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You may have RSS feeds accumulating dust over time, but that unfortunately does not mean the number of unread items will kindly reduce for you.

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You are definitely not alone in feeling the RSS information overload. As wonderful as it is to be able to tap into all the information in the world, there are only so many hours in the day to spend consuming it all. Not to worry: With a little pruning, filtering and prioritizing, we can turn the deluge of data into a nice, manageable stream of content.

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When you first launch News, it seems like you can only go through and pick Apple-approved sites and topics. But you can actually customize it however you want in one of two ways:

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It does not really seem like Apple News has taken off nearly as much as Apple likely hoped it would, but if you only visit a handful of web sites, it is actually a pretty solid RSS reader if you know how to use it right.

When you first launch News, it seems like you can only go through and pick Apple-approved sites and topics. But you can actually customize it however you want in one of two ways:

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In an age of pervasive digital entrepreneurism, there is a social network for practically every subculture under the sun. Take Codias, for example — it is a network for political conservatives. There’s Sermo, a forum for doctors. And HoffSpace is an internet fan club dedicated to television star David HasselHoff. But one of the fastest-growing niche networks has nothing to do with politics, profession, or celebrity obsession. It is called Fishbrain, and it is a social network for fishermen.

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Tip:
A good social media manager will be able to adapt to your brand’s voice and understand how to connect with your ideal audience on social media.

Is this person capable of managing multiple channels?
If you want your business to make a big splash on multiple social media channels, you will need a social media manager who can juggle multiple different accounts. An effective social media manager will not rely just on a sharp memory and good multitasking skills; this person should be familiar with the tools that will make his or her social media management more productive.

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Turn on the news, scroll through Twitter or chat with a friend these days, and you are likely to hear about yet another brand or individual suffering yet another social media-induced crisis of some kind.

It seems that every day, every hour, theres some other social media disaster. Does this mean that brands are suddenly behaving more poorly, or is this the state of how we live now?

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Australian National Audit Office, author

Arruzza, Cinzia, author

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