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The last thing you want to have happen when you have your home up for sale is for people to drive up and have a look, and then drive off...nver to return again. Why did they leave?

Your home could have been the wrong style or have the wrong exterior finish. But in all likelihood, it was curb appeal.

Curb appeal is one of those magic phrases used by real estate people that means a lot of things. It could be the home itself, or they could be referring to the landscaping. Curb appeal, in is simplest form means the overall balance and harmoney of everything the eye beholds while sitting at the curb and viewing the property. If it is eye appealing and alluring, they will want to come inside and have a look around.

The amount of curb appeal your home has will determine how much inside traffic you get to the home (outside traffic doesn't count). Inside traffic into the home is what it takes to sell it. So, curb appeal will ultimately effect how much your home sells for...or if it will sell at all.

So what makes up curb appeal and how do you get it?

The Structure

Your home must appear to be in top condition and well maintained. The paint must look fresh and unblemished. Gutters must be straight and in good repair. Doors should be square and fit in their frames perfectly. Anything that looks out of the ordinary needs to either be removed, repainted, or fixed.

The Yard

The lawn should be mowed and edged, and GREEN in the spring, summer and fall. Everything that blocks the view of the home needs to be trimmed or removed. This includes bushes, shrubs, trees, etc. If people cannot see the home, they will not want to come inside. All shrubs and bushes should be manicured and shaped. Flowers and bark or mulch needs to be new and replanted if necessary. Your job is to make the yard look picture perfect BEFORE you put it up for sale. Trim all low hanging branches that interfere with the street view of your home.

If you do not want to do all of the work, hire a landscaping contractor to come up with a plan. You will be more than rewarded for what you spend in the eventual sales price of your home.

Curb appeal increase the traffic to the inside of your home. And, if people don't come inside, they won't buy it. Your agent can get people to at least take a drive by your home. It's up to you to make them want to come inside.

(Birmingham, AL) The most recent fallout from the mortgage crisis that began last summer is now rearing it's ugly head in the form of Fannie Mae approved loans that cannot get insured by Mortgage Insurance companies.

Mortgage insurance companies, spurred on by recent recommendations in congress, are tightening their credit standards for providing insurance. Without mortgage insurance, borrowers are forced to provide a down payment equal to 20% of the purchase price of a home - something very few home buyers can afford to do. Just this past week, mortgage insurance companies raised their credit score requirement to 620, effectively cutting out 50% of home buyers from the home buying market. The move came unnanounced and without any notice to lenders or to Fannie Mae.

In fact, lenders are still approving loans that meet Fannie Mae guidelines for purchase in the secondary market, but then find, just before closing, that there is no mortgage insurance available to insure the loan. Without insurance on money loaned that is over 80% of the value of the property, the loan is declined. Buyers that have a "loan approval" from a lender should immediately ask their lender if the lender can get their loan insured. Otherwise, homebuyers could spend hundreds and even thousands in the days leading up to the closing only to find, at the last minute, that loan insurance is not available to them.

This move by the Mortgage Insurance companies will only add fuel to the fire that is the current US Housing market. By effectively eliminating more home buyers from the market, at a time when the housing market needs more buyers, not fewer, the mortgage insurance companies have put another nail in the coffin of the housing market. The resulting effect on the market will be an even bigger drop in home prices. The immediate impact of this new policy will be felt quickly in the market, not over time as has been the case with loan defaults, adjusting loan interest rates, and foreclosures.

Be forewarned: if you are a seller, drop your price now before the market itself forces an even larger price reduction. If you are a home buyer, your credit score must be above 620 or you cannot get a loan.

Podcast listeners make for an interesting audience segment for B2B brands. According to recent reports on podcasting, 74% of podcast listeners want to learn new things, and they are more likely to be active on social media and follow companies. That means podcasts pose a unique opportunity to generate qualified leads and brand advocates.

complete article

Megaphone, a podcasting hosting and advertising technology provider, has signed a lease at Comstock’s Reston Station.

The company will take up roughly 10,000 square feet in the first office building at the mixed-use development, the tower designed by architect Helmut Jahn at 1900 Reston Metro Plaza.

With 165,000 square feet of leased space, Google is the anchor tenant of the building. Other tenants include Rolls-Royce North America (18,000 square feet) and infrastructure management firm Solar Winds (16,349 square feet) and digital identify firm Certipath (7,500 square feet).

Put simply, a podcast is a web series in an audio format. It can be downloaded by the listener or it can be streamed. The joy of the podcast is that you can listen to them wherever you are. Whether you’re in the car, in the house, on the train, or doing the ironing.

Many people find podcast series that they love and will avidly listen to every episode. Some podcasts have such great followings that they spawn live tours, books, and other merchandise.

Although podcasts have seen a meteoric rise in popularity in recent years, the root of podcasts actually goes all the way back to the 1980s when they were called audio blogs.

But it wasn’t high-speed broadband and the invention of Apple iPods and smartphones came along that the world was ready for the podcast. The rise in internet speeds that made downloading or streaming podcasts possible timed itself well with the perfect devices to listen to them on.

Define your goals and research your topic.

The first step is to figure out your goals upfront. Decide why you want to create a podcast. It can be to complement your blog, find new leads for your business or connect with like-minded people, or it can just be a passion project.

Opt for a co-host.

A podcast can have various formats, including:

• Monologue: One person speaking about their experience.

• Co-hosted podcast: Conversation between two or more hosts.

• Interview: Wherein the host interviews a guest.

