To kick off the fall season, Samuel Adams released its Beer Fest Variety Pack, containing OctoberFest, Jack-O, Flannel Fest and its flagship Boston Lager.

The limited-edition L0VE.L0VE Heineken 0.0 packaging is available exclusively at the U.S. Open to celebrate the start of every match and the endless outcomes when enjoying a zero alcohol brew.

Blake’s Hard Cider launched its new Fully Loaded Imperial Cider Variety Pack. The mixed 12-pack of 12-ounce cans now is available across Blake’s Hard Cider’s expansive distribution footprint.

Ahead of National Hard Seltzer Day on Sept. 20, here are a few new products shaking things up in the seltzer category.

Patagonia Provisions and Deschutes Brewery announced the release of two new highly anticipated certified organic beers: Kernza Lager and Non-Alcoholic Kernza Golden Brew. 

Harpoon Brewery, the maker of New England's Original IPA, and L.L.Bean, the iconic American outdoor retailer, announced the release of the Harpoon x L.L.Bean Harvest Lager. 

Anheuser-Busch, St. Louis, announced a new $16 million investment in its Los Angeles brewery. The Los Angeles brewery has played a crucial role in the $2.6 billion capital investments the brewer has made in California, to date. 

At its 87th Annual Convention and Product Showcase, the National Beer Wholesalers Association (NBWA) announced a combined $50,000 donation to support relief efforts for those impacted by Hurricane Helene. 

The National Beer Wholesalers Association (NBWA) wrapped up its 87th Annual Convention and Product Showcase in San Diego, naming Alabama’s Rebecca Maisel as its new board chair.

This spooky season, Samuel Adams invites consumers to share a cold Sam Adams with a cold Sam Adams through an otherworldly, limited-edition At-Home Séance Kit.

The BHC recently joined forces with Austin Eastciders, Austin, Texas, and AVID Cider Co., Bend, Ore., to form BBC, an independent cider company with a distribution footprint spanning across 40 states.

The National Beer Wholesalers Association’s Building Relationships and Empowering Women (BREW) initiative and the Alliance for Women in Beer co-hosted the largest Making Moves to-date, as more than 430 attendees joined the two-day event to gain valuable leadership skills and celebrate women’s important role in the beverage industry.

Lone River Beverage Co. announced a new addition to its Ranch Water lineup: Blackberry 

As the beer market expands and consumers have more options to choose from, experts highlight how craft beer brands are positioning themselves in a shifting market while catering their products to meet consumer demand.

The company says it is dedicated to investing in its facilities to fuel economic growth in St. Louis and beyond. 

Celebrate National American Beer Day on Sunday, Oct. 27. 

With more than 1,100 employees who serve Greater Houston, including the counties of Harris, Fort Bend and Montgomery, Silver Eagle Houston has built a portfolio of alcohol and non-alcohol products, led by Anheuser-Busch, Constellation Brands and Mark Anthony Brands, that hits all the key needs of its consumers.

Together, Doodles and AriZona Beverages are launching a limited-edition Doodles-branded Iced Tea with Lemon drink, blending art, nostalgia, and a classic American refreshment.

The waffle experts at Eggo and the coffee connoisseurs at Two Rivers Coffee Co. have united to transform your favorite waffle flavors into brewed blends of Eggo Coffee. 

In addition to the KIT KAT Flavored Creamer, Nestlé’s Coffee mate unveiled a slew of new Coffee mate products — from liquid creamer flavors to ready-to-drink (RTD) iced coffee.  

Curating a personalized experience is shaping the future for the coffee market as consumers embrace convenient formats, value-added ingredients.

Copper Moon Coffee announced the launch of its new Brew-Over-Ice Coffee Pods. 

Punk Bunny’s Anniversary Blend will be available at 7-Eleven, Speedway and Stripes for a limited time.

Explorer Cold Brew introduced its newest product line of ready-to-drink (RTD) canned cold brew beverages. 

Nestlé’s Coffee mate is pushing flavor boundaries once again, giving coffee-obsessed fans the sweet chance to enjoy the classic break time snack— bagels and cream cheese — ahead of National Coffee Day (Sept. 29). 

Findings showed that home remains the most popular place for coffee consumption.

