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Facebook marketing : leveraging Facebook's features for your marketing campaigns / Brian Carter, Justin Levy

Carter, Brian, 1973-




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Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business! / Paul Gillin

Gillin, Paul




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Ten key customer insights : unlocking the mind of the market / Robert Schieffer

Schieffer, Robert




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Customer relationship management : a people, process, and technology approach / William P. Wagner, Michael Zubey

Wagner, William P., 1958-




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Serving customers : global services marketing perspective / Raymond P. Fisk, Rebekah Russell-Bennett, Lloyd C. Harris; editors




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"Service please" : the power and perils of customer service / by Barry Urquhart

Urquhart, Barry




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The small business owner's handbook to search engine optimization : increase your Google rankings, double your site traffic-- in just 15 steps--guaranteed / Stephen Woessner

Woessner, Stephen, 1972-




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Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz

Lovelock, Christopher H, author




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Creating ever-cool : a marketer's guide to a kid's heart / Gene Del Vecchio ; [illustrations by Damian Fulton]

Del Vecchio, Gene




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Customer obsessed : a whole company approach to delivering exceptional customer experiences / Eric Berridge

Berridge, Eric, author




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Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook

Wright, Travis, author




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Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / Stephen Gamble

Gamble, Stephen, author




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HBR's 10 must reads on strategic marketing




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Social media strategy : a practical guide to social media marketing and customer engagement / Julie Atherton

Atherton, Julie (Business strategist), author




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SiriusXM Just Made Podcasts and Other Music Services More Relevant

With the firing of Anthony Cumia from the Opie and Anthony Show, SiriusXM has started down a very dangerous path that could ultimately help other audio entertainment mediums gain traction from ex-SiriusXM subscribers.

In the early days of satellite, the concept was novel and engaging.

In the early days of satellite, the concept was novel and engaging.
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3 Ways to Use Social Media to Build Rapport With Your Customers

These days, prospects and customers have more information thrown at them than ever before. From phone calls and snail mail to emails and social channels like LinkedIn and Twitter, each new way for a person to initiate contact makes it harder for companies to break through all the noise.

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Add a custom RSS feed to your Android home screen

What if you want to see a particular news feed on your home screen... say, one that does not connect with the built-in news feed tools?

You turn to RSS. That is right, we are going old school.

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Add a custom RSS feed to your Android home screen

Android does not have a built-in RSS widget for your home screen. For that, we have to turn to the Google Play Store. The widget I happen to prefer for this is called RSS Widget. This app is free, does not have any ads, and does a great job of presenting your RSS feeds cleanly.

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JustCast Turns A Dropbox Folder Into A Podcast RSS Feed

JustCast is built as a simple way to create a feed for your own podcasts without dealing with hosts, but it is just as good for making your own private feeds of various audio files you need to listen to.

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What is New in Social Media Customer Service

I previously analyzed their 2013 report and their 2014 report and came to the same conclusion each year. Most companies still do not get social media as a customer service channel.

Six years ago, I did my own tiny social media study. That is back when the Starbucks Twitter profile said that some guy named Brad did the tweeting. Things are pretty much the same as even back then. (Except for Brad. I am not sure what happened to him.)

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Add a custom RSS feed to your Android home screen

You turn to RSS. That is right, we are going old school. For those who don't know, RSS stands for Rich Site Summary or Really Simple Syndication. It's a very easy protocol that allows feeds to be pulled from websites to serve up a collection of story summations that the reader can then click on and enjoy the full read.

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Are You Paying Enough Attention to Customers on Social Media?

Although consumers want brands to use social media as a two-way communication channel, the vast majority of businesses are not adhering to those desires, according to a study from social media management software provider Sprout Social. On average, businesses send out 23 promotional messages for every one consumer response.

Social media is now the No. 1 way consumers interact with businesses. The research revealed that 34.5 percent of consumers turn to social media first when they have a problem, compared with just 16 percent who call and 5 percent who visit a store in person.

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Social Media gives Customers Power over Brands

Not so long ago, customers were isolated. Their ability to voice their dissatisfaction with the service they received from business was severely limited.

