World Down Syndrome Day (WDSD) is observed on 21 March, every year. The day was initiated in the year 2006, where 21 May, the 3rd month of the year was specifically selected to signify the uniqueness of the triplication (trisomy) of

Every year, World Down Syndrome Day is celebrated on 21 March since 2006. The day is celebrated to signify the uniqueness of children who are born with down syndrome and to provide them with equal rights and opportunities in all aspects

With offices, schools, shops, malls and theatres completely shut down, you are naturally required to make adjustments and changes to your life, in accordance with the coming weeks (and hopefully not months). Transitioning to a new way of working,

By investing in more than one asset category, you#39;ll reduce the risk of losing money and your portfolio#39;s overall investment returns will have a smoother ride.

In the last week the Indian rupee ended lower by 45 paise at 75.55 on May 8 against its April 30 closing of 75.10.

Sectorally, the action was seen in the Energy, Auto, FMCG, Oil Gas, Bankex, and Consumer Durable space while profit-taking was visible in realty, and capital goods, stocks.

Despite the positives, working from home comes with a baggage of drawbacks.

As lockdown mode could continue and the government#39;s ability to come out with an aggressive bailout package is limited, it#39;s difficult to make out a case for big upside in the short run.

The nursery admission process will begin from December 27, 2017. A total of 1,13,991 students applied for the admission in the entry-level classes and 31,269 students got selected through computerized lots of draw in 2017. The Delhi government had raised the upper

TBJEE has announced admissions for the Tripura Joint Entrance Examination 2018. The exam will be conducted on two days in April 2018. The registration, on the other hand, opens at the beginning of January and ends the same month in 2018.

The Dow Jones Industrial Average rose 532.31 points, or 2.21%, to 24,633.86, the SP 500 gained 76.12 points, or 2.66%, to 2,939.51 and the Nasdaq Composite added 306.98 points, or 3.57%, to 8,914.71.

Major US indexes opened lower but moved higher throughout the afternoon to snap two-day losing streaks.

Appears, work from home (WFH), is going to be the ‘new normal' determining and shaping business-cum-work culture worldwide in the post-COVID scenario, and India's largest IT service giant - Tata Consultancy Services (TCS) is proving a standing testimony to this. {image-tcs-1588245185.jpg

Andhra Pradesh has rolled out free online coaching for GATE exam. AP's Ministry of Education in collaboration with Andhra Pradesh State Council for Higher Education (APSCHE) has decided to offer free online classes for the Graduate Aptitude Test in Engineering (GATE)

Union Human Resources Development (HRD) Minister Dr Ramesh Pokhriyal Nishank has announced the pending board exam dates 2020. The pending papers of Class 10 and Class 12 board exams 2020 will be held between July 1 and 15, 2020. The Central

Punjab Government has decided to promote students of Class 10 board exams 2020. Candidates who have appeared for the PSEB Class 10 Matric Board exams will be promoted on the basis of their pre-board examination results. Chief Minister of Punjab, Captain

The financial position of these states is precarious as the coronavirus lockdown completely dried up this crucial liquidity tap for them in April.

Priyanka Chopra Jonas has always mesmerised us with her Met Gala looks. She has pushed the boundaries at the fashion's foremost event, which is annually held on the first Monday of May. However, this year, Met Gala 2020 has been

Deepika Padukone's Met Gala journey also started in 2018 with Priyanka Chopra Jonas. However, unlike Priyanka Chopra, Deepika Padukone has mostly been criticised by the fashion critics for her costume choices. The critics and fashion enthusiasts did find her

There must be times when you would have wished to stay alone at your home, relax and do some fun things. After all, who doesn't want to spend some ‘me-time'? There are actually many perks of being all alone by yourself

The summer season is around the corner and we are all already feeling the heat. According to climate scientists, the temperature is most likely to rise in the coming months and along with the heat comes heat stress or body heat,

Yami Gautam posted a childhood picture of her sister, brother, and herself on Instagram. It was her brother, Ojas Gautam's birthday today and well, Yami Gautam has been giving us glimpses of her childhood pictures. However, apart from sharing

Sometimes with hand sanitisers and other times with a burger, Katy Perry has pushed the fashion boundaries. A number of times, she has donned the costumes of articles that we could so relate to. Recently, as well, Katy Perry

Bollywood actress Shraddha Kapoor has been mesmerising us with her stunning sartorial picks. She has been seen making fashionable statements more with her western outfits than ethnic numbers. Though the diva's ethnic fashion moments have been few in the past

