Sonam Kapoor Ahuja went for traditional red on her wedding. The diva celebrates her second wedding anniversary today and we can't stop admiring the lehenga that she wore on her wedding. It was a gorgeous lehenga but her red-hued traditional

As of today, the total number of confirmed COVID-19 cases in India is 59662, with 17847 recovered cases and 1981 deaths. The concerns related to COVID-19 pandemic is increasing day by day. The WHO and CDC along with many healthcare institutions

The money from the crowd-funding effort will be donated to a Delhi-based NGO Uday Foundation and the proceeds will be used to provide basic necessities for patients at various locations, migrant workers and slum dwellers.

Hunter was also part of England#39;s 1996 World Cup winning squad and played in 28 matches.

Representatives of the 20 teams took part in a conference call to look at various possible options for restarting the season and remain committed to completing the fixtures rather than voiding the season.

Unlike China, Indian companies are managing to create games remotely despite the lockdown due to coronavirus outbreak

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In a live chat with Overdrive on Instagram, Martin Schwenk, MD and CEO of Mercedes-Benz India said that while the product roadmap remains unchanged, it has been deferred. Mainly affected by this is the launch of the Mercedes E-Class facelift.

Indian teachers have broken the myth about their inability to use technology. We already have 3,000 schools lined up to adopt our platform, and more are joining the queue every day.

But along with that the employment growth rates have started to dip, NV 'Tiger' Tyagarajan says. The percentage addition of employees in India will not be same as past. And due to advancements, a workforce with higher skill sets is required for the IT industry, he says.

Asian Paints, SBI, Tata Motors, HUL and Maruti Suzuki are top gainers while ONGC, Axis Bank, MM, Bajaj Auto and Hero MotoCorp are major losers in the Sensex.

If there is no direct government intervention to uplift demand then the auto industry is staring at its worst year ever.

Honda is reportedly planning a sub-4 metre SUV for the Indian market. Like the other cars in the portfolio, like the CR-V, BR-V and WR-V names, the company is likely to call it the ZR-V at the time of launch.

The Indian auto industry is slowly working its way to restart operations in India, after being shut down for over 40 days. Automobile companies are currently preparing to resume production in accordance with the government's guidelines for ensuring all safety and social distancing norms are followed.

Hyundai India has announced that they have resumed production operations at their facility in Sriperumbudur, Chennai. The manufacturing facility of Hyundai has been shut since the 23rd of March 2020, amidst COVID-19 pandemic.

While IPL viewers are watching different content this year, the sporting property over the years has contributed significantly to television viewership.

Siddharth Anand Kumar, VP, Films and Events, Saregama, thinks that although Kerala’s move will ensure that a large number of projects get completed, the real challenge will be restarting shooting.

Radio, which was already under pressure due to slowdown in the economy, is under more stress now because of coronavirus

Germany will have to work on another supplementary budget to help the state's social security system cushion the effects of the coronavirus pandemic, Chancellor Angela Merkel's chief budget lawmaker said on Saturday.

My marketing journey was born out of SEO roots, where the priority of content promotion has always been high in order to create the kind of accountable marketing performance that matters. In contrast, I see a lot of brands putting the majority or all of their investment towards content creation without qualitative or quantitative effort towards the promotion of that content.

An imbalance of content creation and promotion is not only frustrating potential marketing performance, but it's wasting the investment made in creating great content. What good is that great content if no one sees it?

Below are 10 content promotion tactics that have stood the test of time and go beyond email blasts, social ads and simple social sharing on brand channels. When promotion is included in the content planning and creation process, it becomes part of a content marketing system that drives the kind of relevant, useful and engaging content customers are looking for.

1. Make Content Worth Sharing - While this seems obvious, in practice, many marketers are creating content to satisfy an editorial plan assignment like X content assets about topic Y per month vs. tapping data sources that can reveal what will actually resonate. Those data sources can be front line staff like Customer Service or Sales as well as social, web analytics and industry news. Insights about frequently asked questions, trending topics and provocative ideas can go a long ways towards creating content people actually want to consume and share with others.

2. Master the Headline - Without question we live in a fast moving world of short attention spans, Many people will only skim headlines so it is essential to make the most out of content titles. Email marketers already know this with subject lines and content marketings publishing blogs, ebooks, articles, microsites, campaign assets and social content should ensure headlines are relevant, succinct, imply urgency, are meaningful and show action.  There's a world of difference between "10 Essential Promotion Tactics" and "10 Essential Promotion Tactics That Drive Results".

3. Optimize for Share - For those that do click through to view content, make sure what they find is easily shareable. Blogs do this with social share icons and easy to share click to tweet messages. Reports, ebooks and any other digital content can be formatted for easy sharing as well.

4. Co-Create to Activate Influencers - What better way to reach relevant audiences that are ignoring ads than through relevant industry experts? Collaborating on brand content with the right influencers can inspire creative promotion to audiences that trust individuals more than brands. With more people turning to online sources of information, influencers can add credibility and reach to digital brand content.

5. Repurpose for Exposure on New Channels - Modular content uses templates to make republishing parts of your content on different channels or in different formats much easier and effective. Doing so deconstructs more robust content to specific elements that can be published for exposure. For example, we've been experimenting with having blog posts converted to infographics and then posting them to industry websites.

6. Create Distribution Channels - Email subscribers, social network connections, groups, and communities are all opportunities to attract and engage an audience around your shared interests. Each becomes a distribution channel for your content where you can share useful information and also do the kind of community content crowdsourcing that inspires active sharing.

