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From the dead centre




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The English assassin : a romance of entropy / Michael Moorcock ; illustrated by Richard Glyn Jones

Moorcock, Michael, 1939-




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The entropy tango : a comic romance / Michael Moorcock ; pictures by Romain Slocombe ; lyrics by Michael Moorcock

Moorcock, Michael, 1939- author




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Statistics : the art and science of learning from data / Alan Agresti (University of Florida), Christine Franklin (University of Georgia), Bernhard Klingenberg (Williams College) ; with contributions by Michael Posner (Villanova University)

Agresti, Alan, author




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Linear mixed models : a practical guide using statistical software / Brady T. West, Kathleen B. Welch, Andrzej T. Gałecki, University of Michigan, Ann Arbor, USA ; with contributions from Brenda W. Gillespie

West, Brady T




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The aging consumer : perspectives from psychology and economics / edited by Aimee Drolet, Norbert Schwarz, Carolyn Yoon




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Brainfluence : 100 ways to persuade and convince customers with neuromarketing / Roger Dooley

Dooley, Roger, 1952-




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Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler

Lindström, Martin, 1970-




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Neuromarketing : exploring the brain of the consumer / Leon Zurawicki

Żurawicki, Leon




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Buy ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill]

Lindström, Martin, 1970-




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Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing / Giovanni Vecchiato [and three others]

Vecchiato, Giovanni, author




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Neuromarketing for dummies / by Stephen J. Genco, PhD, Andrew P. Pohlmann, and Peter Steidl, MBA, PhD

Genco, Stephen J




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A social strategy : how we profit from social media / Mikołaj Jan Piskorski

Piskorski, Mikołaj Jan, author




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Neuromarketing yearbook 2015 / NMSBA




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Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold

Lindström, Martin, 1970-




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Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen

McEwen, William J




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Service design : from insight to implementation / Andrew Polaine, Lavrans Løvlie, and Ben Reason

Polaine, Andrew, author




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Introduction to neuromarketing & consumer neuroscience / Thomas Zoëga Ramsøy, PhD

Ramsøy, Thomas Zoëga, author




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Twitter Buys Patents From IBM

IBMs the biggest patent holder of all time, and when it comes to defending them, it tries to work things out amicably. That is exactly what is happened with Twitter, after the social giant today announced it has bought 900 patents from Big Blue and entered into a cross-licensing agreement to limit the threat of future lawsuits.

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13 Podcasting Tips from The Experts

Podcasting is an excellent medium to share content, and is showing signs of resurgence with a number of thought leaders and professional now entering (or re-entering) the Podcast arena.

In a recent interview, Chris Brogan was asked this question — If you had to give up one of your platforms, which one would it be? His answer — I would give up my blog and would keep my podcast and newsletter.

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Earning From Blogging

In between folding laundry and cleaning up after her children, a mom receives $5,000 to blog about an iPhone application for seven days. Another woman earns twice as much as her husbands $35,000 annual salary by hosting several one-hour Twitter parties each week.  

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3 Tips for Promoting Your Products on Social Media

1. Plan around the online and social hit.
Craft your pitches to include elements that readers will want to share on social media. Think about a creative way consumers can engage with your product along with a campaign hashtag. Just as when you include a storyline in a pitch, including decorations on your product’s theme can help editors imagine how to photograph them. This reduces one step of the design process for the publication and gives you additional influence on how your product is presented to the world.

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6 Marketing Lessons from Amazon

Creative still counts
When we think of Amazon, we tend to think about deals and shipping. Everyone from your neighbor to your grandparents knows that Amazon probably has the best price on anything you could want to buy, and they know that the companys bread and butter is shipping it to you as quickly as possible. In other words, nearly every consumer out there knows what Amazon is about.

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This Chrome Extension Replaces Facebooks Trending Topics with any RSS feed

Are you tired of Facebooks trending section in your News Feed? Celebrity news getting annoying? Would you rather have legitimate news? Introducing Fluffblocker.

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7 ‘90s Social Media Sites From Before Social Media Was A Thing

I know we think of social media as being a new millennium thing — but the truth of the matter is that the seeds of what would become the social networks we know, love, and sometimes hate today have been around for a heck of a lot longer than the mid-2000s. And these 90s social media sites from before social media was a thing? They are proof.

Most of the sites on this list were originally founded in the late 90s, so I suppose we might also be able to consider them social networks from the early 2000s; after all, that’s probably when a lot of us actually started using them.

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Promote a Blog

Syndication is conceptually simple. It allows publishers to distribute content that can be displayed in another location or context. Using RSS, publishers are able to easily create and disseminate content feeds that include news headlines, blog summaries and related links. RSS is the defined syndication standard that has become mainstream. All types of information are now available in a syndicated format.

Promote a Blog




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This Chrome extension replaces Facebooks trending topics with any RSS feed

Are you tired of Facebooks trending section in your News Feed? Celebrity news getting annoying? Would you rather have legitimate news? Introducing Fluffblocker.

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How to Exclude Specific Categories from WordPress RSS Feed

Do you want to exclude specific categories from RSS feed on your WordPress site? Many site owners use some categories for content that they don’t want to appear in the RSS feed of their site. In this article, we will show you how to exclude specific categories from WordPress RSS feed.

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Blog Promotion Tips

There are a wide variety of things you can do in regard to blog promotion. Here are just a few...

1. Optimize
Optimize the blog using standard search engine optimization techniques, so that it performs well in the organic rankings of the various search engines.

