why should B2B marketers give a DAM?

When that DAM is digital asset management, you’re looking at a system that will improve all forms of online marketing, whether it's B2B influencers, social, search, content, video or always-on marketing.

It's also one of the top investments an organization can make for successfully leveraging a digital environment that will only expand with more data in the coming years.

It’s no wonder the global DAM market was valued at $3.4 billion in 2019, and is expected to reach $8.5 billion by 2025, according to report data from IMARC.

Just What Are Digital Assets?

As we explored in our introduction to DAM technology, “Why Digital Asset Management Matters in B2B Marketing,” digital assets are simply any computer files, stored anywhere — whether on your phone, tablet, desktop, network, or in the cloud.

DAM software runs either on a local computer network or in the cloud, and is built to pull in and make it easy to organize an unlimited number of files — all those digital assets that organizations create and use daily.

The more complex your marketing strategies and organization are, the greater the benefits of DAM will be, especially when accumulated over time.

The pandemic has also brought to light weaknesses for some organizations, as remote workers place additional strains on systems not necessarily designed for unified online access to digital asset libraries.

Let’s look at how adding a DAM system to your mix can help improve six major forms of digital marketing.

[bctt tweet="“The more complex your marketing strategies and organization are, the greater the benefits of digital asset management (DAM) will be, especially over time.” — Lane R. Ellis @lanerellis" username="toprank"]

1 — Use DAM to Augment Your Influencer Marketing

Influencer marketing campaigns, especially in the B2B realm, can involve many people and projects, often with a variety of images, document files, videos, and other digital assets.

Tracking multiple versions of files — with varieties specifically created for each social media platform involved in a campaign — can get complicated, and many firms either use a cobbled together make-shift approach that may be known only to one or a few people in the organization, or end up bouncing around from one software solution to another.

A good DAM database, however, can be used company-wide and is expandable enough to accommodate any change in file types, for as long as the DAM is supported by its developers.

The best DAM solutions also offer transparent and robust import and especially export routines, so that organizations aren’t locked-in to one DAM environment with their digital assets held hostage, unable to easily migrate to other solutions if needed.

Influencer marketing benefits from DAM through increased efficiency and time savings, which ultimately make influencers happy and better able to share co-created content.

2 — Expand Your Content Marketing With DAM

The type of savvy content management offered by DAM systems could save marketing teams 13 days annually per staff member, according to report data from Canto.

The same research found that 41 percent of marketers said that digital filing inefficiencies had caused delayed project releases, and 54 percent noted that they experienced frustration with inefficient filing systems.

By its very nature content marketing involves vast quantities of content in all its various digital forms, and a powerful DAM system enhances content marketing by making it easy to find all the digital assets a business has ever created, both for current campaigns and when gathering past performance and return on investment (ROI) data.

Brands such as Under Armour use DAM systems to manage over 12 terabytes of content including more than half a millions digital assets for some 7,000 products that change seasonally, a task that while possible without using a DAM, really shows off the benefits of a solid organizational and archival solution.

3 — Make a Move to DAM to Improve Your Video Marketing

As with static digital assets, a good DAM system easily ingests and organizes video content, putting it at the fingertips of each person in an organization who needs it, from video editor to social media manager to corporate executives.

Digital video has remained a leading performer for marketers, with 92 percent saying it's an important part of their marketing strategy (HubSpot), and with the arrival of the global health crisis initial reports have shown that more video than ever is being viewed, including 5.5 percent higher video view rates on Twitter.

One of the many benefits a top-notch DAM solution offers is the ability to find otherwise hidden static content in your organization's archives that can work well in creating video marketing, oftentimes also avoiding time-consuming efforts to re-do work that has already been completed but can't easily be found.

4 — DAM Shines in Always-On Marketing Environments

Always-on marketing replaces on-again off-again campaigns with a fluid ongoing effort, continually cultivating and carefully building efforts that allow businesses to seamlessly adapt their marketing efforts, rather than playing catch-up, stopping a campaign, and waiting to build a new one.

For B2B marketers, the shift to always-on is swiftly advancing, and in always-on marketing DAM shines brightly, as it removes many of the bottlenecks slowing down traditional marketing by offering easy and swift access to a firm’s digital asset archive.

We recently launched a new ongoing series for B2B brands looking to explore the many benefits of always-on influence, as our CEO Lee Odden took a close at in "Always On Influence: Definition and Why B2B Brands Need it to Succeed."

Marketing technology also thrives when DAM is involved, and MarTech Advisor recently took a look at 10 of the major players in the DAM market.

