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Checkout the Podcast RSS Feed Survey Results

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Earlier this week, popular notetaking app Evernote, and RSS feed service Feed.ly were taken down by multi-hour DDoS attacks.
Evernote managed to stay active with major lag and issues while Feedly was rendered unavailable.

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Have you ever used a technique for years, only to find out that it blows people away? For SEO purposes I use a very quick and simple system to find the right keywords, that factors in how popular a keyword is with the level of competition. It only takes a few minutes and helps you tap into the gold that lies buried  in the rubble that Google give you.

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Is a wave of consolidation about to begin in the Big Data market?

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The most significant marketing change in the past decade was brought about by social media. Before Facebook or Twitter, brands could not dream of building such close connections with their audiences or

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Keywords. They are still as powerful as they were in 1996 or the introduction of the Internet to the world. No matter what keywords you have, they can provide your content the kind of impact that it deserves.

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The same laws of attraction have never governed the social media marketing scene for too long.

Just as one Tweet changes another, so does user preferences when it comes to consuming online content. New social media rise and fall quickly and this year SnapChat and Periscope already shown a great influence on the marketing landscape. With new players entering the field and old companies rushing to introduce new features and innovations, the rules of social media play hardly ever stay the same.

In 2016 we should expect to see new exciting trends and changes in the social scene and here are the top 4.

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You are definitely not alone in feeling the RSS information overload. As wonderful as it is to be able to tap into all the information in the world, there are only so many hours in the day to spend consuming it all. Not to worry: With a little pruning, filtering and prioritizing, we can turn the deluge of data into a nice, manageable stream of content.

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Many investment professionals are naturally competitive people, myself included. Accustomed to being benchmarked and trained to quantify impact, we run an unusual risk of thinking that social media is a contest.

But applying that perspective is counterproductive. It is a bit like going to a dinner party and trying to keep score. People might be into it if you have strange friends, but there’s a better chance that you will alienate everyone there.

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No matter how popular your blog is, it won't make money if you do not monetize it. And even a well-designed and monetized blog can not make money if you do not know how to promote it. Too many recent posts on this topic have failed to point out that what works for the rich and famous is unlikely to work for your small business.

When Neil Patel writes about how to create a blog and mentions that his site earns over $1 million dollars a year, I hope people realize that even when he did this with a brand-new blog, he is still the well-respected, world-famous Neil Patel.

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It is important for entrepreneurs to understand how social media is evolving and changing -- 2.8 billion people use social media. In terms of advertising new products and services, there are few things more potent and ubiquitous than social media.

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For a growing number of people, their activities online have become their real jobs. Achieving influencer status on Instagram or YouTube can help a onetime enthusiast who filmed videos from his childhood bedroom earn a legitimate six-figure salary. Today, social-media stardom is no longer a springboard to a mainstream career but a career in and of itself. For these tech-savvy self-promoters, there’s a lucrative world of freebies, sponsorships and other moneymaking opportunities at their fingertips.

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Against the backdrop of social media controversy — remember Facebook, of course, and 87 million users’ data exposed to Cambridge Analytica — oversight is tightening in Europe.

The regulatory gaze become more fully trained on social media as in Germany, intelligence official Hans Georg Maassen said last week that regulation may be needed for social media companies if the European Union finds that more transparency is needed.

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There are very few industries these days that change as quickly as social media. Every new discovery or algorithm update has the potential to shape the future of how we connect with each other and our clients. This past year has been an exceptionally tumultuous one for social media networks, even for an ever-changing industry. We have seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation. It’s bound to have a major effect on how brands will connect with their customers through social media in the future.

As we wrap up the year, lets take a look back at what has changed in social media in 2018 and how it will impact social media marketing strategy building in 2019.

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Schools can not do it all. We have known this for a long time, yet we often seem to deny this reality in policy and action. For decades we have piled expectations onto our schools, asking them to develop scholars, citizens, and workers and to provide for the academic, nutritional, social, and developmental needs of children. Schools, as critics are quick to point out, invariably fall short of these expectations.

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One of the biggest challenges in implementing an effective social media marketing strategy is time.

When I ask people about their social media strategy for their business, I often get responses like:

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The way young people use social networks is changing rapidly, partly in response to networks that threaten to take over their lives, that they see as fake, the opposite of social. A while back, it looked like they were abandoning Facebook because it had been taken over by the old folks, but it now turns out they’re just leaving anyway, and not just Facebook, but the whole social media concept.

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If you vote/SMS for reality shows, please note that you are part of a business strategy.

Heywood, Andrew, author

Abeyagoonasekera, Asanga, author