Boston-based Dunkin’, part of the Inspire Brands family of restaurants, is dialing up the excitement this spooky season with an all-new lineup of Halloween-inspired tricks and treats to take guests from morning to midnight. 

Cambio Roasters launched aluminum coffee pods for its 100% organic coffee. Cambio Roasters will offer its new aluminum pods in more than 1,000 retailers nationwide as well as through their official website and Amazon.

International Delight, a brand of Danone North America, Denver, Colo., is bringing main character energy to Halloween festivities this fall with the introduction of its creamer bottle costumes, based on two of the brand’s fan-favorite flavors: French Vanilla and Pumpkin Pie Spice.  

Onyx Coffee Lab announced the return of seasonal favorites for the holidays, including the limited-edition coffees Framily and Krampus, and the 7th annual Onyx Advent Calendar.

Cometeer is celebrating the 2024 holiday season by launching a limited-edition Cometeer Coffee Advent Calendar, which features 24 flash-frozen capsules of specialty coffee.

L.A. Libations’ Co-Founder and CEO Danny Stepper details that relationships are the foundation on which the beverage incubator, creator and accelerator company is built on.

Health and wellness brand VUUM announced the official launch of its carbonated plant-protein drinks.

Red Bull is commemorating the 20th anniversary of Oracle Red Bull Racing with the introduction of two initiatives: the exclusive Special Edition 2024 Red Bull Racing Can and the Red Bull All Terrain digital game.

7-Eleven Inc. has joined forces with ZOA Energy to bring big flavor and bigger energy to participating 7-Eleven, Speedway and Stripes stores nationwide. Consumers can head to their local 7-Eleven store to try the new flavor ― Mango Splash ― only available at 7-Eleven.

Living Essentials’ 5-hour ENERGY Shots, Farmington, Mich., is partnering with actor and BBQ pro Brian Baumgartner to get people into the grill zone with a BBQ sauce that delivers a caffeinated kick.

This year’s State of the Industry report on energy drinks highlights how brands can remain relevant in a competitive market by responding to consumers’ shifting energy needs.

7-Eleven Inc., Irving, Texas, is introducing new 7-Select additions to its beverage lineup including a new energy beverage, 7-Select Fusion Energy, and a new premium hydration beverage, 7-Select Rehydrate.

CMO Kyle Watson states that CELSIUS continues to dominate the space and disrupt the market through best-in-class innovation, bringing variation to the category when consumers need it most. 

With so many consumers turning to convenience stores for their energy drink purchases, CELSIUS is working with operators to drive success not only for the brand, but the convenience channel.

French Montana stars in a commercial and a series of digital content pieces for Monster Energy's new flavor, giving consumers an insight into his world, his music and his style.

Red Bull revealed the anticipated 2024 Red Bull Winter Edition Iced Vanilla Berry, a new seasonal offering that delivers Red Bull Energy Drink with the taste of blueberry and vanilla. For the first time in the Red Bull Editions lineup, this Winter Edition will be available with and without sugar.

Optimum Nutrition (ON), part of Glanbia Performance Nutrition, introduced four new, limited-edition flavors across the brand’s Gold Standard 100% Whey and AMIN.O. ENERGY product lines.

Veteran beverage entrepreneur Lance Collins announced his latest venture: RECOVER 180, a new organic hydration sports drink.

REBBL, an organic and plant-powered functional beverage brand, introduced its newest addition to the Revive lineup: REBBL Revive Reishi Vanilla.

Austin, Texas-based Nutrabolt, owner of C4, is shaking up the active nutrition landscape as it announced the rebrand of its C4 pre-workout powders, including new, innovative formulations; an updated look and feel of the product; and the We Hit Harder brand equity platform. 

Consumers’ interest in wellness has seen sports and protein drink brands evolving beyond athlete-focused and embrace the concept of supporting everyday wellness.

7-Eleven Inc. is bringing the first taste of midnight to stores nationwide with a new limited-edition flavor of Gatorade Thirst Quencher – Midnight Ice.

Liquid I.V. announced its first brand refresh, revealing a modern visual identity and color palette with customer-inspired, benefits-driven packaging and merchandising. 

This year’s State of the Industry report on sports and protein drinks highlights how the category is tapping into everyday wellness trends to support the needs of consumers.