[bctt tweet="“Always On Influencer Marketing is a strategic approach to creating communities of trusted experts that is relationship and content focused.” @LeeOdden" username="toprank"]

5 — Search Marketers Find Success with DAM

Search marketers also benefit from a powerful DAM system, being able to systematically find search campaign assets, analytics data contained in spreadsheets or other formats, in ways that help make more data-informed search marketing efforts a snap.

In a way the so-called findability of search marketing goes hand-in-hand with a smart DAM solution, as both are centered around finding things — whether in the form of search engine query answers or finding a file you know you have but haven't been able to successfully locate until the arrival of a DAM system.

6 — B2B Marketers Get Social with DAM

Social media marketers too can gain advantages by using a DAM workflow, easily accessing digital assets destined for a variety of social platforms, whether they involve static or video content, advertising copy in text documents, or social analytics data in any number of file formats.

Social media marketing is also enhanced by DAM through time savings, but also by the extra insight it can bring helping to open up an organization's digital asset library. Re-purposing content on social platforms can take on an entirely new and all-encompassing level when every digital asset can easily come in to play and be combined in relevant new ways, thanks to a powerful DAM system.

Invest in Your Firm’s Long-Term Success Using DAM

Whether you specialize in B2B influencer marketing, social, search, content, video or always-on efforts — or a combination of these primary digital marketing practices — finding and implementing the right digital asset management system is an investment in the long-term success of your organization.

Finally, to help you learn more about DAM solutions for marketers, including a list of many of the top providers, have a look at our article exploring the subject.

The post Why B2B Marketers Should Give a DAM: Top Tips on Digital Asset Management appeared first on Online Marketing Blog - TopRank®.

Tara Reade, the woman who alleges Joe Biden sexually assaulted her in 1993, said in a video interview on Thursday that he should withdraw from the White House race. Gloria Tso reports.

The European Union should strengthen a voluntary pledge, to which Facebook Inc, Alphabet Inc's Google and Twitter Inc signed up to combat fake news, with sanctions to make it a more effective tool, a study done for the European Commission said on Friday.

Eight-time Grand Slam winner Ivan Lendl said whoever ends up winning the most majors among the 'Big Three' of Roger Federer, Rafa Nadal and Novak Djokovic should be considered the greatest male tennis player of the Open era.

England test captain Joe Root is keen to play international cricket this summer but not by compromising on quality of the game or its intensity, the 29-year-old has said.

"They are not journalists. They are thieves," the US President said, "...You saw it today, more documents came out saying there was absolutely no collusion with Russia."

[London] : Central Society for Women's Suffrage 25, Victoria Street, London, S.W., [1905]

This Viewpoint discusses considerations that might lead physicians to change their practice based on RCTs reporting non–statistically significant differences in primary outcomes, including trial methodology, totality of evidence, cost, invasiveness, and labor-intensiveness of the interventions being compared.

The marketing world is on an absolute tear automating menial, mundane, yet necessary tasks.

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Social media has become a popular (and profitable) marketing tool for new and experienced entrepreneurs. Establishing an account and building an audience organically costs only time, and most platforms offer reasonably priced advertising options for those who want a little extra push.

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The background: chatting to colleagues at Oxfam, I am always surprised how few of them use RSS software to keep abreast of their fields.

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I was interviewing Antonio Lucio, the CMO for HP, for my CMO Insight series (see article here), when we started talking about social media. For perspective, Lucio has over 33,000 Twitter followers, has a 62 Klout score, and is the 4th most influential CMO on Twitter (see list here). I asked him why he is so personally involved in Twitter. Very few CMOs tweet and of those who have a lot of followers, few tweet themselves, instead delegating the task to somebody on their marketing team. His response to my question was fascinating, and an important one for any CMO or aspiring CMO to hear.

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Ladies, gentlemen and all overly anxious Jewish mothers, I recently had a date that was NOT set up via a dating app. Hey, you have to start somewhere, right? Even better, it was a great date.

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Nowadays, creating a blog is a really easy thing to do, as there are services for all tastes and objectives. In addition, today’s major platforms offer numerous features, giving users the options to provide any kind of service.

Among the many tips necessary to launch a successful blog, choosing the right platform is important. WordPress, Medium and other platforms are quite well-known, but there are several other free options you should know about.

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When it comes to social media, especially Facebook and Twitter, I am guarded when it comes to whom I friend or follow. I use Facebook almost exclusively to connect with friends, family or business acquaintances. I use Twitter mostly for news and commentary that's of interest to me personally.

