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Will Machine Learning Engineers Exist in 10 Years?

As can be common in many technical fields, the landscape of specialized roles is evolving quickly. With more people learning at least a little machine learning, this could eventually become a common skill set for every software engineer.




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India's cotton yarn exports to fall to a decade low: ICRA




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Next 2 quarters challenging for Indian cotton yarn sector




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Facebook expands test for in-stream ads on Live

Advertisers concerned with brand safety can choose to exclude ads from appearing in Live content.

Please visit Marketing Land for the full article.




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How to build a martech stack for this era — and whatever comes next

Acoustic’s head of product marketing said his company made major pivots at the start of last month. This is how he built a martech stack that allowed for such massive shifts.

Please visit Marketing Land for the full article.




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Soapbox: Enjoy the attention glut while it lasts

Working from home has been a boon to the attention economy, but understand that it will not last.

Please visit Marketing Land for the full article.




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Soapbox: Customer-centricity in the new normal

All our underlying assumptions about what makes consumers tick need to be pressure-tested.

Please visit Marketing Land for the full article.




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Attend SMX June 23-24… for free!

Join us online for SMX Next, a free virtual event designed to equip you with actionable SEO and SEM tactics that can drive more traffic, leads, and sales.

Please visit Marketing Land for the full article.




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New Google ‘Rising Retail Categories’ tool exposes fast-growing product searches

This is the first time Google says it has provided this kind of data to the public.

Please visit Marketing Land for the full article.




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Extreme Jobs

Sylvia Ann Hewlett, founding president of the Center for Work-Life Policy.




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Resolutions for Business Executives

Rosabeth Moss Kanter, Bill Taylor, Herminia Ibarra, Paul Hemp, Tammy Erickson, and Tom Davenport, suggest New Year's resolutions for business executives.




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What Your Leader Expects of You

Larry Bossidy, former chairman and CEO of Honeywell and AlliedSignal.




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What Makes Gen Xers Tick?

Tammy Erickson, McKinsey Award-winning author.




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Six Rules for Effective Forecasting

Paul Saffo, technology forecaster and author of the HBR article "Six Rules for Effective Forecasting."




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Are You Making Things Too Complex?

Ron Ashkenas, managing partner of Robert H. Schaffer & Associates and author of the HBR article "Simplicity-Minded Management."




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Thinking Inside the Box

Kevin Coyne, founder of Kevin Coyne Partners and coauthor of the HBR article "Breakthrough Thinking from Inside the Box."




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Lead with Just Enough Anxiety

Dr. Robert Rosen, founder and CEO of Healthy Companies International and author of "Just Enough Anxiety: The Hidden Driver of Business Success."




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Why Gen Xers Are Unhappy at Work

Tammy Erickson, McKinsey Award-winning author.




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When Does Executive Coaching Work?

Marshall Goldsmith, executive coach.




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Pixar and Collective Creativity

Ed Catmull, cofounder of Pixar and president of Pixar and Disney Animation Studios.




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Is Executive Pay Broken?

Ira Kay and Anne Sheehan, executive compensation debaters.




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Use the Right Incentives for Gen Y, Gen X, and Boomers

Sylvia Ann Hewlett, founding president of the Center for Work-Life Policy and coauthor of the HBR article "How Gen Y and Boomers Will Reshape Your Agenda."




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How Gen X Leads

Tammy Erickson, author of "What's Next, Gen X?: Keeping Up, Moving Ahead, and Getting the Career You Want."




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Managing the Productivity Paradox

Tony Schwartz, president and CEO of The Energy Project and author of "The Way We're Working Isn't Working."




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How to Fix Capitalism

Michael E. Porter, Bishop William Lawrence University Professor and coauthor of the HBR article "Creating Shared Value."




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The (Next) Financial Crisis

Nicholas Dunbar, author of "The Devil's Derivatives: The Untold Story of the Slick Traders and Hapless Regulators Who Almost Blew Up Wall Street ... and Are Ready to Do It Again."




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Leading in Office, in Crisis, and in Exile

Michelle Bachelet, former President of Chile, executive director of UN Women.




