For decades, organizations have tried to unlock the collective knowledge contained within their people and systems. And the challenge is getting harder, since every year, massive amounts of additional information are created for people to share. We've reached a point at which individuals are unable consume, understand, or even find half the information that is available to them.

The consumer has spoken. Forrester Research asked 5,000 of them, "What created the biggest pain when you contacted a business for customer service?" They answered lack and consistency of agent knowledge, followed by the difficulty of finding relevant answers on company websites. So, what is driving this dissatisfaction?

Ganezza’s Visual Identity: A Dynamic Branding Journey

Bien-Être Simple’s Vibrant Branding and Web Design by Impulso

Yesterday, Cameron Koczon shared a link to the dingbat font, Pictos, by the talented, Drew Wilson. Cameron predicted that dingbats will soon be everywhere. Symbol fonts, yes, I thought. Dingbats? No, thanks. Jason Santa Maria replied:

@FictiveCameron I hope not, dingbat fonts sort of spit in the face of accessibility and semantics at the moment. We need better options.

Jason rightly pointed out the accessibility and semantic problems with dingbats. By mapping icons to letters or numbers in the character map, they are represented on the page by that icon. That’s what Pictos does. For example, by typing an ‘a’ on your keyboard, and setting Pictos as the font-face for that letter, the Pictos anchor icon is displayed.

Other folks suggested SVG and JS might be better, and other more novel workarounds to hide content from assistive technology like screen readers. All interesting, but either not workable in my view, or just a bit awkward.

Falling down with CSS text-replacement

A CSS solution in an article from Pictos creator, Drew Wilson, relies on the fact that most of his icons are mapped to a character that forms part of the common name for that symbol. The article uses the delete icon as an example which is mapped to ‘d’. Using :before and :after pseudo-elements, Drew suggests you can kind-of wrangle the markup into something sort-of semantic. However, it starts to fall down fast. For example, a check mark (tick) is mapped to ‘3’. There’s nothing semantic about that. Clever replacement techniques just hide the evidence. It’s a hack. There’s nothing wrong with a hack here and there (as box model veterans well know) but the ends have to justify the means. The end of this story is not good as a VoiceOver test by Scott at Filament Group shows. In fairness to Drew Wilson, though, he goes on to say if in doubt, do it the old way, using his font to create a background image and deploy with a negative text-indent.

I agreed with Jason, and mentioned a half-formed idea:

@jasonsantamaria that’s exactly what I was thinking. Proper unicode mapping if possible, perhaps?

The conversation continued, and thanks to Jason, helped me refine the idea into this post.

Jon Hicks flagged a common problem for some Windows users where certain Unicode characters are displayed as ‘missing character’ glyphs depending on what character it is. I think most of the problems with dingbats or missing Unicode characters can be solved with web fonts and Unicode.

Rising with Unicode and web fonts

I’d love to be able to use custom icons via optimised web fonts. I want to do so accessibly and semantically, and have optimised font files. This is how it could be done:

1. Map the icons in the font to the existing Unicode code points for those symbols wherever possible.

   Unicode code points already exist for many common symbols. Fonts could be tiny, fast, stand-alone symbol fonts. Existing typefaces could also be extended to contain symbols that match the style of individual widths, variants, slopes, and weights. Imagine a set of Clarendon or Gotham symbols for a moment. Wouldn’t that be a joy to behold?

   There may be a possibility that private code points could be used if a code-point does not exist for a symbol we need. Type designers, iconographers, and foundries might agree a common set of extended symbols. Alternatively, they could be proposed for inclusion in Unicode.

2. Include the font with font-face.

   This assumes ubiquitous support (as any use of dingbats does) — we’re very nearly there. WOFF is coming to Safari and with a bit more campaigning we may even see WOFF on iPad soon.

3. In HTML, reference the Unicode code points in UTF-8 using numeric character references.

   Unicode characters have corresponding numerical references. Named entities may not be rendered by XML parsers. Sean Coates reminded me that in many Cocoa apps in OS X the character map is accessible via a simple CMD+ALT+t shortcut. Ralf Herrmann mentioned that unicode characters ‘…have “speaking” descriptions (like Leftwards Arrow) and fall back nicely to system fonts.’

