The analysis, reaction and charts from the experts and our own journalists from throughout the day.

Ahead of kick-off, Sportsmail 's MARTIN KEOWN offers his assessment of three of the big games from this weekend's Euro 2016 fixtures including the hosts' final group game.

Analyst Ming Chi-Kuo, who has often forecast major moves by Apple, says that despite prior reports, the tech giant will make its iPhone 12 line compatible with 'true' and hyper fast mmWave 5G.

A vast network is needed to keep the Narmada promises, but funding for this vital element is mostly absent, says Himanshu Upadhyaya.

Large water management projects are often announced with much fanfare, but as an audit of Gujarat's implementation shows, they're more likely to steer money towards other ends, and leave the taxpayers holding the bill for the benefits that have been diverted elsewhere. Himanshu Upadhyaya reports.

India has made cotton fabrics for 20 centuries, and its scale in India was unimaginable. But modern market structures have pushed millions to the edge, and a few intense efforts, such as those of Dastakar Andhra, are not enough to reverse this. Darryl D'Monte reports.

The 260-km Sharda Sahayak canal took 32 years to complete, and cost almost 20 times the original estimate. It irrigates only half the area it was supposed to, and has created untold suffering along its path. Puja Awasthi reports.

Simranjeet Singh feels that during the ongoing coronavirus lockdown, the Indian men's hockey team are preparing to become an even better side for the Tokyo Olympics.

The three men had fallen sick in front of a sugar factory at Haripur on the outskirts of Dhenkanal town. They were found unconscious by some other truck drivers who rushed the trio to the hospital.

Manju Warrier was shooting in Himachal Pradesh when they got stuck 100 kms away from Manali due to heavy rain and landslides.

Do women like anal lovemaking? Few women like to make anal love whereas few never wish to try as it is a painful experience. Anal lovemaking can be painful but it is a nice option to spice up love with new

The Indian equities ended higher for the second straight session on Tuesday, with Nifty50 hitting all-time high of 9,300, amid sustained buying by domestic institutional investors and retailers, following upbeat earnings report. The market sentiment got a lift after Reliance Industries

The key domestic benchmark indices extended losses and were trading in a negative terrain in the late morning trading session tracking bearish trend amid weak trading across Asian markets and due to correction only in Reliance Industries and ITC. On

The key domestic benchmark indices were trading in a positive terrain in the morning trading session despite mixed cues from Asian peers backed by ITC. ITC shares gained as much as 2.4 percent in morning trade on Monday as the

Extending their record-breaking rally, the Indian equities continued its dream run on Wednesday with Nifty breaching psychological level of 10,000 for the first time, on sustained fund inflows and strong earnings by bluechip companies. Investors were in upbeat mood amid optimism

This throwback song 'Dushman Banal Zamana' is a heartbreak track sung by Khesari Lal Yadav and the lyrics are penned by Pyarelal Yadav. 

Persistent Systems delivered a steady performance in a tough environment, with better-than-expected performance in both revenue and operating profitability.

While retaining reduce call with a target price of Rs 135, Yes Securities said it cut FY21/22 earnings estimates by 88/44 percent due to sharp adjustments to loan growth, fee growth and credit cost.

Vikas Jain of Reliance Securities said the rights issue would enable shareholders to increase the holdings at a lower price compared to Thursday#39;s closing of Rs 1,467 per share.

Between stay-at-home orders and the manic Minnesota weather, I’ve found myself at home for the last four weeks looking for something, really anything, to occupy time. One can only take so many walks in a day. Naturally, I turn to YouTube, Netflix, Hulu, Amazon Prime, Disney+ and all of the other video streaming sites for entertainment.

As a marketer, this makes me wonder what those streaming sites are seeing in their analytics. Obviously, views must be up by an unbelievable amount. But, what about engagement? How many people are completing the videos they start? Are they watching more? Unless it’s Tiger King, the answer is unknown (it’s impossible to look away from Tiger King). But those streaming sites aren’t the only ones that might have some fascinating new data to look at.

Social sites and YouTube provide a host of different metrics and analytics options. While each data point serves a purpose, there are a few key performance indicators (KPIs) that are more important to track to better understand your audience and improve content performance.

