pp Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing / Giovanni Vecchiato [and three others] By prospero.murdoch.edu.au Published On :: Vecchiato, Giovanni, author Full Article
pp Social media marketing : a strategic approach / Melissa S. Barker ... [et al.] By prospero.murdoch.edu.au Published On :: Full Article
pp Digital marketing : a practical approach / Alan Charlesworth By prospero.murdoch.edu.au Published On :: Charlesworth, Alan, 1956- Full Article
pp Marketing strategy : a decision-focused approach / Walker, Mullins, Mavondo, Gountas, Kriz, Osborne By prospero.murdoch.edu.au Published On :: Walker, Orville C., author Full Article
pp Listen first! : turning social media conversations into business advantage / Stephen D. Rappaport By prospero.murdoch.edu.au Published On :: Rappaport, Stephen D., 1952- Full Article
pp Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins By prospero.murdoch.edu.au Published On :: Walker, Orville C Full Article
pp Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins By prospero.murdoch.edu.au Published On :: Walker, Orville C Full Article
pp Customer obsessed : a whole company approach to delivering exceptional customer experiences / Eric Berridge By prospero.murdoch.edu.au Published On :: Berridge, Eric, author Full Article
pp The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / Joseph Turow By prospero.murdoch.edu.au Published On :: Turow, Joseph, author Full Article
pp Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook By prospero.murdoch.edu.au Published On :: Wright, Travis, author Full Article
pp Optimize Your Social Presence With These App-on-App Strategies By www.rss-specifications.com Published On :: Tue, 8 Apr 2014 09:00:00 -0400 But you might be wondering: Do we really need all of these burgeoning apps? With hundreds of options to choose from, it can sometimes feel like social media overkill. complete article Full Article
pp Windows 8 News App By www.rss-specifications.com Published On :: Thu, 8 May 2014 09:00:00 -0400 Thanks to a recent update to the Bing News app, Windows 8 now includes a native RSS client. And while the News app is not currently a perfect replacement for Google Reader, which is being retired this summer, it is suddenly a viable option, one that syncs your feeds across multiple PCs. complete article Full Article
pp Apple Acquires Podcasting App Swell By www.rss-specifications.com Published On :: Mon, 4 Aug 2014 09:00:00 -0400 Apple has officially acquired Pandora-for-talk-radio app Swell. The purchase price for the two-year-old startup was around $30 million. As part of the acquisition, Swell is to shutter its iOS app this week. complete article Full Article
pp 3 Ways to Use Social Media to Build Rapport With Your Customers By www.rss-specifications.com Published On :: Mon, 9 Feb 2015 09:00:00 -0500 These days, prospects and customers have more information thrown at them than ever before. From phone calls and snail mail to emails and social channels like LinkedIn and Twitter, each new way for a person to initiate contact makes it harder for companies to break through all the noise. complete article Full Article
pp RSS Readers Apps of the Week By www.rss-specifications.com Published On :: Mon, 27 Apr 2015 09:00:00 -0400 Taking a look at the state of RSS on iOS post Google Reader, it is actually in better shape than it was before Google killed off the popular service. There are variety of sync services out there. complete article Full Article
pp Can Social Media Make You Happy? By www.rss-specifications.com Published On :: Fri, 8 May 2015 09:00:00 -0400 Social media may make you happy -- or not. Like almost all human interaction, it is what you make of it. complete article Full Article
pp The Best RSS Apps and Widgets for Android By www.rss-specifications.com Published On :: Wed, 27 May 2015 09:00:00 -0400 So here are the best choices for the next time you want to catch up on the news while standing in line or lounging on the couch. complete article Full Article
pp Publishers Upset Over Apples Opt-Out By www.rss-specifications.com Published On :: Mon, 29 Jun 2015 09:00:00 -0400 Apple recently sent a mass email to news publishers to introduce them to Apple News, an upcoming Flipboard-inspired app for iOS 9 that will deliver curated news and magazine stories with custom layouts, photo galleries, videos and animations optimized for iPhone, iPad and iPod touch. The email has ignited some controversy in the news and blogging community over the past week, according to the BBC, which reports that some writers are disappointed about Apples decision to automatically include a websites RSS feeds in Apple News unless they specifically opt out by replying to the email. complete article Full Article
pp Microsoft Band lets developers build apps that tap RSS feeds for content By www.rss-specifications.com Published On :: Mon, 3 Aug 2015 09:00:00 -0400 Microsoft is also opening its Health Cloud platform to outside developers, allowing them to integrate fitness data into their Microsoft Band apps. complete article Full Article
pp Newsify Comes to Apple Watch By www.rss-specifications.com Published On :: Wed, 5 Aug 2015 09:00:00 -0400 Through its latest update, Newsify has been enhanced with its very own companion app for Apple Watch. The extension lets you quickly access the latest articles from your feeds right on your wrist, with indications for unread items and time since last sync. complete article Full Article
