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Determinants of Online Behavior Among Jordanian Consumers: An Empirical Study of OpenSooq

Aim/Purpose: This study identifies the elements that influence intentions to purchase from the most popular Arabic online classifieds platform, OpenSooq.com. Background: Online purchasing has become popular among consumers in the past two decades, with perceived risk and trust playing key roles in consumers’ intention to purchase online. Methodology: A questionnaire survey was conducted of Internet users from three Jordanian districts to investigate how they used the OpenSooq platform in their e-commerce activities. In total, 202 usable responses were collected, and the data were analyzed with PLS-SEM for hypothesis testing and model validation. Contribution: Though online trading is increasingly popular, the factors that impact the behavior of consumers when purchasing high-value products have not been adequately investigated. Therefore, this study examined the factors affecting perceived risk, and the potential impact of privacy concerns on the perceived risk of online smartphone buyers. The study framework can help explore online behavior in various situations to ascertain similarities and differences and probe other aspects of online buying. Findings: Perceived risk negatively correlates with online purchasing behavior and trust. However, privacy concern and perceived risk, transaction security and trust, and trust and online purchasing behavior exhibited positive correlations. Recommendations for Practitioners: Customers can complete and retain online purchases in a range of settings illuminated in this study’s methods and procedures. Moreover, businesses can manage their IT arrangements to make Internet shopping more convenient and build processes for online shopping that allow for engagement, training, and ease of use, thus improving their customers’ online purchasing behavior. Recommendation for Researchers: Given the insight into the understanding and integration of variables including perceived risk, privacy issues, trust, transaction security, and online purchasing behavior, academics can build on the groundwork of this research paradigm to investigate underdeveloped countries, particularly Jordan, further. Impact on Society: Understanding the characteristics that influence online purchasing behavior can help countries realize the full potential of online shopping, particularly the benefits of safe, fast, and low-cost financial transactions without the need for an intermediary. Future Research: Future research can examine the link between online purchase intent, perceived risk, privacy concerns, trust, and transaction security to see if the findings of this study in Jordan can be applied to a broader context in other countries.




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Traits Contributing to the Promotion of the Individual’s Continuance Usage Intention and Perceived Value of M-University Services

Aim/Purpose: This study aims to examine the roles of key traits of m-university services and their users in promoting two crucial post-adoption outcomes of these services; namely, continuance usage intention and perceived value. Background: M-university (i.e., a university providing services via mobile technologies) has gained a great interest in the higher education sector as a driver of new business models and innovative service offerings. However, its assessment has been greatly overlooked, especially in evaluating the factors that drive the stakeholders’ continuance intention to use it and the determinants of its post-adoption perceived value. Consequently, research efforts undertaking such assessment facets empirically are highly required. Methodology: An integrated research model that enables such assessment was developed and evaluated using a quantitative research methodology. Accordingly, data were collected using a formulated closed-ended survey questionnaire. The target population consisted of the academic staff of a Saudi public university that has witnessed an extensive adoption of m-university services. The obtained data (i.e., 207 fully completed responses) were evaluated using the structural equation modeling approach. Contribution: To the best of our knowledge, this is the first study that gains the chance to provide the research community and m-service providers with new knowledge and understanding about the predictors that drive the continuance usage intention and value of m-university services. Findings: The findings showed that all of the examined traits of m-university services and their users (i.e., reliability, usability, customization, self-efficacy, and involvement) are having positive roles in promoting the continuance intention to use these services, while only two traits (i.e., reliability and involvement) contribute significantly to augmenting the perceived value. Recommendations for Practitioners: The study recommends developing effective design and implementation specifications that strengthen the contributions of the examined traits in the post-adoption stage of m-university services. Recommendation for Researchers: Further studies should be devoted to addressing the notable need to assess the factors influencing the adoption of m-university services, as well as to explore which ones are having significant roles in the attainment of post-adoption outcomes. Impact on Society: The empirical insights provided by the present study are essential for both university stakeholders and mobile service providers in their endeavors to improve the key aspects of the anticipated post-adoption outcomes of the provided services. Future Research: Further empirical investigations are needed to examine the roles of more m-university services and user traits in achieving a broad range of post-adoption outcomes of such services.




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Drivers of the Consumers Adoption of Fintech Services

