Integration of technology and marketing changes the role of marketers

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Michael Collins highlights India’s significance, emphasising tech’s impact on small businesses

Dublin : Nonsuch, 2009.

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Impossible, a platform that encourages people to do things for each other for free, could bring a huge amount of social value, argued founder and former model Lily Cole at Wired 2012. Subscribe to WIRED ►► http://po.st/SubscribeWired Full story: http://www.wired.co.uk/news/archive/2012-10/25/lily-cole-impossible "Technology was never something that I was particularly interested in or would consider myself working in, but I feel inspired by the potential for technology to be the driver for social change," she said. Once Cole had the idea for Impossible, she started to research the gift economy, finding lots of pre-capitalist examples and also examining Wikipedia, whose founder Jimmy Wales has invested in the business. "The amount of stuff that we do for free for each other is bigger than GDP." CONNECT WITH WIRED Web: http://po.st/VideoWired Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. Lily Cole: Technology as a drive for social change | WIRED 2012 | WIRED https://www.youtube.com/wireduk

Annabel Kilner from Made.com explains how winning brands need to go beyond great product to make meaningful emotional connections with customers. ABOUT WIRED RETAIL Experts from the world of retail, mobile payments and ecommerce gathered at the WIRED Retail conference on October 11, 2017 at Kings Place, London. Discover some of the fascinating insights from the speakers here: http://wired.uk/pnudtQ ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired

In the last decade, Africa’s elephant population has declined by around 110,000, primarily due to poaching. The slaughter of African rhinos has also skyrocketed — 1,175 were killed in South Africa in 2015 alone, compared with 13 in 2007. Because poachers operate mostly under the cover of night, this type of crime is hard to tackle. In December 2012, Google awarded WWF a $5 million grant to tackle the poaching crisis through technology, launching the Wildlife Crime Technology Project. They have collaborated with FLIR, a thermal imaging company, to design a new infrared camera capable of detecting human movement at night, and have installed cameras around Kenya's Maasai Mara Conservancy. Since the programme started, local rangers have nabbed over 150 poachers. CONNECT WITH WIRED Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics.

Computation is the biggest technological change we have ever witnessed, says John Underkoffler, the CEO of Oblong Industries, because it is the absolute opposite of the world we know. This is because it has no in-built representation; it is a purely abstract realm. He gained his mass of experience in computer graphics, holography and largescale visualization to sci-fi spectaculars Minority Report and Iron Man, where he advised on the science of the near future – he thinks that our best way of getting our heads around the amazing, abstract issue of computation is through the analogy of architecture. #architecture #wiredlive ABOUT WIRED SMARTER Experts and business leaders from the worlds of Energy, Money and Retail gathered at Kings Place, London, for WIRED Smarter on October 9, 2018. Discover some of the fascinating insights from speakers here: http://wired.uk/V29vMg ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired

Trust leaps enable us to take important steps in our lives, and cross the gap of uncertainty to test and trial new things. Rachel Botsman is the author of Who Can You Trust? and a lecturer at the University of Oxford. She explores and predicts how digital technology is changing the nature of trust – and how that impacts individuals and organisations in a highly-networked world.

Open Banking is a big deal, with wide implications – yet it still feels like the best-kept secret within financial services. It's not about branches opening longer – it's about an imminent, seismic shift in the world of banking, which rebalances the relationship between businesses, banks and customers with the recognition that data has value. Imran Gulamhuseinwala OBE is a trustee of the Open Banking Implementation Entity and is responsible for the development of the common technical standards underpinning open banking. ABOUT WIRED SMARTER Experts and business leaders from the worlds of Energy, Money and Retail gathered at Kings Place, London, for WIRED Smarter on October 9, 2018. Discover some of the fascinating insights from speakers here: http://wired.uk/V29vMg ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired

Crime scene analyst and investigator Matthew Steiner examines more forensics investigations from movies and television. Are bodies found in freezers like the "Layla" scene from Goodfellas? Is the autopsy scene from Silence of the Lambs true to life? How much does NCIS actually get right?

Ninja uses the power of Twitter to answer common questions about Fortnite. What controls setups does Ninja use to play Fortnite? What's the best landing spot for competitive Fortnite? How do you get better at building? What's Ninja's main skin in Fortnite?

Long-distance runner Des Linden uses the power of Twitter to answer common questions about marathon running. How many hours of sleep do you need to recover from a marathon? What's the best music to listen to while running? How many pairs of shoes does a professional runner go through when training for a marathon?

Facebook Offensive Security Engineer Amanda Rousseau aka "Malware Unicorn" uses the power of Twitter to answer common questions about hacking. As an offensive security engineer, Amanda has seen just about everything when it comes computer hacking. What exactly is the difference between a black hat and a white hat hacker? Is there such thing as a red hat hacker? What's the point of malware, is it just to be annoying? Amanda answers all these Twitter questions, and much more!

Executive Chairman of Signal Technology Foundation Brian Acton spoke with WIRED's Steven Levy as part of WIRED25, WIRED's second annual conference.