pp Microsoft Band lets developers build apps that tap RSS feeds for content By www.rss-specifications.com Published On :: Wed, 12 Aug 2015 09:00:00 -0400 Microsoft is letting developers create apps for its Band fitness tracker that convey information pulled from RSS feeds and display it on the devices screen. complete article Full Article
pp 50 Apps to Improve Smart Phones By www.rss-specifications.com Published On :: Wed, 14 Oct 2015 09:00:00 -0400 A recent study by market research firm Nielsen claimed that the average person uses 27 apps a month, which sounds like very few considering that Apple and Google’s app stores both have more than 1m apps available. The key, of course, is that the 27 apps can be almost entirely different, depending who you ask. Some apps do have mass audiences: Facebook and Twitter in the social networking category; WhatsApp, Facebook Messenger and Snapchat for messaging; Google Maps for getting around; Spotify for music; YouTube for video; Kindle for reading ebooks; Instagram for photo-sharing; and so on. complete article Full Article
pp How to use Social Media to Create Happy Employees By www.rss-specifications.com Published On :: Tue, 17 Nov 2015 09:00:00 -0500 Did you know companies with happy employees outperform their competition by 20 percent? LinkedIn has carried out research to say that 58 percent of employees are proud of their company and are glad to tell others about it, especially on social media. This is great news, as happier employees means happier customers, because they pass on their energy & passion in everything they do, including customer support. But how can you create happy employees on social media? complete article Full Article
pp Manually Add RSS Feeds to Apple News By www.rss-specifications.com Published On :: Mon, 28 Mar 2016 09:00:07 -0500 When you first launch News, it seems like you can only go through and pick Apple-approved sites and topics. But you can actually customize it however you want in one of two ways: complete article Full Article
pp 10 best RSS reader apps for Android By www.rss-specifications.com Published On :: Wed, 4 May 2016 09:00:00 -0400 Do keep in mind, though, that not every website keeps an updated RSS feed anymore. Here are the best RSS reader apps for Android! complete article Full Article
pp Five Android apps to feed your RSS needs By www.rss-specifications.com Published On :: Mon, 20 Jun 2016 09:00:00 -0400 If you are a news junkie, you probably depend on various and sundry RSS feeds—so you most likely need a handy app to curate them into a single, easy-to-use location. Fortunately, plenty of Android apps are available to handle all your RSS needs. What is RSS? For those who are new to RSS, here's a quick overview. RSS stands for rich site summary (or really simple syndication). It enables sites to publish frequently updated information in a format that is easy to consume (by both apps and humans). The format of RSS tends to be a title and a one-sentence or one-paragraph blurb. Readers can click on the title, which will take them to the original piece. Different apps offer different features for RSS feeds. I have found five apps in the Google Play Store that I believe represent the best features and the most user-friendly interfaces. complete article Full Article
pp Best RSS Feed Apps for Android By www.rss-specifications.com Published On :: Wed, 29 Jun 2016 09:00:00 -0400 Trying to keep track of all your favorite RSS feeds can be a pain. Luckily there are a ton of options on the Google Play Store and we take a look at a few of the best. complete article Full Article
pp This is what happens to your social network accounts after you die By www.rss-specifications.com Published On :: Tue, 19 Jul 2016 09:00:00 -0400 Facebook has 1.6 billion users. Inevitably, a sizable portion of those people pass away, leaving behind a number of inactive social media accounts. Last year Facebook took a major step forward in how to deal with the 8000 plus deceased accounts that appear on the social network each day. Its Legacy contact scheme helped make dealing with the death of a loved one easier on the world's largest social network. complete article Full Article
pp Is your neighborhood the next great social media app? By www.rss-specifications.com Published On :: Mon, 8 Aug 2016 09:00:00 -0400 I had never heard of Nextdoor when I lived in New York City. Social media services catering to individual neighborhoods weren’t useful in an apartment building where most tenants lasted a year, and longtime residents kept to themselves. complete article Full Article
pp Manually Add RSS Feeds to Apple News By www.rss-specifications.com Published On :: Wed, 17 Aug 2016 09:00:00 -0400 It does not really seem like Apple News has taken off nearly as much as Apple likely hoped it would, but if you only visit a handful of web sites, it is actually a pretty solid RSS reader if you know how to use it right. When you first launch News, it seems like you can only go through and pick Apple-approved sites and topics. But you can actually customize it however you want in one of two ways: complete article Full Article
