and 13 Places to Find Small-Business Grants for 2017 and 2018 By www.small-business-software.net Published On :: Mon, 9 Oct 2017 09:00:00 -0400 There are sources for women or minority entrepreneurs and virtually anyone else. The money may not be enough to keep you afloat for several years, but it can make a big difference. Here are 13 places to find small-business grants. And although there is no way to know if LendingTree will repeat its $50,000 small-business grant competition, it still has information on applying for grants and what grant issuers are looking for. complete article Full Article
and Learn About Social Media Algorithms, Augmented Reality and More Changing Business Trends By www.small-business-software.net Published On :: Fri, 27 Oct 2017 21:09:00 -0400 The tools, platforms and methods you use to grow your business are constantly changing. So you need to keep up with all the latest updates and trends. Members of the online small business community have some great insights about these changing tools and trends, ranging from social media algorithms to augmented reality. Read on for some helpful tips. complete article Full Article
and How AI Tech Is Changing Small Business Marketing And Customer Service By www.small-business-software.net Published On :: Mon, 30 Oct 2017 09:00:00 -0400 Whether you realize it or not, artificial intelligence has become a ubiquitous part of our lives. Companies large and small are embracing the opportunity to achieve more and set bigger goals by using AI. Solid proof of this embrace can be seen in CRM giant Salesforce, which embeds AI into its leading CRM platform. Driven by the idea of democratizing AI so companies of all sizes can deliver smarter, more personalized, and predictive customer experiences, Salesforce created Einstein, your personal AI data scientist to guide you through your day. complete article Full Article
and Square Expands Lending To Reach Small Business By www.small-business-software.net Published On :: Wed, 8 Nov 2017 09:00:00 -0400 Last summer, Square began offering loans to non-Square merchants with the help of a restaurant software partner called Upserve. Now, the payments and financial services company has created a formal partnership program with the long-term goal of reaching millions more. Square Capital is launching the partnership platform with BigCommerce, an e-commerce software company that is letting Square make loan offers to its tens of thousands of small business clients. Square is also extending loan offers to restaurants that work with its own delivery service, Caviar, but which do not already process payments through Square. Taken together, these new partnerships give Jack Dorseys company a way to jumpstart further expansion of its lending program, which has already extended $1.8 billion in funds to more than 140,000 businesses since its launch three-plus years ago. complete article Full Article
and 4 Simple Ways to Grow Your Brand on Instagram By www.small-business-software.net Published On :: Wed, 29 Nov 2017 09:00:00 -0400 Having a smart mobile marketing strategy is an important part of building your personal brand online. Leveraging your social networks to their fullest potential is also important for visibility. Instagram is one of the most widely used networks today that can help build a larger audience and following online, making it a must-engage tool for brands. Posting relevant images, ads and videos that your audience will love is just one part of the success formula. complete article Full Article
and 5 Reasons Brick-and-Mortars Will Always Succeed By www.small-business-software.net Published On :: Wed, 10 Jan 2018 16:41:24 -0500 Technology has made it so you can start a new business without even paying for a lease. Simply using your laptop and smartphone, you can create an ecommerce site and have customers buying items from you with minimal expense. But technology solutions are not always as helpful and convenient as they’re cracked up to be. A brick-and-mortar store is still a huge plus for many types of businesses, especially if you sell products that people want to try out. complete article Full Article
and The Top Recurring Billing and Payment Tools for Small Business By www.small-business-software.net Published On :: Mon, 15 Jan 2018 16:46:34 -0500 Here’s a list of the top recurring billing and payments tools to transition the process from the ledger to the internet. complete article Full Article
and To Be Successful, Stop Making Excuses and Face Your Fears By www.small-business-software.net Published On :: Wed, 17 Jan 2018 16:48:19 -0500 Do you constantly find yourself making excuses? Do you try to ignore the toxic work environment you’re in? Are you in denial about your exercise and health regimen? Whatever it might be, if you want to be successful, you have to identify these things and face challenges head-on. complete article Full Article
