POWERADE announced the addition of two new flavors to its sports drink portfolio: Island Burst and Strawberry Smash Zero.

Liquid I.V. announced its first brand refresh, revealing a modern visual identity and color palette with customer-inspired, benefits-driven packaging and merchandising. 

Local Weather announced the launch of its newest flavor: Wildberry.

NBPure, in partnership with influencer, bestselling author and mom Andrea Hannemann, announced the launch of Earthy Andy Hawaiian Hydration.

Nutrabolt’s C4 unveiled its C4 x Hawaiian Punch collaboration with the launch of its Hawaiian Punch flavor C4 Pre-Workout Powders and C4 Energy drink.

This year’s State of the Industry report on sports and protein drinks highlights how the category is tapping into everyday wellness trends to support the needs of consumers.

The Coca-Cola Co. showcased its full portfolio of brands in one booth at this year’s NACS Show, including flavor innovations coming in 2025: Coca-Cola Orange Cream, Sprite + Tea and POWERADE Xtra Sour.

Videojet Technologies launched the new Videojet 9560 PL pallet labeling system.

The new ZLS-T from Southworth is an extension of the popular ZLS line of floor height lifts. 

Crown Equipment Corp. announced the availability of the Crown SP 1500 Series order picker.

Pepperl+Fuchs launched a new tablet for professional use in hazardous areas in Zone 2/22, Division 2.

EXIAR now is offering the 1/8 NPT FloodStream Liquid Atomizing Spray Nozzle for spraying processes where space is at a premium.

Global technology and software leader Emerson expanded its DeltaV Automation Platform with the DeltaV Version 15 Feature Pack 2 update for its distributed control system (DCS).

Vacuum Interrupters, a manufacturer of replacement vacuum interrupters, pole assemblies, parts and components for medium-voltage circuit breakers and contactors, introduced the RVI-WL-35774D replacement vacuum interrupter. 

Gravity flow storage solution provider Mallard Manufacturing introduced a new Slim-Fit, full-length divider for wheeled carton flow systems.

ProMach’s brand Texwrap demonstrated its updated DX-130 Dual Roll Bundler and the Kayat SRX-CUF Single Roll Bundler at PACK EXPO.

With back-to-school season upon us and parents in the midst of never-ending to-do lists, Capri Sun, a brand of The Kraft Heinz Co., Chicago, announced it’s giving parents a much-needed break by introducing Kid Noise-Canceling Juice Drink packs, in partnership with Taskrabbit, a digital platform that connects people seeking help with household tasks.

As consumers are more conscious about the products associated with a high sugar content, juice manufacturers are taking a proactive approach to meet this demand.

Pressed Juicery introduced a new line of adaptogenic juices, expanding its portfolio into this growing category.

Ocean Spray Cranberries Inc. unveiled a new brand identity. The refreshed approach marks the first major brand overhaul in more than two decades. During this process, the strategy was fueled by the vision of being “wildly uncommon.”

Suja Life, a Paine Schwartz Partners portfolio company and the parent company of Suja Organic and Vive Organic, announced the appointment of Maria Stipp as its new CEO, effective Feb. 20. Stipp succeeds Bob DeBorde who will retire and remain an active member as Chair of the Board of Directors.

Naked Brand, a brand of Tropicana Brands Group, Chicago, is launching a new range of lower sugar smoothies just in time for the busy, on-the-go summer season. 

This year’s State of the Industry report on juice and juice drinks highlights how juice manufacturers are taking a proactive approach to meet consumers’ health and wellness goals.

Welch Foods Inc. announced the launch of Welch's Grape’ade, a new juice beverage made with crisp Niagara green grapes and no added sugar. 

Revl Fruits, a brand of Ocean Spray Cranberries Inc., Lakeville-Middleboro, Mass., is giving consumers a chance to win a cushy summer job: Global VP of Water Park Inflatables.

Welch’s Zero Sugar hits shelves on Sept. 1. The juice line is available in two refrigerated flavors ― Passion Fruit and Grape ―as well as three shelf-stable flavors ― Tropical Punch, Strawberry and Concord Grape ― in multi-serve and single-serve formats. 