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The Next Global Talent Pool

Sylvia Ann Hewlett and Ripa Rashid, authors of "Winning the War for Talent in Emerging Markets: Why Women Are the Solution."




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Find the Next Disruptor Before it Finds You

Maxwell Wessel, fellow at the Forum for Growth and Innovation and coauthor of the HBR article "Surviving Disruption."




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Getting Excellence to Spread

Bob Sutton, Stanford University professor, talks about his book, "Scaling Up Excellence: Getting to More Without Settling for Less" (coauthored by Huggy Rao).




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Fixing the College Grad Hiring Process

Sanjeev Agrawal, Collegefeed cofounder and CEO, explains what recruiters, new graduates, and college career centers need to do differently.




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Explaining Silicon Valley’s Success

AnnaLee Saxenian, author of the classic book "Regional Advantage," still thinks the area's future is bright.




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“Social Media-Savvy CEO” Is No Oxymoron

Charlene Li, author of "The Engaged Leader," on why and how senior executives are diving into online networks.




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The Man Behind Siri Explains How to Start a Company

Norman Winarsky, coauthor of "If You Really Want to Change the World," on ventures that scale.




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Closing the Strategy-Execution Gap

Paul Leinwand, co-author of the book "Strategy That Works," explains how successful companies solve this thorny problem.




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Brexit and the Leadership Equivalent of Empty Calories

Mark Blyth of Brown University and Gianpiero Petriglieri of INSEAD discuss Britain's vote to leave the European Union.




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The Zappos Holacracy Experiment

Ethan Bernstein, Harvard Business School professor, and John Bunch, holacracy implementation lead at Zappos, discuss the online retailer's transition to a flat, self-managed organization. They are the coauthors of the HBR article "Beyond the Holacracy Hype."




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Excessive Collaboration

Rob Cross, professor at the University of Virginia’s McIntire School of Commerce, explains how work became an exhausting marathon of group projects. He's the coauthor of the HBR article "Collaborative Overload."




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How to Fix “Team Creep”

Mark Mortensen, an associate professor of organizational behavior at INSEAD, discusses the research on "multiteaming"—when employees work not only across multiple projects, but multiple teams. It has significant benefits at the individual, team, and organizational levels. Among them: multiteaming saves money. The cost—stretched employees—is hard to see. And that is where the tension, and the risk, lies. Mortensen is the co-author, with Heidi K. Gardner, of “The Overcommitted Organization” in the September–October 2017 issue of Harvard Business Review.




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Box’s CEO on Pivoting to the Enterprise Market

Aaron Levie, the CEO of Box, reflects on the cloud storage company’s entry into the enterprise market. He was skeptical about pivoting away from consumers, and it was challenging. But by staying disciplined with the product and deeply understanding market trends, they've made the strategic shift from B2C to B2B work.




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Breaking Down the New U.S. Corporate Tax Law

Mihir Desai, a professor of finance at Harvard Business School, breaks down the brand-new U.S. tax law. He says it will affect everything from how corporate assets are financed to how business are structured. He predicts many individuals will lower their tax burdens by setting themselves up as corporations. And he discusses how the law shifts U.S. tax policy toward a territorial system of corporate taxes, one that will affect multinationals and national competitiveness. Finally, Desai explains what he would have done differently with the $1.5 trillion the tax cut is projected to cost.




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Why Technical Experts Make Great Leaders

Amanda Goodall, a senior lecturer at Cass Business School in London, argues that the best leaders are technical experts, not general managers. She discusses her research findings about doctors who head up hospitals, scholars who lead universities, and all-star basketball players who go on to manage teams. She also gives advice for what to do if you’re a generalist managing experts or an expert managed by a generalist. Goodall is the co-author of the HBR articles “If Your Boss Could Do Your Job, You’re More Likely to Be Happy at Work” and “Why the Best Hospitals Are Managed by Doctors.”




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A Hollywood Executive On Negotiation, Talent, and Risk

Mike Ovitz, a cofounder of Creative Artists Agency and former president of The Walt Disney Company, says there are many parallels between the movie and music industry of the 1970s and 1980s and Silicon Valley today. When it comes to managing creatives, he says you have to have patience and believe in the work. But to get that work made, you have to have shrewd negotiating skills. Ovitz says he now regrets some of the ways he approached business in his earlier years, and advises young entrepreneurs about what he's learned along the way. He's the author of the new memoir "Who Is Michael Ovitz?" Editor's note: This post was updated September 26, 2018 to correct the title of Ovitz's book.




