There is a strategy to maximizing all the benefits of Congress recent $2 trillion stimulus package in response to the COVID-19 pandemic. It is not just applying for the Paycheck Protection Program (PPP) or tapping into your 401k. In fact, there are actually eight key pieces to the legislation that can assist business owners in one form or another.

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There are no magic formulas or secret sales tips for boosting your sales metrics and performance. Sales are dependent on a myriad of factors lining up in your favor, and many of them are out of the numbers on your sales dashboard. The best you can do is do your best putting in the work.

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For small businesses, resources can be tight. Especially right now.
Limited budgets can present challenges for how businesses raise awareness, acquire customers, and generate revenue.

In fact, 39% of small business owners agree that a limited budget is a major roadblock in growing their businesses.

However, there are plenty of low-cost, high-yielding marketing hacks that can help you reach your customers.
Get featured in press by responding to journalists and podcasters
Personalize cold outreach campaigns
Correct Existing Mentions of Your Brand
Add videos to your landing page
Repurpose old blog content

Seventeen-year-old Avi Schiffmann is an entrepreneur. But he is a different kind of entrepreneur. He’s not in it for the profits, fame and continued growth opportunities. At least, not right now.

Schiffmann, a high school teenager who lives in Washington State, has attracted worldwide attention through his amazing Survival Rate Calculator website, which tracks critical information related to the coronavirus outbreak. Since launching the site during the early stages of the pandemic, Schiffmann's web crawlers have been configured to pull in, parse and process real time data from the World Health Organization, Centers for Disease Control and other governmental websites and convert that data to show infections, deaths, recoveries and rates of change for all countries around the world. The site breaks down infections on user-friendly maps, provides health information and also attempts to calculate a survival rate of someone who contracts COVID-19, based on user-submitted health data of age, gender and other health factors.

Is the site popular? You bet. According to a profile of Schiffmann on Business Insider, the site attracts about 30 million visitors a day and 700 million total so far.

The CEOs of Apple, Amazon, Google, and Facebook faced the House Judiciary Committee virtually today, where they fielded questions about whether their respective tech companies take advantage of their dominant positions in the market to enhance their bottom lines.

Spoiler: They all said they do not.

Rep. Cicilline said House Judiciary will publish a report on the Antitrust Subcommittees finding, which will propose solutions. but his hearing has made one fact clear to me: These companies as they exist today have monopoly power. Some need to be broken up. All need to be properly regulated and held accountable, he concluded.

With a chaotic and largely unsuccessful spring semester behind it, the country is getting ready for a school year unlike any other--and teachers, staff, and parents will need all the help they can get.

Education technology companies are well positioned to capitalize on the shift to remote learning.

The face-covering business went from zero to crazy money in five months, with manufacturers pivoting production lines and brands seizing the moment to advertise.

Practice Your On-Camera Speaking Skills
Nothing is worse than having a boring presenter be it in person or on camera. Just like public speaking, presenting on camera is a learned skill anyone can achieve if they have the right guidance. Here are 10 tips to speaking on camera

Dress to Impress
Even though no one can see what you are wearing below the computer desk, you want to suit up.

Use the 8% Rule
As Michael, the CEO of Teambuilding explains Any Zoom meeting should have at least 8% of its time dedicated to non-meetings activities.

Working from home has accelerated innovative team-building trends. How to make traits like agility, collaboration, and candor a permanent part of our management process.

The future of work arrived out of nowhere, on the back of a once-in-a-century pandemic. Team dynamics got challenged as members dealt with illness, trauma, and crisis. We've all been forced to rapidly and radically adapt to new working norms. The Ferrazzi Greenlight Research Institute has spent more than 15 years studying high-performing teams, but I've never seen entrepreneurs rise to the occasion as they have this year. When the crisis subsides, the temptation will be to turn back that progress and retreat into old behaviors.

Digital marketers often identify social media as one of the best forms of content marketing, but it can often feel like we’re just going through the motions. If the social media content isn’t attracting leads, what good is it? It’s likely you just need a quick boost in strategy to make sure your content is appealing to your target audience and getting inbound requests and messages.

In fact, 90 percent of social media users have used the platform to communicate directly with a business before. So if none of your customers or followers are reaching out to you, it’s a telltale sign that something should be changed. Ideally, you’ll post a picture or video with a robust caption that offers value and the floodgates will open: direct messages, likes, comments and queries should start coming (or even just trickling at first) in, proving that your content struck a chord and inspired action. Not there yet? Here are four ways to bolster your strategy to attract those leads.

