Dos and don’ts of property negotiation

Keep in mind the developer’s reputation and market standing before investing

The 7th conclave of National Association of Realtors held in Bengaluru dispels gloom and calls for remaining alive to the needs of the emerging younger clientele.

This is the best time to buy or build your dream home, says Sonal Sachdev

A look at some innovative home loan products available in the market by

From April 1, the lending rate will need to move in tandem with a bank’s Marginal Cost of Lending Rate, which gets revised every month

Previous research found that groups M and N of the HIV-1 virus originated in geographically distinct chimpanzee communities in southern Cameroon, but origins of groups O and P remained uncertain till now.

A disruptive technology, says researcher

The unique school and the 800-bed multispeciality hospital on campus will create ‘physician-scientists’

Philanthropist says underbelly of the healthcare system was starkly visible during the Covid-19 pandemic, and we run the risk of collective amnesia as we come out of it

Tracing India’s surgical history through the memoirs of a pioneering doctor

Data show that the rise in cases recorded between December 2021 and mid-January 2022 in India (dubbed as the Omicron wave) was in most part due to the BA.2 sub-lineage

The baby from Ballari district in Karnataka has undergone three complex surgeries in Bengaluru through crowdfunding

Although the campaign ended on September 30, sources said government hospitals will continue to administer free doses till further orders

CSIR-CFTRI Director Dr Sridevi Annapurna Singh said that people are curious to know how gerobiotics can help prevent diseases caused by ageing

Such a probe can easily be fabricated into a strip-based kit that may enable on-site diagnosis

Treatment for six rare disease patients in Karnataka, under the Centre’s grant of ₹50 lakh each, was stopped recently because the funding limit had been reached. Afshan Yasmeen The Hindu speaks to patients and families and takes an overview of the treatment scenario

Marketers are complicit in the toxicity of social media, they misunderstand its function and how brands should participate in it, and yet they appear to be held hostage by it. Those are some of the main paradoxes confronting brand marketers, according to a damning new report from the social media analyst at Forrester Research.

It was back in 1999 that RSS feeds originated as a way of getting an overview of new articles and blog posts. They are still around today and can still be useful if you want to tailor and streamline your reading content.

RSS feeds can be used to bundle news from any number of websites within a program, browser extension or app. The only requirement is that the pages must support the.rss or.xml file extensions.

The advantage of RSS feeds and readers is that not only are they often free of charge, they also reduce your data use, as only a section of the article is loaded, Neuhetzki says.

In addition, the user does not have to provide personal information such as an email address or register in order to use a feed.

The rise of social media has changed the information landscape in myriad ways, including the manner in which many Americans keep up with current events. In fact, social media is now among the most common pathways where people – particularly young adults – get their political news.

A new Pew Research Center analysis of surveys conducted between October 2019 and June 2020 finds that those who rely most on social media for political news stand apart from other news consumers in a number of ways. These U.S. adults, for instance, tend to be less likely than other news consumers to closely follow major news stories, such as the coronavirus outbreak and the 2020 presidential election. And, perhaps tied to that, this group also tends to be less knowledgeable about these topics.

Through several surveys over the last nine months, the Center’s American News Pathways project has been exploring the connection between Americans news habits and what they hear and perceive about current events. One important aspect of this project is taking a deeper look at the pathways, or platforms, Americans use most often to access news – such as news websites or apps, social media, local, cable and network TV, radio, or print.

As of late last year, 18% of U.S. adults say they turn most to social media for political and election news. That is lower than the share who use news websites and apps (25%), but about on par with the percent who say their primary pathway is cable television (16%) or local television (16%), and higher than the shares who turn to three other pathways mentioned in the survey (network TV, radio and print).

COMMON CORE OBJECTIVES FOR SOCIAL MEDIA MANAGERS
Share positive company news
Grow the company’s audience across platforms
Steadily improve engagement
Provide consistent value to followers, through education, entertainment or both

To optimize these partnerships, companies should take the following steps:

1. Put a premium on trust.
2. Establish clear and ongoing communication channels — and do it early.
3. Meld internal and external perspectives.
4. Establish clear objectives and align on metrics.
5. Keep one hand on the steering wheel.
6. Seek partners that adapt in times of uncertainty.
7. Stay attuned to social and political issues through your agency partner.
8. Help the rest of your business learn from your social media agency partnership.