Video Analytics and Content Benchmarks

A recent study from video streaming site Vidyard established some useful benchmarks for video content:

• 52% of viewers watch a video all the way through
• 68% will watch the entire video if it’s less than 60 seconds
• 25% will finish a video if it’s more than 20 minutes

The same study found that the most common business-created videos are webinars, demos and social media videos, and are most likely to be published on websites, social media and YouTube.

Of course, these benchmarks will vary by audience, by industry, by the light of the silvery moon — basically, take them as a starting point and customize from there. Here’s the process we recommend.

Using Video Analytics to Optimize Your Video Content

1 — Use Demographics to Understand Your Audience

The first step to increasing content engagement and effectiveness is to gain a better understanding of your audience. To do that, it’s critical to monitor demographic data in your video analytics platform. Most will give you basic demographic data, like location, age, language and device use. Some will give you user interest data, income estimates and even company data.

Knowing this information helps you create more relevant content. For example, if you find that your audience primarily speaks English, but there is a growing subset of French speakers accessing your videos on mobile devices, you might want to consider adding French caption options for mobile users.

If you see an increase in viewers from a specific geographic area, you will want to look at the analytics for that region to determine what content is attracting the new audience and how they are engaging while they’re watching and immediately afterward.

2 — Use Awareness and Engagement Metrics to Understand Audience Demand

Understanding your audience is important at a strategic level, but understanding audience demand is tactical gold. Of course, this data will drive your go-forward strategy, but it will also help you improve performance right away by adjusting promotion tactics and featured content.

For example, if you see an uptick in video views week over week for a particular video, that indicates that the topic is becoming increasingly popular. To prove that, you will want to look at engagement metrics like watch time, clicks on your call to action (CTA), and subscribers gained or lost. If you see an uptick in views and a corresponding uptick in engagement, you’re going to want to feature that video more prominently. If you see an increase in negative engagement —  a loss of subscribers — or if viewers are dropping off right away, that might indicate your video doesn’t quite match the intent for that topic.

This granular view of data can help you improve and optimize your existing content, create more strategic video content roadmaps, and provide viewers with content they want and need to make critical decisions later in the funnel.

[bctt tweet="“Understanding your audience is important at a strategic level, but understanding audience demand is tactical gold.” @Tiffani_Allen" username="toprank"]

3 — Audit Your Video Library for Optimization Opportunities

Following the best practices for whichever video hosting platform you’re using can result in increased video visibility and better user experience. A great first step is to optimize video titles, descriptions, and tags. Then you can organize  your videos into different sections, playlists, or even channels to help the right audience find your content faster.

To determine your next steps, audit your existing video channels. Do you know at a glance what the video is about? Does the thumbnail image inspire a click? Does your channel, landing page or resource center adequately convey the type, purpose and content of your videos in a way that compels action?

If the answer is yes, go take a break. I recommend a few hours of Animal Crossing: New Horizons. It’s very soothing. But if the answer’s no, you’re not alone. And you do have the tools you need to create better video content. It’s all in your analytics.

As a quick disclaimer, if your videos are hosted on your website and you notice some odd user behavior patterns over the last month or so — increases in direct traffic, crazy long time on page — you might want to look into whether or not IPs are blocked for your team’s home IP addresses. Determine if the patterns are happening on a more global level, or if they’re localized to the geographic area surrounding your physical office.

If you want help with an audit, or just want to bounce some ideas around, we’re here to help. Tweet us @toprank or contact us to get started.

The post What B2B Marketers Need to Know about Optimizing Content with Video Analytics appeared first on Online Marketing Blog - TopRank®.

An in-depth study of Leonardo da Vinci's earliest-known drawing has proved definitively that the great Renaissance artist was in fact comfortable working with either hand. Dan Fastenberg reports.

Piper Sandler senior technical analyst Craig Johnson says the S&P 500 may trade in a narrow range through the summer before breaking north.

Piper Sandler senior technical analyst Craig Johnson says the S&P 500 may trade in a narrow range through the summer before breaking north.

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