The once feared television show Fair Go was just about their only option.

Today they can air their gripes instantly on Facebook, Twitter or other social platforms and build alliances with similarly disgruntled customers. They can take pictures wherever they go and record or even film their interactions.

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Oh No! Did Facebook Just Kill Unpaid Marketing Content?

On June 29, Facebooks algorithm change rocked the content world. The social media giant announced it would start prioritizing posts shared by friends and family over content from publishers and brands. That’s bad news for brands that have come to rely on social media sites like Facebook as a major web traffic driver.

Facebook accounts for 41.4 percent of referral traffic to news sites, according to Parse.lys April 2016 Authority Report. But not all is lost. While brands may be in trouble, content published and shared by individuals could gain even greater traction. That’s good news for industry influencers and budding thought leaders.

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5 Ways to Make Social Media Work for the B2B Sales Industry

If you want to generate more B2B leads you need to look into how you’re going to make social media work for you. This guide is going to introduce you to how your B2B firm can use social media to its advantage.

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Social networking apps in India got over $10 million funding in just 2 years

In the past two years, investors have spent more than $10 million on social networking apps in India. And a growing number of them are focussing on niche segments — from students to Hindi speakers and parents to high networth individuals.

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What Happens When Content Marketing Meets Your Customer?

When effective content marketing meets your customers, the magic happens. Before we dive in to the secret sauce behind the magic, what comes first, content or the customer? That is not a trick question. It’s a real test to see which direction your content marketing is headed. If you’re not sure about how this should play out for the benefit of your marketing and your customer…read on.

As a marketer and a consumer, I always think about the value content plays in a marketing strategy and campaigns.

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Who do you trust to censor social media?

It appears inevitable that censorship is coming to social media. The political head of steam behind the idea is such that it’s going to happen. Oh, sure, it will be voluntary codes of conduct, fights against fake news, but it will amount to much the same thing – it will be possible to say some things on Facebook, Twitter and the like, and not others.

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Looking for Ways to Improve Your Customer Engagement on Social Media?

The biggest mistake people make when promoting their brand, company or even themselves on social media is thinking that simply posting is enough. However, that’s far from the case. Managing a Facebook, Instagram or Twitter account means having to strategize ways to keep your current audience captivated, while simultaneously attracting new users to your page.

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Try These New Customer Service Social Media Strategies

If you want better customer service -- and who doesn't? -- there are strategies, and there are social media strategies.

Like many consumers, Ryan James, has discovered the latter lately. When he needed to arrange a wheelchair for a recent flight from Budapest to Montreal, he skipped the phone just tweeted to Air Canada.

They were so responsive, says a James, college professor from Budapest. Problem solved.

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5 Ways to Proactively Engage Prospects and Customers

While responding quickly to incoming customer inquiries has almost become table stakes in social media, many sophisticated brands have learned that proactive customer care can provide additional benefits to both the company and the customer.

Proactively contacting prospects and customers can create a surprisingly positive customer experience, provide marketing benefits like brand awareness, and even save servicing costs. It can also Proactively listening to prospects and customers on social media can identify key trends, new product opportunities, and customer pain points.

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How To Hustle Your Way To A Six-Figure Income As A Social Media Influencer

I am blessed to say that I get to wake up and live out my dreams each day, says social media influencer, comedian and actress Lala Milan. She creates content for many platforms, including Instagram, Facebook, Twitter, and YouTube, as well as various apps, doing almost all of the writing, filming, directing, and editing herself. This career has enabled her to generate a six-figure annual income and secured her celebrity bookings at events. Recently, it landed her a role on Boomerang, a TV series coming to BET in February 2019.

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Amazon opens up Alexa store for anyone to create and publish custom skills

Amazon is now letting anyone create and publish Alexa skills into the Alexa skills store. Amazon first made it easy to create custom skills last year with its Alexa Skill Blueprints program, and it’s taking those custom responses and allowing them to be published in the store for everyone to download and use. There are currently more than 80,000 existing Alexa skills in the store, but todays announcement means the store will be growing significantly with user-generated custom skills.