Aim/Purpose: This study aimed to explore the impact of environmental drivers and trust on consumers’ adoption of Fintech services in the Jordanian context. It had also evaluated the mediating role of trust on the relation between environmental drivers and consumers adoption of Fintech services. Background: The reviewed studies on Fintech adoption demonstrated a lack of focus on the role of external or environmental drivers on consumers’ intentions to use and continue to use of Fintech services. Amongst the analyzed studies, the majority had examined the role of consumers perception of services usefulness and ease of use while few had included some environmental variables within the investigated variables such as social influence and government support. Furthermore, shortage of Fintech adoption related research in the developing countries, especially the Jordanian context was noted. Methodology: The study conceptual model was derived from Social Cognitive Theory (SCT) and Technological Personal Environmental (TPE) framework. This study was a quantitative one that employed survey method to empirically address its research questions and test the proposed hypotheses. Jordanian residents over the age of 18 who are familiar with Fintech were targeted, and convenience sampling was applied to get representative sample. Data was assembled from 323 respondents using an online questionnaire. Partial Least Squares Structure Equation Modeling (PLS-SEM) was applied to analyze the gathered data through SMART-PLS software. Contribution: This article adds to the existing literature on multiple stands, as it adds to literature related to Fintech adoption, as well as the interaction between consumer environment and their level of adoption. It also enriches the limited literature on the influence of COVID-19 to drive consumer usage of innovative services. Moreover, it supplements the scarce literature on Fintech adoption in the Jordanian settings. Findings: The main findings revealed the positive influence of both environmental drivers and trust as predictors of consumer intention to use Fintech services. It had also asserted the positive mediating effect of trust on the relationship amongst environmental drivers and consumer usage intent. Recommendations for Practitioners: By understanding the importance of consumer environment and trust on encouraging consumer to adopt Fintech services, governments, policy makers and practitioners can utilize this knowledge to adopt their offered services. They need to work on enhancing the technological infrastructure, as well as establishing general technological knowledge. They also need to highlight the role of Fintech service in fighting Covid-19, by adhering to the social distancing rules. Moreover, they need to guarantee the security and reliability of the developed services to increase their level of trust in the offered services. Recommendation for Researchers: This research has confirmed the positive influence of consumer environment represented by social influence, government support, technological readiness, and COVID-19 on their adoption of Fintech services. It has also established the mediating influence of consumer trust on the relation between environmental drivers and consumer intent to use Fintech services. This area is unexplored and needs more validation. Impact on Society: By understanding the factors affecting the Jordanian society in adopting Fintech services, this research provides set of recommendation to the Jordanian government and policy makers that can lead for more adoption of the developed Fintech services, which in turn would lead to better services provided to the society as well as increasing the financial inclusion level in the Jordanian society. Future Research: Future research can explore other environmental variables that were not included in the current research. Future research can also investigate the moderating effect of personal attributes such as consumer’s demographics, or more personal attributes such as self-efficacy, inherit innovativeness or risk aversion. It can also examine the moderating effect of financial literacy and/ or technological background.




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IJIKM Volume 17, 2022 – Table of Contents

Table of Contents for Volume 17, 2022, of the Interdisciplinary Journal of Information, Knowledge, and Management




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Content-Rating Consistency of Online Product Review and Its Impact on Helpfulness: A Fine-Grained Level Sentiment Analysis

Aim/Purpose: The objective of this research is to investigate the effect of review consistency between textual content and rating on review helpfulness. A measure of review consistency is introduced to determine the degree to which the review sentiment of textual content conforms with the review rating score. A theoretical model grounded in signaling theory is adopted to explore how different variables (review sentiment, review rating, review length, and review rating variance) affect review consistency and the relationship between review consistency and review helpfulness. Background: Online reviews vary in their characteristics and hence their different quality features and degrees of helpfulness. High-quality online reviews offer consumers the ability to make informed purchase decisions and improve trust in e-commerce websites. The helpfulness of online reviews continues to be a focal research issue regardless of the independent or joint effects of different factors. This research posits that the consistency between review content and review rating is an important quality indicator affecting the helpfulness of online reviews. The review consistency of online reviews is another important requirement for maintaining the significance and perceived value of online reviews. Incidentally, this parameter is inadequately discussed in the literature. A possible reason is that review consistency is not a review feature that can be readily monitored on e-commerce websites. Methodology: More than 100,000 product reviews were collected from Amazon.com and preprocessed using natural language processing tools. Then, the quality reviews were identified, and relevant features were extracted for model training. Machine learning and sentiment analysis techniques were implemented, and each review was assigned a consistency score between 0 (not consistent) and 1 (fully consistent). Finally, signaling theory was employed, and the derived data were analyzed to determine the effect of review consistency on review helpfulness, the effect of several factors on review consistency, and their relationship with review helpfulness. Contribution: This research contributes to the literature by introducing a mathematical measure to determine the consistency between the textual content of online reviews and their associated ratings. Furthermore, a theoretical model grounded in signaling theory was developed to investigate the effect on review helpfulness. This work can considerably extend the body of knowledge on the helpfulness of online reviews, with notable implications for research and practice. Findings: Empirical results have shown that review consistency significantly affects the perceived helpfulness of online reviews. The study similarly finds that review rating is an important factor affecting review consistency; it also confirms a moderating effect of review sentiment, review rating, review length, and review rating variance on the relationship between review consistency and review helpfulness. Overall, the findings reveal the following: (1) online reviews with textual content that correctly explains the associated rating tend to be more helpful; (2) reviews with extreme ratings are more likely to be consistent with their textual content; and (3) comparatively, review consistency more strongly affects the helpfulness of reviews with short textual content, positive polarity textual content, and lower rating scores and variance. Recommendations for Practitioners: E-commerce systems should incorporate a review consistency measure to rank consumer reviews and provide customers with quick and accurate access to the most helpful reviews. Impact on Society: Incorporating a score of review consistency for online reviews can help consumers access the best reviews and make better purchase decisions, and e-commerce systems improve their business, ultimately leading to more effective e-commerce. Future Research: Additional research should be conducted to test the impact of review consistency on helpfulness in different datasets, product types, and different moderating variables.