2. Submit
Submit the blog to the available online blog directories. There are a number of blog search engines and RSS directories which you can submit your blog to in order to gain additional exposure.

Blog Promotion Tips




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Online Tips from the Experts: To Blog or Not to Blog

The key to your websites success is content, content, content. CONTENT IS KING, and you should always be adding and improving content on your site. Blogging is a simple way to strategically add practical content in your own voice strategically to resonate with your target clients/prospects. It is as easy as adding a section on your site called Blog, then just starting!

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How Social Media Went From Exciting To Ingrained In Our Lives

Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling, it is hopefully a big part of your professional life as well. Incorporating social media into the workplace has brought many opportunities, but also many questions. You may be wondering how to best navigate social networks with your sales prospecting goals in mind.

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Deleting Every Social-Media App From My Phone Is the Best Thing I Have Done in 2018

As you get older, one of the ways life remunerates your increasing irrelevance is you gain a measure of self-knowledge. And I know my brain is, essentially, like a bird pecking at a mirror.

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How to embed content from the web to your Google Site

As of December 2017, the new Google Sites lets you embed HTML and JavaScript, as well as other websites. That is a big change from a year ago when the new Google Sites mostly let you share items from Drive, YouTube, and a few other Google sources.

The changes make the new Google Sites an even more useful website and intranet site creation tool.

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How Social Media Can Benefit From Blockchain Technology

Blockchain has gained increasing popularity over the past year. Having begun as the technology behind cryptocurrency exchanges, it has now shown promise in almost every other sector of the economy as it’s a secure, reliable and tamper-proof way of recording transactions and exchanging data.

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Mozilla plans to remove RSS feed reader and Live Bookmarks support from Firefox

Mozillas current plan aims for a removal of both features in Firefox 63 or Firefox 64, out October or December 2018. The change won't affect the current Firefox 60 ESR version but the next Firefox ESR after Firefox 60 ESR won't support both features anymore as well.

We published an overview of Live Bookmarks in 2014, but Firefox supported the feature for much longer. Live Bookmarks allowed Firefox users to subscribe to a site's RSS feed so that new articles would be displayed in a bookmarks folder in the web browser.

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Investors Step Back From Social-Media Highfliers

Shares of Twitter Inc. and Facebook Inc. endured a surprise rout this week, as investors were rattled by signs that users are souring on the social-media stalwarts.

Twitter said Friday that its number of monthly users dropped in the second quarter and could continue to fall as it purges fake accounts, results that echoed Facebooks bombshell guidance Wednesday that its growth is expected to slow through the end of the year.

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Mozilla removes RSS feed support from Firefox

RSS feeds has had another nail in the coffin, as Mozilla has decided to stop supporting the technology in their Firefox browser.

According to Mozilla the feature has low usage, and removing it will mean fewer resources spent on securing and maintaining the feature.

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What Is RSS, and How Can I Benefit From Using It?

In many ways, content on the internet is beautifully linked together and accessible, but despite the interconnectivity of it all we still frequently find ourselves visiting this site, then that site, then another site, all in an effort to check for updates and get the content we want. Thats not particular efficient and theres a much better way to go about it.

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Social Media Is Reverting Society From Adults Back Into Children

The great promise of social media was that by giving voice to ordinary people all across the world, their collective experiences and expertise would help society reach a higher consciousness. Much as the web was bringing together the world of knowledge, social media would bring together our diverse perspectives and especially the vast wealth of uncodified human knowledge. The reality, as we all know, has been quite the opposite: a toxic cesspool of hate and stupidity, where the loudest and most obnoxious one wins and enlightened insight is overwhelmed by emotional sarcasm and toxicity. Is there any hope for a social future?

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Pinterest is distancing itself from social networks as it goes public

As it prepares to go public under the ticker PINS after filing its S-1 to the Securities Exchange Commission today (March 22), Pinterest said it would rather not be seen as a place like Facebook or Twitter.

The cold shoulder makes sense: Sites that algorithmically serve up content—Facebook, YouTube, Google, Instagram, and Twitter—remain under fire for their inability to moderate the environments on their own platforms.

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Machine learning for microbial phenotype prediction / Roman Feldbauer

Online Resource




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Metabolomics: from fundamentals to clinical applications / Alessandra Sussulini, editor

Online Resource




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Structural bioinformatics tools for drug design: extraction of biologically relevant information from structural databases / Jaroslav Koča [and six more]

Online Resource




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Discriminative pattern discovery on biological networks / Fabio Fassetti, Simona E. Rombo, Cristina Serrao

Online Resource




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Philosophy of systems biology: perspectives from scientists and philosophers / Sara Green, editor

Hayden Library - QH324.2.P55 2017




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From models to simulations / Franck Varenne

Hayden Library - QH324.2.V37 2019




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An introduction to undergraduate research in computational and mathematical biology: from birdsongs to viscosities / Hannah Callender Highlander, Alex Capaldi, Carrie Diaz Eaton, editors

Online Resource




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Bigg Boss 13: Shefali-Sidharth's bathroom romance

Beating Shehnaaz Gill, Asim Riaz became the first housemate to enter the Elite Club. He won a special power which will help him in the game going forward.




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From polishing shoes to winning Indian Idol 11

'I was like a scattered necklace; Indian Idol put the pieces together.'




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'I ran as if I was released from jail'

'Mahira took a stand for me for four months in Bigg Boss.''So many people tried to separate us in the house.'