Limitations

1. Accessibility: Limited Unicode / entity support in assistive devices.

   My friend and colleague, Jon Gibbins’s old tests in JAWS 7 show some of the inconsistencies. It seems some characters are read out, some ignored completely, and some read as a question mark. Not great, but perhaps Jon will post more about this in the future.

   Elizabeth Pyatt at Penn State university did some dingbat tests in screen readers. For real Unicode symbols, there are pronunciation files that increase the character repertoire of screen readers, like this file for phonetic characters. Symbols would benefit from one.

2. Web fonts: font-face not supported.

   If font-face is not supported on certain devices like mobile phones, falling back to system fonts is problematic. Unicode symbols may not be present in any system fonts. If they are, for many designers, they will almost certainly be stylistically suboptimal. It is possible to detect font-face using the Paul Irish technique. Perhaps there could be a way to swap Unicode for images if font-face is not present.

Now, next, and a caveat

I can’t recommend using dingbats like Pictos, but the icons sure are useful as images. Beautifully crafted icon sets as carefully crafted fonts could be very useful for rapidly creating image icons for different resolution devices like the iPhone 4, and iPad.

Perhaps we could try and formulate a standard set of commonly used icons using the Unicode symbols range as a starting point. I’ve struggled to find a better visual list of the existing symbols than this Unicode symbol chart from Johannes Knabe.

Icons in fonts as Unicode symbols needs further testing in assistive devices and using font-face.

Last, but not least, I feel a bit cheeky making these suggestions. A little knowledge is a dangerous thing. Combine it with a bit of imagination, and it can be lethal. I have a limited knowledge about how fonts are created, and about Unicode. The real work would be done by others with deeper knowledge than I. I’d be fascinated to hear from Unicode, accessibility, or font experts to see if this is possible. I hope so. It feels to me like a much more elegant and sustainable solution for scalable icons than dingbat fonts.

For more on Unicode, read this long, but excellent, article recommended by my colleague, Andrei, the architect of Unicode and internationalization support in PHP 6: The Absolute Minimum Every Software Developer Absolutely, Positively Must Know About Unicode and Character Sets.

Wow, this has been a busy period. I’m just back from the Ampersand web typography conference in Brighton, and having a catch-up day in Mild Bunch HQ. Just before that I’ve been working flat out. First on Mapalong which was a grass-roots sponsor of Ampersand, and is going great guns. Then on an article for The Manual which is being published soon, and on 8 Faces #3 which is in progress right now. Not to mention the new talk for Ampersand which left me scratching my head and wondering if I was making any sense at all. More on that in a subsequent post.

In the meantime two previous events deserve a mention. (This is me starting more of a journalistic blog. :)

First of all, an interview with Simon Pascal Klien, the typographer and designer who’s curating the Design Festival podcast at the moment. We talked about all things web typography. Pascal cheekily left in a bit of noise from me in the prelude, and that rant pretty much sets the tone for the rest of the conversation. Thanks for your time, Pascal! If anyone reading this would care to listen in, the podcast can be downloaded or played from here:

Secondly, Daniel Bogan of The Setup sent me a few questions about my own tools. My answers are pretty clipped because of time, but you may find it interesting to compare this designer’s setup with your own:

I should note that in the meantime I’ve started writing with Writer, and discovered the great joy of keeping a journal and notes with a Midori Traveler’s Notebook. The latter is part of an on-going search I’m having to find Tools for Life. More on that, too at some point. Here’s my current list of topics I want to write about shortly:

• Ampersand, the aftermath
• Marrying a FujiFilm X100
• No-www
• Tools for life
• Paper versus pixels

There, I’ve written it!

The first Ampersand web typography conference took place in Brighton last Friday. Ampersand was ace. I’m going to say that again with emphasis: Ampersand was ace! Like the Ready Brek kid from the 80s TV ads I’m glowing with good vibes.

Imagine you’d just met some of the musicians that created the soundtrack to your life. That’s pretty much how I feel.

For a long, long time I’ve gazed across at the typography community with something akin to awe at the work they do. I’ve lurked quietly on the ATypI mailing list, in the Typophile forum, and behind the glass dividing my eyes from the blogs, portfolios, and galleries.

I always had a sneaking suspicion the web and type design communities had much in common: Excellence born from actual client work; techniques and skills refined by practice, not in a lab or classroom; a willingness to share and disseminate, most clearly demonstrated at Typophile and through web designer’s own blogs. The people of both professions have a very diverse set of backgrounds from graphic design all the way through to engineering, to accidentally working in a print shop. We’ve been apprenticed to our work, and Ampersand was a celebration of what we’ve achieved so far and what’s yet to come.

