are

Priyanka Chopra Jonas Shares Cute Moment With Her Niece And Flaunts Her Lovely Denim Dress

Priyanka Chopra Jonas recently shared a cute set of pictures with her niece, Krishna Sky. She captioned the picture as "First Monday In May. This year's theme: Pretty Pretty Princess." Well, Priyanka was hinting at Met Gala here, which




are

Kareena Kapoor Khan, Alia Bhatt And Other B-Town Fashionistas Give Perfect Leather Fashion Goals

If you want to look sophisticated and classy, all you need to do is pick up your leather outfit and flaunt it with confidence. A leather garment is something you can always rely on, be it for any event or




are

From Lehenga To Saree To Sharara, Here Are Shraddha Kapoor’s Worth-Admiring Ethnic Outfits

Bollywood actress Shraddha Kapoor has been mesmerising us with her stunning sartorial picks. She has been seen making fashionable statements more with her western outfits than ethnic numbers. Though the diva's ethnic fashion moments have been few in the past




are

Alia Bhatt’s Sabyasachi Saree Worn By This Bride-To-Be in Canada!

Alia Bhatt's traditional outfits have been aced by a number of brides. Recently, her Sabyasachi saree also inspired a bride-to-be. Sonia Wahlla wore the same Sabyasachi saree for her pre-engagement celebration in Vancouver, Canada. She looked elegant and let's




are

Kylie Jenner Shares Her Wardrobe Malfunction Experience In Black Gown From Met Gala 2018

With grand events like Met Gala comes big responsibility not just for the hosts but also for the celebrities. After all, they are the ones who grace the red carpet with their dazzling fashionable outfits. The fear of wardrobe malfunction




are

7 Obvious Signs That Tell You Are Emotionally Drained Out

Not all days are the same. There will be days when things may take a wrong turn than expected. You may not be able to control the consequences and thus, you may feel bad for yourself. But you can certainly control




are

International No Diet Day 2020: What Are Eating Disorders?

Every year, International No Diet Day (INDD) is observed on 6 May. The day celebrates body acceptance, raising awareness on the importance of body positivity and body shape diversity. INDD also aims to promote a healthy lifestyle with a focus on




are

Raspberry, Green, Burgundy, Or Black, Which Saree Of Bhumi Pednekar’s Would You Pick?

Bhumi Pednekar's fashion is only getting stronger with time and when in lockdown, we can't help but admire her saree choices. Yes, the recent sarees that she had donned were contemporary and featured single-toned shades. From raspberry hue to black




are

From Kareena Kapoor Khan To Ananya Panday, Denim-On-Denim Looks Of The Divas That Gave Goals

Denims are our first love! We have been flaunting it from so long and the best part is that it never goes out of fashion. Bollywood celebrities have been giving us inspiration and ideas on how to pair and




are

8 Signs Your Lady Love Truly Cares For You

What could be better than having a partner who cares for you like anything? When you find someone who genuinely cares about you and loves you unconditionally, life seems to be happier. However finding someone in the times of




are

Deepika Padukone's Top 5 Regal Sarees That You Would Want To Totally Invest In

Deepika Padukone is not only a prolific actress, who has been upping her acting game but she is also a saree connoisseur. With her resplendent sarees, the actress has inspired the young ladies of today to drape sarees. In




are

Sobhita Dhulipala Will Convince You To Up Your Saree Fashion Game And Get A Unique Photoshoot Done

Sobhita Dhulipala's Instagram feed is lit up with perceptive photoshoots. She looks striking in each picture of hers and particularly her sarees looks are what we find the most interesting. Sobhita has sported sarees on a number of occasions




are

COVID-19 & Kawasaki Disease In Children: What Is This Rare Condition & Is It Linked To Coronavirus?

