Birth control pills are considered a safe and effective method to prevent pregnancy. They are about 99% effective when you take them the right way, and if you don't, the chances of getting pregnant goes up to 9%. This article will

There are many tests that are available today to confirm whether a woman is pregnant or not. But apart from the pregnancy tests, there are early signs and symptoms of pregnancy to determine if a woman is pregnant. The symptoms start

With the COVID-19 outbreak being declared a pandemic, the anxiety around what the virus could mean for pregnant women is critical. However, healthcare experts and scientists assure that as far as the current studies and research indicates, there is no evidence

Pregnancy is a time to be extra cautious about what you eat. Whatever you consume during pregnancy will effect the baby in your womb. There is a direct link between the diet of an expectant mother and the health of her

Justin Bieber just released his first album titled, Changes, since his Purpose tour in 2015. He recently sat down to talk about his life, music and more with Apple Music. During the interview, Justin broke down while talking about his young

The entire area will be developed across an area of about 8 million sq ft and the developer who is finally selected would be allowed to build commercial spaces on about 2.5 million sq ft

"Most of the landlords are extending a helping hand to the tenants - 44 percent have not increased the rent, 41 percent are giving more time to their tenants to pay and 16 percent have waived the rent for up to two months," the portal, which has over 10 lakh residential and commercial properties listed by owners and brokers, said in a statement.

Several Tech giants, MNCs and companies including Google, TCS, Cognizant, Capgemini, Wipro, etc. have decided to go ahead with the process of honouring campus hires stalled due to the Coronavirus (COVID-19) pandemic induced lockdown. Despite a bleak revenue picture, companies are

Due to the COVID-19 pandemic, India is going through a nationwide lockdown that has been extended to May 17. More and more Indians are adopting the social distancing norms due to the pandemic. Due to this, Delhi has witnessed a 60 percent reduction in air pollution.

Vespa Elegante BS6 125 and the 149 models have been revealed ahead of its India launch. The Vespa 125 and the 149 Elegante models are the top-of-the-line variants in the 125cc and the 149cc categories, respectively.

The world order might require changing but such change is not about to happen soon for political and economic reasons

The Joint Entrance Examination (Advanced) 2016, conducted by the seven zonal IITs under the guidance of the Joint Admission Board (JAB) declared important dates of JEE Advanced 2016. According to the scheduled dates, the exam will be conducted on May 22.

Urvashi Rautela has been filing up her Instagram handle with such stunning make-up looks that we sometimes feel envious. When it comes to make-up, Urvashi definitely knows what she is doing. Her high regards for all things beauty need no introduction.

Bollywood actress Janhvi Kapoor has cemented her position in the Bollywood industry as a promising actress after her debut movie Dhadak and Netflix series, Ghost Stories. . Though she is just one film old right now, but her brilliant acting

Taking a look in the mirror first thing in the morning, you notice how much your skin has changed over the years. We want the perfect and flawless skin- without the fine lines and wrinkles- that does not make us look

The testing time of quarantine can be made a lot more fun with some make-up. And the top beauty magazines are living up to their stature in getting us the best of the make-up world. Vogue magazine spend a whole 24

Deepika Padukone is not only a prolific actress, who has been upping her acting game but she is also a saree connoisseur. With her resplendent sarees, the actress has inspired the young ladies of today to drape sarees. In

A vaccine hasn#39;t been made yet, but some such as Amelie Mauresmo have said the world tennis tours shouldn#39;t restart until there is one.

The pair of lawsuits comes about two months after Bryant#39;s widow, Vanessa, the mother of Gianna, also sued Island Express Helicopters Inc., which operated the Sikorsky, and its owner, Island Express Holding Corp.

She has been teleworking for nearly two months and was tested out of caution, the report quoted a source as saying.

The new restriction, which means travellers including Britons arriving in the UK would have to self-isolate at a private residence and fined up to 1,000 pounds or deported for flouting the rules, is expected to take effect at the end of this month.