Of course, web design is a new profession. Type design has a history that spans hundreds of years. Nevertheless, both professions are self-actualising. Few courses exist of any real merit. There is no qualifications authority. The work from both arenas succeeds or fails based on whether it works or not.

Ampersand was the first event of its kind. Folks from both communities came together around the mutal fascination, frustration, challenge and opportunity of web type.

Like Brooklyn Beta, the audience was as fantastic as the line up. I met folks like Yves Peters of the FontFeed, Mike Duggan of Microsoft Typography, Jason Smith, Phil Garnham, Fernando Mello, and Emanuela Conidi of Fontsmith, Veronica Burian of TypeTogether, Adam Twardoch of Fontlab and MyFonts, Nick Sherman of of Webtype, Mandy Brown of A Book Apart and Typekit, and many, many others. (Sorry for stopping there, but wow, it would be a huge list.)

Rich Rutter opened the day on behalf of Clearleft and Fontdeck at the Brighton Dome. Rich and I had talked about a web typography conference before. He just went out and did it. Hats off to him, and people like Sophie Barrett at Clearleft who helped make the day run so smoothly.

Others have written comprehensive, insightful summaries of the day and the talks. Much better than I could, sitting there on the day, rapt, taking no notes. What follows are a few snippets my memory threw out when prodded.

Who knew the original letterforms for Comic Sans were inspired by a copy of The Watchmen Vincent Connare had in his office? Or that Vincent, who also designed Trebuchet, considers himself an engineer rather than type designer, and is working at the moment on the Ubuntu fonts with colleagues at Dalton Maag.

Jason Santa Maria declared himself a type nerd, and gave a supremely detailed talk about selecting, setting, and understanding web type. Wonderful stuff.

Jonathan Hoefler talked in rapid, articulate, and precise terms about the work behind upcoming release of pretty-much all of H&FJ’s typefaces as web fonts. (Hooray!) He clearly and wonderfully explained how they took the idea behind their typefaces, and moved them through a design process to produce a final form for a specific purpose. In this case, the web, as a distinct and different environment from print.

I spoke between Jason and Jonathan. Gulp. After staying up until 4am the night before, anxiously working on slides, I was carried along by the privilege and joy of being there, hopefully without too much mumbling or squinting with bleary eyes.

After lunch, David Berlow continued the story of web fonts, taking us on a journey through his own trials and tribulations at Font Bureau when re-producing typefaces for the web crude media. His dry, droll, richly-flavoured delivery was a humorous counterpoint to some controversial asides.

John Daggett of Mozilla, editor of the CSS3 Fonts Module, talked with great empathy for web designers about the amazing typographic advances we’re about to see in browsers.

Tim Brown of Typekit followed. Tim calmly and thoroughly advocated the extension of modular scales to all aspects of a web interface, taking values from the body type and building all elements with those values as the common denominator.

Finally, Mark Boulton wrapped up the day brilliantly, describing the designer’s role as the mitigator of entropy, reversing the natural trend for things to move from order to chaos, and a theme he’s exploring at the moment: designing from the content out.

The tone of the day was fun, thoughtful, articulate, and exacting. All the talks were a mix of anecdotal and observational humour, type nerdery, and most of all an overwhelming commitment to excellence in web typography. It was a journey in itself. Decades of experience from plate and press, screen, and web was being distilled into 45-minute presentations. I loved it.

As always, one of the most enjoyable bits for me was the hallway track. I talked to heaps of people both in the pre- and after-party, and in between the talks on the day itself. I heard stories, ideas, and opinions from print designers, web designers, type designers, font developers, and writers. We talked late into the night. We talked more the next day.

Now the talking has paused for a while, my thoughts are manifold. I can honestly say, I’ve never been so filled with positivity about where we are, and where we’re going. Web typography is here, it works, it’s better all the time, and one day web and type designers everywhere will wonder, perplexed, as they try to imagine what the web was like before.

Here’s to another Ampersand next year! I’m now going to see if Rich needs any encouragement to do it again. I’m guessing not, but if he does, I aim to provide it, vigorously. I hope I see you there!