pp Best RSS Apps For Android Phones By www.rss-specifications.com Published On :: Mon, 5 Sep 2016 09:00:25 -0400 Despite the death of Google Reader and the subsequent flurry of naysayers, RSS has lived on as a way to stay informed in an every changing, always updating world. While originally designed for PC, plenty of people have been clamoring for Android apps to take full advantage of RSS and all it has to offer. Here we will take a look at the five best free apps for RSS reading. complete article Full Article
pp Five Android apps to feed your RSS needs By www.rss-specifications.com Published On :: Fri, 11 Nov 2016 13:18:26 -0400 RSS offers an efficient way to stay in the know, but the right newsreader can make a big difference. Here are five outstanding Android apps that should do the trick. complete article Full Article
pp Social networking apps in India got over $10 million funding in just 2 years By www.rss-specifications.com Published On :: Mon, 16 Jan 2017 09:00:00 -0500 In the past two years, investors have spent more than $10 million on social networking apps in India. And a growing number of them are focussing on niche segments — from students to Hindi speakers and parents to high networth individuals. complete article Full Article
pp Facebook shows no sign of stopping, now has 1.86 billion users By www.rss-specifications.com Published On :: Sun, 5 Mar 2017 09:00:00 -0500 Facebook is under quite a bit of pressure of late. It's trying to fix the rise of fake news and clickbait on its News Feed and, more recently, it's had to deal with the Zenimax lawsuit against Oculus. But all of that hasn't eaten into Facebook's bottom line. As its Q4 2016 earnings report shows, the company once again raked in cash hand over fist, with $8.8 billion in revenue and $3.56 billion in profit. complete article Full Article
pp Five Android apps to feed your RSS needs By www.rss-specifications.com Published On :: Fri, 7 Apr 2017 09:17:25 -0400 If you are a news junkie, you probably depend on various and sundry RSS feeds—so you most likely need a handy app to curate them into a single, easy-to-use location. Fortunately, plenty of Android apps are available to handle all your RSS needs. complete article Full Article
pp The Top 6 RSS Reader Apps for iOS By www.rss-specifications.com Published On :: Mon, 14 Aug 2017 09:59:00 -0400 RSS really does not get as much love as it used to, and that is actually a shame. Being able to pull stories from multiple sources into one good app is great, especially when you can customize these to show what’s important to you. The Top 6 RSS Reader Apps for iOS Full Article
pp Facebook Anonymously Launched Social Media App In China By www.rss-specifications.com Published On :: Wed, 6 Sep 2017 11:57:39 -0400 Facebook anonymously launched a photo-sharing app in China in a new effort to make inroads in the worlds most populous country. Facebook Anonymously Launched Social Media App In China Full Article
pp Five Android apps to feed your RSS needs By www.rss-specifications.com Published On :: Mon, 16 Oct 2017 09:00:00 -0400 RSS offers an efficient way to stay in the know, but the right newsreader can make a big difference. Here are five outstanding Android apps that should do the trick. complete article Full Article
pp What Happens When Content Marketing Meets Your Customer? By www.rss-specifications.com Published On :: Fri, 19 Jan 2018 16:18:35 -0500 When effective content marketing meets your customers, the magic happens. Before we dive in to the secret sauce behind the magic, what comes first, content or the customer? That is not a trick question. It’s a real test to see which direction your content marketing is headed. If you’re not sure about how this should play out for the benefit of your marketing and your customer…read on. As a marketer and a consumer, I always think about the value content plays in a marketing strategy and campaigns. complete article Full Article
pp Deleting Every Social-Media App From My Phone Is the Best Thing I Have Done in 2018 By www.rss-specifications.com Published On :: Fri, 9 Feb 2018 08:09:14 -0500 As you get older, one of the ways life remunerates your increasing irrelevance is you gain a measure of self-knowledge. And I know my brain is, essentially, like a bird pecking at a mirror. complete article Full Article
pp 5 RSS apps to use now that Digg Reader is dead By www.rss-specifications.com Published On :: Fri, 23 Mar 2018 09:01:32 -0400 In another blow to RSS fans everywhere, Digg announced that it would soon be shuttering Digg Reader. As of March 26, the RSS service will no longer work on the web or in Digg's mobile apps. The company didn't say why it was closing the service, which it started in response to Google killing off its own RSS service in 2013. Naturally, the news was pretty upsetting to Digg Reader fans who had turned to the service as a replacement for the once beloved Google Reader. But if you are one of the many folks still clinging to RSS feeds in 2018, you are not entirely out of luck. There are a number of capable alternatives out there. Here are five of our favorites. complete article Full Article
