WARNING, GRAPHIC CONTENT: The unnamed patient was suffering with ram's horn nail, onychogryphosis. He sought help at a Healthy Feet Podiatry clinic in Florida.

The market for true wireless headphones has exploded in recent years. For those unwilling to shell out £140.99 for the latest AirPods, here are the best wireless earphone alternatives you can find.

Coffee pod machines offer the perfect solution for avid coffee lovers looking for their daily caffeine fix. Here are the best five coffee pod and capsule machines on Amazon right now.

With improved performance while retaining the product's iconic look and feel, the updated Apple AirPods are already an Amazon bestseller in the headphone category.

This year's CES tech show in Las Vegas might not have had an overarching theme, but it certainly was high on invention. WSJ's Katherine Bindley tries out the most interesting contraptions on display, from Segway's new personal transporter and Samsung's rotating TV to a pair of huge robotic arms and, yes, motion-tracking pajamas. Photo/Video: Emily Prapuolenis

As Gram Panchayats in Karnataka go to the polls this year, Madhavi Rajadhyaksha explores the untapped potential of these grassroots institutions and suggests ways in which their capabilities may be leveraged and capacity strengthened.

According to a report in the New York Post, the lady spent nearly $62 for the fake AirPods, which normally retail for more than three times the price.

The Podcasts Manager will also provide data on the number of listens per show and episode, number of listens per episode segment.

The video podcasts feature will likely to reach more Spotify listeners in the coming days, albeit Spotify has not mentioned any official date.

Apple was all set to launch the new AirPods this year but has delayed its release owing to COVID-19 pandemic.

While Apple is yet to confirm, reports suggest that a new update for the new AirPods Pro is rolling out.

Carlos Sainz was promoted to the podium in third place after Lewis Hamilton was demoted from third to seventh following a post-race stewards' investigation.

Huawei used the IFA 2019 stage to unveil the company's 3rd gen. wireless earbuds. The FreeBuds 3.0 are engineered to take on the Apple's Airpods, Galaxy Buds and other truly wireless earbuds from leading audio brands such as Sony, Sennheiser, Jabra,

Markets would need severely bad data to retest 7500 levels on the Nifty. But, at the same time, we have seen good improvement in the market – a significant upside looks difficult.

How COVID-19 Is Impacting Business Event Planning
70 percent of business event planners have changed previously-planned in-person events to virtual platforms due to the pandemic, and 47 percent expect that once it ends people will still be hesitant to travel, with 27 percent expecting a swift uptick in real-world events due to pent-up demand, according to newly-released survey data from the Professional Convention Management Association (PCMA). MarketingProfs

Google ad sales steady after coronavirus drop; Alphabet leads tech share rally
2020 first-quarter advertising sales at Google tallied $33.8 billion, with 73 percent coming from search and 12 percent from its YouTube property, and Google's ad business accounting for some 83 percent of revenue for parent firm Alphabet, according to newly-released financial results. Reuters

Spotify-owned Anchor can now turn your video chats into podcasts
Spotify will utilize its Anchor property to make it possible to convert video meeting content into podcasts, offering marketers new options for making use of a virtual hangout video content podcast conversion feature, Spotify recently announced. TechCrunch

Google’s new Podcasts Manager tool offers deeper data on listener behavior
Google has rolled out a new podcast analytics data feature — Podcasts Manager — that provides marketers an assortment of new podcast listening data, the search giant recently announced. Marketing Land

LinkedIn's up to 690 Million Members, Reports 26% Growth in User Sessions
LinkedIn (client) saw its user base increase to 690 million members — up from 675 in January — with an accompanying 26 percent increase in user sessions, and LinkedIn Live streams that increased by some 158 percent since February, according to parent firm Microsoft’s latest earnings release. Social Media Today

Advertisers Continued to Gravitate to Instagram in Q1
Advertisers moved to spend more on Instagram during the first quarter of 2020, with ad spending up 39 percent year-over-year on the platform, holding steady at 27 percent of parent company Facebook’s total ad spend, according to recently-released Merkle data. MarketingCharts

Brands Are Using More Data And Spending More On It: Study
B2B marketers are making greater use of data and spending increasingly to gather it, according to recent report data from Ascend2, showing that 47 percent use engagement data to make marketing decisions, one of several report statistics of interest to digital marketers. MediaPost

Most consumers are trying new brands during social distancing, study finds
Brands are seeing newfound levels of audience interest, with an uptick in consumer interest for trying new brands that has been observed during the pandemic, with members of the Gen Z and Millennial demographic seeing the biggest increases, according to recently-released survey data. Campaign US

Marketers Ante Up for In-Game Advertising
A $3 billion in-game advertising market in the U.S. alone has attracted additional advertisers, and a new Association of National Advertisers (ANA) examination of data from eMarketer found some surprises in that most mobile gamers were over 35, with 20 percent being over 50, while the majority were female, several of the in-game advertising statistics of interest to digital marketers. ANA