and 4 High-Tech Industries (and a Really Low-Tech One) That Are Booming With No End In Sight By www.small-business-software.net Published On :: Fri, 2 Feb 2018 09:00:00 -0500 The beginning of the new year is when the worlds top investors make their predictions of industries to keep an eye on. Innovative technologies and ways of doing business are creating growth in certain industries. For those looking for something new to invest time or money in, take a look at these five industries that experts predict to have an increase in growth in 2018. complete article Full Article
and Amazon Officially Eliminates Cashiers...And Other Small Business Tech News This Week By www.small-business-software.net Published On :: Mon, 5 Feb 2018 09:00:32 -0500 Here are five things in technology that happened this past week and how they affect your business. Did you miss them? 1 — Amazon Go cashier-less convenience store opens to the public in Seattle. This week in Seattle, Amazon opened its cashier-less convenience store to the general public. At Amazon Go, customers scan their smartphone on the way in and are then tracked with cameras and other sensors as they browse. complete article Full Article
and 10 Helpful Insights to Help You Make Use of Video and Better Communicate with Customers By www.small-business-software.net Published On :: Fri, 23 Feb 2018 09:00:08 -0500 Video is a medium that gives your small business lots of different options for communicating and sharing information with customers. But it can be sort of overwhelming for some small businesses. Arielle Kimbarovsky of CrowdSpring offers some suggestions for businesses looking to make the most of video in a recent post. complete article Full Article
and When Big And Small Business Pay It Forward, Communities Thrive By www.small-business-software.net Published On :: Mon, 9 Apr 2018 09:00:09 -0400 Koch wanted to give back in the most meaningful and valuable way he and his team could. Ten years ago, the company started the Sam Adams Brewing the American Dream (BTAD) program to mentor and provide funding to food, beverage and hospitality startups. Many of these companies are founded by African American women, including Jessica Spalding of Harlem Chocolate Factory. During the past 20 years, African-American women’s rate of starting businesses was 605% versus 44% for all businesses, according to The 2017 State of Women-Owned Businesses* commissioned by American Express. complete article Full Article
and 10 Places to Get Payroll Services and More for Your Small Business By www.small-business-software.net Published On :: Sat, 17 Mar 2018 17:40:57 -0400 If your small business has a team of employees, then you need a payroll service to manage all of those payments and details. A good small business payroll service should automatically calculate how much pay each employee earns during every pay period, then process those payments and calculate taxes and reports to help you keep your financial records in order. complete article Full Article
and It is Going to Get Easier to Make Money the Next 5 to 10 Years, and It is Because of These 5 Technologies By www.small-business-software.net Published On :: Fri, 20 Apr 2018 09:00:21 -0400 As an entrepreneur and an angel investor, I get really excited about the future of personal finance. As new technologies develop, from cryptocurrencies to virtual wallets, I see advantages for businesses. I also see opportunities for everyday Americans and our families to make--and keep--more of our own money. In meetings with financial technology startups, I am seeing so many incredible new developments on the horizon. Any innovation that improves how we live, shop, and pay sets off alarm bells--of the good kind--in my friendly neighborhood Certified Financial Planner brain. Here is a sneak peek of why I think the next five to 10 years are going to make making money easier for all of us. It is thanks to these five emerging technologies: complete article Full Article
and How to Make Your Company Look Like a $100 Million Brand By www.small-business-software.net Published On :: Mon, 23 Apr 2018 09:00:23 -0400 Intrepid entrepreneurs find a way to make their own success before they have the money. One way they do this is by acting as if they already have it, or the success that comes with it. While this idea sounds like fake it till you make it, it is actually rooted in fundamental concepts about consumption, perception, and scaling. Here are some ways you can appear stronger, more successful and better funded than you might actually be. complete article Full Article