According to a recent report, around 100 children in six European countries and at least 25 children in New York City, have been hospitalized with symptoms that seemed similar to that of an inflammatory disease called Kawasaki disease [1].




are

Katrina Kaif’s 5 Wedding-Perfect Designer Lehengas Are All You Need To Stand Out

Bollywood actress Katrina Kaif has made numerous statements in her western outfits and there is no doubt she has left us absolutely stunned in each outfit of hers. But apart from it, she has also given us some ethnic




are

Kajol’s Sister Tanishaa Mukerji Looks Like A Marathi Mulgi In Her Traditional Saree And Jewellery

Kajol's sister and Bollywood-South Indian film actress Tanishaa Mukerji has been doing rounds on the internet these days. She has been treating her fans with her beautiful pictures one after the other and her recent traditional look is what we




are

Mother’s Day 2020: Real People Share Importance Of Moms In Their Lives

Probably the term 'mother' is more of a verb than a noun. It is not just who they are, but what they do. No one cany denies that how much we all find peace and comfort in the mother's




are

Coronavirus impact: Indian game art creation companies are more busy than ever

Unlike China, Indian companies are managing to create games remotely despite the lockdown due to coronavirus outbreak




are

New York governor says 5-year old died from rare COVID-related complications

Cuomo told a daily briefing that the boy died in New York City on Thursday and that health officials were looking at other deaths involving children under similar circumstances to see if there is a link to COVID-19, the disease caused by the virus.




are

Buy Marico target of Rs 325: Sharekhan

Sharekhan is bullish on Marico has recommended buy rating on the stock with a target price of Rs 325 in its research report dated May 04, 2020.




are

7 Lip Shades That Are As Charming As Red Lipstick

Any time you want to make an impact, you automatically reach for you red lipstick. It just has the charm and boldness to make a long-lasting impact. You can never get bored of the classic red lip look. Or can you?




are

Do You Need To Wear Sunscreen While You Are At Home?

Now that we are spending our time indoors, you might give the sunscreen a miss. But how would your skin like that? It has been about a month that we have been in the lockdown. The coronavirus pandemic has




are

This Is How You Can Build A Perfect Summer Skincare Routine

Skincare routine is a tricky thing. A great skincare routine is one that can keep your skin healthy in any weather and at the same time, it is one that allows some tiny tweaks to make it more weather-appropriate. Talking about




are

Instagram Beauty Looks Of The Week: Kareena Kapoor, Priyanka Chopra, Taapsee Pannu And More

Instagram has somehow become our escape past couple of weeks. It is safe to stay that Instagram has become the new Pinterest, especially when it comes to beauty. Apart from getting to know our favourite celebrities a little more, we also




are

Summer Make-up: Bollywood Divas-Inspired Make-up Looks That Are Perfect To Flaunt This Season

Summer make-up is pure bliss. With the scorching sun comes bright hues, beautiful sundresses and the opportunity to rock a sun-lit make-up look. With the beautiful long days that summers provide to have fun outside (as opposed to the chilly winters




are

Kareena Kapoor, Sonakshi Sinha Or Athiya Shetty: Who Wore The Sun-Kissed Look Better?

Sun-kissed make-up is what taking the Bollywood divas by storm, especially in quarantine times. Natural make-up has lately been popular so much so that quite a few divas have flaunted it at the red carpets as well. Finding a natural make-up




are

15 Healthy Skincare Habits To Adopt In Your 20s That Will Pay Off In Your 30s

Let's face it- 20s is the time when we enjoy the best skin that we are ever going to have. Well, for most of us. And we would so love to hold on to the flawless skin of the 20s. Reality




are

Despite lull in hiring, professionals with these top tech skills are in high demand

According to Vikram Ahuja, co-founder, Talent500 by ANSR Consulting, a recruitment platform, there is a huge demand for a full stack developer as firms are now looking at doubling their product development.




are

Nissan Kicks BS6 Officially Revealed: Here Are All The Details

Nissan India has officially revealed the Kicks BS6 in the Indian market. The upcoming SUV will feature a host of upgrades over the previous-gen BS4 models. The Nissan Kicks BS6 will be offered in four variants, and two engine and transmission options to choose from.




are

New Skoda Enyaq Electric SUV Teasers Released: Here Are All The Detail Of Skoda’s First EV Model

