Pricing can be quite difficult to compute.

There are so many factors to take into account it boggles the mind. The simple way to approach pricing for a product is to create a spread sheet that will calculate it for you.

For example, when I make a gluten free mix, the Food and Drug Administration requires I report each product based on total grams, converted to ounces and pounds, which is then reported on the box. The ingredient list on the box is reported by heaviest ingredient to the least weight. This is used to calculate the Nutritional Statement by an outside company based on each serving. WHEW!

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The Perceived Amazon Effect

As David and I spoke, he echoed some thoughts that many small businesses have also shared with me. Many businesses see customers come into their stores to learn, and then they make their purchases online via Amazon or other online retailers. The online retailers don’t have the overhead of a brick and mortar store. For one of the products, David mentioned that I can purchase it on Amazon for less than he can purchase it. Of course, in his local market, his Yelp reviews show how much his customers love his store and appreciate his value. If he was local to me, I would happily pay a premium for their high level of service and expertise.

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When a key employee quits, it is a gut-wrenching experience for most small-business owners.

That single loss will likely result in a significant performance drop for the firm because that lost employee might represent an entire function. The drain will last for months because a good replacement takes time to recruit, hire, train and get up to speed. Plus, a significant portion of the manager’s time will be diverted toward recruiting and training a replacement.

Most small-business managers know little about retention. Their focus is often elsewhere. So they find themselves completely surprised when a key employee quits.

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How to Improve Email Security
In addition to a strong email security solution, small businesses need to make sure that their employees use best practices when it comes to handling email. Michél Bechard, director of service provider technologies at Comodo, an Internet security company, says that SMBs need to teach employees how to spot and handle malicious email.

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Small business owners already have a lot on their plates during this time of year, so when it comes to holiday marketing, it can all feel a bit overwhelming. Staples is here to help. Beyond being the one-stop shop for everything small businesses need to make more happen, below are some tips to help small businesses capitalize on this seasons top trends.

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Getting found online can be a tough thing to do at times. Lucky for you, I am pretty good at it and really enjoy getting my sites ranked. Traffic can mean the difference in staying in business and not. Over the years I have started several businesses and the ones that succeed are the ones that consistently grow in organic traffic. I have put together a list of things that I would do to get your business ranked in Google.

Here are 10 ways that small business owners can get their business ranked on Google:

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As small business owners across the nation gear up for Small Business Saturday, a record number of shoppers are making plans to support their favorite local businesses. According to the fourth-annual Small Business Saturday Consumer Insights Survey, released by the National Federation of Independent Businesses and American Express, supporting local small businesses continues to be a priority for shoppers nationwide.

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Take the time to understand your finances
Understanding the nitty gritty of your finances is crucial to running a successful small business, but this is especially true if you're coming from a place of bad credit. The best way to get a handle on your finances, says Brad Farris, a business advisor with Anchor Advisors, is to sit down once a month and review your income statement, balance sheet and cash flow for the prior month. Use the time to look for changes and trends, as well as to monitor your receivables and inventory.

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The Kauffman Foundation recently released their Main Street Entrepreneurship Index. And, according to the Foundation, small business activity is growing in 49 of the 50 states in the US and in 38 of the top 40 largest metropolitan areas. Of course this is great news for small business owners all across the country, but it is also great news for everyone else too.

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Up to a point, it behooves small business owners to be resourceful and handle the lions share of the work. But before it's too late and their companies lose out on its market timing, entrepreneurs need to hire in order to grow, even if that means taking on more costs.

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One thing is for certain in business these days — nothing ever stays the same, and my annual list of the top emerging trends in small business certainly bears this out. This year, while yes, we see some of the same old stalwarts (like social media, but even that is changing, see below) a few new, surprising entries make it onto the list. For instance, the top trend for the upcoming year, while right before our eyes, is a fairly recent phenomenon and we will get to that next week.

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For as far back as free markets go, word of mouth has been the primary tool small businesses have used to spread their message and market their brand. Within the last few decades, though, the explosion of media has led to wide array of marketing opportunities and techniques.

While word of mouth is still important, social media has taken over as one of the most effective avenues for public relations and marketing for even the smallest of firms.

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Have a plan, and stick to it

When you walk into the office every Monday morning, it is crucial that you understand the goals that you need to accomplish that week and then map them out.

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People make resolutions about losing weight, stopping smoking, and other habits that they probably will not give up. Business owners should take advantage of this time-for-future-thinking opportunity to set goals to enhance their businesses. Here are five resolutions to help entrepreneurs have a more profitable 2016.

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Lose weight. Quit smoking. Floss. January’s the traditional time for making new years resolutions. But in addition to your personal goals, what do you want to achieve in 2016 for your small business? I have come up with a list of New Years Resolutions for Small Business, and since its 2016, it seems only natural that I have 16 of them:

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I know, I know. It is hard to start thinking about the New Year when we’re stuck in the middle of the hectic holidays. But with January 1 right around the corner, now is the perfect time to reflect on how to grow your business in 2016.

