The protesters placed two bodies of the dead in front of the factory main gate as part of the agitation while some youths barged into the plant even as state Director General of Police D G Sawang was inspecting the vapour leak spot and talking to the management on the measures taken to restore normalcy.

આંધ્ર પ્રદેશમાં વિશાખાપટ્ટનમના એલજી પૉલિમર પ્લાન્ટમાં થયેલ ગેસ લીક દૂર્ઘટનાથી કોહરામ મચેલો છે. આ દૂર્ઘટનામાં 12 લોકોએ પોતાના જીવ ગુમાવવા પડ્યા જ્યારે 5 હજારથી વધુ લોકો આ ગેસની ચપેટમાં આવી ગયા છે. સરકાર અને એનજીટીએ કેસની તપાસ માટે સમિતિની રચના કરી

Bitcoin is about to undergo a scheduled technical adjustment as the number of new coins awarded to the computer wizards who "mine" the cryptocurrency will be cut in half, but forecasting which way its price will move afterward is more complicated now.

Why should B2B marketers give a DAM?

When that DAM is digital asset management, you’re looking at a system that will improve all forms of online marketing, whether it's B2B influencers, social, search, content, video or always-on marketing.

It's also one of the top investments an organization can make for successfully leveraging a digital environment that will only expand with more data in the coming years.

It’s no wonder the global DAM market was valued at $3.4 billion in 2019, and is expected to reach $8.5 billion by 2025, according to report data from IMARC.

Just What Are Digital Assets?

As we explored in our introduction to DAM technology, “Why Digital Asset Management Matters in B2B Marketing,” digital assets are simply any computer files, stored anywhere — whether on your phone, tablet, desktop, network, or in the cloud.

DAM software runs either on a local computer network or in the cloud, and is built to pull in and make it easy to organize an unlimited number of files — all those digital assets that organizations create and use daily.

The more complex your marketing strategies and organization are, the greater the benefits of DAM will be, especially when accumulated over time.

The pandemic has also brought to light weaknesses for some organizations, as remote workers place additional strains on systems not necessarily designed for unified online access to digital asset libraries.

Let’s look at how adding a DAM system to your mix can help improve six major forms of digital marketing.

[bctt tweet="“The more complex your marketing strategies and organization are, the greater the benefits of digital asset management (DAM) will be, especially over time.” — Lane R. Ellis @lanerellis" username="toprank"]

1 — Use DAM to Augment Your Influencer Marketing

Influencer marketing campaigns, especially in the B2B realm, can involve many people and projects, often with a variety of images, document files, videos, and other digital assets.

Tracking multiple versions of files — with varieties specifically created for each social media platform involved in a campaign — can get complicated, and many firms either use a cobbled together make-shift approach that may be known only to one or a few people in the organization, or end up bouncing around from one software solution to another.

A good DAM database, however, can be used company-wide and is expandable enough to accommodate any change in file types, for as long as the DAM is supported by its developers.

The best DAM solutions also offer transparent and robust import and especially export routines, so that organizations aren’t locked-in to one DAM environment with their digital assets held hostage, unable to easily migrate to other solutions if needed.

Influencer marketing benefits from DAM through increased efficiency and time savings, which ultimately make influencers happy and better able to share co-created content.

2 — Expand Your Content Marketing With DAM

The type of savvy content management offered by DAM systems could save marketing teams 13 days annually per staff member, according to report data from Canto.

The same research found that 41 percent of marketers said that digital filing inefficiencies had caused delayed project releases, and 54 percent noted that they experienced frustration with inefficient filing systems.

By its very nature content marketing involves vast quantities of content in all its various digital forms, and a powerful DAM system enhances content marketing by making it easy to find all the digital assets a business has ever created, both for current campaigns and when gathering past performance and return on investment (ROI) data.

Brands such as Under Armour use DAM systems to manage over 12 terabytes of content including more than half a millions digital assets for some 7,000 products that change seasonally, a task that while possible without using a DAM, really shows off the benefits of a solid organizational and archival solution.

3 — Make a Move to DAM to Improve Your Video Marketing

As with static digital assets, a good DAM system easily ingests and organizes video content, putting it at the fingertips of each person in an organization who needs it, from video editor to social media manager to corporate executives.

Digital video has remained a leading performer for marketers, with 92 percent saying it's an important part of their marketing strategy (HubSpot), and with the arrival of the global health crisis initial reports have shown that more video than ever is being viewed, including 5.5 percent higher video view rates on Twitter.

One of the many benefits a top-notch DAM solution offers is the ability to find otherwise hidden static content in your organization's archives that can work well in creating video marketing, oftentimes also avoiding time-consuming efforts to re-do work that has already been completed but can't easily be found.

4 — DAM Shines in Always-On Marketing Environments

Always-on marketing replaces on-again off-again campaigns with a fluid ongoing effort, continually cultivating and carefully building efforts that allow businesses to seamlessly adapt their marketing efforts, rather than playing catch-up, stopping a campaign, and waiting to build a new one.