This unusual period of quarantine has been a productive time for many. With life forced to be put on hold, we are investing time to brush up our skills. Things are not that pretty in every sphere though. Many of us

Urvashi Rautela has been filing up her Instagram handle with such stunning make-up looks that we sometimes feel envious. When it comes to make-up, Urvashi definitely knows what she is doing. Her high regards for all things beauty need no introduction.

Taking a look in the mirror first thing in the morning, you notice how much your skin has changed over the years. We want the perfect and flawless skin- without the fine lines and wrinkles- that does not make us look

The testing time of quarantine can be made a lot more fun with some make-up. And the top beauty magazines are living up to their stature in getting us the best of the make-up world. Vogue magazine spend a whole 24

The Finance Ministry on Wednesday accepted the NITI Aayog member Bibek Debroy-initiated and Railway Minister Suresh Prabhu-backed proposal to merge the Rail and General Budgets. Here’s a quick take on the benefits and drawbacks of the merger.

Speaking to CNBC-TV18 Former Finance Minister Yashwant Sinha said the railways can’t be treated like any other department. "My own feeling is that the Finance Minister will have to grant a lot of autonomy to the Ministry of Railways, he said.

Sure, artificial intelligence can make life simpler by suggesting you places to eat, tell you weather, or even crack a joke. The more you use it, the more it learns about your habits and preferences. The protocols pertaining to artificial intelligence, or the lack of it, make our data less secure and more vulnerable.

Credit Suisse' Neelkanth Mishra expects repo rate to fall to a decade low in the coming quarters. He says that beginning December the market may see a robust and widespread pick-up which may boost indices.

Due to the nationwide lockdown, amidst COVID-19, the automobile industry along with others are suffering huge losses. Now, since the Government has put an ease on the curfew businesses across have started to resume.

Hyundai India is offering huge discounts and special offers on select models in the brand's lineup. The company is also offering extended warranty and road-side assistance packages with new purchases.

Hyundai India has announced that they have resumed production operations at their facility in Sriperumbudur, Chennai. The manufacturing facility of Hyundai has been shut since the 23rd of March 2020, amidst COVID-19 pandemic.

The track is for "all those in the frontline, all around the world... the people who are risking their lives to save us and save our families," guitarist Brian May told Reuters in a video conference call interview from his home in London.

The court also suggested that the government should publicise the decision so that migrant workers learn about it.

His appeal came on a day 16 migrants were crushed under a goods train in Maharashtra when they were sleeping on rail tracks during their return home in Madhya Pradesh.

In a statement, Thorat, who is also the state Congress president, alleged that arbitrary decisions taken by many states regarding migrant workers had worsened the situation.

The protesters placed two bodies of the dead in front of the factory main gate as part of the agitation while some youths barged into the plant even as state Director General of Police D G Sawang was inspecting the vapour leak spot and talking to the management on the measures taken to restore normalcy.

Why do B2B marketers need SEO?

For B2B marketers coping with the global health crisis, search engine optimization (SEO) is showing its strength, stability, and resiliency in many forms.

SEO has seen better performance and consistency than other marketing tactics during the pandemic, as we’ll explore with data from recent surveys and reports, and with more consumers than ever conducting business online and searching for best-answer solutions, many B2B marketers may find that the time is right to increase focus on SEO.

Here are five reasons why SEO is more important than ever for B2B marketers.

1 — SEO is Performing Better During the Health Crisis

63 percent of marketers believe SEO is more important during the pandemic, according to newly-released survey data.

Combined with the fact that during 2019 paid and organic search were the top performing online channels, as shown below, the increasing focus on SEO this year during the pandemic is understandable, as marketers turn towards the strongest and most stable tactics.

SEO can also represent a lower-cost channel, which has led some 34 percent of marketers to say that they plan to invest more in less costly marketing channels such as SEO, according to the same survey.