But there is another social media site I use a lot, and that is LinkedIn. LinkedIn differs from Facebook and Twitters generalized social interactions by focusing on helping people make and maintain professional connections. LinkedIn was purchased last year by Microsoft for $26.2 billion, and has become Redmonds foray into social media.

Social Media Security

Most organisations believe social media has a role to play in their marketing communications, but, equally, most would struggle to explain exactly what that role is. There’s little doubt that social media takes up a significant amount of consumer time and attention but without understanding the influence and quantifying the commercial benefits for brands and businesses, no marketing activity should be above question.

Like every other marketing activity, a social media strategy must be judged on its positive impact on business or brand metrics.

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The one constant about social media is change, so it is a good practice to step back once in a while and ensure that your companys strategy is still current and effective.

As we enter the second half of the year, it is time to take stock in the social media strategy that was probably developed in late 2017 or early 2018. Is your company up to date on all of the social media platform changes? Do you know what is working and what is not?

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Every parent that has a teen or a preteen should have both Snapchat and Instagram on their phones. If their child uses those applications, you should follow your child on those applications and I think having constant conversations with kids about responsible social media use is important, said Haase.

If they want their child to use social media responsibly, Haase said the parent needs to model good social media behavior as well.

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Social media is a crucial component of any small business marketing efforts. When done well, a strong social strategy helps you connect directly with your customers, and can even create some free publicity along the way.

For all of social media's advantages, there are pitfalls as well. The internet can look like a cavalier place when it comes to copyright rules, but there are plenty of no-nos that you need to follow if you want to stay out of legal trouble.

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As social medias influence over politics and elections has risen, so too has our collective anxiety about it. Over the last three years in particular, the use of megaplatforms like Facebook and Twitter as vectors for misinformation has been the subject of congressional hearings and not a few columns on the websites of some of our finer magazines. And as we gear up for elections in 2019 — and, assuming we make it through this year, in 2020 — the anxiety is gearing up, too. On Monday, in anticipation of the European Parliamentary elections in May, the Mozilla Foundation, an influential internet-advocacy non-profit, released an open letter to Facebook, co-signed by 32 civil rights and transparency groups, demanding that the social network implement measures designed to increase transparency, facilitate research, and combat misinformation.

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It happens here and there - Facebook goes down, Instagram goes down, then everyone runs to Twitter to figure out what the heck is going on. Last week, we experienced this again, with both Instagram and Facebook going down for 10+ hours, and sparking panic among many brands and influencers who now rely on these platforms to generate income.

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With over 2.3 billion active users, Facebook has grown to become the biggest connective platform in history, and an essential part of many people's on and offline lives.

The influence of Facebook is inarguable - in fact, Facebook is so big that it's believed by some to have influenced the election of many world leaders through targeted ads and intricate campaigning. Whether you believe that or not will come down to your perspective, but no matter how you look at it, Facebook is a critical media platform, and one of the most significant tools of our time.

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Bigg Boss announces the task of choosing the first queen of this season. And we hand over the task to you!

Himanshi joins the captaincy fight with Siddharth, Bhau and Shenaaz.

The contestants are miffed with Paras as he plays the game without following the Bigg Boss rules. And it seems, this decision will cost him his place in the house.

Online Resource

Dewey Library - JZ6369.T43 2017

Janda, Michael, author

Responding to oncoming U.S.-China commercial friction in recent years, firms operating in the complex, dense semiconductor ecosystem centered on the United States and Northeast Asia began a gradual evaluation of whether and how to reshape their supply chains and investments, and still maximize profit. As a foundational industry for maintaining economic competitiveness and national security, semiconductors serve as a keystone in U.S. and Japanese technological leadership.  Against the backdrop of nascent U.S.-China technology competition and the standstill from the coronavirus, adjustments  to enhance resiliency and mitigate disruption through developing semiconductor supply chains and investments outside of China, including in Southeast Asia, should be supported.    

The Japanese government’s April 8, 2020, announcement that it will support Japanese corporations in shifting operations out of China and reducing dependency on Chinese inputs reflects this impulse. While impressive sounding, the $2.2 billion Japan allocated as part of its larger stimulus package to counter the headwinds of the coronavirus, is a mere drop in the bucket for the semiconductor industry of what would be an immense cost to totally shift operations and supply chains out of China. Semiconductor manufacturing is among the most capital-intensive industries in the global economy. Moreover, costs within Japan to “bring manufacturing back” are very high. Despite this – while Japan is not the super power it once was in semiconductors – it still has cards to play. 

