As inflationary trends continue to impact the grocery channel, experts highlight how supermarkets are employing various strategies to increase market share.

The Coca-Cola Co., Atlanta, announced the launch of Coca-Cola Leader Lab, a people-centric leadership program that addresses a significant issue facing the future of foodservice: attracting, developing and retaining an engaged frontline workforce.

Technomic released its Beverage Global Menu Category Report, which explores foodservice category sizing by country, outlook and expectations, consumer patronage and preferences, menu trends, global and local chains, and brands to watch.

New York-based ReserveBar, an eCommerce platform for premium and luxury beverage alcohol, entered into a strategic technology partnership with delivery.com, a pioneer in the restaurant delivery segment. 

Inflation has accelerated the trend of higher-income consumers shopping at dollar stores, experts report.

As consumers’ purchasing behaviors continue to impact the U.S. on-premise, experts note that the channel remains resilient amid fluctuating trends.

Gopuff, Philadelphia, announced the launch of Powered by Gopuff, a logistics and technology platform that enables brands to offer affordable delivery from their owned and operated online stores in as fast as 15 minutes.

The Distilled Spirits Council of the United States (DISCUS), Wine & Spirits Wholesalers of America (WSWA), FMI - The Food Industry Association and the National Association of Convenience Stores (NACS) issued a joint commitment related to the responsible marketing and merchandising of crossover alcohol products.

The value proposition presented by warehouse clubs — offering lower average costs per item through bulk buying — prompts a jump in sales share for major warehouse club stores, research shows.

Circana, an advisor on the complexity of consumer behavior, released new Circana Compass insights, providing a comprehensive update on the 2024 performance of the global retail food and beverage (F&B) industry and an outlook for 2025.

The Slurpee drink is “an exciting spin on the fan-favorite Coca-Cola Slurpee, combining the classic taste of a crisp and fizzy Coca-Cola with flavorful, OREO sandwich cookie-inspired hints,” the company notes.

The performance of the convenience store channel is ever-changing, thanks to consumer trends and economic factors.

Whole Foods Market’s Trends Council unveiled their Top 10 anticipated food and beverage trends for 2025 in the retailer’s 10th annual Trends predictions report. 

New beverages today are turning more and more to natural colors as clean label and holistic views of health connect with an increasing consumer base.

The COVID-19 pandemic illuminated consumer interest in vitamins and minerals. Experts note that more of today’s consumers are awakening  to “better-for-you” (BFY) beverage trends as they continue to seek drinks that provide fortification

With consumers’ brains in overdrive, many are turning to beverages that support their mental well-being.

Given the demand for ingredients that support cognitive health and energy enhancement, ingredient suppliers caution that formulation is more complicated than simply adding into the formula.

As more and more consumers learn about the gut microbiome and its role in overall health and wellness, experts highlight how incorporating fiber and biotic solutions can help beverage-makers meet consumers’ various need states.

In today’s beverage development, formulators are layering flavors to elevate the next generation of drinks.

With growing awareness of the connections between individual health and that of nature or the environment, such interests are prompting more consumers to seek out clean label and non-GMO beverages.

As more consumers are recognizing the link between immune-health and overall health, experts note that the demand for functional beverages that support immunity has never been higher.

As consumers become increasingly aware of their sugar intake, beverage-makers must deliver drinks that are sweet with natural sweeteners.

The Institute of Food Technologists (IFT) returned to McCormick Place for the IFT FIRST: Annual Event & Expo where exhibitors were presented with an array of ingredient samples, interactive demos and product tastings.

Experts note that convenience, drinkability and protein content are key drivers of the performance beverage market.

As wellness trends have taken hold in the beverage space, experts highlight how natural and organic trends are impacting color choices used in the market.

Experts note that shifts in consumer behavior have caused beverage brands to find new ways to deliver on fortification and personalization.

With consumers’ wellness approach toward weight management, experts highlight how demand for nutritious drinks that support overall well-being is transforming the industry. 

Although on-the-go lifestyles are prompting interest in beverages with an energy and cognitive focus, experts highlight that purity and effectiveness are leading new product development.

Natural sweeteners are looking to deliver sweet solutions while accommodating consumer demands for less sugar content.

Experts note how more and more consumers — not just athletes — are striving to live healthier lives and making conscious decisions about their health.

Experts note that consumers are becoming increasingly aware of how prioritizing gut health impacts the immune system and mental health.

As beverage-makers look to align taste profiles with the growing demands on health-and-wellness products, suppliers are crafting solutions that support those goals.

Experts share insights on why consumers are drawn to clean label and non-GMO beverages, as well as what beverage-makers can do to appeal to such preferences.

With its complex formulas helping consumers further their pursuit of a healthier lifestyle, the functional beverage market has thrived. Detox drinks have benefited from this interest, but is not without its challenges.

The Institute of Food Technologists (IFT) returned to McCormick Place for the IFT FIRST: Annual Event & Expo where exhibitors were presented an array of ingredient literature as well as prototypes featuring these solutions.

Today’s performance beverages have evolved beyond providing energy, but also are supporting broader health and wellness goals.

Fireball, a brand of Sazerac Co., Louisville, Ky., is set to gallop into this year's classic horse racing events with bespoke, fiery hats dubbed “Hot Lids,” bringing a dash of cinnamon spice to the typical race day experience.

From offering consumer insights, enhancing product development to supply chain optimization, experts weigh in on how AI solutions are transforming the beverage industry. 

Malibu, a brand of Pernod Ricard, New York, unveiled its new summer campaign in partnership with TV personality Paige DeSorbo to bring the vacation anytime, anywhere. 

Seagram's 7 Crown, a brand of Diageo North America, New York, is toasting timeless American staples with an icon in America – the 7&7— with the launch of its new ad campaign, Timeless Taste.

Idris Elba has revealed his latest track, the sky-high summer anthem '”Pushing On” to mark the launch of GREY GOOSE Altius, the new luxury vodka inspired by the rare natural luxuries of the French Alps.

Consumers have hit the road and air this summer, creating more eyeballs on out-of-home ad campaigns. Clear Channel Outdoor offers insights on how beverage brands can create campaigns to help support their summer sales goals.

With all the current buzz around brand collaborations, experts highlight some of the opportunities, challenges, and factors to consider when embarking on a licensing partnership.

SONIC Drive-In, Atlanta, is casting a spell on taste buds nationwide this Halloween season with the launch of its Witch’s Brew Slush Float. 

Piper-Heidsieck, Reims, France, announces the launch of its Twist the Script campaign, a tribute to the brand’s creativity and history, it says.

With its complex formulas helping consumers further their pursuit of a healthier lifestyle, the functional beverage market has thrived. Detox drinks have benefited from this interest, but is not without its challenges.

This year’s State of the Industry report on dairy drinks and alternatives notes that total milk, comprised of dairy, plant and all other milks, looks to stabilize volume declines.

The Los Angeles-based THC beverage brand Nowadays offers alternatives to alcohol with similar buzz.

Shifts of consumption preferences from consumers in terms of dairy and dairy alternatives beverages, impact performance of category.

Lifeway Foods Inc., a leading U.S. supplier of kefir and fermented probiotic products, announced the release of 10 new innovative flavors to its on-the-go 8-ounce line of organic kefir.