1. Focus your content on interesting stories
2. Do a poll asking what type of content people want most
3. Host a Q & A on Facebook or Instagram Live
4. Make sure you have a call to action in every post

News of the vaccine also raises questions for business owners: Can you require employees to be vaccinated, and if so, how do you go about it?

Employment lawyers and HR professionals say that policies regarding the flu vaccine are a good place to start. Many states mandate that hospital workers and other health care professionals, as well as school children and preschoolers in daycare, get flu shots and other vaccines. But it's not required for most professions. Generally, employers can require a flu vaccination, but an employee may be entitled to an exemption if he or she has a particular disability that needs to be accommodated, or a sincerely-held religious objection to taking the vaccine, says Michael Schmidt, a New York-based employment lawyer for Cozen O'Connor.

In both cases, the employer may have to pay for the vaccine or reasonable accommodation. If you refuse to make accommodations for an anti-vaxxer, it's possible to face a claim for violating the Americans with Disabilities Act (ADA), the Civil Rights Act, or the Occupational Safety and Health Administration's whistleblower protection program. Most of the time, Schmidt says, the advice is for employers to encourage employees to get a flu shot rather than try to create a policy that demands it. However, he notes, many would argue that the Covid-19 situation is far more threatening than the flu is at this point, meaning a vaccine may be more crucial to the overall health of a workplace.

Whether your cell phone has a broken screen, is no longer the latest technology, or you are simply itching for the latest cell phone model, it is important that you take appropriate care in disposing of your old cell phone.

Retain and Protect Your Data
Cell phones are a treasure trove of information; think of the panic that strikes each time you mistakenly misplace your cell phone. The information contained in our cell phones is meaningful and it is important that you backup any data on the phone that you wish to retain. The data you backup would include: any music, photos, messages etc...  If you are moving to a new cell phone you can often transfer the data you wish to retain to the new cell device.

Protect Your Personal Information
Cell phones often contain sensitive personal data, including passwords, bank information, payment methods, messages, contacts, videos, account numbers and much more. After transferring the data to a new device, information is still retained on your original cell phone.  Providing this type of sensitive information to strangers could put you at risk for identity theft, other other types of fraud, or simply leave you very uncomfortable.

How to Dispose of Old Cell Phones; Protect Your Data and Privacy

The Covid-19 pandemic caused an unprecedented financial ripple effect in nearly every industry but hit the small businesses that define America the hardest. Throughout the first six months of the pandemic, more than 60 million Americans filed for unemployment insurance. That’s 23 million more than the 37 million who filed claims during the 18-month Great Recession.

By now, many small-business owners who made the difficult decision to shrink or temporarily pause are rebuilding. As they have already learned, though, rebuilding your business is not as easy as flipping a switch and watching your business rebound to its pre-Covid-19 state. As a small-business owner, your plan to rebuild should focus on rehiring employees who can fulfill your immediate needs while simultaneously paving the groundwork for growth in the new norm.

Finding and keeping the best talent has never been easy. It became the top concern for HR professionals this past year, with more than two-thirds reporting struggles with their recruitment and retention efforts. While the reasons for those struggles run the gamut, they often relate to attracting qualified candidates (49%), retaining star employees (49%) and issues with the talent-culture fit (42%).

For small and midsize businesses (SMBs), any difficulties with finding talented hires end up wasting precious resources. Worse yet, the cost of a bad hire is equal to 30% of the hires first-year salary – without factoring in the potential losses in revenue and time associated with onboarding the wrong person for a job.

A business owner who spent nearly $46 million over the years on Facebook ads said he got booted from the platform without warning.

Jordan Nabigon, the CEO of the Ottawa, Ontario, content-curation site Shared, said Facebook deleted his companys main Facebook page without warning in October, and without providing an explanation. He shared a Medium post detailing his experience, which has received more than 400 claps from readers.

Nabigon spent $45,870,181 on Facebook advertising between 2006 and 2020 for Shared and his other company Freebies, according to expense reports reviewed by Business Insider. Shared employees three people full-time and 12 contract writers, Nabigon said.

Facebook increased its use of artificial intelligence to oversee advertising and other content during the COVID-19 pandemic, and Nabigon is among hundreds of business owners who said they suffered from Facebook's crackdown on ad policies.

The pandemic is accelerating existing trends.