Amazon is primarily aiming this new functionality at content creators, businesses, brands, and other organizations. Publications, local sports teams, YouTubers, and others will all be able to broadcast their latest updates by simply adding a recorded audio feed URL to a blueprint skill directly and then publishing it on the store.

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The Rules Of Social Media Just Changed.

Businesses have spent years diligently amassing followings and figuring out the best way to connect with users.

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Fiery Feeds Adds iCloud Accounts, Three-Pane iPad View, New Customization Tools, and More

Fiery Feeds Adds iCloud Accounts, Three-Pane iPad View, New Customization Tools, and More..

Fiery Feeds, the modern, flexible RSS client for iOS, was updated today with a variety of new features that take the app to new heights: enabling iCloud-based accounts for RSS and Read Later so you don’t need third-party services, adding a three-pane layout on iPad, offering new, configurable methods for navigation, and a lot more. There is something for everyone, from users who may be new to RSS to Fiery Feeds veterans who will appreciate the additional power offered here.

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Why Social Media Publishing Must Live Within Your Content Marketing Vision

With an undoubtedly scrappy beginning, content is now a serious player in a variety of brand communications, ranging from demand generation to PR, and on to sales enablement. Especially as search becomes more competitive, it’s important to look beyond a single point of activation in order to make the most of your content. Integrating social media publishing with your larger content marketing vision can help you do that, engaging your audience and maximizing your content marketing ROI.

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Social Media Died When It Stopped Being Social And Became Just About Making Money

The way young people use social networks is changing rapidly, partly in response to networks that threaten to take over their lives, that they see as fake, the opposite of social. A while back, it looked like they were abandoning Facebook because it had been taken over by the old folks, but it now turns out they’re just leaving anyway, and not just Facebook, but the whole social media concept.

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Independence of regulatory decisions made by the Australian Pesticides and Veterinary Medicines Authority (APVMA) / Rural and Regional Affairs and Transport References Committee

Australia. Parliament. Senate. Rural and Regional Affairs and Transport References Committee, author, issuing body




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Parliamentary code of conduct, formal business, closing the gap statement, Indigenous Australian languages : first report of 2019 / Procedure Committee

Australia. Parliament. Senate. Procedure Committee, author, issuing body




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Lower taxes : tax relief to encourage and reward hard-working Australians

Australia




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Investing in our community : congestion busting infrastructure now and for the future

Australia




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Review of ANAO's methodology to audit performance statement : report by the independent auditor / Australian National Audit Office

Australian National Audit Office, author




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Report 479 : Australian Government security arrangements : inquiry based on Auditor-General's reports 38 and 43 (2017-18) / Joint Committee of Public Accounts and Audit

Australia. Parliament. Joint Committee of Public Accounts and Audit, author, issuing body




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Australian politics in the twenty-first century : old institutions, new challenges / Glenn Kefford, Hannah Murphy-Gregory, Ian Ward, Stewart Jackson, Lloyd Cox, Andrea Carson ; foreword by Tanya Plibersek

Kefford, Glenn, author




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Australian Government funding : inquiry based on Auditor-General's reports 18 and 50 (2017-18) / Joint Committee of Public Accounts and Audit

Australia. Parliament. Joint Committee of Public Accounts and Audit, author, issuing body




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Review of administration and expenditure : no. 16 (2016-2017) - Australian intelligence agencies / Parliamentary Joint Committee on Intelligence and Security

Australia. Parliament. Joint Committee on Intelligence and Security, author, issuing body




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Australian Parliamentary Delegation to Kenya and Ethiopia : 3 to 9 June 2018 / Parliament of Australia

Australia. Parliament. Delegation to Kenya and Ethiopia




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Review of the AUSTRAC industry contribution levy arrangements / Darryn Abraham

Abraham, Darryn, author




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We hold up half the sky : the voices of Western Australian ALP women in Parliament / compiled and edited by Judyth Watson




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Information technology in bio- and medical informatics: 8th International Conference, ITBAM 2017, Lyon, France, August 28-31, 2017, Proceedings / Miroslav Bursa, Andreas Holzinger, M. Elena Renda, Sami Khuri (eds.)

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