Data from another recent survey found that 65 percent of advertisers believe the health crisis will result in more spending on media that is able to show direct sales outcomes, making SEO a natural choice for many marketers in both B2B and B2C industries.

Among U.S. marketers paid search garnered both the greatest rate of budget retention and the smallest expected spending decrease in a recent eMarketer survey, faring significantly better than display advertisements, paid social media, and digital video. While what will play out in the long term remains to be seen, initial survey results such as these point to continued opportunities in SEO-centric marketing efforts.

This may be why Google has rolled out new SEO-related features to its Ads Editor that include a real-time optimization score, as the search giant seeks to improve one of the most-used ad tools, and why it has released a series of guides touting the benefits of SEO during the health crisis.

2 — SEO Helps as Pandemic Consumers Are Shopping Primarily Online

Both B2B and brick-and-mortar brands with shuttered physical locations during stay-at-home orders can benefit immensely from the benefits of SEO, as more business is moved online and more people are searching not only for goods and services, but for answers to new sets of questions brought about by the health crisis — questions your brand should be ready to answer in properly optimized content.

Marketer looking to create this type of optimized content can learn from our CEO Lee Odden, who asked 16 B2B experts for their top tips to optimize marketing performance in an article examining B2B marketing fitness.

As early reports have come in, both B2B and B2C brands have seen increased website traffic figures during the pandemic, up 13 percent in March 2020 compared to February, according to HubSpot benchmark data.

With more people visiting B2B websites, it’s never been more important to have online content that’s properly indexed, easily findable, and that swiftly answers customer questions. Providing best-answer content is a key part of SEO best-practices, as we’ve written about in the following articles:

• How B2B Marketers Can Win at Search with Best Answer Content
• The Science and Art of Best Answer B2B Marketing Content
• Trust Factors: How Best Answer Content Fuels Brand Credibility
• How A Best Answer Content Strategy Drives B2B Marketing Results
• Power Pages and Best Answer Content: Should You Go Long or Short Form?

[bctt tweet="“With more people visiting B2B websites, it’s never been more important to have online content that’s properly indexed, easily findable, and that swiftly answers customer questions.” — Lane R. Ellis @lanerellis" username="toprank"]

3 — SEO Platforms Help Maximize Remote Worker Efficiencies

There are perhaps more SEO platforms available now than ever, built to help businesses achieve successful ongoing search campaigns. During the best of times, using some of the top platform tools adds efficiency to teams tasked with SEO implementation. During the remote work boom caused by the health crisis, using such tools can provide even more efficiency to B2B firms that are increasingly turning to SEO.

Finding the right SEO platforms has been an ongoing challenge for B2B firms, which is why we recently researched nine of the top platforms, including how leaders at each is handling the pandemic both in their professional and personal lives, in “Best SEO Tips for Marketing During the Pandemic Plus 9 Top SEO Platforms.”

Even before the coronavirus hit, longtime SEO industry consultant Aleyda Solis predicted that SEO would play a major role in 2020 for B2B marketers, as she outlined in our annual “10 Top B2B SEO Trends & Predictions for 2020” roundup.

[bctt tweet="In 2020, I expect a growth in importance and usage of structured data, an increase in predictive search features, and a shift to a more technical SEO ecosystem. @aleyda" username="toprank"]

Recently Aleyda took to her video channel to discuss how SEO’s role will change during the health crisis, in “Coronavirus & SEO: Its Impact in traffic and business, and the actions to Take as an SEO Specialist.”

We've also explored how B2B marketers are successfully adapting to remote work, including the following recent articles:

• 6 Tips to Keep B2B Marketing Teams in Rhythm While Working Remotely
• Remote Communication Opportunities For B2B Marketers
• How Authentic Content Builds Brand Trust in Uncertain Times

4 — Doing SEO Now Will Strengthen Future Brand Efforts

As Patrick Reinhart, vice president of digital strategies at Conductor recently told Marketing Land’s Greg Sterling, “What a lot of businesses are doing right now is only talking about the virus and not talking about other ways to help their customers," Patrick said. "Right now is a great time to plant trees for SEO if you haven’t already. The trees you plant now will provide shade on sunny days in the future and there is nothing wrong with creating it along with content that addresses the current state of things,” he added.

