Arguably Formula One’s most famous and glamorous race, the Monaco GP, was cancelled due to the coronavirus pandemic.

Formula One drivers will compete in ESports Virtual Grand Prix series as the season remains suspended due to coronavirus.

The original 2020 calendar had a record 22 races but the season has yet to start with the first eight postponed or cancelled and more likely to be called off due to coronavirus.

Formula One has seen all its races till June 28 postponed or cancelled due to coronavirus pandemic.

Max Verstappen was announced a wildcard entrant in the V8 Supercars All-Stars Eseries.

Formula E’s version also aims to raise funds for UNICEF after the announcement on Tuesday of a partnership with the U.N. children’s fund’s global coronavirus appeal.

Thibaut Courtois will be joining Red Bull's Alexander Albon and five other regular Formula One racers for a virtual Chinese Grand Prix.

Charles Leclerc started on pole in the Formula One Esports Virtual Grand Prix championship and finished ahead of Red Bull's Alex Albon and Guanyu Zhou.

Joan Fontsere, yhe general manager of the Circuit de Barcelona-Catalunya, said said Spanish Grand Prix organizers at this moment are not even considering a race with fans.

The Monaco Grand Prix was canceled on March 19 because of the coronavirus outbreak, with the jewel in F1's crown removed for the first time in 66 years.

The 35th Formula 1 Hungarian Grand Prix will not be held in front of spectators due to the coronavirus pandemic, the orgznisers said.

In the wake coronavirus pandemic, the first 10 races of the 2020 calender have either been called off or postponed.

The Centre in its revised guidelines said there will be no need for testing prior to discharge of mild and moderate Covid-19 cases, while severe patients will be tested once.

A shrewd politician and an experienced administrator, Yediyurappa seized the opportunity to demonstrate his capabilities in the face of a grave crisis.

Attorney Douglas Wigdor is well known for his work on prominent cases related to sexual harassment and assault. He represented six women who accused Harvey Weinstein, the disgraced Hollywood producer, of sexual misconduct.

Former President of the US Barack Obama and First Lady Michelle Obama have come together to produce a documentary titled 'Becoming', which gives an intimate, behind-the-scenes look on her book tour.

Judi Dench shared her thoughts on being an 85-year-old the shortcomings that come with turning older.

Daniel Ricciardo, waiting out the crisis on his farm near Perth, Western Australia, believes a dramatic season-opener is in prospect at the Red Bull Ring.

The most important reason for low libido in women is the use of hormonal contraception, says the researchers. Hormonal contraceptives, which are made up of female sex hormones, include oral contraceptives, vaginal ring, trans dermal patches, intrauterine systems, injected progesterone, emergency

After an unprotected sex, it is the girl who has to take the pills to protect pregnancy but not any more. An Israeli scientists, have invented a male contraceptive pill.The pill successfully removes the vital protein in men sperms, which is

सलमान खान की आने वाली फिल्म रेस 3 इन दिनों जबरदस्त सुर्खियों में है.. हो भी क्यों न ये फिल्म दो दिन बाद यानी इसी शुक्रवार रिलीज होने जा रही है। फैंस को सलमान खान की संस्पेंस थ्रिलर का बेसब्री से

Birth control pills are considered to be one of the most effective and easiest ways to prevent unwanted pregnancy. The pills are said to be 99.9 per cent effective in the prevention of pregnancy, however, does not protect one against sexually

The moves reflect the reality that no one is sure how the coronavirus pandemic will evolve. But even after the coronavirus no longer requires it, working from home is likely to retain a significant presence in corporate life

Formula One plans to start the season, put on hold by the COVID-19 pandemic, with two races behind closed doors in Austria in early July before potentially two more at Silverstone.

One great thing about being a young Gen X’er: There was no social media during my junior high and high school years. 

Young millennials weren’t so lucky. They chronicled their adolescence in excruciating detail on Myspace, Facebook, YouTube and Twitter, every half-formed thought and laundry-detergent-eating stunt preserved forever.

So it’s no surprise that the youngest social media users leapt on Snapchat when it launched. Snapchat Stories provided the feeling of togetherness that social media’s good at, without the potential to embarrass your future self.

Other platforms were quick to buy into the idea of ephemeral content — content that expires and is deleted after a set period of time, usually 24 hours. Instagram’s creatively-named offering, Instagram Stories, boasts 500 million daily users. That’s more daily users for a single feature on Instagram than there are for the entirety of Twitter. 

But don’t count Twitter out just yet — they’re testing their own ephemeral content, called, unfortunately, “Fleets.” Even the level-headed folks at LinkedIn* are testing LinkedIn Stories with a handful of users.

For B2B content marketers, ephemeral content seems like the opposite of everything we try to do. DISPOSABLE content? No SEO value, no repurposing potential… what’s the point?

Should B2B marketers go ephemeral? It depends. Here’s what you need to know.

Ephemeral Content for B2B Marketers

Before we get into specifics, you should first consider ephemeral content the same way you would any content. I’d recommend asking the following four questions.

Four Questions B2B Marketers Should Ask about Ephemeral Content

These questions aren’t unique to ephemeral content, of course. They’re questions worth asking for any new marketing channel or tactic. They are:

• Is my audience on this channel?
• Is my audience consuming content on this channel?
• Can we produce high-quality content for this channel?
• Does this channel offer a logical next step for our audience?

For most B2b marketers, the answers to all these questions is “yes.” If your audience includes millennials or young Gen Xers, they’re likely on Instagram Stories at least. They’re used to the format and will likely be open to ephemeral content on LinkedIn and Twitter as it rolls out.