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Unraveling the Key Factors of Successful ERP Post Implementation in the Indonesian Construction Context

Aim/Purpose: This study aims to evaluate the success of ERP post-implementation and the factors that affect the overall success of the ERP system by integrating the Task Technology Fit (TTF) model into the Information System Success Model (ISSM). Background: Not all ERP implementations provide the expected benefits, as post-implementation challenges can include inflexible ERP systems and ongoing costs. Therefore, it is necessary to evaluate the success after ERP implementation, and this research integrates the Task Technology Fit (TTF) model into the Information System Success Model (ISSM). Methodology: For data analysis and the proposed model, the authors used SmartPLS 3 by applying the PLS-SEM test and one-tailed bootstrapping. The researchers distributed questionnaires online to 115 ERP users at a construction company in Indonesia and successfully got responses from 95 ERP users. Contribution: The results obtained will be helpful and essential for future researchers and Information System practitioners – considering the high failure rate in the use of ERP in a company, as well as the inability of organizations and companies to exploit the benefits and potential that ERP can provide fully. Findings: The results show that Perceived Usefulness, User Satisfaction, and Task-Technology Fit positively affect the Organizational Impact of ERP implementation. Recommendations for Practitioners: The findings can help policymakers and CEOs of businesses in Indonesia’s construction sector create better business strategies and use limited resources more effectively and efficiently to provide a considerably higher probability of ERP deployment. The findings of this study were also beneficial for ERP vendors and consultants. The construction of the industry has specific characteristics that ERP vendors should consider. Construction is a highly fragmented sector, with specialized segments demanding specialist technologies. Several projects also influence it. They can use them to identify and establish several alternative strategies to deal with challenges and obstacles that can arise during the installation of ERP in a firm. Vendors and consultants can supply solutions, architecture, or customization support by the standard operating criteria, implement the ERP system and train critical users. The ERP system vendors and consultants can also collaborate with experts from the construction sector to develop customized alternatives for construction companies. That would be the most outstanding solution for implementing ERP in this industry. Recommendation for Researchers: Future researchers can use this combined model to study ERP post-implementation success on organizational impact with ERP systems in other company information systems fields, especially the construction sector. Future integration of different models can be used to improve the proposed model. Integration with models that assess the level of Information System acceptance, such as Technology Acceptance Model 3 (TAM3) or Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), can be used in future research to deepen the exploration of factors that influence ERP post-implementation success in an organization. Impact on Society: This study can guide companies, particularly in the construction sector, to maintain ERP performance, conduct training for new users, and regularly survey user satisfaction to ensure the ERP system’s reliability, security, and performance are maintained and measurable. Future Research: It is increasing the sample size with a larger population at other loci (private and state-owned) that use ERP to see the factors influencing ERP post-implementation success and using mixed methods to produce a better understanding. With varied modes, it is possible to get better results by adding unique factors to the research, and future integration of other models can be used to improve the proposed model.




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Enhancing Consumer Value Co-Creation Through Social Commerce Features in China’s Retail Industry

Aim/Purpose: Based on the stimulus-organism-response (SOR) model, the current study investigated social commerce functions as an innovative retailing technological support by selecting the three most appropriate features for the Chinese online shopping environment with respective value co-creation intentions. Background: Social commerce is the customers’ online shopping touchpoint in the latest retail era, which serves as a corporate technological tool to extend specific customer services. Although social commerce is a relatively novel platform, limited theoretical attention was provided to determine retailers’ approaches in employing relevant functions to improve consumer experience and value co-creation. Methodology: A questionnaire was distributed to Chinese customers, with 408 valid questionnaires being returned and analyzed through Structural Equation Modeling (SEM). Contribution: The current study investigated the new retail concept and value co-creation from the consumer’s perspective by developing a theoretical model encompassing new retail traits and consumer value, which contributed to an alternative theoretical understanding of value creation, marketing, and consumer behaviour in the new retail business model. Findings: The results demonstrated that value co-creation intention was determined by customer experience, hedonic experience, and trust. Simultaneously, the three factors were significantly influenced by interactivity, personalisation, and sociability features. Specifically, customers’ perceptions of the new retail idea and the consumer co-creation value were examined. Resultantly, this study constructed a model bridging new retail characteristics with consumer value. Recommendations for Practitioners: Nonetheless, past new retail management practice studies mainly focused on superficial happiness in the process of human-computer interaction, which engendered a computer system design solely satisfying consumers’ sensory stimulation and experience while neglecting consumers’ hidden value demands. As such, a shift from the subjective perspective to the realisation perspective is required to express and further understand the actual meaning and depth of consumer happiness. Recommendation for Researchers: New retailers could incorporate social characteristics on social commerce platforms to improve the effectiveness of marketing strategies while increasing user trust to generate higher profitability. Impact on Society: The new retail enterprises should prioritise consumers’ acquisition of happiness meaning and deep experience through self-realisation, cognitive improvement, identity identification, and other aspects of consumer experiences and purchase processes. By accurately revealing and matching consumers’ fundamental perspectives, new retailers could continuously satisfy consumer requirements in optimally obtaining happiness. Future Research: Future comparative studies could be conducted on diverse companies within the same industry for comprehensive findings. Moreover, other underlying factors with significant influences, such as social convenience, group cognitive ability, individual family environment, and other external stimuli were not included in the present study examinations.