Data Hub: Coronavirus and Marketing [Updated]
Digital marketing has fared better than traditional campaigns in the face of the global health crisis, according to newly-released survey data from the Interactive Advertising Bureau (IAB) exploring the differences between the pandemic and the 2008 recession. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at generic advertising “in these uncertain times” by Marketoonist Tom Fishburne — Marketoonist

WHO Releases New Guidelines to Avoid Being Nominated for Viral Challenges — The Hard Times

Major Relief: Microsoft Has Confirmed That The Xbox Series X Will Play Video Games — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — What’s Trending: Embracing Data — LinkedIn (client)
• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — Klear Interviews Lee Odden, CEO, TopRank Marketing [Video] — Klear
• Lee Odden and TopRank Marketing — Pandemic Cross-Country Skiing in Duluth, Minnesota: A Personal Timeline — Lane R. Ellis

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Brands Spending More on Data, Spotify Turns Video Chats into Podcasts, & Consumers Trying More New Brands appeared first on Online Marketing Blog - TopRank®.

Fox News Media, a unit of Fox Corp, said on Tuesday it has partnered with digital streaming services company Spotify Technology SA to distribute its podcast catalogue featuring more than 20 original series.

Singapore : Springer, 2019.

Makarov, B. M., author

Checkout the Podcast RSS Feed Survey Results

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With the firing of Anthony Cumia from the Opie and Anthony Show, SiriusXM has started down a very dangerous path that could ultimately help other audio entertainment mediums gain traction from ex-SiriusXM subscribers.

In the early days of satellite, the concept was novel and engaging.

In the early days of satellite, the concept was novel and engaging.
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Many people don’t know the difference between broadcasting or streaming and podcasting. The difference is that broadcasting appears at the set location and at the set moment. So the broadcaster has all the control. If you want to listen to it, you have to be in front of your computer at the exact time.

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Podcasting has a very low barrier to entry; all you need is audio recording software and a means of creating an RSS feed, be it through software or manual work. As a result, just about anyone can podcast, and the quality of podcasts is therefore highly variable; there are professional podcasts that rival professional broadcasts in quality, and there are amateur podcasts that can not even be heard clearly. For this reason, copyright infringement leeches, often unwittingly, into a number of podcasts. To produce a successful podcast, it is important to understand and respect Western copyright laws. To help ensure that these things are done, we have compiled some information about podcasts, music, and copyright law.

Podcasts and Copyrights

Apple has officially acquired Pandora-for-talk-radio app Swell. The purchase price for the two-year-old startup was around $30 million. As part of the acquisition, Swell is to shutter its iOS app this week.

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Podcasting is slowly becoming a huge market branching off from the likes of blogging and social media. Effectively, it is the same as blogging except instead of reading some words and looking at some pretty pictures, you actually hear the tone of voice behind the ideas and innovations. With a podcast you can infact truly determine the depth of the conversation and analyse the angles of communication through an individuals mind set. Reading is a huge global culture. It occurs every day from the sight of morning headline news to the vast pages in a legal document and the lunch menu at a team end-of-month munch-fest. You cannot escape it, even as you stare at the pixels on your laptop screen, text is everywhere.

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Podcasting is an excellent medium to share content, and is showing signs of resurgence with a number of thought leaders and professional now entering (or re-entering) the Podcast arena.

In a recent interview, Chris Brogan was asked this question — If you had to give up one of your platforms, which one would it be? His answer — I would give up my blog and would keep my podcast and newsletter.

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Learning in Hand created an infographic that ties in the value structure presented by SUCCES in with how the model can contribute to the success of a podcast. And while video will always garner a strong viewership, choosing to go the audio route is just as successful. Apple announced this year that they surpassed 1 billion subscriptions for podcasts through their iTunes app with additional apps like Soundcloud and iHeartRadio cropping up as a means to listen to even more podcasts hosted to the sites and major networks and celebrities getting on the podcasting bandwagon as well.

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Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans.

Here are just some of the various types of content that businesses are turning into podcasts...

Creative Podcasting for Businesses

RecordForAll allows for you to easily record, and edit audio files.

Free evaluation version available for download!

Audio Recording Software for Podcasters

JustCast is built as a simple way to create a feed for your own podcasts without dealing with hosts, but it is just as good for making your own private feeds of various audio files you need to listen to.

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Conducting a successful podcast interview can be a tricky proposition for a podcaster starting out. Once you have determined individuals that will appeal to your target audience contact potential interviewees and arrange a time to conduct the interview. Following this guide will insure that the interview goes off without a hitch.

How to Conduct a Podcast Interview

Podcasting has a very low barrier to entry; all you need is audio recording software and a means of creating an RSS feed, be it through software or manual work. As a result, just about anyone can podcast, and the quality of podcasts is therefore highly variable; there are professional podcasts that rival professional broadcasts in quality, and there are amateur podcasts that can't even be heard clearly. For this reason, copyright infringement leeches, often unwittingly, into a number of podcasts. To produce a successful podcast, it is important to understand and respect Western copyright laws. To help ensure that these things are done, we have compiled some information about podcasts, music, and copyright law.