Can your brand produce high-quality ephemeral content? That’s one of the chief selling points of Stories — they’re easy and cheap to produce. There are robust tools for creating them built into the platforms that host them. And audiences expect a more informal, less-produced content experience.

As far as next steps go, Instagram Stories are actually more marketer-friendly than Instagram posts. Users can swipe up in a story to go directly to another piece of content, a lead gen form, or any other hyperlink. There’s no “Please visit the link in our bio” for Stories — it’s an immediate pass-through.

Now, if your offering skews more to the Boomer demographic, or you’re courting people too hip — or technology-averse — to be on social media, you might hold off. But it’s safe to say the majority of B2B marketers can get some juice out of ephemeral content.

How to Make the Most of Ephemeral Content for B2B

You don’t get the opportunity to build a content library with ephemeral content. By its nature, it should serve a different purpose than blog posts or eBooks. Think about building an audience and engaging them on a regular basis, rather than creating a library people wander in and out of.

Focus on Your People, Not Your Product

There are plenty of outlets for you to serve up product information and sales brochures. Ephemeral content is better suited for highlighting the people who work for your company. Focus on what makes them unique, what makes them relatable, and what makes them excellent at serving your customers. 

Mailchimp is great at this type of story. Their “Day in the Life” series highlights and celebrates individual employees.

[bctt tweet="“Ephemeral content is better suited for highlighting the people who work for your company. Focus on what makes them unique, what makes them relatable, and what makes them excellent at serving your customers.” @NiteWrites" username="toprank"]

Be Passionate about Purpose

For a growing majority of consumers, what a brand sells is less important than what the brand stands for. We’re looking to buy from businesses that share our values, and B2B buyers are no exception. Ephemeral content is a good way to get the message out about your brand’s larger purpose in the world, to highlight your vision for the future and your progress towards those goals. 

Lush is great at blending their purpose with their more product-centered ephemeral content. It only takes a few Instagram Stories to see exactly where they stand and what they value. 

Show Your Personality

If your organization is still looking for permission to loosen up a little, ephemeral content is your permission slip. It’s a format with lower audience expectations, one that’s focused on short-form, entertaining content, and one that won’t linger to haunt you until the end of time. 

So it’s well worth experimenting with your brand’s voice and personality. You may find that B2B buyers are just as starved for entertainment as the rest of us.

Cisco is absolutely killing it with their Stories right now. The playful, energetic tone isn’t what you would expect from a staid titan of industry, but it’s delightful to watch.

[bctt tweet="“If your organization is still looking for permission to loosen up a little, ephemeral content is your permission slip.” @NiteWrites" username="toprank"]

Serialize Your Content

Ephemeral content is all about building an audience that will make your feed appointment viewing. Serialized content can help establish that habit. There are a few easy ways to serialize:

• Establish regular features, like Mantra Monday, Thoughtful Thursday, or Whiskey Wednesday (okay, maybe not the last one)
• Chop up a long-form video into segments and air them sequentially
• Focus on a different department every week to explore your organization

For longer-form serialized content, it’s worth creating an IGTV Series. Series come with tools to help you create and promote new episodes to bring in subscribers. Check out General Electric’s Taking the World to Work series for inspiration.

Let’s Get Ephemeral!

Ephemeral content is one of the primary ways people are using social media — which means it’s relevant for any B2B business with an audience on social platforms. Adding ephemeral content to your content marketing strategy will exercise a different set of muscles than your regular content creation, but it’s a form that rewards continued experimentation.

Need help with ephemeral or evergreen content? Our content marketing team is ready.

* Note: LinkedIn is a TopRank Marketing client.

The post Should B2B Marketers Embrace Ephemeral Content? appeared first on Online Marketing Blog - TopRank®.

Tara Reade, the woman who alleges Joe Biden sexually assaulted her in 1993, said in a video interview on Thursday that he should withdraw from the White House race. Gloria Tso reports.

Pfizer's chief scientific officer tells Reuters his company got a head start on vaccine development for the coronavirus because it had already been working for two years on the flu with its German partner, BioNTech. Fred Katayama reports.

Sergio Aguero may be scared about returning to action in the Premier League but the Manchester City striker will join Real Madrid goalkeeper Thibaut Courtois and Barcelona midfielder Arthur Melo on a Formula One esports grid this weekend.

Sources in the hospital had accused the students of using the alcohol bottles and dumping the same on the terrace

Oxford : Oxford University Press, 2020.

Singapore : Springer, c2019.

[S.l.] : SPRINGER NATURE, 2019.

New York, NY : Oxford University Press, 2020.

Cham, Switzerland : Palgrave Macmillan, [2019]

Written by Ina R. Bort Recently acquired by the New-York Historical Society, this small plate adorned with the “Votes for Women” slogan is linked to Alva Vanderbilt Belmont, a notable New Yorker whose fascinating, improbable life trajectory began as a society doyenne and ended as suffrage activist. This, the first of three posts, explores perhaps the...

The post Suffrage on the Menu: Traces of the Life and Legacy of Alva Vanderbilt Belmont appeared first on Behind The Scenes.

Hayden Library - PN6727.A47 B54 2017

Hayden Library - PN6728.B36 M544 2017

Hayden Library - PN6727.D375 I55 2017

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Dewey Library - HC430.5.H35 2018

Dewey Library - HB1985.C2 C37 2019

Dewey Library - HC107.C22 L37 2018

Forest Clearace for Projects

It seems hard to imagine that the winner of the 2016 Presidential Election will not also win another important race… the social media race. In todays hyper-connected world, the candidate that inspires enough of the population to eventually win the election will likely also have excited enough of the public to follow her or him on their various social media networks.

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