For B2B marketers, the shift to always-on is swiftly advancing, and in always-on marketing DAM shines brightly, as it removes many of the bottlenecks slowing down traditional marketing by offering easy and swift access to a firm’s digital asset archive.

We recently launched a new ongoing series for B2B brands looking to explore the many benefits of always-on influence, as our CEO Lee Odden took a close at in "Always On Influence: Definition and Why B2B Brands Need it to Succeed."

Marketing technology also thrives when DAM is involved, and MarTech Advisor recently took a look at 10 of the major players in the DAM market.

[bctt tweet="“Always On Influencer Marketing is a strategic approach to creating communities of trusted experts that is relationship and content focused.” @LeeOdden" username="toprank"]

5 — Search Marketers Find Success with DAM

Search marketers also benefit from a powerful DAM system, being able to systematically find search campaign assets, analytics data contained in spreadsheets or other formats, in ways that help make more data-informed search marketing efforts a snap.

In a way the so-called findability of search marketing goes hand-in-hand with a smart DAM solution, as both are centered around finding things — whether in the form of search engine query answers or finding a file you know you have but haven't been able to successfully locate until the arrival of a DAM system.

6 — B2B Marketers Get Social with DAM

Social media marketers too can gain advantages by using a DAM workflow, easily accessing digital assets destined for a variety of social platforms, whether they involve static or video content, advertising copy in text documents, or social analytics data in any number of file formats.

Social media marketing is also enhanced by DAM through time savings, but also by the extra insight it can bring helping to open up an organization's digital asset library. Re-purposing content on social platforms can take on an entirely new and all-encompassing level when every digital asset can easily come in to play and be combined in relevant new ways, thanks to a powerful DAM system.

Invest in Your Firm’s Long-Term Success Using DAM

Whether you specialize in B2B influencer marketing, social, search, content, video or always-on efforts — or a combination of these primary digital marketing practices — finding and implementing the right digital asset management system is an investment in the long-term success of your organization.

Finally, to help you learn more about DAM solutions for marketers, including a list of many of the top providers, have a look at our article exploring the subject.

The post Why B2B Marketers Should Give a DAM: Top Tips on Digital Asset Management appeared first on Online Marketing Blog - TopRank®.

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
LinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting information. Search Engine Land

Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
75 percent of B2B marketers plan to up their investment in data quality during 2020, while 90 percent said they view such investment leading to improved marketing and sales performance — two of the numerous findings of interest to digital marketers contained in recently-released Dun & Bradstreet report data. Chief Marketer

How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies
B2B marketers expect to shift investment primarily to virtual events (78%), web content (72%), webinars (67%) and social media (66%) because of the pandemic, according to recently-released April enterprise-level company survey data. MarketingProfs

How COVID-19 has changed social media engagement [Report]
Sprout Social’s new pandemic-era data shows that LinkedIn posts perform the best on Wednesdays at 3pm, Thursdays from 9-10am, and Friday from 11am to noon, and that the media and entertainment industry has been publishing almost 9 more posts daily, according to new social media engagement data on interest to marketers. Sprout Social

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19
Twitter increased its monetizable daily active users (mDAUs) by 23 percent during the quarter, and saw video view rates that rose by 5.5 percent, two of the findings in newly-released brand COVID-19 trend data. Social Media Today

Facebook Adds New 'Animate' Option to Add Motion to Still Images in Facebook Stories
Facebook has released new zoom, pan and other animation modes that bring marketers a variety of additional Facebook Stories options, and has also begun testing several new mood-based content reaction options, the social media giant recently announced. Social Media Today

YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?
Various YouTube channel categories sport a wide range of differing engagement benchmarks, according to recently-released YouTube influencer engagement rate report data, which also reveals that micro-influencers on the video platform can often achieve high engagement marks. MarketingCharts

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform
LinkedIn has released new content trend engagement data, including a breakdown by global regions that shows what the platform’s audience is looking for and engaging with, with pandemic-related content having seen some of the biggest increases in quantity, the firm announced. Social Media Today

Coronavirus reshapes consumer habits, creating 4 new segments, report finds
25 percent of consumers said they would pay more to buy from trusted brands and 23 percent from ethical brands — two of numerous findings of interest to digital marketers in newly-released Ernst & Young pandemic marketing report data. Marketing Dive

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts
Facebook recently announced a variety of video-related updates to its numerous social communications properties, including a change which will allow up to 8 people to have WhatsApp video calls, while Messenger video received new virtual background options, among several other video feature updates. Social Media Today

ON THE LIGHTER SIDE:

A lighthearted look at our brand promise by Marketoonist Tom Fishburne — Marketoonist

Chiquita lets Spotify users unlock music playlists, branded prizes — Mobile Marketer

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — 4 takeaways for content marketers in the time of COVID-19 — Search Engine Land
• Lee Odden — 5 Hours of Content Marketing - Break Free of Boring B2B with Influential Content Experiences — SEMrush

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates appeared first on Online Marketing Blog - TopRank®.