Covid-19 has initiated some trends and altered the direction of others, but its most enduring impact will be as an accelerant. Take any trend--social, business, or personal--and fast-forward 10 years. Even if your company isn't living in the year 2030 yet, the pandemic has spurred changes in consumer behavior and markets. This is clear in the rapid increase in online shopping, in the shift toward remote delivery of health care, and in the spectacular increase in valuation among the biggest tech firms.

The more disruptive the crisis, the greater the opportunities--and the risks.

In a world in which e-commerce has become a necessity for nearly every retailer, it can seem they have only two options: list their goods on marketplaces run by giant companies, or sell to consumers directly, hoping they will make more on each transaction despite fewer sales. In other words, either join a dominant marketplace like eBay , Walmart or Amazon —which by itself represents 38% of U.S. online sales, according to Digital Commerce 360—or hope they can find customers through advertising and word of mouth.

For many small- and medium-size sellers, a third option has emerged, embodied by the rising star of e-commerce, Shopify . This approach gives merchants access to cloud-based third-party services such as payments and fulfillment, but lets them maintain more control of their branding and customer relationships than the biggest marketplaces offer. Shoppers might not even know they’re buying something from a Shopify-powered retailer, and that’s the point.

In addition to making goods available on sellers’ own sites, these software companies—which also include BigCommerce and Magento—can perform the laborious task of listing merchandise on the giants marketplaces. By becoming hubs for managing sales through multiple channels, including social-media platforms, they represent real competition for Amazon and its ilk, potentially giving merchants more leverage when dealing with those entrenched giants.

Specific PPP provisions of the new law include:

Appropriates an additional $7.25 billion to the U.S. Small Business Administration (SBA) for the PPP program

Expands PPP eligibility to include:

~ Additional tax-exempt nonprofits, such as 501(c)(5) labor and agricultural organizations and community locations of larger nonprofits, whose lobbying activities do not comprise more than 15 percent of its activities
~ Internet publishing organizations assigned a North American Industry Classification System (NAICS) Code of 519130 and engaged in the collection and distribution of local or regional and national news and information
~ Adds COBRA premium assistance as an allowable payroll cost under the PPP program.

A survey of small businesses conducted by Appalachian State University in coordination with Selective found that cybersecurity and technology issues were growing concerns for 44% of survey respondents due to the COVID-19 pandemic. Yet, only 20% of survey respondents have cyber insurance coverage.

The findings highlight an awareness gap among small businesses about the risks they face from cybercrime. Twenty-eight percent of data breaches impact small businesses, and phishing attacks account for over 30% of breaches, making them the biggest cyber threat for small organizations.1 Cyber coverage from Selective can help small businesses manage and mitigate risks with comprehensive coverage options and cyber threat education.

Every business was considered small at some point in its history. Some go big, but some stay small and do quite well. The size of a business in common measurements (revenue, employees, locations) is less relevant than the size of your customer base and the corresponding loyalty of customers.

Title: Flu Shots Lag in States With Low COVID Vaccine Uptake
Category: Health News
Created: 6/16/2022 12:00:00 AM
Last Editorial Review: 6/16/2022 12:00:00 AM

Title: Can You Go Back to Normal After Psychosis?
Category: Diseases and Conditions
Created: 6/28/2022 12:00:00 AM
Last Editorial Review: 6/28/2022 12:00:00 AM

Title: Can You Get Yourself Back to Normal After Psychosis?
Category: Diseases and Conditions
Created: 7/5/2022 12:00:00 AM
Last Editorial Review: 7/5/2022 12:00:00 AM

Visiting the lovely state of Colorado soon? I mean, really soon? Then don't forget to plan a visit with the...

I'm finally experimenting with writing macros in clojure. Learning macros is (for me at least) a 4 stage process:

1. Learn to use them (pretty straightforward)
2. Learn to read their implementations (including the quoting)
3. Learning to write them (in progress)
4. Learning when to write them (in progress)

Those last two are iterative; #4 is especially tricky -- the web is full of general considerations ("when a function won't do", "when you want new syntax", "when you need to make decisions at compile time", etc) - but actually making that judgment in practice, takes... well practice.