Furthermore

• Rich Rutter back in May on The Ampersand Story
• Eye Magazine: Web typography comes of age at Brighton’s Ampersand conference
• Anthony Stonehouse: Ampersand 2011
• Laura Kalbag: Notes from Ampersand
• Dave Bushell: Ampersand Conference!

Last but not least, did I mention that Rich Rutter, Mark Boulton, and I are writing a book? We are! More on that another time, but until then, follow @webtypography for intermittent updates.

BIG NEWS: My custom Lightroom presets are now available and 50% off for a limited time with discount code HOLIDAY50. Link in profile!

This collection includes two styles (Everyday and Clean) that I use to edit every shot on this feed. I can’t wait to see what you all do with them! Stay tuned to my upcoming tutorials on how to put the presets to good use. ???? (at Toronto, Ontario)

Thanks for all the positive support and reception to my Lightroom presets so far, especially to those who pulled the trigger and became my first customers! I’d love to hear your feedback once you try them out!
.
Still time to enter the giveaway or to take advantage of the 50% sale! See my last post for full details and the link in my profile. ❤️ (at Toronto, Ontario)

And while we’re in the process of missing European architecture… ????
—
4 more days left to catch my Lightroom presets for 50% off! ⌛️ (at Copenhagen, Denmark)

David Wolf
Oranges and Stones, , 2012
Website - DavidWolfPhotographs.com

David Wolf is a devoted film photographer, making both color and black and white prints by hand in the traditional darkroom. His work has been exhibited internationally at such venues as Aperture, The Griffin Museum of Photography, the Photographic Center Northwest, the Lishui International Photography Festival in China, and the Salon de la Photo during Paris Photo. David’s photographs have been acquired by a variety of private and institutional collections, including the Bibliotheque nationale de France, Paris; the Prentice and Paul Sack Photographic Trust of the Museum of Modern Art, San Francisco; the Santa Barbara Museum of Art; and the deCordova Sculpture Park and Museum, Lincoln, MA. He recently won top honors in both the International Photography Awards and the Grand Prix de la Decouverte, International Fine Art Photography Competition. His work has appeared in such publications as Harper’s, aCurator, and Fraction Magazine. A Boston native and Brown University graduate, David now calls San Francisco home, where his work is represented by Corden|Potts Gallery.

““I always hated that word—marketing—and I hate it now. Because for me, and this may sound simplistic, the key to marketing is to make something people want. When they want it, they buy it. When they buy it, you have sales. So the product has to speak. The product is what markets things.””

- Interview with Tom Ford.

“

What is deceptive, especially in the West, is our assumption that repetitive and mindless jobs are dehumanizing. On the other hand, the jobs that require us to use the abilities that are uniquely human, we assume to be humanizing. This is not necessarily true. The determining factor is not so much the nature of our jobs, but for whom they serve.

‘Burnout’ is a result of consuming yourself for something other than yourself. You could be burnt out for an abstract concept, ideal, or even nothing (predicament). You end up burning yourself as fuel for something or someone else. This is what feels dehumanizing. In repetitive physical jobs, you could burn out your body for something other than yourself. In creative jobs, you could burn out your soul. Either way, it would be dehumanizing. Completely mindless jobs and incessantly mindful jobs could both be harmful to us.

Andrew Savory has been developing web applications commercially for the last decade and is Managing Director of Sourcesense UK, the leading open source software solutions provider. He's a committer on the Apache Cocoon project. Andrew facilitated a workshop session on "Sustainable Services: Solidity based on Openness?" with Ross Gardler.

Andy Powell is Head of Development at the Eduserv Foundation, a Bath-based charity that supports the effective use of ICT in education. As a member of Bath University Computing Services he was the first 'webmaster' at the University of Bath, moving in 1996 to UKOLN where he was involved in a number of European and JISC-funded 'digital library' projects. More recently, Andy has liaised closely with the JISC, advising them on the standards and protocols needed to support e-learning and e-research, notably through the development of the JISC Information Environment and the e-Framework for Education and Research. Andy facilitated a workshop session on "Athens, Shibboleth, the UK Access Management Federation, OpenID, CardSpace and all that - single sign-on for your Web site" with Andrew Cormack and Richard Dunning.