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How Students’ Information Sensitivity, Privacy Trade-Offs, and Stages of Customer Journey Affect Consent to Utilize Personal Data

Aim/Purpose: This study aimed to increase our understanding of how the stages of the customer purchase journey, privacy trade-offs, and information sensitivity of different business service sectors affect consumers’ privacy concerns. Background: The study investigated young consumers’ willingness to provide consent to use their personal data at different phases of the customer journey. This study also examined their readiness to provide consent if they receive personal benefits, and how information sensitivity varied between different individuals and business sectors. Methodology: Data was collected by a quantitative survey (n=309) and analyzed with R using the Bayesian linear mixed effect modeling approach. The sample consisted of university students in Finland, who represented a group of young and digitally native consumers. The questionnaire was designed for this study and included constructs with primarily Likert-scale items. Contribution: The study contributed to data privacy and consent management research in information sensitivity, privacy trade-off, and the customer journey. The study underlined the need for a stronger user experience focus and contextuality. Findings: The results showed that readiness to disclose personal data varied at different phases of the customer journey as privacy concerns did not decrease in a linear fashion throughout the purchase process. Perceived benefits affected the willingness to provide consent for data usage, but concerned consumers would be less trade-off oriented. Self-benefit was the most relevant reason for sharing, while customization was the least. There is a connection between the information sensitivity of different business sector information and privacy concerns. No support for gender differences was found, but age affected benefits and business sector variables. Recommendations for Practitioners: The study recommends approaching consumers’ data privacy concerns from a customer journey perspective while trying to motivate consumers to share their personal data with relevant perceived benefits. The self-benefit was the most relevant benefit for willingness to provide consent, while customization was the least. Recommendation for Researchers: The study shows that individual preference for privacy was a major factor directly and via interaction for all three models. This study also showed that consumers’ subjective decision-making in privacy issues is both a situational and a contextual factor. Impact on Society: This study could encourage policymakers and societies to develop guidelines on how to develop privacy practices and consent management to be more user centric as individuals are increasingly concerned about their online privacy. Future Research: This study encourages examining consumers’ motivational factors to provide digital consent for companies with experimental research settings. This study also calls to explore perceived benefits in all age groups from the perspective of different information in various business sectors. This study shows that privacy concern is a contextual and situational factor.




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IJIKM Volume 18, 2023 – Table of Contents

Table of Contents for Volume 18, 2023, of the Interdisciplinary Journal of Information, Knowledge, and Management




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Learning to (Co)Evolve: A Conceptual Review and Typology of Network Design in Global Health Virtual Communities of Practice

Aim/Purpose: This conceptual review analyzes the designs of global health virtual communities of practice (VCoPs) programming reported in the empirical literature and proposes a new typology of their functioning. The purpose of this review is to provide clarity on VCoP learning stages of (co)evolution and insight into VCoP (re)development efforts to best meet member, organization, and network needs against an ever-evolving landscape of complexity in global health. Background: Since the COVID-19 pandemic, the field of global health has seen an uptick in the use of VCoPs to support continuous learning and improve health outcomes. However, evidence of how different combinations of programmatic designs impact opportunities for learning and development is lacking, and how VCoPs evolve as learning networks has yet to be explored. Methodology: Following an extensive search for literature in six databases, thematic analysis was conducted on 13 articles meeting the inclusion criteria. This led to the development and discussion of a new typology of VCoP phases of learning (co)evolution. Contribution: Knowledge gained from this review and the new categorization of VCoPs can support the functioning and evaluation of global health training programs. It can also provide a foundation for future research on how VCoPs influence the culture of learning organizations and networks. Findings: Synthesis of findings resulted in the categorization of global health VCoPs into five stages (slightly evolving, somewhat revolving, moderately revolving, highly revolving, and coevolving) across four design domains (network development, general member engagement before/after sessions, general member engagement during sessions, and session leadership). All global health VCoPs reviewed showed signs of adaptation and recommended future evolution. Recommendations for Practitioners: VCoP practitioners should pay close attention to how the structured flexibility of partnerships, design, and relationship development/accountability may promote or hinder VcoP’s continued evolution. Practitioners should shift perspective from short to mid- and long-term VCoP planning. Recommendation for Researchers: The new typology can stimulate further research to strengthen the clarity of language and findings related to VCoP functioning. Impact on Society: VCoPs are utilized by academic institutions, the private sector, non-profit organizations, the government, and other entities to fill gaps in adult learning at scale. The contextual implementation of findings from this study may impact VCoP design and drive improvements in opportunities for learning, global health, and well-being. Future Research: Moving forward, future research could explore how VCoP evaluations relate to different stages of learning, consider evaluation stages across the totality of VCoP programming design, and explore how best to capture VCoP (long-term) impact attributed to health outcomes and the culture of learning organizations and networks.




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The Influence of Ads’ Perceived Intrusiveness in Geo-Fencing and Geo-Conquesting on Purchase Intention: The Mediating Role of Customers’ Attitudes