Hence this exercise. Anyway to the code:

Clojure offers the if-let and when-let macros that allow you to combine a let block with testing the binding for nil:

(when-let [a (some-fn)]  
   (do-something-with a))

(if-let [a (some-fn)]  
   (do-something-with a)  
   (otherwise-fn)) 

I found myself (on some real code) wanting to be able to do something similar with try:

(try-let [a (some-potentially-exceptional-fn)]
  (do-something-with a))

(try-let [a (some-potentially-exceptional-fn)]
  (do-something-with a)
  ArithmeticException ((println (.getMessage e)) 42)
  :else (do-something-by-default-fn)
  :finally (println "always"))

etc.

So I wrote this (non-hygenic) macro that seems to do the job:

(defmacro try-let [let-expr good-expr & {fin-expr :finally else-expr :else :as handlers}]
  (letfn [(wrap [arg] (if (seq? arg) arg (list arg)))]
  `(try (let ~let-expr ~good-expr)
    ~@(map #(apply list 'catch (key %) 'e (wrap (val %))) (dissoc handlers :finally :else))
    ~(if else-expr `(catch Exception ~'e ~else-expr))
    (finally ~(if fin-expr `~fin-expr ())))))

Thing is... I don't if it's a good idea or not. For one thing its not hygienic (it implicitly declares e that can be used in the handler clauses) though this seems the kind of case that sort of thing is for.

For another... I don't know if its correct. It seems to be (I've tested all the scenarios I can think of), but this is kinda like security -- I suspect anyone can write a macro that they themselves can't break, but that doesn't mean its correct.

Some things to note: - e is available to handler expressions
- the local function wrap allows for a complex expression or single value to be spliced in
- any number of handlers can be included
- ':else' (default) handler and ':finally' handlers are optional (as are any others!)

In short: I'm interested in any opinions/feedback that aim at learning steps 3 & 4 (writing and when to write). Fire away!

Played an interesting practice game last Friday (1/12) evening with one of my fellow DRW chess teammates, Oliver Gugenheim. After my stupendous blunder last week, I'm interested in playing some practice games - both to drill my pre-move thinking process, and because there's nothing like a bad loss to motivate one to start playing again...

Oliver and I wound up exploring a sharp line of the French defense - an opening I have historically not enjoyed playing as white, and so had started learning more about the past week. Oliver (without us discussing it) obliged me by playing a line I had looked at that day so we went a good way into the "book" before (very quickly thereafter) reaching crazy territory.

The most interesting bit tho, is actually black's move: 9. ... f6. The conclusion I got from this analysis, is that 9. ... f5 is better (see below for more) and so this was a useful game for this analysis alone...

All in all, it was interesting to play, and gave me the opportunity to practice the things above... and it gave Oliver a chance to fend off a ridiculous attack (which is always satisfying if a bit scary at times). Here's the game and my notes (Time Control is G30 with 5 second increment):

And so, QED on this idea. My conclusion: better off building an attack here as White's got the ball. Also, for a bishop sac to have any chance, white really needs another piece. Perhaps once the f-pawn were advanced and White has castled, the possibilty of lifting a rook with tempo might be enough to give the sac some teeth. It'd be interesting to see if I can find any Winawer games with a bishop sac on h7 (if I do, perhaps I'll write a follow-up; regardless, looking at how White attacks here should be fun.)

When testing functions, one tests: evaluation result side-effects (if any)

When testing macros, one may also wish to test: expander code expansion

All requested features delivered. Speculation avoided. Mindful of our tendency toward completeness, necessary code is added, unnecessary code is removed. Refactored.

Implementations incomplete - shadows of the their real-world counterparts, yet precisely the functions and properties required. The desire to add more, tempered by the satisfaction of not doing so.

Technique and knowledge are increased to decrease their application.

Simplicity.

I posted that on the WabiSabi page of the c2 wiki on or about October 28th, 2002.

I typically feel the same about my old writing and my old code ("what was I thinking?"), but I like this (even if it is a bit pretentious); especially the line about Technique and Knowledge. It cover many of the forces that need to balanced to ship software consistently.

Happy Friday.

April 25th. DEAD BOY DETECTIVES. It's really good -- it's funny, it's smart, it's scary, and it even has a few familiar faces...

Title: Picture of Cystic Acne
Category: Images
Created: 11/22/2010 12:31:00 PM
Last Editorial Review: 7/6/2022 12:00:00 AM

Die warscheinlich erste Wasserbomben-Simulation.

Title: Toothache
Category: Diseases and Conditions
Created: 12/31/1997 12:00:00 AM
Last Editorial Review: 4/28/2022 12:00:00 AM

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