Dr A.P.J. Abdul Kalam Technical University (AKTU), which is responsible for the entrance examination to the degree-level engineering institutions and other professional colleges, has started the registration and choice filling processes of UPSEE 2018 counselling. Candidates who have qualified in the

The concessions will be in place for the next 1,000 days to help industries “get back on their feet”

On Sunday (May 3), the Assam government had reported the first case of African Swine Flu in the state which has killed around 2500 pigs in 306 villages. The central government has also said that this is the first instance of

Every year 5 May is celebrated as International Midwives' Day to acknowledge the contribution of midwives in childbirth. Those who don't know, midwives are women who help pregnant women in giving birth to their child. In ancient times when there were

Buddha Purnima is one of the important festivals celebrated in Hinduism and Buddhism culture. It is the birth anniversary of Lord Buddha and is the annual festival celebrated by people belonging to the Buddhist community. Every year the festival is celebrated

World Red Cross Day is observed every year on 8 May to mark the birth anniversary of Henry Dunant, the founder of the Red Cross and International Committee of the Red Cross (ICRC). He was born on 8 May 1828 and

Summers bring with it fun days. The short and striking clothes, the bright hues, the outdoor activities, and all kinds of foods and drinks to try. All these make summers the best time of the year. If only the scorching heat

According to recent reports by WHO, there are 2,303,312 COVID-19 infected persons around the world, with 270,765 deaths. Researchers and health experts around the globe are ardently focused on studying the novel coronavirus, where new findings and understanding help in the

According to recent reports by WHO, there are 4,034,567 COVID-19 infected persons around the world, with 276,690 deaths. Researchers and health experts around the globe are ardently focused on studying the novel coronavirus, where new findings and understanding help in the

Summers bring with it fun days. The short and striking clothes, the bright hues, the outdoor activities, and all kinds of foods and drinks to try. All these make summers the best time of the year. If only the scorching heat

The Huracan Evo RWD is already distinguishable from its all-wheel-drive counterpart because of the redesigned front splitter. The Spyder, however, differentiates itself further with twin buttresses over the engine and a new rear diffuser. (Image source: Lamborghini)

Between stay-at-home orders and the manic Minnesota weather, I’ve found myself at home for the last four weeks looking for something, really anything, to occupy time. One can only take so many walks in a day. Naturally, I turn to YouTube, Netflix, Hulu, Amazon Prime, Disney+ and all of the other video streaming sites for entertainment.

As a marketer, this makes me wonder what those streaming sites are seeing in their analytics. Obviously, views must be up by an unbelievable amount. But, what about engagement? How many people are completing the videos they start? Are they watching more? Unless it’s Tiger King, the answer is unknown (it’s impossible to look away from Tiger King). But those streaming sites aren’t the only ones that might have some fascinating new data to look at.

Social sites and YouTube provide a host of different metrics and analytics options. While each data point serves a purpose, there are a few key performance indicators (KPIs) that are more important to track to better understand your audience and improve content performance.

Video Analytics and Content Benchmarks

A recent study from video streaming site Vidyard established some useful benchmarks for video content:

• 52% of viewers watch a video all the way through
• 68% will watch the entire video if it’s less than 60 seconds
• 25% will finish a video if it’s more than 20 minutes

The same study found that the most common business-created videos are webinars, demos and social media videos, and are most likely to be published on websites, social media and YouTube.

Of course, these benchmarks will vary by audience, by industry, by the light of the silvery moon — basically, take them as a starting point and customize from there. Here’s the process we recommend.

Using Video Analytics to Optimize Your Video Content

1 — Use Demographics to Understand Your Audience

The first step to increasing content engagement and effectiveness is to gain a better understanding of your audience. To do that, it’s critical to monitor demographic data in your video analytics platform. Most will give you basic demographic data, like location, age, language and device use. Some will give you user interest data, income estimates and even company data.

Knowing this information helps you create more relevant content. For example, if you find that your audience primarily speaks English, but there is a growing subset of French speakers accessing your videos on mobile devices, you might want to consider adding French caption options for mobile users.

If you see an increase in viewers from a specific geographic area, you will want to look at the analytics for that region to determine what content is attracting the new audience and how they are engaging while they’re watching and immediately afterward.

2 — Use Awareness and Engagement Metrics to Understand Audience Demand

Understanding your audience is important at a strategic level, but understanding audience demand is tactical gold. Of course, this data will drive your go-forward strategy, but it will also help you improve performance right away by adjusting promotion tactics and featured content.

For example, if you see an uptick in video views week over week for a particular video, that indicates that the topic is becoming increasingly popular. To prove that, you will want to look at engagement metrics like watch time, clicks on your call to action (CTA), and subscribers gained or lost. If you see an uptick in views and a corresponding uptick in engagement, you’re going to want to feature that video more prominently. If you see an increase in negative engagement —  a loss of subscribers — or if viewers are dropping off right away, that might indicate your video doesn’t quite match the intent for that topic.