and How These Four Startups Hacked Raising Money--and How You Can Too By www.small-business-software.net Published On :: Wed, 25 Apr 2018 09:00:00 -0400 Want to turn every customer or friend into a potential backer of your business? Since regulations changed in 2016, small businesses have been able to raise money from non-accredited individual investors. While equity crowdfunding, as it is now known, can be complicated and expensive, it's also been lucrative for some businesses that have taken the plunge. Over the past several months, Inc. followed four founders and CEOs who raised money from big groups of people. What they learned: There's no one right way to crowdfund. You can do this sort of fundraising on your own, or you can rely on third parties; three of the following startups paid a commission to use a new Indiegogo platform, which handled their technical and marketing and investor-relations headaches. You do not even have to stick to selling traditional shares of your business. Indiegogo lets the companies that use its equity platform sell debt or preferred stock or other securities instead. (Several of these companies also thanked their investors by giving them sample products, T-shirts, or other types of the rewards that crowdfunding first became known for.) complete article Full Article
and 8 Ways Leaders Waste Valuable Time and Energy By www.small-business-software.net Published On :: Fri, 18 May 2018 09:10:47 -0400 Time is a valuable, nonrenewable resource that is distributed equally to each of us. We all get the same 1,440 minutes every day. Are you using your time successfully, or are you wasting your time and draining your energy? In coaching top leaders around the world, I have discovered some patterns in how people waste their time and energy. Here are eight of the most common: 1. Being distracted. Leaders who have a lot to do are easily distracted. No one can stay on task 100 percent of the time, but distraction can pose a serious obstacle to getting things done. It eats away at your time and causes unnecessary stress. Limit distraction by being mindful of how you organize your time and work environment and by preparing yourself to accomplish what needs doing. Develop habits and strategies to minimize your access to distraction, keep your focus on the task at hand, and improve your overall ability to concentrate. complete article Full Article
and The U. S. Department of Energy Announces $34 Million for Small Business Research and Development Grants By www.small-business-software.net Published On :: Mon, 21 May 2018 17:02:34 -0400 U.S. Energy Secretary Rick Perry today announced that the Department of Energy will award 219 grants totaling $34 million to 183 small businesses in 41 states. Funded through DOE’s Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs, todays selections are for Phase I research and development. complete article Full Article
and May Is For Small Business, Moms, Amazon And Mobile By www.small-business-software.net Published On :: Wed, 23 May 2018 09:03:28 -0400 The month of May begins with a focus on the importance of Small Business followed by the love for Mom. The charts and analysis that follow are from Prospers monthly survey of over 7,500 Americans. We asked Deborah Weinswig, Managing Director of Coresight Research, to provide commentary on the data from the most important deciders for the economy… the consumers themselves. complete article Full Article
and What is PCI Compliance and Why MUST Small Business Owners Be Concerned? By www.small-business-software.net Published On :: Fri, 8 Jun 2018 09:20:28 -0400 The Payment Card Industry Data Security Standard (PCI DSS) is a set of security standards, designed to ensure businesses which accept and process credit and debit card information, do so in a safe and secure environment. No matter what industry you operate in or what size business you have, if you accept card payments and process, transmit and store cardholder data, you must host your data securely with a hosting provider that is PCI compliant. The PCI security Standards Council was formed in 2006 by the five major credit card brands — American Express, Visa, MasterCard, Japanese Credit Bureau (JCB) and Discover. While each credit card brand has its own compliance programs, the PCI standards are the foundation for all of them. complete article Full Article
and Why Your Employees Will Love the 90-10 Rule--and So Will You By www.small-business-software.net Published On :: Mon, 25 Jun 2018 09:35:18 -0400 Leaders of movements--entrepreneurial businesses included--incite followers to believe in a vision, in one another, and in themselves. To amass the power of many, they address the needs and dreams of individuals. complete article Full Article
and The Retirement Income Source 42% of Small-Business Owners Are Relying On -- and Why It is a Mistake By www.small-business-software.net Published On :: Mon, 9 Jul 2018 09:18:35 -0400 For most of us, that means establishing a nest egg in the form of an IRA, 401(k), or both. But a large number of small-business owners have a different sort of backup plan for covering the bills in retirement: their businesses. An estimated 42% of small-business owners say that their businesses will serve as their personal pensions, so to speak, according to data from New York Life. But that's a dangerous proposition in several regards. complete article Full Article