When US consumers started spending more time at home during the pandemic, they also started using social media more, providing an unexpected boost to engagement on these platforms. The coronavirus has hastened the development and popularity of new live streaming, video chat and gaming features on social networks.

The Harris Poll conducted between late March and early May, found that between 46% and 51% of US adults were using social media more since the outbreak began. In the most recent May 1–3 survey, 51% of total respondents — 60% of those ages 18 to 34, 64% of those ages 35 to 49, and 34% of those ages 65 and up – reported increased usage on certain social media platforms.

Which consumer behavior trends on social media will continue after the pandemic and how can we prepare for any expected shifts?

When US consumers started spending more time at home in March and April, they also started using social media more, providing an unexpected boost to the platforms.

Depending on the research source, up to 51% of US adults are using social media at higher rates during the pandemic. But even though elevated social usage continued at least into May, causing us to upgrade our forecast for time spent on social networks by US social network users, we believe that when consumers eventually get back to their normal routines of school, work and social activities, the trends will moderate. We think this will start to happen later in 2020, with a more visible downward trend evident in 2021 and beyond.

Looking to implement a content marketing plan for your business, but not sure where to begin?

Used well, content can help you maximize connection with your target audience, and become a key resource in your niche. Your content can boost brand awareness, exposure, and eventually, lead to greater business success as potential customers become aware of your brand and its expertise.

So where do you begin?

The key to content success is mapping out a full strategy from the beginning, so you know not only what you're going to create, and where you'll share it. But also, what metrics you'll be using to measure its success, and how you can track performance over time.

An effective content strategy does take time to generate results, and if you have not aligned with the right metrics, you can come off the rails quickly.

Social Marketing Predictions for 2020-2025

It was back in 1999 that RSS feeds originated as a way of getting an overview of new articles and blog posts. They are still around today and can still be useful if you want to tailor and streamline your reading content.

RSS feeds can be used to bundle news from any number of websites within a program, browser extension or app. The only requirement is that the pages must support the.rss or.xml file extensions.

For example, if you just want to read headlines on the go, there are smartphone apps such as Feedly, Newsblur, Inoreader, and Feeder.

These applications have modernised the classic RSS service and offer, for example, the synchronisation of the RSS feed between smartphones, desktop computers and laptops.

The modern type of RSS feed reader also offers other advantages. Providers like Feedly also make suggestions about possible feeds based on keywords or interests, Neuhetzki says.

Rather than using aggregated statistics and sentiment analysis, the research team used a qualitative approach to drill down into all the tweets posted around the two case studies, and divided them into key topics, positions, purpose and arguments, in order to determine how users engaged in the debate around sustainability and ethics in fashion.

They found that the two main ethics and sustainability issues raised by social media users were environmental concerns, in the first case study; and labor conditions in the supply chain, in the second. Analysis revealed that only a small proportion of tweets were explicitly critical and that those that were, were actually prompting a relatively sophisticated debate that fashion brands may benefit from engaging meaningfully with.

Figuring out a strategy that improves social media engagement and conversion rates — and aligns with business goals — is a common challenge for marketers. There are many solutions for improving social metrics and business ROI, but no part of a digital-marketing plan works in isolation, and social media engagement and conversion rates are a perfect example. Despite being on different levels of the marketing funnel, they can improve simultaneously.

Facial recognition technology is getting more sophisticated, more reliable, and more pervasive as the world eases its way toward becoming an all-encompassing surveillance state. That surveillance state does not even have to be built; it is increasingly ready for deployment as law enforcement agencies cut deals with private companies that have already assembled the tools and databases for use. As with cell phone tracking, that plug-and-play quality does an end-run around safeguards that, at least nominally, restrict government actors, and invites legal challenges based on civil liberties concerns.

1. Say goodbye to one-man-shows.
2. Be mindful of response times.
3. Hire social-centric experts.
4. Have backup resources.
5. Educate leadership on social media basics.
6. Provide social teams with ample resources.
7. Establish clear escalation and brand guidelines.
8. Encourage days off.