Andrew Cormack joined JANET(UK) as Head of JANET-CERT in March 1999. In January 2002 he took up the new post of Chief Security Advisor, concentrating on the awareness, policy, legal and regulatory aspects of computer and network security. Andrew is active in promoting co-operation between organisations working on computer security in the UK and Europe. He is a partner with TERENA in the TRANSITS project to deliver training for Computer Security Incident Response Teams in Europe and, in cooperation with FIRST, the rest of the world. He is a member of TERENA's Technical Committee and of the Permanent Stakeholders Group of the European Network and Information Security Agency (ENISA). He spends a lot of time talking to people about the problem of computer insecurity and what to do about it. In the past Andrew has worked for Cardiff University, where he looked after Web servers and caches as well as dealing with security incidents; the NERC's Research Vessel Services, running scientific computer systems on board ships with uncertain power supplies and moving floors; and Plessey Telecommunications. He has degrees in mathematics (Cambridge University) and law (Open University), and is a European Chartered Engineer. Andrew facilitated a workshop session on Athens, Shibboleth, the UK Access Management Federation, OpenID, CardSpace and all that - single sign-on for your Web site with Richard Dunning and Andy Powell.

The "Call for speakers and workshop facilitators" page has been created. [21 Jan 2008]

The "Call for speakers and workshop facilitators" was sent to the web-support JISCMail list. [22 Jan 2008]

The "Call for speakers and workshop facilitators" was sent to the website-info-mgt JISCMail list. [22 Jan 2008]

A reminder of the "Call for speakers and workshop facilitators" was sent to the web-support JISCMail list. [21 Feb 2008]

A reminder of the "Call for speakers and workshop facilitators" was sent to the website-info-mgt JISCMail list. [21 Feb 2008]

The "Call for speakers and workshop facilitators" was sent to the lis-link JISCMail list. [21 Feb 2008]

Andrew Cormack, UKERNA, gave a talk entitled "Web Security".

Andrew Aird is the Director of Web Services at King's College, London. Previously he ran the Web service at Goldsmiths College, University of London. He has written and lectured on various aspects of Web management, including ecommerce for higher education, Web strategy and designing parallel Web structures. His commercial experience stems from many years in the music and publishing industries, notably as managing director of an international music software company. The title of Andrew's talk is "Virtually Everything Virtually Everywhere: Pursuing A Radical Web Strategy".

Duncan Ireland has been in the Internet Officer role at the University of Strathclyde since late 2002. His time is largely taken up with rolling out the T4 Sitemanager CMS (see http://www.strath.ac.uk/terminalfour/). Before arriving in academia, Duncan could be found at Scottish Amicable (latterly Prudential) where he worked on a project to implement the MediaSurface CMS. Prior to that he worked for BAE Systems where he saw the introduction of standard desktops, internet access and an Intranet. His leisure time is largely spent learning how to duck(!) while training with Caledonian Muay Thai in Glasgow (see http://www.caledonianmuaythai.co.uk/) - he refutes any suggestion that this training was deliberately undertaken to bring more folk round to his way of thinking in meetings. Duncan took part a panel session on "Whose Web Is It Anyway?" with Andrew Cox and Brian Kelly. Duncan can be contacted at Duncan.Ireland AT strath.ac.uk

Andrew Cox is conducting a PhD in the Research School of Informatics, Loughborough University. He was previously a manager of the digital library research centre, LITC, at South Bank University. Andrew took part in a panel session on "The Web Management Community: Present and Future" with Duncan Ireland and Brian Kelly. Andrew can be contacted at A.M.Cox AT lboro.ac.uk.

Andy Powell is Head of Development at the Eduserv Foundation, a Bath-based charity that supports the effective use of ICT in education. As a member of Bath University Computing Services he was the first 'webmaster' at the University of Bath, moving in 1996 to UKOLN where he was involved in a number of European and JISC funded 'digital library' projects. More recently, Andy has liaised closely with the JISC, advising them on the standards and protocols needed to support e-learning and e-research, notably through the development of the JISC Information Environment and the e-Framework for Education and Research. Andy gave a plenary talk on "Reflections on 10 years of the Institutional Web". Andy can be contacted at andy.powell@eduserv.org.uk.

Randy Metcalfe is the manager of OSS Watch, the Joint Information Systems Committee (JISC) national advisory service on free and open source software for UK further and higher education. Randy concentrates his efforts on raising the level of awareness of free and open source fundamentals amongst senior IT decision-makers in UK colleges and universities. He also spends a considerable amount of time exploring aspects of community building prevalent within open source development projects. Years ago, he lived a different life as an academic philosopher researching the nature of disagreement in moral theory. Randy gave a plenary talk on "What Does Openness Mean to the Web Manager?" with Brian Kelly. Randy can be contacted at info@oss-watch.ac.uk.