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The Right Way to Solve Complex Business Problems

Corey Phelps, a strategy professor at McGill University, says great problem solvers are hard to find. Even seasoned professionals at the highest levels of organizations regularly fail to identify the real problem and instead jump to exploring solutions. Phelps identifies the common traps and outlines a research-proven method to solve problems effectively. He's the coauthor of the book, "Cracked it! How to solve big problems and sell solutions like top strategy consultants."




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Fixing Tech’s Gender Gap

Reshma Saujani, founder of Girls Who Code, is on a mission to get more young women into computer science. She says the problem isn't lack of interest. Her non-profit organization has trained thousands of girls to code, and the ranks of female science and engineering graduates continue to grow. And yet men still dominate the tech industry. Saujani believes companies can certainly do more to promote diversity. But she also wants girls and women to stop letting perfectionism hold them back from volunteering for the most challenging tasks and jobs. She is the author of the book "Brave, Not Perfect: Fear Less, Fail More, and Live Bolder."




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Avoiding the Expertise Trap

Sydney Finkelstein, professor at the Tuck School of Business at Dartmouth College, says that being the most knowledgeable and experienced person on your team isn't always a good thing. Expertise can steer you wrong in two important ways. It can stop you from being curious about new developments in your field. And it can make you overconfident about your ability to solve problems in different areas. He says that, to be effective leaders, we need to be more aware of these traps and seek out ways to become more humble and open-minded. Finkelstein is the author of the HBR article "Don't Be Blinded By Your Own Expertise."




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HBR Presents: Exponential View with Azeem Azhar

Entrepreneur, investor, and podcast host Azeem Azhar looks at some of the biggest issues at the intersection of technology and society, with a focus this season on artificial intelligence. In this episode, he speaks with University of Bath professor Joanna Bryson on the kind of professional and ethical standards that need to be put in place as AI continues to grow as an industry. "Exponential View with Azeem Azhar" is part of HBR Presents, a new network of business podcasts curated by HBR editors. For our full lineup of shows, search “HBR” on your favorite podcast app or visit hbr.org/podcasts.




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How to Fix Your Hiring Process

Peter Cappelli, professor at the University of Pennsylvania's Wharton School of Business and director of its Center for Human Resources, says managers at companies large and small are doing hiring all wrong. A confluence of changes, from the onslaught of online tools to a rise in recruitment outsourcing, have promised more efficiency but actually made us less effective at finding the best candidates. Cappelli says there are better, simpler ways to measure whether someone will be a good employee and advises companies to focus more on internal talent. He's the author of the HBR article "Your Approach to Hiring is All Wrong."




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The Inherent Failures of Long-Term Contracts — and How to Fix Them

Oliver Hart, Nobel-winning Harvard economist, and Kate Vitasek, faculty at the University of Tennessee, argue that many business contracts are imperfect, no matter how bulletproof you try to make them. Especially in complicated relationships such as outsourcing, one side ends up feeling like they're getting a bad deal, and it can spiral into a tit for tat battle. Hart and Vitasek argue that companies should instead adopt so-called relational contracts. Their research shows that creating a general playbook built around principles like fairness and reciprocity offers greater benefits to both businesses. Hart and Vitasek, with the Swedish attorney David Frydlinger, cowrote the HBR article "A New Approach to Contracts."




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HBR Presents: The Anxious Achiever with Morra Aarons-Mele

On The Anxious Achiever, Morra Aarons-Mele explores the way anxiety, depression, and other mental health issues affect people at work – for better or worse. In this episode, she speaks with clinical psychologist Ellen Hendriksen and Arvind Rajan, the CEO of Cricket Health, about the tension between work and social anxiety. "The Anxious Achiever with Morra Aarons-Mele" is part of HBR Presents, a new network of business podcasts curated by HBR editors. For our full lineup of shows, search “HBR” on your favorite podcast app or visit hbr.org/podcasts.