7. Optimize for Attraction - There is no substitute for being the best answer for your customers at the moment they need the information and solutions your brand offers. Search Engine Optimization is not always a robust part of the content marketing process beyond keyword research informing content topics. An ongoing effort to optimize new content and optimize existing content for better performance on search engines can provide highly productive exposure at the very moment of need.

8. Publicize - Whether you contribute editorial to various publications opportunistically or secure recurring contributions to one publication, earned media can be a great way to connect your content with audiences that are interested. PR and media relations come in many forms ranging from someone actively pitching for interviews or story ideas about your brand to creating newsworthy experiences and content that is most likely to be covered by industry publications.

9. Syndicate - Something as simple as cross posting blog posts to author LinkedIn profiles, to a Medium account or to industry association websites can help your brand's content reach new audiences. Just be sure to link back to the source to help Google understand which to rank.

10. Create Conversations - Whether on LinkedIn or Facebook, video livestreaming is a great way to tap an existing social audience and instigate conversation around topics connected to your content. Recorded video is another option to create conversations and cross publish as Josh Nite and Tiffanie Allen have done for several years with our news posts and video on YouTube.

It should go without saying that content should be promoted, but after so many years of observing what brands are doing with content marketing, the imbalance between creation and promotion continues, especially when you consider stats like blog posts get an average of 8 social shares (BuzzSumo).

The key is to make content promotion a priority by including it in the planning process, setting content promotion goals and identifying the corresponding KPIs and by getting help with creating and implementing balanced content creation and promotion that actually works.

Outside of online advertising, what content promotion tactics have you found to be most effective?

The post Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results appeared first on Online Marketing Blog - TopRank®.

U.S. President Donald Trump on Thursday said it's "one of those things" after he learned that a White House valet tested positive for the coronavirus, noting contact with that person was limited. Gavino Garay has more.

U.S. President Donald Trump on Thursday described a valet of his reportedly testing positive for the coronavirus as "one of those things" and said that he and Vice President Mike Pence have since been tested and they are both negative.

Sources tell Reuters the White House will soon propose an international agreement governing mining and commerce on the moon, aiming to attract like-minded space-faring countries to update a 1967 agreement on space law.

U.S. President Donald Trump on Thursday described a valet of his reportedly testing positive for the coronavirus as "one of those things" and said that he and Vice President Mike Pence have since been tested and they are both negative.

U.S. President Donald Trump on Thursday said it's "one of those things" after he learned that a White House valet tested positive for the coronavirus, noting contact with that person was limited. Gavino Garay has more.

A European coalition is forming around an approach to using smartphone technology to trace coronavirus infections which, it's hoped, will enable borders to reopen. Joe Davies reports.

CBS News anchor Walter Cronkite hosted a special broadcast on the very first Earth Day on April 22, 1970 to report on the nationwide protests that took place that day.

U.S. President Donald Trump on Thursday described a valet of his reportedly testing positive for the coronavirus as "one of those things" and said that he and Vice President Mike Pence have since been tested and they are both negative.

Tesla Inc "must not reopen" its vehicle factory in the San Francisco Bay area as local lockdown measures to curb the spread of the coronavirus remain in effect, the local county health department said on Friday.

The World Health Organization (WHO) plans to launch an app this month to enable people in under-resourced countries to assess whether they may have the novel coronavirus, and is considering a Bluetooth-based contact tracing feature too, an official told Reuters on Friday.

More than 3.95 million people have been reported to be infected by the novel coronavirus globally and 273,805 have died, according to a Reuters tally, as of 0214 GMT on Saturday.

Major sports events around the world that are in the process of re-starting or have been rescheduled due to the COVID-19 pandemic:

RB Leipzig’s Julian Nagelsmann, whose side will be chasing a first Bundesliga title when the German league resumes next weekend, is to practise coaching while wearing a face mask in order to be ready for a return to action.

Major sports events around the world that are in the process of re-starting or have been rescheduled due to the COVID-19 pandemic:

Usman Khawaja believes he is still among Australia's top six batsmen and can force his way back into the squad after being dropped a few days ago from the list of contracted players.

Five prominent labour activists have returned to their homes more than a year after they were arrested in coordinated raids in the southern Chinese city of Shenzhen, according to people close to them and a Hong Kong-based rights group.

Dabholkar, one of the torch bearers of the rationalist movement in Maharashtra, was shot dead from a close range in broad daylight by unknown gunmen who are believed to have followed him when he was taking his customary morning walk.

Earlier this week, DFB announced that the Bundesliga will be back in action on May 16, making it the first of Europe's top five leagues to resume action during this pandemic period.

Hayden smashed 346 runs with an average of 21.62 during the 2010 IPL.

The Advisory Council further stated that the growth rate projected will have to be reduced and Indian enterprises will face a slowdown in demand due to global recession.

Barons of the automobile industry on Thursday held a discussion with the Union Minister for heavy industries and public enterprises Prakash Javadekar to talk about the impact of the coronavirus crisis and suggested measures to revive the sector.

The retail sale prices of petrol and diesel will, however, not change on account of this increase in duties due to the decline in global oil prices.

Sai Pallavi is paired opposite Rana Daggubati in 'Viraata Parvam'

Meanwhile, the Union Ministry of Health and Family Welfare on Friday said that India's recovery rate from the COVID-19 disease is around 29.36%

Section 80G of the Income Tax Act deals with deductions on contributions made to certain relief funds of charitable organisations.

These activities are only applicable for areas other than containment zones.