Skoda Auto has released the first set of teaser images of its electric SUV, the Enyaq iV. The new Skoda Enyaq will be the brand's first full-electric SUV and will be based on Volkswagen's MEB electric vehicle platform.




are

Car Maintenance Tips During Lockdown: Here Are Some Simple Ways To Keep Your Car In Good Condition

With the COVID-19 virus causing a pandemic of an unprecedented level across the world, most countries including India have ordered a complete nationwide lockdown. This involves everyone staying at home, socially distancing themselves from everyone else. The central government of India




are

#39;You Are the Champions#39;: Queen, under lockdown, record health worker anthem

The track is for "all those in the frontline, all around the world... the people who are risking their lives to save us and save our families," guitarist Brian May told Reuters in a video conference call interview from his home in London.




are

Are OTT premieres for new films a viable option for all ventures?

The statement comes at a time when many filmmakers and producers are looking at taking the OTT route for a direct release.




are

Coronavirus lockdown: Animation studios are offering new and exclusive content, even in times of COVID-19

Animation studio Cosmos Maya has recently produced three shows including Guddu, Bapu and Gadget Guru Ganesha




are

Production house backing Coolie No.1, Bell Bottom prepares itself for post-lockdown days

Vashu Bhagnani#39;s Pooja Entertainment is considering closed-door studios for movies slated to go on the floors immediately.




are

Restrictions continue in Kashmir; Curbs relaxed in some peaceful areas

They, however, said the curbs were relaxed in some areas of the valley where the situation remained peaceful.




are

Crude Oil prices are expected to trade higher today: Angel Broking

According to Angel Broking, On Tuesday, WTI Crude prices soared over 20.4 percent to close at $24.5 per barrel after many nations announced their plans to gradually revoke the coronavirus related lockdown which might lead to resumption in economic activities and boost the demand for the Crude.




are

Oil gains as US inventories grow less than feared while coronavirus slashes demand

Brent crude was up by 12 cents, or 0.4%, to $29.84 a barrel 0044 GMT, after falling earlier in the Asian session and dropping 4% on Wednesday.




are

ICICI Bank reports strong numbers in Q4 - here are 10 key takeaways

The board has not recommended any dividend for FY2020 as per RBI direction to banks.




are

Why equity MF inflows are at a 12-month high despite COVID-19 clouds

Neither the outbreak of COVID-19 nor the dire state of economy has deterred investors’ enthusiasm for equity mutual funds




are

New York governor says 5-year old died from rare COVID-related complications

A 5-year old boy has died in New York from a rare inflammatory syndrome believed to be linked to the novel coronavirus, highlighting a potential new risk for children in the pandemic, Governor Andrew Cuomo said on Friday.




are

Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers

How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now
82 percent of B2B buyers said they were concerned or strongly concerned about the possibility of a pandemic-sparked recession, while 30 percent have reported spending more on videoconferencing software — two of several findings of interest to digital marketers in a recently-released survey examining B2B buyer shifts. eMarketer

How Bad Data Hurts B2B Companies [Infographic]
Just 33 percent of marketers say they can rely on their customer relationship management (CRM) software, and 88 percent said that bad data has a direct impact on their company's bottom line — two of the findings in a new infographic look at the effect of poor data on B2B firms. MarketingProfs

The Evolving Discussion Around COVID-19 and How Brands Have Responded [Infographic]
Brands have used Twitter the most often to mention the global health crisis, according to recently-released survey data examining how brands are using social media in crisis management planning. Social Media Today

Social Media Users Value Brands Responsive To COVID-19 Crisis
83% of social media users expect brands to address the health crisis in their ads, with 31 percent saying they appreciate brands offering products suited for remote work, 28 percent promoting social distancing, and 24 percent mentioning brand philanthropic efforts, according to newly-released survey data of interest to marketers. MediaPost

Why It Takes So Long to Apply Data-Driven Insights to Campaigns
Just 5 percent of marketers say they can immediately go from data gathering to actionable intelligence, while 31 do so later than they would like, and some 3 percent take so long that the output is irrelevant, according to new survey data. MarketingProfs