Opera singer Victoria Robertson is accustomed to performing on stages much bigger than the five-foot wide front porch of her San Diego home. But with concert venues closed and work at a standstill due to the coronavirus pandemic, she decided to make the most of it.

A hedge fund manager in Hong Kong has publicly apologised after a parody video of him licking his finger and wiping it on a hand rail in a metro car went viral, sparking anger in the city which is grappling to contain an outbreak of the new coronavirus.

Dressed as "Star Wars" characters, local officials in the Philippines are out and about to enforce strict quarantine measures while also handing out relief packages.

Thousands of cyclists took over streets in the center of the Slovenian capital Ljubljana on Friday evening to protest against the government of Prime Minister Janez Jansa and the restrictions it has imposed to fight the coronavirus.

Beaches nationwide have been shut for weeks as the government put itself on lockdown in mid-March to curb the spread of the virus, which has to date killed nearly 26,000 nationwide.

Thousands of cyclists took over streets in the center of the Slovenian capital Ljubljana on Friday evening to protest against the government of Prime Minister Janez Jansa and the restrictions it has imposed to fight the coronavirus.

When gas began leaking from a nearby chemical factory and drifting towards his house in southern India, there were no warnings and no alarms, welder Elamanchili Venkatesh said.

Bitcoin is about to undergo a scheduled technical adjustment as the number of new coins awarded to the computer wizards who "mine" the cryptocurrency will be cut in half, but forecasting which way its price will move afterward is more complicated now.

When gas began leaking from a nearby chemical factory and drifting towards his house in southern India, there were no warnings and no alarms, welder Elamanchili Venkatesh said.

RB Leipzig’s Julian Nagelsmann, whose side will be chasing a first Bundesliga title when the German league resumes next weekend, is to practise coaching while wearing a face mask in order to be ready for a return to action.

Thousands of soldiers marched in Belarus on Saturday to celebrate the Soviet victory in World War Two, as President Alexander Lukashenko rejected calls for lockdown measures to fight the coronavirus pandemic.

The collectables belong to Pune-based businessman Subhash Sanas and have been borrowed from the Subhash Sanas' Vintage Car Musuem and kept for display at the mall.

The Vice-Chancellor says the Savitri Phule Pune University administration is also reviewing conditions given for the eligibility of 40 other awards.

Eternal Bliss: Devotees offer tonnes of ghee to goddess Vardayini on ninth day of Navratri every year

Earlier this week, DFB announced that the Bundesliga will be back in action on May 16, making it the first of Europe's top five leagues to resume action during this pandemic period.

India is scheduled to take on Australia in four Tests, three ODIs and three T20Is from October. However, the hosts are likely to ask BCCI for a five-match Test series.

The three videos show what was encountered by pilots during training flights in 2004 and 2015.

"At least, it is judged that Kim did not receive surgery or a medical procedure related to his heart," a representative of the ruling party in South Korea stated.

Congratulating Jinping, Kim said he was pleased over the successes made in China in the prevention of COVID-19 infection.

N Gaur, a former Delhi High Court judge, has been appointed the Claim Commissioner.

Saeed is active in daily affairs of the Markaz headquarters and used to hold meetings with the officials there.

[London] : [Published by The National Union of Women's Suffrage Societies, 25, Victoria Street, Westminster, S.W.], [1909]

[London] : To be obtained from the Secretary , London's Society for Women's Suffrage, 58, Victoria Street, S.W., [1873]

[Edinburgh] : [s.n.], [1904?]

[London] : London Society for Women's Suffrage, 58, Victoria Street, S.W., [1892]

[London] : Published by the National Union of Women's Suffrage Societies, 25, Victoria Street, Westminster, S.w. President - Mrs. Henry Fawcett, LL.D, [1909]

[London] : Central Society for Women's Suffrage 25, Victoria Street, London, S.W., [1905]

[Edinburgh] : [s.n.], [1911]

[London?] : [s.n.], [1909?]

London : A. C. Fifield, 44 Fleet Street, E.C., 1910.

[London] : Printed by Strangeways and Sons, Tower Street, Cambridge Circus, W.C.], [1908]

[London] : Published by the National Union of Women's Suffrage Societies, 25, Victoria Street, Westminster, S.W.], [July, 1909]

[London] : Published by the National Union of Women's Suffrage Societies, Parliament Chambers, Great Smith Street, S.W.; and Printed by The Women's Printing Society, Ltd., Brick Street, Piccadilly], [1909]

[London] : Published by the National Union of Women's Suffrage Societies, 25, Victoria Street, Westminster, S.W.], [July, 1909]

[London] : Published by the National Union of Women's Suffrage Societies, Parliament Chambers, Westminster, S.W.; and Printed by The Women's Printing Society, Ltd., Brick Street, Piccadilly], [1909]

[London] : [S. Sidders & Co., Printers, 17 & 19, Ball Street, Kensington, W.], [1909]

[Lucknow] : [s.n.], 1910]