and The Dos And Don'ts Of Growing Your Small Business By www.small-business-software.net Published On :: Fri, 13 Jul 2018 09:22:04 -0400 Growing your business is an exciting task. It means customers are receiving your business well and you are bringing in a profit. But, growing your business can be intimidating. Many things have the potential to go wrong. That’s why you need a plan. When you know what to do and what to avoid, you can avoid stumbling. Use the following seven dos and do nots to successfully grow your business. complete article Full Article
and Small-Business Owners Name The Best Tools And Resources They Have Invested In By www.small-business-software.net Published On :: Wed, 18 Jul 2018 09:24:28 -0400 Making the right investment in your small business can mean the difference between growth and stagnation. What that right investment is – marketing, training, technology, labor, personal development – will vary from business to business and owner to owner, depending on a variety of factors. Several entrepreneurs recently shared their best business investment from the past year, or top planned investment for this year. complete article Full Article
and Elon Musks Erratic Twitter Behavior Teaches 3 Brutal Leadership Lessons--And What Not to Do By www.small-business-software.net Published On :: Fri, 3 Aug 2018 09:06:09 -0400 If you do not have something nice to say, don't say anything at all. Remember this one, from, like, kindergarten? Apologies are one thing, but better to just avoid the whole thing altogether. Note: this is not the same thing as ignoring criticism. There are constructive ways of responding, though, that will not send your companys stocks plummeting. complete article Full Article
and How to Launch Your First Email Marketing Campaign and Get the Results You Want By www.small-business-software.net Published On :: Mon, 13 Aug 2018 09:17:02 -0400 Email is not going anywhere. There are 3.7 billion global email users, and that number is expected to grow to 4.1 billion by 2021. What is more, this communication channel is supremely popular: People check their emails multiple times a day, and when you're trying to market your company, you can get your name into thousands of inboxes just by launching an email marketing campaign. The cost? Email marketing is also super-affordable, which makes it great for small businesses. complete article Full Article
and The Keys to Building an Influential Personal Brand By www.small-business-software.net Published On :: Wed, 15 Aug 2018 09:21:41 -0400 There is something incredibly important in life that I do not hear enough people talking about. It is called your personal brand and it goes far beyond your career. I started learning about personal branding over 10 years ago when I got into the entrepreneurial world. I noticed a big difference between some peoples brands and others. So I started taking notes. complete article Full Article
and Looking for Tips and Resources for Small Business Success? By www.small-business-software.net Published On :: Fri, 24 Aug 2018 14:29:11 -0400 Business owners need to constantly learn in order to be successful. Whether you’re a beginner or a seasoned entrepreneur, resources like business experts, books, tools and exercises can help you shape your strategies and cultivate sustained success. Here are some suggestions from members of the online small business community for resources and tips that can help you build a successful business and life. complete article Full Article
and Social Media and Government: What Are the New Rules of Engagement? By www.small-business-software.net Published On :: Wed, 5 Sep 2018 01:56:32 -0400 Social media, email, text messaging and other communication technologies are transforming government into a more efficient, effective and dynamic process. Whether it’s an elected official using Twitter to address constituents or a city using a Facebook page to make public announcements, government entities and elected officials are becoming more accessible and connected to constituents. And therein lie today’s nuanced First Amendment related challenges complete article Full Article