With grand events like Met Gala comes big responsibility not just for the hosts but also for the celebrities. After all, they are the ones who grace the red carpet with their dazzling fashionable outfits. The fear of wardrobe malfunction

TikTok star Bhavin Bhanushali has not just earned fame and recognition by entertaining people with his creative videos but has also won their hearts with his charming smile and brilliant acting skills. The star has already made his Bollywood debut

Denims are our first love! We have been flaunting it from so long and the best part is that it never goes out of fashion. Bollywood celebrities have been giving us inspiration and ideas on how to pair and

Bollywood actress Tara Sutaria has absolutely impressed us with her multiple talent. Her brilliant acting prowess has definitely left the audience stunned and with her melodious voice, she has won millions of hearts too. Apart from it, the diva

It was just a few days ago,when stylist Aastha Sharma shared a picture of Lisa Ray from the sets of Four More Shots Please!, where she was seen sporting a stunning white bridal ensemble by Gaurav Gupta. And now, recently,

While the script, directing, editing, and other technical aspects can make or break a film, more than often costumes also indirectly affect the film. Since costumes define a character, costumes become an essential part of the film. For instance, Sanjay

  Sridevi and Chiranjeevi starrer Telugu film, Jagadeka Veerudu Athiloka Sundari was released on 9 May 1990 and it turned out to be a blockbuster. In the film, veteran actress Sridevi portrayed the role of Indraja, who was a celestial being

"I have seen a significant amount of evidence that suggests that the lab was underperforming, that there were security risks at the lab and that the virus could well have emanated from there," Pompeo told Ben Shapiro in an interview.

Cuomo told a daily briefing that the boy died in New York City on Thursday and that health officials were looking at other deaths involving children under similar circumstances to see if there is a link to COVID-19, the disease caused by the virus.

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One main feature of Hubstaff is an activity monitor that gives managers a snapshot of what an employee is doing. Broken down in 10-minute increments, the system tallies what percentage of time the worker has been typing or moving the computer mouse. That percentage acts as a productivity score.

"Allowing imports of cement from Pakistan, therefore, carried with it the additional risk in that it provides an effective cover for smuggling of contraband goods and harmful weapons and ammunition concealed in cement bags which comes in rakes and trucks, in the hands of disruptionist elements," he said.

The benchmark 10-year government-security yield remained stuck in 8-7.5 percent range through all of 2015 and half of 2016, moving lower to sub-7 percent only when the RBI promised in April to reduce the system's liquidity deficit. The yield may now fall more.

MINI has discontinued the Clubman model in the Indian market. The company has also unlisted the Clubman for their website. Before it was unlisted from their website, MINI had launched the Clubman Indian Summer Red Edition in the country during February this year.

Under the initiative, eligible beneficiaries under the National Food Security Act (NFSA) would be able to avail their entitled foodgrains from any Fair Price Shop in the country using the same ration card.

INS Jalashwa, participating in Indian Navy#39;s "Operation Samudra Setu" to bring home Indians stuck in foreign countries due to COVID-19 pandemic, has departed from Male port for Kochi with 698 Indian nationals on board on Friday night. It is expected to reach here on Sunday.

Around 250 Indian students and tourists were seen queuing with their luggage at the airport from early on Saturday as they prepared for the journey home.

As many parts of the world's biggest economy begin to reopen after weeks of stay-at-home orders that slowed the spread of the coronavirus but gutted jobs, Americans should not expect a quick return to growth, U.S. Federal Reserve officials said on Friday.

A 5-year old boy has died in New York from a rare inflammatory syndrome believed to be linked to the novel coronavirus, highlighting a potential new risk for children in the pandemic, Governor Andrew Cuomo said on Friday.

My marketing journey was born out of SEO roots, where the priority of content promotion has always been high in order to create the kind of accountable marketing performance that matters. In contrast, I see a lot of brands putting the majority or all of their investment towards content creation without qualitative or quantitative effort towards the promotion of that content.

An imbalance of content creation and promotion is not only frustrating potential marketing performance, but it's wasting the investment made in creating great content. What good is that great content if no one sees it?

Below are 10 content promotion tactics that have stood the test of time and go beyond email blasts, social ads and simple social sharing on brand channels. When promotion is included in the content planning and creation process, it becomes part of a content marketing system that drives the kind of relevant, useful and engaging content customers are looking for.