As a fellow small business owners and solopreneur, I know first-hand how tricky it can be to even find the time to think about business development. Some days we are so busy juggling our current client demands, big picture goals — publishing great thought leadership articles, going after a dream client — take a back seat to a ringing phone or email deluge.

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Those small business owners who want to take their company to the next level can get some help.

Peggy Cenova, regional director of the East Central Indiana Small Business Development Center, says she works with small business owners to help them achieve their goals.

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These rules are keys to small business success. Ignore these rules at your peril: I have seen many new entrepreneurs fail because they ignored one or more of these business basics.

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Regardless of the size of the business, ultimate responsibility for success lies with the CEO. If you’re a small business owner, thats you. And the most critical CEO tasks that result in success or failure lie in the knowledge and practice of financial management fundamentals.

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With the economy in a recession, business growth is more necessary than ever in order for businesses to survive. Since most businesses are small businesses, it is important to understand the latest small business trends and then use those trends to grow. The current projections for small business is that they will continue to grow throughout 2016.

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Blood pressures are rising at many small businesses now that tax season is underway.

Although many owners hire accountants and attorneys to complete their income tax returns, taxes are a hassle. In a survey released last year by the advocacy group National Small Business Association, nearly 60 percent of the owners surveyed said the administrative burdens were the biggest problems posed by federal taxes. And 85 percent of the more than 675 owners said they relied on a professional to prepare their returns.

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Generally speaking, it allows small business owners to write off up to $500,000 worth of qualified expenses in the year they are made, up to $2 million, rather than amortizing them over a period of years. In addition to spurring immediate spending, which benefits the economy, the deduction theoretically frees up cash that business owners can use to grow their businesses.

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Cash flow is a common concern among many small business owners, with many business models dependent on incoming cash flow at various, often unpredictable times a year versus a steady flow of income. Sound familiar to you, by chance? If you are among the thousands of businesses that are not sure when your next paycheck will come in, pay attention.

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If you are like most small business owners, you spend a lot of your time researching ways to save money. After all, running a business can quickly break the bank. There are office supplies to buy, employees to pay, and software to purchase and install, among many other things.

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Earlier this month, Microsoft announced that more than 200 million devices (PCs, phones and tablets) were now running Windows 10. Many of those 200 million devices belong to business users, who upgraded to Windows 10 (in many cases for free).

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How can a small company make the most of LinkedIn?

The social network is an inescapable part of online life for working professionals. But much of the advice on how to leverage it is targeted at big names. Over and over, I see small businesses making mistakes on LinkedIn because they are patterning their strategies after approaches that work for larger companies with huge budgets, lots of brand awareness and extensive social-media systems.

With that in mind, here are tips on how small businesses can use LinkedIn.

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Starting a business is a bit like falling in love for the first time: it is exciting, exhilarating, and new. You want to savor each moment and be your very best every minute of every day.

After the adrenaline rush subsides, however, reality sets in and you may discover that not everything about running a business is so wonderful. There will be tasks you don’t like to do, activities you find stale and boring, technical difficulties to test your patience, and clients and vendors who might challenge you.

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Brainstorming ideas for a small business can be a fun yet frustrating experience. It requires a serious analysis of areas of expertise and interests, and consideration of where those areas intersect in such a way that can make a business viable.

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Enthusiasm—it can be both a blessing and a curse for new entrepreneurs. Passion for your business can fuel your success, but it can also drive you to operational and financial ruin if you do not take the time to think decisions through.

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Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.

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Small businesses are hopeful about growth this year according to the new State of Small Business Report by software solutions provider, Wasp Barcode Technologies.

The study says 71 percent of small businesses expect revenue growth, although 50 percent of small business owners said hiring new employees would be the key challenge facing them this year. And 45 percent said that challenge would be increasing profit.

An earlier survey conducted by Yelp had similarly found small business owners optimistic about growth in 2016. According to that survey, the percentage of American small business owners expecting to see revenues grow, however, is higher (85 percent).

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As with personal credit cards, business cards can be dangerous if you do not use them responsibly. High interest rates and fees can add up. But if your business needs a little leverage and you do not have more favorable options, a small-business credit card can be a valuable tool both to get your business up and running and to streamline your handling of operating expenses.

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Years of experience have taught me that running a small business is a challenge, especially when you are providing a service. Your expectations for success may not match your results, because simply providing excellent service within your field is not always enough. When I first started running my business, I naively assumed that because I was a master at my profession, my business would flourish. I failed to realize that my business skills were equally important and some of those lessons took hard tolls on me before I fully understood them.

Luckily, many of the lessons that I learned were due to mistakes that are actually quite easy to avoid. While learning these lessons won’t make you a business genius overnight, they will help you avoid rough spots that many small business owners encounter.

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Today, Alphabet, the parent company of Google, announces its fourth quarter 2015 earnings. But it is also going to do something different. The company plans to separately break out the results of its core businesses from its other bets. By doing this, the company opens itself up to some criticism about the investments that it makes in unproven, risky technologies – from driverless cars to Glass. But without those investments, Google would never be the kind of company that it is today.

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A full half of small business owners see growth opportunities in the next six months, while 17 percent say they are already seeing that growth.