NASA astronaut Nicole Stott examines scenes depicting space from movies and television and breaks down how accurate they really are. What actually happens when your helmet cracks in space like in Total Recall? Are the spacewalks in Gravity realistic? Could there really be AI on a space station like in 2001: A Space Odyssey?

Bon Appétit's Brad Leone and Chris Morocco use the power of Twitter to answer common questions about cooking for Thanksgiving. Do you put celery in your stuffing? Is it dangerous to deep fry a turkey? How many sticks of butter do you have to use on Thanksgiving? Are vegan mashed potatoes good? Should you dry brine or wet brine your turkey? Chris and Brad answer all these questions and more!

The members of SuperM use the power of Twitter to answer common questions about SuperM and K-pop. While doing so, Baekhyun, Taemin, Kai, Taeyong, Ten, Lucas, and Mark all say nice things about each other, reveal their favorite K-pop bands and talk about their all time favorite music videos. Some of the questions asked include: Are you ever too old to get into K-pop? What are the significance of light sticks in K-pop? Are K-pop music videos addictive?

Annie Onishi, trauma surgery and critical care fellow, takes a look at more emergency room and operating room scenes from a variety of television shows and movies and breaks down how accurate they really are.

Wyatt Knox, Special Projects Director at the Team O'Neil Rally School, takes a look at some more driving scenes from television and film and breaks down how accurate they really are. Does an all-wheel drive car like the one featured in Baby Driver really have an advantage over front or rear-wheel drive cars? Do the horsepower numbers from the car pulling scene in The Fate of the Furious really add up? Are Talladega Nights' drafting scenes true to real NASCAR?

As 2019 comes to a close, we take a look back at some of the most interesting questions asked on WIRED Tech Support. Ken Jeong, Nicole Stott, Amanda "Malware Unicorn" Rousseau, Anil Seth, Bill Nye and Jill Tarter, answer a wide variety of questions ranging from extraterrestrials to flu shots.

Twitter co-founder Jack Dorsey uses the power of his own website to answer frequently asked questions about one of the world's most popular social media platforms, Twitter! Is the Twitter bird's name really Larry? How can you identify a Twitter bot? Why does Twitter have a character limit? How do you get verified on Twitter? Jack answers ALL these Twitter-based questions and much, much more!

The Doctor herself, Jodie Whittaker, uses the power of Twitter to answer questions about Doctor Who and all things TARDIS-related. Does the Doctor ever wash her clothes? Are the Doctor and the Master the same being? Does the TARDIS have a bedroom inside it? Is Mary Poppins a Time Lord? Jodie answers all these questions and more! DOCTOR WHO airs Sundays 8PM ET/PT on BBC America

Former prosecutor Lucy Lang is back to take a look at more courtroom scenes from television shows and movies and breaks down how accurate they are. Lucy Lang is an executive director at the Institute For Innovation In Prosecution at John Jay College of Criminal Justice. Learn more about Lucy Lang and the Institute for Innovation in Prosecution at http://www.prosecution.org and follow their work on Instagram and Twitter @LucyLangNYC and @iip_johnjay

Former New York Giants defensive end Michael Strahan uses the power of Twitter to answer the internet's burning questions about the Super Bowl and the NFL. How much is a Super Bowl ring worth? Why does the owner always get the Lombardi trophy? Do NFL players play fantasy football?

Chris Atkeson, a professor at the Robotics Institute at Carnegie Mellon University, watches a variety of scenes featuring robots from movies and television and breaks down how accurate their depictions really are.

New technology is becoming a part of the 2020 election process and has the potential to create faster, more accessible voting around the country. But, as shown with the Iowa caucus, these untested technologies have the potential to do the complete opposite - delaying results and creating confusion. How can we ensure that the technology we are using gives us fast, reliable and accurate results?

Dr. Martin Blaser, MD, uses the power of Twitter to answer the internet's questions about the coronavirus. When should we expect to see mutations? Does COVID-19 have a lifespan? Is coronavirus the 0.01% that soaps and sanitizers can't kill? Dr. Blaser is a professor of medicine and infectious diseases at Rutgers University and chair of the Human Microbiome.

NASA astronaut Nicole Stott returns to examine more scenes depicting space from movies and television. Do space stations really have onboard AI like in "2001: A Space Odyssey?" Do blackout periods like the one shown in "Apollo 13" really happen on spaceflights? Would a robot like WALL-E survive in space?

Chris Atkeson, a professor at the Robotics Institute at Carnegie Mellon University, watches more scenes featuring robots from movies and television and continues to break down how accurate their depictions really are.

Actor and martial artist Scott Adkins uses the power of Twitter to answer the internet's burning questions about martial arts training. How do MMA fighters take kicks to the shin? How does one get a body like Yuri Boyka? Should you ever let an attacker know you are trained in martial arts? Scott answers all these questions and much more!

Physics professor Rhett Allain breaks down amazing feats of physics from superheroes in movies and television and explains how accurate their depictions really are. How realistic are "superhero" landings? Is the kinetic energy suit from "Black Panther" possible? Even with superpowers, is it physically feasible for Superman to lift a large building? Rhett Allain is an Associate Professor of Physics at Southeastern Louisiana University.