This granular view of data can help you improve and optimize your existing content, create more strategic video content roadmaps, and provide viewers with content they want and need to make critical decisions later in the funnel.

[bctt tweet="“Understanding your audience is important at a strategic level, but understanding audience demand is tactical gold.” @Tiffani_Allen" username="toprank"]

3 — Audit Your Video Library for Optimization Opportunities

Following the best practices for whichever video hosting platform you’re using can result in increased video visibility and better user experience. A great first step is to optimize video titles, descriptions, and tags. Then you can organize  your videos into different sections, playlists, or even channels to help the right audience find your content faster.

To determine your next steps, audit your existing video channels. Do you know at a glance what the video is about? Does the thumbnail image inspire a click? Does your channel, landing page or resource center adequately convey the type, purpose and content of your videos in a way that compels action?

If the answer is yes, go take a break. I recommend a few hours of Animal Crossing: New Horizons. It’s very soothing. But if the answer’s no, you’re not alone. And you do have the tools you need to create better video content. It’s all in your analytics.

As a quick disclaimer, if your videos are hosted on your website and you notice some odd user behavior patterns over the last month or so — increases in direct traffic, crazy long time on page — you might want to look into whether or not IPs are blocked for your team’s home IP addresses. Determine if the patterns are happening on a more global level, or if they’re localized to the geographic area surrounding your physical office.

If you want help with an audit, or just want to bounce some ideas around, we’re here to help. Tweet us @toprank or contact us to get started.

The post What B2B Marketers Need to Know about Optimizing Content with Video Analytics appeared first on Online Marketing Blog - TopRank®.

[Lucknow] : [s.n.], 1910]

New York, NY : Oxford University Press, 2020.

Oxford : Oxford University Press, 2020.

Cham, Switzerland : Springer, [2019]

Singapore : Springer, c2019.

New York, NY : Oxford University Press, 2019.

Oxford : Oxford University Press, 2019.

Cham : Springer, c2019.

Cham : Springer, [2019]

Cham : Springer, c2019.

Oxford : Oxford University Press, 2019.

Vancouver ; Toronto : UBC Press, [2018]

Dewey Library - QH325.C54 2019

Dewey Library - HC800.M477 2018

Join the tax lawyers of Dentons Canada LLP for an instructive overview and update of the tax rules in respect of foreign affiliates. Cross border holdings and debt require special consideration in tax filing, and Canada’s foreign affiliate tax regime has undergone some significant changes in the past couple of years. This webinar will examine the basics of Canada’s foreign affiliate taxation regime - as it applies to small and medium enterprises (SMEs) – who already carry an international presence, or are considering expansion abroad.

Available Sessions for this Seminar:

January 21, 2015 12:00 PM - 2:00 PM EST

Small Fuel Cells and Battery Technologies for Portable Power Applications (Conference)

Knowles, Sophie Elizabeth, author

Drucker, Johanna, 1952- author

Stringer, Janet L., author

Linton, Ian

YouTube is also a site filled with video content which can be extracted via RSS. You might be keen to share YouTube RSS feeds of your own content or you might want to get RSS feeds of things that interest you. Whatever your reasoning, you’re going to need to know a little bit about YouTube RSS feeds in order to get started.

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YouTube is also a site filled with video content which can be extracted via RSS. You might be keen to share YouTube RSS feeds of your own content or you might want to get RSS feeds of things that interest you.

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Of the more than 7 billion people on Earth, the number of mobile phone users is approaching 5 billion devices, while toothbrush ownership is closer to 4 billion. Indicating that both marketing of technology and public health have great disparities, but also that leadership in health care are not executing on their brands, social media or marketing. But in the U.S., hospital identity and health branding are paramount for success in a community. By listening to patients, getting feedback on wants and needs, and creating new incentives to engage individuals, increased revenue, greater trust and improved health might be achieved.

Here are 10 surprising things to keep in mind when health care and hospital leadership plan marketing efforts for 2019:

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With over 2.3 billion active users, Facebook has grown to become the biggest connective platform in history, and an essential part of many people's on and offline lives.

The influence of Facebook is inarguable - in fact, Facebook is so big that it's believed by some to have influenced the election of many world leaders through targeted ads and intricate campaigning. Whether you believe that or not will come down to your perspective, but no matter how you look at it, Facebook is a critical media platform, and one of the most significant tools of our time.

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Dewey Library - HF5821.E395 2017

Billie Ellish had a history-making night at the 62nd Grammy awards, as she swept the four biggest prizes: Best New Artiste, Record of the Year, Album of the Year and Song of the Year.

Sukanya Verma tells you everything you need to know about the Oscars.