Only 33 percent say they see no immediately growth opportunities ahead. That’s according to the most recent survey by the National Small Business Association.

According to the National Small Business Associations 2015 economic report (PDF), nearly 75 percent of small business owners surveyed are confident in their businesses — the highest percentage recorded in the last four years. However, there was a relatively less positive outlook among the small business owners on the overall economy than even six months ago.

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The 2015 tax season is here. Tax planning is a critical part of a small business owners financial plan. The majority of small business owners ignore tax planning; yet good tax advice is a very valuable for a successful business. There are many tax planning strategies available to small business owners. Below are a just a few:

Lowering your tax rate to reduce the amount of taxable income
Taking advantage of available tax credits
Controlling the effects of the AMT (Alternative Minimum Tax)

I encourage business owners to work with a competent accountant or CPA on at least a quarterly basis to take full advantage of all the tax provisions that are available.

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With the positive effects of social media marketing becoming more and more apparent, most small businesses have started working on a social media marketing strategy.

One of the main aims of social media marketing is to stay relevant to your audience. This might be harder for small businesses as they have more to juggle, in terms of handling tasks. Social media tools and apps can help reduce the stress of multi-tasking and keep your social media activities consistent. Below are social media tools for small business to help make your life as a social media marketer easier.

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Much has changed since 1994 when the U.S. government implemented an initiative to spend at least 5% of its contracting dollars on women-owned businesses. Today, women-owned businesses in the U.S. account for approximately 9.4 million companies and generate more than $1.5 trillion in revenue nationwide. Although it has taken more than two decades to reach its goal, the U.S. Small Business Administration (SBA) has announced that small businesses  that are majority owned by women earned $17.8 billion in federal contracting dollars, which amounts to about 5% of the $400 billion budget for federal contracts.

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To trust or not to trust. That is a question small and medium-sized business owners often find themselves asking when it comes to relying on certain brands for day to day business operations and other needs.
Keeping their interests in mind, Alignable, a Boston-based platform for local businesses, has launched the SMB Trust Index. It measures companies based on an assigned Net Promoter Score, submitted by contributors on the Alignable platform.

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For initial, up-front investment or a low-cost monthly subscription fee, there are great tech products and services that can save you money in the long run on common business expenses. Here are a few tips for small businesses with fewer than 10 employees.

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Do you like to read good content online? I sure do. One of the key secrets to being successful in business is to be a voracious reader. I learn a great deal by reading individual and corporate blogs online. If you're like me, I bet you want to to know who provides the most valuable content at every stage of business ownership. I put together a list of 10 top small business blogs to follow to help you improve skills for running your small business. Remember, you must grow yourself to lead your business effectively.

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Small businesses have traditionally had a hard time accessing extra capital — i.e. through small business loans — from banks, big and small. And economic realities and forecasts dictate, generally, just how generous these institutions are at any given time.

Still, small businesses aren’t exactly being choked off entirely from getting approved. And the market has been improving for small businesses seeking loans. But in order to get a lender to take a flyer on your small business, it is best not to make a rookie mistake on your way to getting that loan approval.

Below are some of the top small business loan mistakes you can make.

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Everyone by now is well aware that IT networks are subject to various cyber threats, and small and medium size businesses (SMBs) must protect against them just as larger enterprises do. But these threats are not limited to the online world. SMBs also have to protect the IT equipment itself from physical dangers.

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After almost two decades, the federal government for the first time has been able to meet its goal of awarding five percent (worth $17.8 billion) of all contracts to women-owned small businesses.

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Things to Know About Your Brand New Facebook Page

It blinks, it cries, it drinks from a bottle. That is right, kids, your new Facebook Page can do everything other little dollies can, and even more.

Lets take the beginning of this song and do it nice. And easy.

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For any business to succeed, achieving product/market fit is a primary goal. But verifying that your product or service meets a strong market need and can stand up to competitors is certainly not an exact science, nor does it typically happen overnight. Building momentum in a market requires patience and comes with no guarantees as customers’ needs, regulatory landscapes, and competitive pressures change over time.

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According to a December survey of owners by the National Small Business Association, cybercriminals raked in an average of $32,000 from small business accounts.

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As social media use continues to grow, so does the number of marketing opportunities for small businesses. Nearly two-thirds of U.S. adults now use social networking sites, according to Pew Research, up from just 7 percent in 2005.

Learning how to use a wider range of social media tools can help small businesses target prospective and existing customers on these platforms. Here are four tips to consider:

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There is no way to get around some of the challenges that come with being a small business owner. But the proper tools and support can help you navigate the world of debits and credits more smoothly.  Here are a few financial challenges you may face and some small business finance tips for managing them.

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Entrepreneurs and small business managers are hands-on folks. They are often involved in nearly every aspect of the business — from marketing to fulfillment to accounting to website design. At some point, however, all of that special attention may actually inhibit growth, so that the business leaders need to step back and let some processes happen automatically.

The term business automation is broad. For some businesses, it might mean automating physical processes like product assembly. For others, it might mean setting up automated emails to occur when a customer takes some action.

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