Dr. Daniel Amen uses the power of Twitter to answer the internet's burning questions about how the human brain works. Why do we sometimes completely forget common words? Why does our brain seem to work best in the shower? Why is our anxiety through the roof during quarantine? Dr. Amen answers all these questions and much, much more!

The cast of 'Hamilton' use the power of Twitter to answer the internet's burning questions about the now-ubiquitous Broadway show, 'Hamilton.' What were some of the best backstage moments? Would 'Hamilton' be different in 2020? Will there ever be a 'Hamilton 2'? How did the original cast come together? Lin-Manuel Miranda, Thomas Kail, Daveed Diggs, Christopher Jackson, Renée Elise Goldsberry, Leslie Odom Jr., Jasmine Cephas Jones, Oak Onaodowan, Anthony Ramos, and Phillipa Soo answer all these questions and more! 'Hamilton' is now streaming on Disney+

Airline captain Fatima Shafi examines scenes depicting airplanes from movies and television. Why do the pilot and copilot repeat what each other are saying in 'Sully'? Does weight really affect an empty aircraft like in the Tom Cruise film 'American Made'? Do pilots lie to passengers when they say they'll only have to wait, "another 30 minutes"? Fatima Shafi is a captain for a major US commercial airline and is also a former avionics engineering officer for the Pakistan Air Force.

Sword fighting expert Christina Traister examines a variety of scenes from movies and television featuring sword fighting and applies her expert analysis. Could Darth Maul really hold off two attackers like in 'The Phantom Menace'? Was Arya's sword training in 'Game of Thrones' accurate? Did the Black Knight from 'Monty Python and the Holy Grail' really only sustain a mere flesh wound? Christina Traister is an Associate Professor of Acting and Stage Combat at the University of Michigan

Extreme sports legends Travis and Lyn-Z Adams Hawkins Pastrana use the power of Twitter to answer the internet's burning questions about stunts, motocross, rally car, skateboarding and much more. LIFE SIZE TOYS is now available on Quibi. Quibi Life Size Toys: Hosted by Nitro Circus ringleader Travis Pastrana, ‘Life-Size Toys’ will feature the world’s most beloved kids’ playthings, now brought to life and super-sized by the Nitro Circus crew, then tested to the extreme by the best stunt performers in the business. This is nostalgia in overdrive.

Actress and neuroscientist Mayim Bialik uses the power of Twitter to answer the internet's burning questions about neuroscience. Does social media cause sleep disorders? Should we use drugs to boost brain power? Does TikTok stimulate Alice in Wonderland syndrome? Mayim's podcast, “Mayim Bialik’s Breakdown,” premieres this fall.

Former U.S. Air Force fighter pilot Christine "Grinder" Mau examines some flying and dogfighting scenes from popular movies and television shows and determines how accurate they really are.

Retired FBI Special Agent Rhonda Glover Reese takes a look at some scenes featuring surveillance in movies and television and explains how accurate they really are.

Magician and TikTok superstar Zach King uses the power of Twitter to answer the internet's burning questions about TikTok.

Ben Adida spoke to Lily Hay Newman at WIRED25 about the technology behind voting machines and the best ways to run a trustworthy election. A key part: dispelling misinformation about the security of the voting process.

Nanotechnology researcher Dr. George S. Tulevski is asked to explain the concept of nanotechnology to 5 different people; a child, a teen, a college student, a grad student, and an expert.

Academy Award-winning screenwriter Aaron Sorkin uses the power of Twitter to answer the internet's burning questions about screenwriting. How do writers' rooms work? How do you approach second drafts? If Aaron could write for any show, which show would he write for? The Trial of Chicago 7 premieres on Netflix October 16

League of Legends Executive Producer Jessica Nam and Game Director Andrei Van Roon answer Twitter's burning questions about their extremely popular MOBA. Is it easy to get into League now? Is there going to be a LoL mobile game? How do you even get into the game industry? What are some lessons they've learned from working at Riot Games? Jessica and Andrei answer all these questions and much, much more.

Conductor Marin Alsop examines some band and orchestra scenes from popular movies and television shows and determines how accurate they really are.

The Tolkien Professor, Cory Olsen, uses the power of Twitter to answer the internet's burning questions about J.R.R. Tolkien, The Lord of the Rings, and all the associated lore. Does Sauron use any weapons? Do compasses exist in Middle-Earth? Is there a Tolkien book about the Goblin and Dwarf Great War? Cory answers all these questions and much more. Corey Olsen, also known as The Tolkien Professor, is the Founder and President of Signum University, a nonprofit higher education institution dedicated to affordable and accessible online learning with a special focus on promoting the humanities. Through the Mythgard Academy, a Signum institution, Corey offers weekly explorations of The Lord of the Rings and other opportunities to discuss speculative literature and adaptations. Follow Corey on Twitter at https://twitter.com/tolkienprof Learn more: * Signum University: https://signumuniversity.org * Exploring The Lord of the Rings: https://mythgard.org/lotro/exlotr/ * The Tolkien Professor: https://tolkienprofessor.com