Aim/Purpose: This study focuses on two targeting strategies of out-store Location-Based Mobile Advertising (LBMA): the geo-fencing strategy (i.e., targeting customers who are near the focal store) and the geo-conquesting strategy (i.e., targeting those who are near competitors’ stores to visit the focal store). To the authors’ knowledge, no previous studies have compared the perceived intrusiveness of advertisements (ads) in geo-fencing and geo-conquesting settings, despite the accumulating literature on out-store LBMA. Hence, the aim of this study is to determine which targeting strategy is more effective in terms of reducing the perception of ads’ intrusiveness and increasing positive customers’ attitudes and purchase intention. Background: The intrusive nature of LBMA is perceived negatively by some customers, impacting their attitudes toward the ad, purchase intention, and even their perception of the brand. Therefore, identifying the targeting strategy under which ads are perceived as less intrusive is essential. Additionally, brick-and-mortar clothing stores in Jordan are facing challenges due to the rise of online shopping and increased competition from nearby stores. Thus, examining geo-fencing and geo-conquesting might tackle these challenges and encourage local clothing retailers to adopt these strategies. Methodology: A quantitative method was used in this study. A between-subjects experimental design was used to collect the data using a scenario-based survey distributed to Jordanians aged 18 to 45. A total of 531 responses were collected. After excluding those who do not belong to the targeted age group and those who did not pass the manipulation check, 406 responses were analyzed using the Statistical Package for the Social Sciences (SPSS) software version 28 and the Analysis of Moment Structures (AMOS) software version 26 to conduct Structural Equation Modeling (SEM). Contribution: This work offers valuable contributions by investigating the impact of the perceived intrusiveness of ads on purchase intention in the contexts of geo-fencing and geo-conquesting, which has not been studied before. Additionally, it fills a gap by examining this phenomenon in Jordan, a developing country in which attitudes toward LBMA have not been previously explored. Findings: The results revealed that location-based mobile ads sent under a geo-fencing strategy are perceived as less intrusive than those sent under a geo-conquesting strategy. In addition, customers’ attitudes fully mediate the relationship between intrusiveness and purchase intention only under the geo-fencing strategy. Ultimately, neither of the strategies is more effective in terms of increasing positive customer attitudes and purchase intentions in the context of clothing retail stores in Jordan. Recommendations for Practitioners: Clothing retailers in Jordan should consider adopting geo-fencing and geo-conquesting strategies to boost purchase intentions and tackle industry challenges. Additionally, to increase purchase intentions with geo-fencing, practitioners should focus on fostering positive customer attitudes toward ads, as simply perceiving them as less intrusive is not sufficient to drive purchase intention without the mediating effect of positive attitudes. Recommendation for Researchers: This research is crucial for academics and researchers as geolocation technology and LBMA are expected to advance significantly in the future. Researchers can investigate this topic through a randomized field experiment, followed by a research questionnaire to collect data from a real-world setting. Impact on Society: Utilizing LBMA is essential for local clothing retail stores that are trying to effectively reach and connect with their customers because searching the Internet for local goods and services is done primarily on mobile devices. Indeed, this study revealed that customers in both settings (i.e., geo-fencing and geo-conquesting) reported a high intention to visit the promoting store and to purchase from the advertised product category. Future Research: Future research can apply this topic to different industries and cultural contexts, as the results may vary across industries and regions. Moreover, future research could build on this study by investigating additional constructs, such as product category involvement, customization, and content type of the message (e.g., informative, entertaining).




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Emphasizing Data Quality for the Identification of Chili Varieties in the Context of Smart Agriculture

Aim/Purpose: This research aims to evaluate models from meta-learning techniques, such as Riemannian Model Agnostic Meta-Learning (RMAML), Model-Agnostic Meta-Learning (MAML), and Reptile meta-learning, to obtain high-quality metadata. The goal is to utilize this metadata to increase accuracy and efficiency in identifying chili varieties in smart agriculture. Background: The identification of chili varieties in smart agriculture is a complex process that requires a multi-faceted approach. One challenge in chili variety identification is the lack of a large and diverse dataset. This can be addressed using meta-learning techniques, which allow the model to leverage knowledge learned from other related tasks or artificially expand the dataset by applying transformations to existing data. Another challenge is the variation in growing conditions, which can affect the appearance of chili varieties. Meta-learning techniques can help address this challenge by allowing the model to adapt to variations in growing conditions with task-specific embeddings and optimizations. With the help of meta-learning techniques, such as data augmentation, data characterization, selection of datasets, and performance estimation, quality metadata for accurate identification of chili varieties can be achieved even in the presence of limited data and variations in growing conditions. Furthermore, the use of meta-learning techniques in chili variety identification can also assist in addressing challenges related to the computational complexity of the task. Methodology: The research approach employed is quantitative, specifically comparing three models from meta-learning techniques to determine which model is most suitable for our dataset. Data was collected from the variety assembly garden in the form of images of chili leaves using a mobile device. The research successfully gathered 1,974 images of chili leaves, with 697 images of large red chilies, 649 images of curly red chilies, and 628 images of cayenne peppers. These chili leaf images were then processed using augmentation techniques. The results of image data augmentation were categorized based on leaf characteristics (such as oval, lancet, elliptical, serrated leaf edges, and flat leaf edges). Subsequently, training and validation utilized three models from meta-learning techniques. The final stage involved model evaluation using 2-way and 3-way classification, as well as 5-shot and 10-shot learning scenarios to select the dataset with the best performance. Contribution: Improving classification accuracy, with a focus on ensuring high-quality data, allows for more precise identification and classification of chili varieties. Enhancing model training through an emphasis on data quality ensures that the models receive reliable and representative input, leading to improved generalization and performance in identifying chili varieties. Findings: With small collections of datasets, the authors have used data augmentation and meta-learning techniques to overcome the challenges of limited data and variations in growing conditions. Recommendations for Practitioners: By leveraging the knowledge and adaptability gained from meta-learning, accurate identification of chili varieties can be achieved even with limited data and variations in growing conditions. The use of meta-learning techniques in chili variety identification can greatly improve the accuracy and reliability of the identification process. Recommendation for Researchers: Using meta-learning techniques, such as transfer learning and parameter optimization, researchers can overcome challenges related to limited data and variations in growing conditions in chili variety identification. Impact on Society: The findings from this research can help identify superior chili seeds, thereby motivating farmers to cultivate high-quality chilies and achieve bountiful harvests. Future Research: We intend to verify our approach on a more extensive array of datasets and explore the implementation of more resilient regularization techniques, going beyond image augmentation, within the meta-learning techniques. Furthermore, our goal is to expand our research to encompass the automatic learning of parameters during training and tackle issues associated with noisy labels. Building on the insights gained from our observed outcomes, a future objective is to enhance the refinement of model-agnostic meta-learning techniques that can effectively adapt to intricate task distributions with substantial domain gaps between tasks. To realize this aim, our proposal involves devising model-agnostic meta-learning techniques specifically designed for multi-modal scenarios.