Podcasts and Copyrights

Podcasting is hard, time-consuming work, and it can be incredibly frustrating when your shiny new episode only gets a handful of downloads.

There are many different strategies you can use to build your audience, but today we're going to focus on guest podcasting, which I will lovingly refer to as guesting.

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While there may be businesses that specify in SEO, to many, Google Search Engine Optimization remains a mystery. In fact, Google is constantly making changes, refining how they want results to be displayed to its users.

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Generally speaking, there are two main ways that you can store your RSS feed:

1) On Your Own Website (self-hosting your RSS)
2) On Your Media Host’s Website (the place where you store your files)

The reason why I have often elected for self hosting (option 1 above) is a simple one: 100% control.

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Techmeme, the online aggregator of record for technology industry news, is adding some audio in the form of a podcast: the Techmeme Ride Home.

Beginning today, the site’s new podcast will appear at 5 p.m. every weekday. Over 20 minutes, host Brian McCullough (from The Internet History podcast) will summarize the day’s top tech news and commentary from around the web and social media.

Plain-vanilla news aggregation is unusual in podcasts. Even in tech, podcasts tend to be personality-driven, more often involving hosts providing commentary on the big news of the week rather than just the news itself. McCullough thinks Techmeme can offer something different.

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The U.S. is quickly becoming a podcast nation. According to a 2017 survey, nearly 25 percent of Americans — around 68 million — said they listened to podcasts. Forty-two percent were even willing to pay to do so. The largest contingent of podcast listeners (44 percent) are millennials, and that coveted cohort's tuned-in attention has attracted advertisers, whose podcast-generated revenue rose from $69 million in 2015 to $220 million in 2017. In the last four years alone, the popularity of podcast listening has doubled.

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You have none of the usual constraints of traditional forms of media in terms of length, deadlines, format or language.

Plus -- and this is no small plus -- podcast listeners are some of the most loyal consumers of any form of media available today. If they listen once, they're likely to come back, again and again.

There are multiple reasons for that, and multiple ways to do it well, which we'll explore below.

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Podcasting is going Hollywood.

Over the past year, HowStuffWorks, Gimlet and Wondery have stepped up their search for content that can be adapted into film, television, or even books as production studios snap up podcasts for high-profile films and cable TV series with A-list talent like Julia Roberts, Connie Britton and Eric Bana.

Gimlet Media, the startup that began selling film and TV rights to its shows last year, has already exceeded every 2018 goal it had set for Gimlet Pictures, said its head, Chris Giliberti.

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Spotify has opened up more to creators lately, with measures such as allowing independent artists to upload their music directly. The streaming service is extending a similar invitation to podcasters, by letting anyone add their shows to the podcast section.

The platform will not host podcasts directly. Spotify can make new episodes of your podcast available as soon as you upload them to your aggregator or host. All you need to do is provide Spotify with your podcast's RSS feed, much like you would when adding your show to Apple Podcasts or other services.

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AI plays a huge role in how Spotify delivers personalized playlists to users, so it's somewhat fitting that the companys new partnership with Microsoft is focused on messages about how AI can impact all aspects of life -- including education, healthcare and philanthropy. Those messages are going to be showing up in the Discover Weekly playlist for free users, the first time that Spotify has lets brands have full customization and control over advertising in that feed.

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The podcast wars are coming.

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George Marsden on “The Twilight of the American Enlightenment.”

You're receiving this email because you subscribed to the American Folklife Center's "News and Events" updates.  But did you know there other ways of keeping in touch? In addition to this list, we have the Folklife Today blog, the Folklife Today podcast, and a facebook page, with more podcast series on the way. Now that our heavy event season is slowing down, we thought we'd use the list to alert you to some of these other ways to learn about folklife and the mission of the AFC. 

Let's begin with the Folklife Today Podcast, since a new episode was released today for Halloween! Folklife Today tells stories about the cultural traditions and folklore of diverse communities, combining brand-new interviews and narration with songs, stories, music, and oral history from the collections of the Library of Congress's American Folklife Center. The new episode features scary stories for Halloween, including Jackie Torrence's "The Golden Arm," Mary Celestia Parler's "The Witch who Kept a Hotel," and Connie Regan-Blake's "Mr. Fox." The very first episode, from a year ago, featured spooky songs. In between, there was a whole year filled with audio goodies!  Find it all at the link.

Click here for the Podcast homepage.

Online Resource

The iNuke Boom from Behringer weighs 700 pounds and can pump out an almost illegal amount of decibels.

It sounds nuts, and maybe you have to be, but six scientists completed a yearlong NASA-funded Mars simulation in Hawaii, where they lived in a dome in near isolation.

It's gonna be an interesting race between the AirPods and the Here Ones. Both have some great pros, but they both also have some serious cons. Here's a closer look the top two wireless earphones.

Apple has unveiled the HomePod, a $350 wireless speaker with Siri baked right in.

Ride a pod down the Tron-like pipes of Hyperloop One, which just took a big stride toward the day it flings you between cities in near-vacuum tubes.