To remind everyone that summer isn’t over, Tropicana is teaming up with Ciara Miller of the hit show “Summer House” to launch Tropicana Refreshers, the brand’s refreshed line of juice drinks made with real fruit juice and no artificial sweeteners.

Lytx Inc., revealed its Weather Hazard Alerts. The artificial intelligence (AI)-powered geospatial technology is available to all Lytx clients as a project within the Lytx Lab tab in their accounts.

Force Control Industries, a leader in oil shear technology, unveiled its new MagnaShear motor brakes.

Beverage wholesalers are utilizing DSD technology to streamline orders, browse new products to gain a better understanding of evolving, complex beverage market.

Peterbilt recently announced two new vehicle configurations for the car carrier market: the Model 567 UltraLow Roof Day Cab and the Model 589 UltraLow Roof 58-inch Sleeper. 

Peterbilt Motors Co. announced the availability of its new Cummins X15N natural gas engine on Models 579, 567 and 520.

Isuzu Commercial Truck of America Inc. announced the development of a new craft beer truck with Summit Truck Body.

Technology from air brake charging and control system developer Bendix Commercial Vehicle Systems now is available to order on select Kenworth Truck Co. vehicles.

Provider of tire monitoring systems for truck fleets and off-road equipment, Doran Manufacturing, presented its Doran 360 tire monitoring system.

For those not ready to make the electric vehicle, there are a number of emissions-reducing alternatives, including propane, biodiesel and compressed natural gas, which are scalable for your operations.

Sparkling Ice announced the launch of a new marketing campaign: Anything But Subtle, featuring Emmy Award-winning actress Annie Murphy, best known for her role as over-the-top celebutante Alexis Rose in “Schitt’s Creek.”

To help consumers through Dry January, bubly sparkling water is making it a little easier for consumers with its “press for bubly” campaign. Consumers have the opportunity to enter for a chance to win their very own, limited run press for bubly button.

Gatorade, a brand of Purchase, N.Y.-based PepsiCo, announced the national launch of its first unflavored water: Gatorade Water. 

Essentia Water is taking hydration to the next level with all-new Essentia Hydroboost, the brand’s first-ever flavored and functional water innovation designed to keep consumers hydrated while pursuing their goals, it says.

Purchase, NY-based PepsiCo once again is shaking things up in the sparkling water category with a brand-new product: bubly burst.

When Carolyn Chism Hardy, founder and CEO of Hardy Beverage, learned about the benefits of hydrogen-infused water she used her wealth of knowledge in the beverage market and as an entrepreneur to create health-focused hydration for consumers.

Waterloo Sparkling Water announced the newest addition to its lineup: Raspberry Nectarine. 

Waterloo Sparkling Water, Austin, Texas, announced three new flavors with the launch of its All Day Rosé, Pi-Ño Colada and Mojito Mocktail Sparkling Waters. 

Joyburst announced an exclusive beverage collaboration with Disney and Pixar. As part of this collaboration, Joyburst also will rollout new promotional packaging featuring characters from “Inside Out 2” in three flavors: Peach, Watermelon, and Strawberry-Lemonade. 

Los Angeles-based ZenWTR, renowned for its premium vapor distilled alkaline water, and Travis Kelce, three-time Super Bowl champion, have joined forces to unveil a new national campaign: Find Yours.

Primo Water Corp., Tampa, Fla., and an affiliate of BlueTriton Brands Inc., Stamford, Conn., announced the entry into a definitive agreement to create a leading North American pure-play healthy hydration company in an all-stock transaction that was unanimously approved by their respective Boards of Directors.

This year’s State of the Industry report on bottled water examines consumer trends contributing to category performance.

NextFoods’ GoodBelly unveiled its Prebiotic Sparkling Water available in three flavors: Mixed Berry, Lemon Lime and Mango Pineapple.

Flow Beverage Corp. announced the launch of Flow Sparkling Water, available in four flavors: OG, Blackberry + Hibiscus, Lemon + Ginger, and Cucumber + Mint