and Tax And Regulatory Cuts Solve A Long-Running Problem For Small Business By www.small-business-software.net Published On :: Mon, 24 Sep 2018 10:15:03 -0400 Then, as the recovery progressed, taxes and regulations reemerged. But over the last year, those two concerns have been displaced by the availability of qualified labor. Finding qualified employees is always a concern in a growing economy and has certainly grown in importance in this expansion, even more prominent than in 2000, when the ratio of employment to the population hit a record high. Assisting its rise to number one has been the decline in the concerns about taxes and the cost of regulatory compliance. The sharp decline in concerns about taxes and regulatory compliance are most likely due to the policies of this administration. Record levels of proposed regulations peaked in the last two years of the last administration but dropped to practically nothing early in this term. Since then, many existing regulations and rules have been eliminated or scaled back. complete article Full Article
and 8 Time-Management Hacks to Optimize Your Life In and Outside Work By www.small-business-software.net Published On :: Wed, 31 Oct 2018 16:08:12 -0400 To really manage and maximize your time — to squeeze every opportunity out of it — you have to appreciate how much you have. Take control of your time, and don’t allow others to. Get family, friends, colleagues, and employees to agree on the most important priorities. Otherwise, they will pull you in multiple directions. When I do this, I'm able to control my time better. I typically wake up before the sun and stay busy all day. Time is either invested or wasted, so I do not like white space on my calendar. I make time for myself, my family and my business, to do things like writing my goals, working out, taking a walk with my kids, and leading calls and meetings. complete article Full Article
and 3 Steps to Recharge Yourself and Your Business By www.small-business-software.net Published On :: Fri, 2 Nov 2018 09:09:07 -0400 Running a business often means you have your hands in every aspect of the company. You are managing day-to-day tasks and making crucial business decisions all at the same time. It's no wonder small-business owners can often lose sight of the forest for the trees and get mired in the task of simply getting through each day. Taking a step back gives you a tremendous amount of insight that not only reenergizes you to keep going, but can lead to crucial business decisions that transform and grow your business. Finding a way to build that inspiration into your life is not just a luxury—it is a necessity if you want to maintain a thriving business. complete article Full Article
and 4 Reasons To Support Small Companies On Small Business Saturday® And Beyond By www.small-business-software.net Published On :: Wed, 21 Nov 2018 09:28:00 -0400 Whether you are a small business owner, a consumer, or the CEO of a big corporation, you likely know that small companies are a pretty big part of the economy. This year, show your support for small enterprises by participating in Small Business Saturday® (SBS). My accounting and payroll software company, Patriot Software, is an advocate of Small Business Saturday. And personally, I am a major supporter of small businesses. I know how much time, dedication, money, and hard work entrepreneurs pour into their small companies. complete article Full Article
and How to Handle Late Paying Clients with Ease Using These Tips By www.small-business-software.net Published On :: Mon, 14 Jan 2019 09:50:01 -0500 The holidays puts everyone in a celebratory mood — or almost everyone. For small business owners, the celebration may be tempered by stress over unpaid invoices. My business is lucky: Lots of our clients are scrambling to issue payments before year-end to finish off their fiscal years. But for other small businesses, freelancers and entrepreneurs in the B2B world, getting paid this time of year is an ongoing struggle. complete article Full Article
and 9 social media tips to boost small business brands By www.small-business-software.net Published On :: Fri, 8 Feb 2019 09:19:41 -0500 Establishing a strong social media presence can mean big business for your small business. But if you don’t have dedicated resources to devote to it, or you don’t have much time to spare, you might find it tough to gain traction. Use these nine social media tips to boost business and grow your brand. Set Clear Goals No matter how eager you are to start using social media for your business, take the time to set clear goals before you begin. Try setting SMART goals — specific, measurable, achievable, relevant, and timely — to guide your social media strategy. complete article Full Article
and 17 Powerfully Inspiring (and Funny) Quotes for Every Leader By www.small-business-software.net Published On :: Mon, 4 Mar 2019 09:54:39 -0500 Being a leader can be a difficult, and sometimes thankless, job. You work long hours, make tough decisions, and try your best to make your employees and your customers happy. But things don't always work out the way you hope. Every leader can use a bit of inspiration and humor every once in a while. Adding some fun to your day can make it all come together and, at the same time, perhaps even put a smile on your face. The next time you feel down, here are 17 funny leadership quotes to perk you up. complete article Full Article