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Continuous Use of Mobile Banking Applications: The Role of Process Virtualizability, Anthropomorphism and Virtual Process Failure Risk

Aim/Purpose: The research aims to investigate the factors that influence the continuous use of mobile banking applications to complete banking monetary transactions. Background: Despite a significant increase in the use of mobile banking applications, particularly during the COVID-19 pandemic, new evidence indicates that the use rate of mobile banking applications for operating banking monetary transactions has declined. Methodology: The study proposed an integrated model based mainly on the process virtualization theory (PVT) with other novel factors such as mobile banking application anthropomorphism and virtual process failure risk. The study model was empirically validated using structural equation modeling analysis on quantitative data from 484 mobile banking application users from Jordan. Contribution: The study focuses on continuing use or post-adoption behavior rather than pre-adoption behavior. This is important since the maximum and long-term viability, as well as the financial investment in mobile banking applications, depend on regular usage rather than first-time use or initial experience. Findings: The results indicate that process virtualizable and anthropomorphism have a strong positive impact on bank customers’ decisions to continue using mobile banking applications to complete banking monetary transactions. Meanwhile, the negative impact of virtualization process failure risk on continuous use has been discovered. The found factors explain 67.5% of the variance in continuous use. Recommendations for Practitioners: The study identified novel, significant factors that affect bank customers’ decisions to use mobile banking applications frequently, and these factors should be examined, matched, satisfied, or addressed when redesigning or upgrading mobile applications. Banks should provide users with clear directions, processes, or tutorials on how to complete monetary transactions effectively. They should also embrace Artificial Intelligence (AI) technology to improve their applications and products with anthropomorphic features like speech synthesizers, Chatbots, and AI-powered virtual bank assistants. This is expected to help bank customers conduct various banking services conveniently and securely, just as if interacting with real people. The study further recommends that banks create and publish clear norms and procedures, as well as promote tolerance and protect consumers’ rights when the process fails or mistakes occur. Recommendation for Researchers: The study provides measurement items that were specifically built for the context of mobile banking applications based on PVT notions. Researchers are invited to reuse, test, and modify existing measurement items, as well as submit new ones if necessary. The study model does not consider psychological aspects like trust and satisfaction, which would provide additional insight into factors affecting continuing use. Researchers could potentially take a different approach by focusing on user resistance and non-adoption. Impact on Society: Financial inclusion is problematic, particularly in underdeveloped nations. According to financial inclusion research, Jordanians rarely utilize mobile banking apps. Continuous usage of mobile banking applications will be extremely beneficial in closing the financial inclusion gap, particularly among women. Furthermore, it could help the country’s efforts to transition to a digital society. Future Research: The majority of study participants are from urban areas. Future studies should focus on consumers who live in rural areas. It was also suggested that the elderly be targeted because they may have different views/perspectives on the continued use of mobile banking applications.




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Continued Usage Intention of Mobile Learning (M-Learning) in Iraqi Universities Under an Unstable Environment: Integrating the ECM and UTAUT2 Models

Aim/Purpose: This study examines the adoption and continued use of m-learning in Iraqi universities amidst an unstable environment by extending the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) and Expectation-Confirmation Model (ECM) models. The primary goal is to address the specific challenges and opportunities in Iraq’s higher education institutions (HEIs) due to geopolitical instability and understand their impact on student acceptance, satisfaction, and continued m-learning usage. Background: The research builds on the growing importance of m-learning, especially in HEIs, and recognizes the unique challenges faced by institutions in Iraq, given the region’s instability. It identifies gaps in existing models and proposes extensions, introducing the variable “civil conflicts” to account for the volatile context. The study aims to contribute to a deeper understanding of m-learning acceptance in conflict-affected regions and provide insights for improving m-learning initiatives in Iraqi HEIs. Methodology: To achieve its objectives, this research employed a quantitative survey to collect data from 399 students in five Iraqi universities. PLS-SEM is used for the analysis of quantitative data, testing the extended UTAUT2 and ECM models. Contribution: The study’s findings are expected to contribute to the development of a nuanced understanding of m-learning adoption and continued usage in conflict-affected regions, particularly in the Iraqi HEI context. Findings: The study’s findings may inform strategies to enhance the effectiveness of m-learning initiatives in Iraqi HEIs and offer insights into how education can be supported in regions characterized by instability. Recommendations for Practitioners: Educators and policymakers can benefit from the research by making informed decisions to support education continuity and quality, particularly in conflict-affected areas. Recommendation for Researchers: Researchers can build upon this study by further exploring the adoption and usage of m-learning in unstable environments and evaluating the effectiveness of the proposed model extensions. Impact on Society: The research has the potential to positively impact society by improving access to quality education in regions affected by conflict and instability. Future Research: Future research can expand upon this study by examining the extended model’s applicability in different conflict-affected regions and assessing the long-term impact of m-learning initiatives on students’ educational outcomes.




