Today’s performance beverages have evolved beyond providing energy, but also are supporting broader health and wellness goals.

From offering consumer insights, enhancing product development to supply chain optimization, experts weigh in on how AI solutions are transforming the beverage industry. 

Consumers have hit the road and air this summer, creating more eyeballs on out-of-home ad campaigns. Clear Channel Outdoor offers insights on how beverage brands can create campaigns to help support their summer sales goals.

Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, has teamed up with Soccer United Marketing (SUM) to unveil a new multi-year partnership with the Federación Mexicana de Futbol (FMF), making Keurig Dr Pepper an official partner of the U.S. tours for the Mexican Men’s and Women’s National Teams.

This year’s State of the Industry report on dairy drinks and alternatives notes that total milk, comprised of dairy, plant and all other milks, looks to stabilize volume declines.

The Los Angeles-based THC beverage brand Nowadays offers alternatives to alcohol with similar buzz.

Manufacturer of both pre-engineered standard and custom-designed conveyor solutions Multi-Conveyor recently built a new series of conveyor technologies.

The demands of today’s global markets are rigorous.

For beverage manufacturers looking to tackle the challenge of building a new facility, experts highlight the ins and outs of planning to get the job done, as well as current trends that are shaping the need to build or revamp a facility.

The challenges of today’s labor market have made automated guided vehicles (AGVs) a growing solution for beverage warehouses.

From SKU proliferation to employee safety and retention, experts highlight how lift truck solutions are working to transform beverage warehousing.

As operational complexity increases in today’s beverage warehouses, experts highlight how voice picking and guided work solutions are helping to achieve goals in fast-paced environments.

When it comes to beverage operations, the incorporation of automation is laying the ground work to make a case for implementation of robotics.

Whole Moon announced the launch of its new product line that delivers creamy taste and whole protein through its proprietary whole ingredient process, it says.

Setting out to create a canned cocktail suited for his personal lifestyle, Gen Zer Will Blum, CEO and co-founder of Bluebird Hardwater, highlights how the brand differentiates itself in a saturated market.

The increasing interest in functional beverages often focuses on the attributes these ingredients can provide consumers. However, as these beverages and ingredients proliferate, the colors market is playing a vital role in supporting this trend.

The company notes that these functional beverages provide both energy and the “added benefit of mental focus.” The 12-ounce servings contain 100 mg of natural caffeine, as well as 100 mg of natural L-theanine.

Aspartame-sweetened foods and beverages are safe, according to a definitive new finding issued jointly by the World Health Organization (WHO) and the UN Food and Agriculture Organization (FAO). The WHO and FAO Joint Expert Committee on Food Additives (JECFA) reviewed decades of high-quality evidence and real-world consumption data, establishing an Acceptable Daily Intake (ADI) at which aspartame can be safely consumed daily over the course of an entire lifetime.

Glanbia Nutritionals, Chicago, introduced OptiATP, a new optimized form of Adenosine 5-Triphosphate that is stable in low pH/high acid and high heat ready-to-drink beverage processing environments.

Ingredient suppliers are prioritizing sustainability and new facilities.

At this year’s IFT First Annual Meeting and Expo in Chicago, PLT Health Solutions Inc., Morristown, N.J., will highlight its growing portfolio of beverage-friendly ingredients that provide a broad range of science-backed benefits for the burgeoning functional beverage market, it notes. 

Health considerations have impacted the beverage industry by way of fortified beverages. 

This year’s State of the Industry report on carbonated soft drinks explores how flavor and functionality innovations entice consumers. 

Tilray Brands Inc., New York, announced that it has entered into a definitive agreement to acquire four craft breweries from Molson Coors Beverage Co., Chicago. The acquisition includes Hop Valley Brewing Co., Terrapin Beer Co., Revolver Brewing and Atwater Brewery.

The BHC recently joined forces with Austin Eastciders, Austin, Texas, and AVID Cider Co., Bend, Ore., to form BBC, an independent cider company with a distribution footprint spanning across 40 states.

The National Beer Wholesalers Association’s Building Relationships and Empowering Women (BREW) initiative and the Alliance for Women in Beer co-hosted the largest Making Moves to-date, as more than 430 attendees joined the two-day event to gain valuable leadership skills and celebrate women’s important role in the beverage industry.

Celebrate National American Beer Day on Sunday, Oct. 27. 

Together, Doodles and AriZona Beverages are launching a limited-edition Doodles-branded Iced Tea with Lemon drink, blending art, nostalgia, and a classic American refreshment.

Explorer Cold Brew introduced its newest product line of ready-to-drink (RTD) canned cold brew beverages. 

This year’s State of the Industry report on energy drinks highlights how brands can remain relevant in a competitive market by responding to consumers’ shifting energy needs.

7-Eleven Inc., Irving, Texas, is introducing new 7-Select additions to its beverage lineup including a new energy beverage, 7-Select Fusion Energy, and a new premium hydration beverage, 7-Select Rehydrate.

POWERADE announced the addition of two new flavors to its sports drink portfolio: Island Burst and Strawberry Smash Zero.

This year’s State of the Industry report on sports and protein drinks highlights how the category is tapping into everyday wellness trends to support the needs of consumers.

Celsius Holdings Inc., Boca Raton, Fla., announced its acquisition of Big Beverages Contract Manufacturing LLC for $75 million. The transaction was completed using cash on hand and closed on Nov. 1.

Manufacturer of specialized digital printing equipment Primera Technology Inc. announced its AP380 Label Applicator.

Crown Equipment Corp. announced the availability of the Crown SP 1500 Series order picker.

KROHNE Inc. highlighted their OPTIMASS 1400 Coriolis mass flowmeter.

In June, Swoon brought Barbiecore to the beverage aisle with the limited-edition release of Barbie x Swoon Pink Lemonade. That partnership led to the zero-sugar brand experiencing its highest monthly volume sales.

This year’s State of the Industry report on juice and juice drinks highlights how juice manufacturers are taking a proactive approach to meet consumers’ health and wellness goals.

With a multitude of benefits, high-pressure processing (HPP) technology is used by beverage-makers for product like cold-pressed juices and cold brew coffees, experts share.

In regards to beverage delivery, there are many facets of AI that most fleets are probably already using without even realizing it.

An expert weighs in on the challenges and possibilities for beverage operation employee recruitment and retention.

Over the next several years it is expected a number of technological trends will drive conversations in the commercial truck tire market.

Beverage wholesalers are utilizing DSD technology to streamline orders, browse new products to gain a better understanding of evolving, complex beverage market.

In beverage operations, drivers and equipment operators are striving to deliver product as efficiently and safely as possible, and are turning to solutions like telematics to realize those goals.

Personal fleet reimbursement technology can help food and beverage companies better manage their workforce and costs. Successful implementation includes a few key best practices.

As more and more beverages require greater investment in climate-controlled trucks and trailers, original equipment manufacturers and trailer manufacturers have made strides to meet these needs as well as support emission-reduction goals.

When Carolyn Chism Hardy, founder and CEO of Hardy Beverage, learned about the benefits of hydrogen-infused water she used her wealth of knowledge in the beverage market and as an entrepreneur to create health-focused hydration for consumers.

This year’s State of the Industry report on bottled water examines consumer trends contributing to category performance.

In the name of sustainability beverage manufacturers are taking a proactive approach with packaging innovations. With Beverage Industry’s annual Best Packages of Year feature, the editors selected a collection of packaging releases that highlight the sustainable packaging efforts that beverage-makers are applying to their brands.