and Use This 5-Step Process to Set and Achieve Your Sales Goals By www.small-business-software.net Published On :: Wed, 13 Mar 2019 09:02:35 -0500 Step 1: Set meaningful goals. People do nott achieve goals unless the goals are meaningful to them. Sure, every seller has a quota for this year, but so what? If you want to maximize your motivation to achieve the goals, you must know why achieving it is important to you. To do that, go beyond your one-year quota-focused goal. complete article Full Article
and 25 Payment Tools for Small Businesses, Freelancers and Startups By www.small-business-software.net Published On :: Fri, 26 Apr 2019 10:44:59 -0400 Billing your customers is, of course, vital -- but even more critical is getting paid for those bills. Thanks to the ongoing evolution in the payments industry, there are more payment tools and platforms to choose from to help find the perfect option for your business based on how many payments you receive, the type of business you have and your budget. complete article Full Article
and 39% of Small Business Hires This Year Will Be Sales and Marketing Staff By www.small-business-software.net Published On :: Mon, 29 Apr 2019 10:53:28 -0400 The latest report from Clutch says 39% of small businesses will add sales and marketing employees. This data point underscores the importance of sales and marketing in today’s digital commerce. You must optimize websites, social media channels and eCommerce sites to make it happen. And you need sales and marketing employees to do the heavy lifting. Some small businesses have already created a digital presence. And the job of sales and marketing generally goes to in-house staff. This job often goes to employees with the necessary skill sets or to someone learning on the job. But remember how important these positions figure in the company’s growth. complete article Full Article
and How a small budget and small business can be planned? By www.small-business-software.net Published On :: Fri, 31 May 2019 19:06:05 -0400 It is hard to start a profitable business in a competitive landscape. No doubt, business starts with a primary goal of making profits. Getting these profits from the phase of no client to multiple clients is a period of learning, falling, getting through and finally managing to sustain. complete article Full Article
and What is a Micro Influencer and How Can They Benefit Your Small Business? By www.small-business-software.net Published On :: Fri, 28 Jun 2019 16:01:34 -0400 Micro influencers are social media personalities with anywhere from 2,000-50,000 followers. The numbers vary depending on the source, but their importance is universal. They are a great cost efficient way to provide targeted advertising for small businesses with limited budgets Here is what you need to know about how these people can benefit your small business. complete article Full Article
and The Connection Between Goals and Self-Confidence By www.small-business-software.net Published On :: Mon, 5 Aug 2019 13:06:35 -0400 One of the main conclusions Brian Tracy has come to from his years of study is that self-confidence is key to what you can accomplish. If you have a good amount of self-confidence you will be more likely to try more things. If you are constantly trying more things, that means you're likelier to accomplish more things, since success is often just a measurement of odds. complete article Full Article
and Facebook Just Revealed It Is Doing the 1 Thing a Brand Should Absolutely Never Do By www.small-business-software.net Published On :: Fri, 23 Aug 2019 13:30:05 -0400 One thing brands should never do. But it leads to something no brand should ever do: You should never assume that your customers feel the same way about your brand that you do. Your brand is how other people feel about your company, not how you feel about it. complete article Full Article
and The 100 Women Building Americas Most Innovative and Ambitious Businesses By www.small-business-software.net Published On :: Mon, 28 Oct 2019 16:52:28 -0400 The entrepreneurs on Inc.s second annual Female Founders 100 list have transformed every major industry in America. Meet the boundless dreamers making the biggest difference in 2019. complete article Full Article
and How to Attract, Hire, and Retain Unicorn-Level Talent By www.small-business-software.net Published On :: Mon, 4 Nov 2019 16:57:17 -0400 How do you hire, onboard, and retain a great team? You start by viewing your company through the EQ lens to discover your organizational obstacles―the elephants standing in the way of your company's success. Attend this webinar, How to Attract, Hire, and Retain Unicorn-Level Talent, as headhunter and executive coach Caroline Stokes delivers a blend of recruiting and emotional intelligence strategies essential to helping you identify and tackle your elephants and acquire and retain key hires―those unicorns―that will help your company stand out, stay resilient, and drive growth. complete article Full Article