pp Chinese News Aggregation App Targets $3 Billion U.S. IPO By www.rss-specifications.com Published On :: Wed, 18 Apr 2018 09:51:07 -0400 Qu Toutiao, which means Fun Headlines in Chinese, is reportedly making its own fun headlines these days, telling sources that it is eyeing an initial public offering that could value it as high as $3 billion. If successful, it would be an extraordinary valuation for a company, a news and video aggregation mobile app popular in mostly rural areas of China, that was launched less than 2 years ago. The company is considering an IPO in New York as soon as early this year, people familiar with the matter told Bloomberg News. complete article Full Article
pp Best free RSS Reader Windows Store apps for Windows 10 By www.rss-specifications.com Published On :: Fri, 11 May 2018 09:00:18 -0400 Reading the RSS Feeds is a way to keep track of all your favorite blogs and websites. No matter how many websites you have subscribed to, the RSS Feeds bring all the updates in one location for you to read. On the other hand, for the bloggers and website owners, RSS Feeds are the great marketing tool to spread their content to the readers and potential customers. It helps them get a loyal readership and grow their website and businesses. complete article Full Article
pp Mozilla plans to remove RSS feed reader and Live Bookmarks support from Firefox By www.rss-specifications.com Published On :: Mon, 30 Jul 2018 09:22:00 -0400 Mozillas current plan aims for a removal of both features in Firefox 63 or Firefox 64, out October or December 2018. The change won't affect the current Firefox 60 ESR version but the next Firefox ESR after Firefox 60 ESR won't support both features anymore as well. We published an overview of Live Bookmarks in 2014, but Firefox supported the feature for much longer. Live Bookmarks allowed Firefox users to subscribe to a site's RSS feed so that new articles would be displayed in a bookmarks folder in the web browser. complete article Full Article
pp 6 Best Free RSS Reader Apps For 2018: Get Your Daily Dose Of RSS Feeds By www.rss-specifications.com Published On :: Fri, 3 Aug 2018 09:27:07 -0400 The ever-expanding size of the world wide web has caused an explosion of content in different horizons. Be it the case of videos, music, or text-based content, billions of netizens gobble loads of content every day. There is an uncountable number of websites ready to feed you with the daily dose of their interesting articles. You can count us in the list if you want. But how would single human visit tons of websites to slurp all the information? Thankfully, there are ways to so. complete article Full Article
pp Mozilla removes RSS feed support from Firefox By www.rss-specifications.com Published On :: Fri, 30 Nov 2018 09:30:02 -0400 RSS feeds has had another nail in the coffin, as Mozilla has decided to stop supporting the technology in their Firefox browser. According to Mozilla the feature has low usage, and removing it will mean fewer resources spent on securing and maintaining the feature. complete article Full Article
pp How to use YouTube and social media to get happier By www.rss-specifications.com Published On :: Fri, 4 Jan 2019 00:46:12 -0500 Those viral videos really are giving you all the feels. New research from the Netherlands suggests that we mirror the emotions of those we see in videos. Tilburg University researchers studied more than 2,000 video blogs (aka vlogs) on YouTube, focusing on the more popular channels with at least 10,000 subscribers. They analyzed the words and emotions being expressed by the vloggers in their clips, as well as the emotional language of the online comments left by people who viewed the videos. And they found that when a YouTuber posted a positive video, the audience responded with more heightened positive emotions; but if the video broadcast negative emotions, the audience responded in kind. complete article Full Article
pp End nears for RSS? Firefox 64 to drop built-in support for RSS, Atom feeds, says Mozilla By www.rss-specifications.com Published On :: Wed, 16 Jan 2019 01:02:56 -0500 Mozilla to kill off RSS features in Firefox because they're hardly used and would take too much effort to modernize. complete article Full Article
pp Firefox 64 to drop built-in support for RSS, Atom feeds, says Mozilla By www.rss-specifications.com Published On :: Fri, 22 Feb 2019 09:35:30 -0500 Firefox maker Mozilla will kill off support for RSS and Atom feeds in this December's release of Firefox 64. Along with dropping RSS and Atom syndicated-feed support, Firefox 64 will no longer contain the Live Bookmarks feature for subscribing to RSS feeds, nor the feed-preview feature. Instead of maintaining built-in RSS support, Mozilla believes users should install RSS-reader Firefox add-ons. complete article Full Article
pp Livemarks restores Live Bookmarks support in Firefox By www.rss-specifications.com Published On :: Mon, 18 Mar 2019 13:58:44 -0500 Live Bookmarks combines Firefoxs bookmarking functionality with the dynamic nature of RSS feeds to create auto-updating bookmark folders that list all recent entries from RSS feeds. The removal causes quite the issues for users who make use of the feature. Mozilla announced that it plans to export the list of feeds to an OPML file which the majority of RSS readers support. While there are some alternatives that might work for some users, there was not a real solution to regain the functionality once it is removed. complete article Full Article