While the pandemic has affected how SEO specialists both in-house and at agencies implement search strategies — as the following chart shows — businesses are continuing forward with SEO fundamentals that will help lay the foundation for expanded search success when the health crisis has passed.

[bctt tweet="“B2B marketers who continue forward now with SEO fundamentals will help lay the foundation for expanded search success when the health crisis has passed.” — Lane R. Ellis @lanerellis" username="toprank"]

5 — SEO’s Stability Is Important For B2B Brands

With 47 percent of B2B customers using search to find information, suppliers, and solutions, SEO has always been important for B2B brands, and now its stability in times of flux adds to its marketing strength.

The pandemic has brought fluctuations to all areas of marketing, just as it’s affected many parts of our lives, and while search results haven’t been entirely immune — as shown in the following Google desktop result chart from an interesting look at “16-straight days of rankings volatility: SEOs dig into the COVID-19 effects on search” — the strength and endurance of SEO has brought it into more focus than ever.

Best-Answer B2B Marketing Solutions Increasingly Feature SEO

As we've examined, the time may be right for many B2B marketers to increase focus on SEO, because it has seen better performance and stability during the health crisis as more consumers than ever are conducting business online.

Paired with it's ability to increase remote work efficiency when the right SEO platforms are used, and considering SEO's overall effectiveness as a long-term strategy, B2B brands can benefit from turning to SEO for providing best-answer solutions, even during the pandemic.

The post SEO Strategy: 5 Reasons Why It’s More Important Than Ever For B2B Marketers appeared first on Online Marketing Blog - TopRank®.

Forrest Galante, a host of 'Extinct or Alive' on the 'Animal Planet,' recounts the locating of the Fernandina Island tortoise that hasn't been heard from since 1906. (Dan Fastenberg reports.)

When their home city, Seattle, reported its first fatalities from the coronavirus, Justin Ith and his team decided to create a new smartband, the Immutouch, which buzzes when the wearer’s hand goes near their face.

Romans flocked to the city's bars and cafes for their caffeine fix on Tuesday - but only takeaway options are permitted.

Former British Prime Minister Tony Blair argued that the two major UK parties, Conservative and Labour, are 'peddling fantasies' ahead of the upcoming election.

Indian troops killed four militants in gun battles in Kashmir on Wednesday, including the commander of the biggest separatist group fighting New Delhi, a police official said, triggering clashes across the disputed region that left dozens injured.

The Bangladesh navy has rescued around 280 Rohingya Muslims from the Bay of Bengal, towing their stranded boat to an island where they will be quarantined as a precaution against the coronavirus, coast guard and naval officials said on Friday.

Local NGOs are working hard to plant seedlings over thousands of square miles of deforested land in Brazil.

A chemical gas leak at an LG Polymers plant in southern India on Thursday killed at least 9 people, and emergency services rushed more than 300 to hospital and evacuated hundreds more from nearby areas, a police official in Andhra Pradesh state said. Libby Hogan reports.

Guinness World Records has named a South African restaurant as the official titleholder for 'Most Varieties of Milkshakes Commercially Available'.

Gerson Monje holds up his cellphone to proudly show off his online sex shop. A red banner reading "sold out!" is plastered across half of the products.

A trooper stopping a car with a suspected "impaired driver" on a U.S. highway on Monday was bemused to find a 5-year-old in the driver's seat, the Utah Highway Patrol tweeted.

Thousands of cyclists took over streets in the center of the Slovenian capital Ljubljana on Friday evening to protest against the government of Prime Minister Janez Jansa and the restrictions it has imposed to fight the coronavirus.