Concurrently, officials in the United States, through a combination of  concerns over security and lack of supply chain redundancy, are also pushing for new investments to locate a cutting-edge fabrication facility in the continental U.S. One idea is to build a new foundry operated by Taiwanese pure-play giant TSMC. The Trump administration is considering other incentives to increase attractiveness for companies to invest in new front-end facilities in the United States, to maintain the U.S. dominant position in the industry and secure supply for military applications. Global semiconductor companies may be reluctant. After all, investments, facilities, and the support eco-system in China are in place, and revenues from the Chinese market enable U.S. semiconductor firms to reinvest in the research and development that allows them to maintain their market lead. And in the United States, there may be limits on the pool of human capital to rapidly absorb extensive new advanced manufacturing capacity.   

But there are two factors in a geopolitical vise closing at unequal speed on companies in the industry that will increase supply chain disruption: China’s own semiconductor efforts and U.S.-Japanese export controls. As part of the Made in China 2025 industrial policy initiative, General Secretary Xi Jinping and Chinese Communist Party leadership have tripled down to overcome past failures in Chinese efforts to develop indigenous semiconductor manufacturing capability. Following penalties brought by the U.S. Department of Commerce against ZTE and then Huawei, the Chinese leadership’s resolve to reduce its dependence on U.S. semiconductors has crystalized. The Chinese government intends to halve U.S. sourced semiconductor imports by 2025 and be totally independent of U.S. chips by 2030. And while behind in many areas and accounting for the usual state-directed stumbles, Chinese companies have made some progress in designing AI chips and at the lower end of the memory storage market. Even if the overall goals may prove unattainable, firms should heed the writing on the wall – China only wants to buy U.S. chips for the short term and as soon as possible end all foreign dependence. 

Leaders in the United States and Japan are also crafting some of their first salvos in what is likely to be a generation-long competition over technology and the future of the regional economic order with China. The Trump administration, acting on a bipartisan impetus after years of Chinese IP theft and recognizing mounting hardware security concerns, has begun planning to implement additional export controls directed at Chinese companies and certain chips. Japan and the United States have also reportedly initiated dialogue about coordinating export controls in the area of semiconductor manufacturing equipment. 

Collectively, these policies will be highly disruptive to semiconductor value chains and downstream technology companies like Apple and NEC, which are dependent on these networks to maintain a cadence of new products every 18-24 months. Japan’s action to place export controls on critical chemical inputs for South Korean semiconductor firms in the summer of 2019 serves as a warning of the supply chain’s vulnerability to miscalculated policy. In short, Washington and Tokyo must tread carefully. Without support from other key actors like South Korea, Taiwan, and the Netherlands, and by failing to incorporate industry input, poorly calibrated export controls on semiconductors could severely damage U.S. and Japanese companies’ competitiveness.     

A third course out of the bind for semiconductor firms may be available: a combination of on-shoring, staying in China, and relocation. For semiconductor companies, the relocation portion will not happen overnight. Shifting supply chains takes time for a capital-intensive industry driven by know-how that has limited redundancy. Destinations worth exploring from both cost and security perspectives as alternatives to China include South and Southeast Asia. Specific ASEAN countries, namely Vietnam, Malaysia, Thailand, and Singapore, offer good prospects for investment. There is an existing industry presence in several locations in the region. Multinational firms already operating in Malaysia, Thailand, and Vietnam have benefited from diversification during the ongoing U.S.-China trade war, but are still dependent on Chinese inputs. Shifting low-value operations to Southeast Asia, such as systems integration, could likely be done relatively quickly – and some firms have – but shifting or adding additional high-value nodes such as back-end (assembly, packaging, and testing) facilities to the region will require incentives and support. At a minimum, a dedicated, coordinated effort on the part of the United States and Japan is essential to improve the investment environment.   

How can the United States and Japan help? Programs and initiatives are needed to address myriad weaknesses in Southeast Asia. Semiconductor manufacturing requires robust infrastructure, for example stable electricity supply, deep logistical networks, a large talent pool of engineers and STEM workers, and a technology ecosystem that includes startups and small or medium enterprises to fill gaps and provide innovations. The United States and Japan can fund high quality infrastructure, frame curriculum for semiconductor industry training through public-private partnerships, and help build capacity in logistical, regulatory, and judiciary systems.   

The burden in many of these areas will fall on specific Southeast Asian governments themselves, but the United States and Japan should assist. Effectively diversifying the regional technology supply chain to mitigate the impact of pending and future shocks may depend on it.