Dave Flanders is a programme manager at JISC where he works as part of the Information Environment team. Previously he has worked at the University of London and British Library in building cutting edge technologies specific to teachers, researchers, curators, librarians, administrators and learners. His experience working as developer, usability expert and manager provides a unique perspective on how innovation occurs across teams in the modern Web Environment. David will be talking on innovation and why it is essential (especially in times of recession) for institutions to take risks. Dave gave a video presentation of a plenary talk entitled "Agile Prototyping in Academia".

Andy Ramsden has recently started as the Head of e-Learning at the University of Bath. In this capacity he is charged with contributing to both the strategic and operational aspects of elearning development at the Institution. In terms of his own research, his interests are in the effective uses of emergent technologies for teaching and learning. In particular, the use of Web 2.0 and mobile technologies on the learning and teaching landscape. He regularly presents and facilitates workshops on this and other topics with the UK. He also sits on the Steering Group of the nationally funded Podcasting for Pedagogical Purposes SIG. Many of his findings and reflections on the use of emergent technologies within Higher Education can be found on his mobile-learning blog. Andy facilitated a workshop on "Embracing Web 2.0 Technologies to Grease the Wheels of Team Cohesion" with Marieke Guy.

Dr Miranda Stephenson was heavily involved in establishing the National Science Learning Centre which is based on the University of York campus. Miranda welcomed delegates to the University of York at the start of the Institutional Web Management Workshop 2007 event.

Helen Aspell, Head of Digital Marketing, University of Southampton and James Souttar, Precedent give a plenary talk on Web 2.0 and Brand: Theory and Practice. There are thousands of Web 2.0 technologies available online right now, from Twitter to Second Life, all with tangible marketing benefits but not necessarily to every organisation or audience. In the current climate of Web 2.0, marketers are being expected to prove their understanding of new technologies and demonstrate how their brand is using and responding to the changing environment by incorporating social media into their digital strategies. This challenge is particularly acute in large, devolved organisations such as universities where technology decisions are often made at arms' length from the marketing function by IT teams or individual departments, neither of whom may consider the implications that building an online presence in Web 2.0 may have on an audience's perception of the organisation's brand. During the talk, Aspell and Souttar will outline how the changing landscape of digital technologies will shape the agenda of brand development in the future. This will include the principles of branding in the modern age with its application and embracing of Web 2.0 technologies. Moving from theory into practice, the reference will be the re-brand of University of Southampton with isoton used to demonstrate how Web 2.0 technologies can reflect and enhance an institution's brand.

President Bill Clinton, founder of the Clinton Foundation and 42nd President of the United States and artist / activist Sir Bob Geldof will be among the high-level speakers who will join thousands of the world's top AIDS researchers, scientific and community leaders, people living with HIV and policy-makers at the 20th International AIDS Conference (AIDS 2014) taking place on 20-25 July in Melbourne. Their presence is set to further enhance the very strong program that has been put in place for AIDS 2014. President Clinton has a very strong track record in advocating for HIV/AIDS treatment in disadvantaged communities around the world. Sir Bob Geldof has the ability to motivate millions of people as we have seen over decades of activism. His music and such events as Live Aid and Band Aid have raised global awareness of famine and poverty.

Ratings agency Standard & Poor's (S&P) has reaffirmed Australia's triple-A credit rating and stable economic outlook, stating that the sovereign credit ratings on Australia benefit from the country's strong institutional settings, its wealthy and resilient economy, and a high degree of monetary and fiscal policy flexibility. “These factors provide Australia with a strong ability to absorb large economic and financial shocks, as was demonstrated during the global recession in 2009,” S&P said.

San Francisco-based IT company, Zendesk, is expanding its operations in Melbourne to take advantage of Victoria’s strong information technology skills base. “Our head of product and engineering says Melbourne is the best place for us to hire right now because of the combination of expectations, talent and production,” said Mikkel Svane, co-founder and chief executive of US-based Zendesk.