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Impact of User Satisfaction With E-Government Services on Continuance Use Intention and Citizen Trust Using TAM-ISSM Framework

Aim/Purpose: This study investigates the drivers of user satisfaction in e-government services and its influence on continued use intention and citizen trust in government. It employs the integration of the Technology Acceptance Model (TAM) and the Information System Success Model (ISSM). Background: Electronic government, transforming citizen-state interactions, has gained momentum worldwide, including in India, where the aim is to leverage technology to improve citizen services, streamline administration, and engage the public. While prior research has explored factors influencing citizen satisfaction with e-government services globally, this area of study has been relatively unexplored in India, particularly in the post-COVID era. Challenges to widespread e-government adoption in India include a large and diverse population, limited digital infrastructure in rural areas, low digital literacy, and weak data protection regulations. Additionally, global declines in citizen trust, attributed to economic concerns, corruption, and information disclosures, further complicate the scenario. This study seeks to investigate the influence of various factors on user satisfaction and continuance usage of e-government services in India. It also aims to understand how these services contribute to building citizens’ trust in government. Methodology: The data were collected by utilizing survey items on drivers of e-government services, user satisfaction, citizen trust, and continuance use intention derived from existing literature on information systems and e-government. Responses from 501 Indian participants, collected using an online questionnaire, were analyzed using PLS-SEM. Contribution: This study makes a dual contribution to the e-government domain. First, it introduces a comprehensive research model that examines factors influencing users’ satisfaction and continuance intention with e-government services. The proposed model integrates the TAM and ISSM. Combining these models allows for a comprehensive examination of e-government satisfaction and continued intention. By analyzing the impact of user satisfaction on continuance intention and citizen trust through an integrated model, researchers and practitioners gain insights into the complex dynamics involved. Second, the study uncovers the effects of residential status on user satisfaction, trust, and continuance intention regarding e-government services. Findings reveal disparities in the influence of system and service quality on user satisfaction across different user segments. Researchers and policymakers should consider these insights when designing e-government services to ensure user satisfaction, continuance intention, and the building of citizen trust. Findings: The findings indicate that the quality of information, service, system, and perceived usefulness play important roles in user satisfaction with e-government services. All hypothesized paths were significant, except for perceived ease of use. Furthermore, the study highlights that user satisfaction significantly impacts citizen trust and continuance use intention. Recommendations for Practitioners: The findings suggest that government authorities should focus on delivering accurate, comprehensive, and timely information in a secure, glitch-free, and user-friendly digital environment. Implementing an interactive and accessible interface, ensuring compatibility across devices, and implementing swift query resolution mechanisms collectively contribute to improving users’ satisfaction. Conducting awareness and training initiatives, providing 24×7 access to online tutorials, helpdesks, technical support, clear FAQs, and integrating AI-driven customer service support can further ensure a seamless user experience. Government institutions should leverage social influence, community engagement, and social media campaigns to enhance user trust. Promotional campaigns, incentive programs, endorsements, and user testimonials should be used to improve users’ satisfaction and continuance intention. Recommendation for Researchers: An integrated model combining TAM and ISSM offers a robust approach for thoroughly analyzing the diverse factors influencing user satisfaction and continuance intention in the evolving digitalization landscape of e-government services. This expansion, aligning with ISSM’s perspective, enhances the literature by demonstrating how user satisfaction impacts continuance usage intention and citizen trust in e-government services in India and other emerging economies. Impact on Society: Examining the factors influencing user satisfaction and continuance intention in e-government services and their subsequent impact on citizen trust carries significant societal implications. The findings can contribute to the establishment of transparent and accountable governance practices, fostering a stronger connection between governments and their citizens. Future Research: There are several promising avenues to explore to enhance future research. Expanding the scope by incorporating a larger sample size could enable a more thorough analysis. Alternatively, delving into the performance of specific e-government services would offer greater precision, considering that this study treats e-government services generically. Additionally, incorporating in-depth interviews and longitudinal studies would yield a more comprehensive understanding of the dynamic evolution of digitalization.




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IJIKM Volume 19, 2024 – Table of Contents

Table of Contents for Volume 19, 2024, of the Interdisciplinary Journal of Information, Knowledge, and Management




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IRNN-SS: deep learning for optimised protein secondary structure prediction through PROMOTIF and DSSP annotation fusion

DSSP stands as a foundational tool in the domain of protein secondary structure prediction, yet it encounters notable challenges in accurately annotating irregular structures, such as β-turns and γ-turns, which constitute approximately 25%-30% and 10%-15% of protein turns, respectively. This limitation arises from DSSP's reliance on hydrogen-bond analysis, resulting in annotation gaps and reduced consensus on irregular structures. Alternatively, PROMOTIF excels at identifying these irregular structure annotations using phi-psi information. Despite their complementary strengths, previous methodologies utilised DSSP and PROMOTIF separately, leading to disparate prediction methods for protein secondary structures, hampering comprehensive structure analysis crucial for drug development. In this work, we bridge this gap using an annotation fusion approach, combining DSSP structures with beta, and gamma turns. We introduce IRNN-SS, a model employing deep inception and bidirectional gated recurrent neural networks, achieving 77.4% prediction accuracy on benchmark datasets, outpacing current models.