and 10 Resolutions and Improvements for Your Small Business to Consider in 2020 By www.small-business-software.net Published On :: Fri, 17 Jan 2020 19:28:14 -0500 The start of a new year provides the perfect opportunity for business owners to set new goals and find unique ways to improve their operations. There are plenty of different options for your 2020 resolutions, from shoring up your finances to organizing your online presence. Here are some suggestions and tips from members of the online small business community. Grow Your Savings with Money New Mindset If one of your resolutions for 2020 is to save more money for your business, you may need to shift your mindset. So how can you look at things a bit differently in the new year? Jamie T. Wiseman of Miss Millennia Magazine explores a handful of mindset shifts in this post. complete article Full Article
and Small Business Owners to Big Brands: You Do Not Get It By www.small-business-software.net Published On :: Wed, 18 Mar 2020 14:11:21 -0500 Insiders say the ability to appeal to the emotional side of the SBO will become more important, as so-called Millennials – those born between the years 1980-2000 – are the fastest-growing segment of SBOs and may be more inclined to own a small business than members of older age groups. A study released in 2017 found, among other favorable statistics, that Millennials have more experience with small business and greater desire to start businesses than previous generations. complete article Full Article
and 5 Marketing Hacks On The Cheap To Grow Your Business During a Pandemic By www.small-business-software.net Published On :: Fri, 22 May 2020 07:01:47 -0400 For small businesses, resources can be tight. Especially right now. Limited budgets can present challenges for how businesses raise awareness, acquire customers, and generate revenue. In fact, 39% of small business owners agree that a limited budget is a major roadblock in growing their businesses. However, there are plenty of low-cost, high-yielding marketing hacks that can help you reach your customers. Get featured in press by responding to journalists and podcasters Personalize cold outreach campaigns Correct Existing Mentions of Your Brand Add videos to your landing page Repurpose old blog content Full Article
and 10 Tips For Digital Marketing During a Pandemic By www.small-business-software.net Published On :: Mon, 25 May 2020 07:02:59 -0400 Understand the Challenges Your Customers Are Facing Before you can market during any period, you need to be able to solve a problem for your customers. During a pandemic, the problem you are solving may change. So you have to be able to communicate that. Part of this is just understanding the current climate. It is probably safe to say that many small business customers are hurting financially. Some may also be in a hurry to receive specific types of items. By understanding your market and staying up-to-date on news in your industry, you should be well versed on the basic challenges that might impact your strategy or talking points. However, Perkin also recommends surveying customers however possible so you can quantify how many of them are struggling in specific areas. Once you know the problems your customers are facing, you can work backward to create your marketing communication strategy. Learn How to Communicate with New Customers In fact, you may need to pivot all or part of your business strategy in order to stay afloat during the pandemic. For example, Marran pointed out a UPS client that previously sold pet costumes, but has recently shifted into manufacturing face masks and PPE. This is likely to be a temporary change. But they still need to shift their marketing and communication strategy toward hospitals and B2B customers, rather than focusing on the consumers they normally serve. Full Article
and Evolutionary Branding: Know The Jungle By www.small-business-software.net Published On :: Wed, 27 May 2020 07:04:36 -0400 The law of the jungle states, in evolutionary terms, that only the fittest survive. Before you can effectively brand an organization, you need to understand its clients/customers/donors/community and its competitors. In the marketing world, this is called a landscape analysis. Often, companies — especially startups and nonprofits — will say they do not have competitors. Let me get this out right away: Everyone has competitors. Even nonprofits. If you think you do not have competitors, that means you don’t understand what a competitor is. A competitor is any person or organization taking business away from you. Full Article