Victoria will host an unprecedented number of international sporting, arts, cultural and trade events between 9 January and 29 March 2015 as part of the 80 Days of Melbourne initiative. A business-hosting component of the initiative is designed to attract high profile, senior international business leaders to Melbourne to secure international investment and jobs for Victoria.

Leading global consulting, technology and professional services company, Capgemini, has opened its new Melbourne Global Delivery Centre and Social, Mobile, Analytics and Cloud services Lab. The French multinational operates in 44 countries around the world and offers a range of integrated services in the business sector.

US-based data visualisation software storage company, DataCore Software, has expanded its operations in Melbourne. The new marketing function located in Melbourne delivers demand-generation programs and better serves the DataCore Australia-New Zealand partnership.

The Victorian Government has launched Australia's first web tool specifically designed to help Victorian communities locate mining and exploration activities in their regions quickly and easily. The Mining Licences Near Me web tool ensures greater transparency for communities regarding industry activity in their region, both onshore and offshore, including minerals, gas and quarries.

An additional round of veski innovation fellowships – a prestigious Victorian program to attract outstanding global leaders in science and research to Victoria – is actively seeking applications from outstanding women in science and research.

Balluff Leuze has invested in a custom-built automation centre in Bayswater, located 40 minutes east of Melbourne’s city centre, as part of its continued Australian expansion plans. The German company, which specialises in technically innovative products for the Automation industry has been working in Australia for 15 years and is considered a leader in sensor technology. They also build a range of safety products that are used in the Victorian manufacturing sector.

Australia and China have signed an historic free-trade agreement (FTA) which will increase opportunities for foreign direct investment in Victoria. The deal, which is suggested to be worth A$18 billion to Australia’s economy, was announced after almost a decade of negotiations between the nations. The agreement will increase the threshold at which private companies attract scrutiny by the Foreign Investment Review Board from A$247 million to A$1 billion. This will allow corporations to more easily take advantage of the competitive and dynamic business environment that Melbourne has to offer.

The Royal Melbourne Institute of Technology (RMIT), in collaboration with NICTA (National ICT Australia) have announced the opening of a joint data analytics lab in Victoria. The lab will be based at RMIT University’s School of Computer Science & Information (CSIT) in Melbourne. NICTA is Australia’s largest ICT organisation, and its Machine Learning Research Group has been independently rated amongst the top five groups of its kind in the world. In a collaboration valued at over A$1 million, NICTA will combine its expertise with RMIT University’s CSIT, which is widely recognised as a leader in data and information management.

AEREON, a global leader in combustion, vapour recovery and pollution-control technologies has announced the opening of a new 1250 square metre (13,000 square feet) operations facility in Melbourne. The large facility will create flares, thermal oxidizers and gas compression units that adhere to Australian code requirements in the oil and gas industries. Local fabrication of the materials will allow AEREON to better improve their customer experience and ensure consistency and quality in their product range.

Melbourne has been recognised as the top Major City in Human Capital and Lifestyle, according to the fDi Intelligence Global Cities of The Future 14/15 study. Cities in the study were categorised according to population and, as a Major City, Melbourne was awarded the top position in cities with populations less than 10 million. As winner of the Human Capital and Lifestyle category, Melbourne scored high results in categories such as; literacy rate, education expenditure, health, quality of life, percentage of population as labour force, number of students and numerous other indicators.

The Monash Institute of Pharmaceutical Sciences in Melbourne has announced a research partnership with Japan’s Takeda Pharmaceutical Company to develop new medicines that address significant medical needs in gastroenterology. The strategic partnership will allow scientists from Monash University and Takeda to work together to better understand the causes of these gastrointestinal diseases, and work towards developing treatments and therapies for disorders that affect millions of people worldwide.

Hotel and accommodation booking app, HotelQuickly, has opened an office in Melbourne as part of its plans to expand its operations in the Australian market. The Hong-Kong headquartered company, which was launched in March 2013, has more than 600,000 users globally and offers last-minute discounted hotel and accommodation booking options for travellers.

The global data centre and software giant, Equinix, has recently opened a new state-of-the-art data centre in Melbourne, as part of its expansion plans throughout the Asia-Pacific region. The centre, which is strategically located in Port Melbourne, about 2.5 kilometres from the Central Business District, will help to meet the growing regional demand for premium data centre services, and comes amidst strong growth in Australia and Victoria’s IT markets. Equinix has invested A$60 million in the centre, known as ME1, and early reports indicate an successful launch.