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TRACC: tiered real-time anonymised chain for contact-tracing

Epidemiologists recommended contact-tracing as an effective control measure for the global infection like COVID-19 pandemic. Despite its effectiveness in infection containment, it has many limitations such as labour-intensive process, prone to human errors and most importantly, user privacy concerns. To address these shortcomings, we proposed location-aware blockchain-based hierarchical contact-tracing framework for anonymised data collection and processing. This infectious disease control framework serves both the infected users with localised alerts as well as stakeholders such as city officials and health workers with health statistics. Our proposed solution uses hierarchical network design that offloads individual infection block data to create hospital and city-level 'chains' for generating macro-level infection statistics. Results demonstrate that our system can represent the dynamic complexities of contract tracing in highly infection situations. Overall, our design emphasises on data processing and verification mechanism for large volume of infection data over a significant period of time for active risk assessment.




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Coevolution of trust dynamics and formal contracting in governing inter-organisation exchange

Recently, interest in the correlation between 'contract' in transaction governance and 'trust' in relational governance mechanisms has been growing. This study focuses on issues related to the evolution of contract and inter-organisational trust dynamics in transaction governance and uses mixed research method to investigate sectors related to transaction governance in Taiwan's electronics industry. The study finds higher flexibility in contract implementation to be a promoter of trust between two parties in a relationship, thereby promoting project execution efficiency in the case of Taiwanese firms. Organisational management differs between the East and West; therefore, Western firms should understand how various contractual provisions can be used to accommodate different transactions when cooperating with Taiwanese electronics companies.




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Leading the diversity and inclusion narrative through continuing professional education

This conceptual research aims to connect aspects of learning activities of continuing education for professionals (CPE). The objective is to provide conclusions about modes of professional learning within diversity, equity, inclusion, and belonging (DEIB) training. This interpretation is placed in context relating to the process of professional learning objectives. A CPE DEIB training plan is presented as an example of how to provide continuing professional education to adult learners within a DEIB curriculum (El-Amin, 2020). The purpose of incorporating the foundations of CPE into DEIB training permits organisations to strengthening organisational development and productivity. By connecting the foundations of curriculum design, alignment, assessment and mapping, and research-informed innovation, CPE aims to enhance the effectiveness of organisational DEIB initiatives. A CPE DEIB training plan emphasises the importance of accountability, employee involvement, and effective training to drive DEIB initiatives.




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Talent development for the knowledge economy

The world's economies are attempting to transform themselves to have a greater focus on developing knowledge as a commodity through innovation. Innovation starts with a creative activity that yields an invention but is augmented through a systematic value driven knowledge management system to yield new knowledge that can create a competitive advantage. To succeed in such an economy, organisations must have or develop the talent that can produce and use information effectively, they must have an ambidextrous organisational structure that allows them to innovate and produce simultaneously, and they must have an innovation management system to sustain effective innovation. In this paper we show how to augment existing university courses to simultaneously develop subject matter and innovation skills in students. We also suggest the incorporation of the new Innovations Management System Standard Series ISO 56000 into business curricula to better prepare students to function in the knowledge economy.




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Developing Learning Objects for Secondary School Students: A Multi-Component Model




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Teaching, Designing, and Sharing: A Context for Learning Objects




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Addressing the eLearning Contradiction: A Collaborative Approach for Developing a Conceptual Framework Learning Object




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A Study of the Design and Evaluation of a Learning Object and Implications for Content Development




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Printable Table of Contents: IJELLO Volume 1, 2005




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Printable Table of Contents: IJELLO Volume 2, 2006




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Meta-Data Application in Development, Exchange and Delivery of Digital Reusable Learning Content




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Contextual Inquiry: A Systemic Support for Student Engagement through Reflection




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Printable Table of Contents: IJELLO Volume 3, 2007




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Investigating the Use of Learning Objects for Secondary School Mathematics




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Beyond Adoption: Barriers to an Online Assignment Submission System Continued Use




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Towards A Comprehensive Learning Object Metadata: Incorporation of Context to Stipulate Meaningful Learning and Enhance Learning Object Reusability




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Printable Table of Contents: IJELLO Volume 4, 2008




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Using a Collaborative Database to Enhance Students’ Knowledge Construction




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E-Learning and Constructivism: From Theory to Application




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Applications of Semantic Web Technology to Support Learning Content Development




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Printable Table of Contents: IJELLO Volume 5, 2009




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The Effect of Procrastination on Multi-Drafting in a Web-Based Learning Content Management Environment




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The Construction of Failure and Success Concepts in K-12 ICT Integration




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Challenges of Integrating Technologies for Learning: Introduction to the IJELLO Special Series of Chais Conference 2010 Best Papers




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Computer Supported Collaborative Learning and Critical Reflection: A Case Study of Fashion Consumerism




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Printable Table of Contents: IJELLO Volume 6, 2010




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Examining the Effectiveness of Web-Based Learning Tools in Middle and Secondary School Science Classrooms




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Learning and Teaching in the Technological Era: Introduction to the IJELLO Special Series of Chais Conference 2011 Best Papers




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Exploring the Influence of Context on Attitudes toward Web-Based Learning Tools (WBLTs) and Learning Performance




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Printable Table of Contents: IJELLO Volume 7, 2011




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Learning about Ecological Systems by Constructing Qualitative Models with DynaLearn




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Introduction to the IJELLO Special Series of Chais Conference 2012 Best Papers




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Printable Table of Contents: IJELLO Volume 8, 2012