Instagram Live Streams Can Now Be Viewed on the Web
Facebook-owned Instagram has made it possible for its users to view its previously app-only Instagram Live video streams from its website, bringing marketers a new cross-promotion opportunity with the feature, the firm recently announed. Social Media Today

Twitter notifies users that it’s now sharing more data with advertisers
Twitter has notified its users that a previously available user privacy ad interaction sharing option has been shuttered for all, in a move that will bring more audience data to advertisers, the firm recently announced. The Verge

What Customers Need to Hear from You During the COVID Crisis
The types of brand stories companies should be telling their customers include those that put solutions before sales, according to a new examination by Harvard Business School of interest to B2B marketers. Harvard Business School

Facebook Has Launched a New Tournaments Option for People to Create Their Own Gaming Events
With online gaming forecast to produce $196 billion by 2022, a recent move by social giant Facebook allowing its users to create their own private or public gaming events could bring brands new opportunities for reaching its sizable gaming audience. Social Media Today

Content Plays Various Roles in Brands’ Customer Engagement Strategies
61 percent of marketing leaders said that interactive branded content communicates brand promise and value, according to recently-released survey data from the Chief Marketing Officer (CMO) Council, with 51 percent saying that it delivers thought-leadership, and 45 percent saying that interactive content helps communicate with customers, partners and prospects. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at digital transformation and organizational change by Marketoonist Tom Fishburne — Marketoonist

Grinning Tim Cook Announces New iPhone Will No Longer Be Compatible With AirPods — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Leadership and Engagement In a Time of Crisis [Podcast] — Traject
  • Amie Krone — Navigating the new world of working at home — Chaska Herald
  • Dell, SAP — Building A Perfect B2B Influencer Program During Imperfect Times — Forbes
  • Lee Odden — Marketing During a Pandemic – Resources for Small Businesses in the Coronavirus Crisis [Roundup] — Simple Machines

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thanks for taking the time to join us, and we hope that you'll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers appeared first on Online Marketing Blog - TopRank®.



  • Online Marketing News
  • digital marketing news

are

Urban tennis conquers city squares in corona times

Tennis in the time of coronavirus serves up a new sort of court as World Club players take their game to Munich's now empty squares and boulevards.




are

Pakistan government to share lending risk with banks to save jobs in pandemic

Pakistan's finance ministry will share part of the risk banks face in lending to struggling small businesses, in a bid to protect jobs in the wake of the coronavirus pandemic, the central bank said on Wednesday.




are

Carbon Shift: How Trump and Biden compare on climate issues

One has been promoting environmental regulation for decades, while the other is bent on dismantling such policies. It makes for clear battle lines in the upcoming presidential election.




are

Pandemic slams healthcare jobs

The steep plunge in U.S. payrolls caused by the pandemic also slammed the healthcare sector, as many workers in dentists' and doctors' offices lost their jobs. Fred Katayama reports.




are

Daredevil 'Mad Mike' Hughes dies in crash of his homemade rocket in California

"Mad Mike" Hughes, a self-styled explorer and daredevil bent on proving that the earth is flat was killed over the weekend when his homemade rocket crashed in the California desert over the weekend.




are

Pandemic slams healthcare jobs

The steep plunge in U.S. payrolls caused by the pandemic also slammed the healthcare sector, as many workers in dentists' and doctors' offices lost their jobs. Fred Katayama reports.




are

No right to praise healthcare workers and then ignore them: Pelosi takes aim at Trump

U.S. House Speaker Nancy Pelosi on Thursday made an indirect dig at President Donald Trump's Navy Blue Angels flyover this weekend, saying that political leaders have 'no right to praise them and then ignore their needs.'




are

Queen say 'You Are The Champions' to health workers

Rock band Queen and singer Adam Lambert are raising money for health workers fighting COVID-19 with new single ''You Are The Champions." Ryan Brooks reports.




are

Working women, and especially single moms, are hit hard by coronavirus downturn

Before she was laid off from her bartending job in Charleston, South Carolina, Shana Swain used to spend her nights serving food and mixing Manhattans and Cosmopolitans.