1. Make Content Worth Sharing - While this seems obvious, in practice, many marketers are creating content to satisfy an editorial plan assignment like X content assets about topic Y per month vs. tapping data sources that can reveal what will actually resonate. Those data sources can be front line staff like Customer Service or Sales as well as social, web analytics and industry news. Insights about frequently asked questions, trending topics and provocative ideas can go a long ways towards creating content people actually want to consume and share with others.

2. Master the Headline - Without question we live in a fast moving world of short attention spans, Many people will only skim headlines so it is essential to make the most out of content titles. Email marketers already know this with subject lines and content marketings publishing blogs, ebooks, articles, microsites, campaign assets and social content should ensure headlines are relevant, succinct, imply urgency, are meaningful and show action.  There's a world of difference between "10 Essential Promotion Tactics" and "10 Essential Promotion Tactics That Drive Results".

3. Optimize for Share - For those that do click through to view content, make sure what they find is easily shareable. Blogs do this with social share icons and easy to share click to tweet messages. Reports, ebooks and any other digital content can be formatted for easy sharing as well.

4. Co-Create to Activate Influencers - What better way to reach relevant audiences that are ignoring ads than through relevant industry experts? Collaborating on brand content with the right influencers can inspire creative promotion to audiences that trust individuals more than brands. With more people turning to online sources of information, influencers can add credibility and reach to digital brand content.

5. Repurpose for Exposure on New Channels - Modular content uses templates to make republishing parts of your content on different channels or in different formats much easier and effective. Doing so deconstructs more robust content to specific elements that can be published for exposure. For example, we've been experimenting with having blog posts converted to infographics and then posting them to industry websites.

6. Create Distribution Channels - Email subscribers, social network connections, groups, and communities are all opportunities to attract and engage an audience around your shared interests. Each becomes a distribution channel for your content where you can share useful information and also do the kind of community content crowdsourcing that inspires active sharing.

7. Optimize for Attraction - There is no substitute for being the best answer for your customers at the moment they need the information and solutions your brand offers. Search Engine Optimization is not always a robust part of the content marketing process beyond keyword research informing content topics. An ongoing effort to optimize new content and optimize existing content for better performance on search engines can provide highly productive exposure at the very moment of need.

8. Publicize - Whether you contribute editorial to various publications opportunistically or secure recurring contributions to one publication, earned media can be a great way to connect your content with audiences that are interested. PR and media relations come in many forms ranging from someone actively pitching for interviews or story ideas about your brand to creating newsworthy experiences and content that is most likely to be covered by industry publications.

9. Syndicate - Something as simple as cross posting blog posts to author LinkedIn profiles, to a Medium account or to industry association websites can help your brand's content reach new audiences. Just be sure to link back to the source to help Google understand which to rank.

10. Create Conversations - Whether on LinkedIn or Facebook, video livestreaming is a great way to tap an existing social audience and instigate conversation around topics connected to your content. Recorded video is another option to create conversations and cross publish as Josh Nite and Tiffanie Allen have done for several years with our news posts and video on YouTube.

It should go without saying that content should be promoted, but after so many years of observing what brands are doing with content marketing, the imbalance between creation and promotion continues, especially when you consider stats like blog posts get an average of 8 social shares (BuzzSumo).

The key is to make content promotion a priority by including it in the planning process, setting content promotion goals and identifying the corresponding KPIs and by getting help with creating and implementing balanced content creation and promotion that actually works.

Outside of online advertising, what content promotion tactics have you found to be most effective?

The post Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results appeared first on Online Marketing Blog - TopRank®.

Priest Don Giuseppe Castelvecchio hasn't been able to conduct services in his San Fiorano church for two months. In the town where restrictions are easing, his sermons delivered from a loud speaker in a car are a welcome relief. Joe Davies reports.

With a home office like no other, when Red Bull mountain biker Fabio Wibmer 'works', you can expect an array of insane tricks and stunts to keep his roommates company.

With a home office like no other, when Red Bull mountain biker Fabio Wibmer 'works', you can expect an array of insane tricks and stunts to keep his roommates company.

The president once again raised his forecast for how many Americans may die from COVID-19 as the toll continues to climb. This report produced by Zachary Goelman.

Pakistan has raised concerns with the United Arab Emirates that many citizens were returning home from the Gulf Arab state infected with COVID-19 and that crowded living conditions for workers in the UAE may be helping spread the virus, officials said on Tuesday.

Pakistan's cabinet has declined to include a religious sect that rights group says suffers widespread persecution in a newly formed commission for minorities, after opposition from conservatives in the government, officials said on Thursday.