• Panel: Discussion among a group of people on a particular topic.

Decide on a catchy name and proper description.

While you can pick a fancy name, it is best to choose a catchy name that helps to convey your identity and what the show is about. The title should be concise and be relevant to the topic. Similarly, while naming your various episodes, include keywords and phrases that a potential listener would use. You can also include the names of well-known personalities who will be featured in a particular episode.

reate an interesting cover picture and intro.

Cover art is the first touch point for people browsing for new podcasts. Get the help of a designer to draft a few options, and choose the best one. Follow the cover picture with an excellent intro. Having a third party introduce you will enhance the value of your podcast by several notches and is a great way to get noticed when you’re first starting out.

Arrange for equipment and software.

To start a podcast, you’re required to have access to and learn to use some easily available equipment and software. Podcasting equipment doesn’t need to be costly. You can start a good audio podcast with basic pieces of equipment such as a microphone, headphones, pop filter, etc. Assess your audio priorities and recording set-up, and decide on the equipment you require. Also, learn about the various software options such as Audacity, GarageBand, Reaper, Adobe Audition, etc. for recording and editing and choose the best one for your needs.

Study script-writing techniques and recording techniques.

Once you have equipment in place, it is time to write the script and record. Beginners should put in the time to learn about script-writing techniques; a clear and smooth recording requires a perfect script that might include a short and sweet introduction, guest introduction, episode discussion, recap of earlier episodes, etc.

Music streaming companies have seen stellar growth in user numbers. We ask Morningstar equity analyst Neil Macker if the trend can continue.

Some of the key findings are, as you said, the music industry has rebounded because of simply the streaming industry itself. Music streaming has exploded over the last few years, and because of that, record labels have moved from a declining business in terms of revenue to a growth business over the last five years.

Podcasting is a great way to reach and engage with your audience. Here's the lowdown on podcasting and the shows digital marketers should pay attention to.

Podcasting is the new normal in digital marketing.

Experts are calling podcasting modern-day blogging.

Doubling in attendance from the previous year, Podfest March 2020 marked the 6th edition of the annual international event produced by Chris Krimitsos.

It also skated by the pre-pandemic shutdown as one of the last live events of 2020.

According to the latest statistics from ASTD (American Society for Training & Development), U.S. companies spent almost $126B on employee education in 2010. A good portion of that was spent on e-learning. While remote education is now a popular and cost-effective method for providing access to the continuing education employees need, businesses shouldn't depend solely on this method. Rather, companies should blend e-learning with face-to-face learning by sending them to live industry conferences. Continue reading to learn three reasons you should send some of your employees to conferences.

Increase Networking Opportunities
One benefit of in-person conferences is that your employees can meet interesting and knowledgeable people who may inspire them to go “above and beyond” once they return to work. In-person conferences also provide opportunities for your employees to ask questions and exchange ideas with industry experts, conference speakers, and other attendees. These types of interactions are most effective when conducted in-person.

Capitalize on Internal Talent
At live conferences, attendees are often exposed to some of the most up-to-date and modern business techniques and products used in your industry. Your employees may return to their jobs with new ideas that can be applied within your company which may transform and improve some aspect of your organization. In addition, your employees’ new-found knowledge could save you money since you would have less need to recruit “new blood.” This makes good business sense since your current employees have already proven their value and loyalty, unlike new talent that you may recruit.

Make Employees Happier
Finally, an employee who attends a conference in another city or state may greatly appreciate the opportunity to enjoy a short break from the office, attend interesting sessions at the conference, and enhance their knowledge. It can be rejuvenating, refreshing, and stimulating. They should return to work more inspired and motivated as a result of their experience.

Guest Blog Contributor By-line:
This guest post was contributed by Angelita Williams, who writes on the topic of online courses. She welcomes your comments at her email id: angelita.williams7@gmail.com.

MBA courses are full of all sorts of people at varying stages of their lives. There are those who start head strong right after completing their undergrad, while others wait a couple of years before re-immersing themselves in their studies. Then there are those who wait even longer—10-15 years sometimes—before heading back to school and hitting the books.

When someone studies to become a teacher, they learn a number of different teaching strategies that help them effectively impart knowledge to students. Corporate trainers with advanced degrees in adult education are also often exposed to similar strategies as a part of their academic preparation. In contrast, many internal employees who take on training duties at their companies aren't familiar with effective teaching strategies. Many of them are selected to train new and current employees because they are good at their jobs and not necessarily because they're skilled educators. Unfortunately, this can mean that their training efforts don't quite achieve the desired results.

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A very easy and convenient way to record and email a voice message
from your iPhone or iPod Touch to yourself or to others.
http://www.carnationsoftware.com/SayitMailit.html

Say it & Mail it version 1.4 was submitted to the iTunes Store today. It should be released in a couple of weeks and will be a free upgrade. You will be able to send a voice memo, picture and map location to an iPhone as an instant message. Pretty cool!

Leo Laporte is a Radio and TV Personality.
He hosted Tech TV for many years and now is host and producer of the TWiT Netcasts at http://twit.tv

You can take a look at Apple's web page to see their featured business apps for iPhone and the current top 10 selling apps.
http://www.apple.com/iphone/apps-for-everything/work.html

It is very cool to use your iPhone from anywhere and post to your blog. All you need to do is record your audio, take a photo or movie, turn on the map location switch and send your email to your blog.

A free LITE version of 'Say it & Mail it' has been submitted to the iTunes store and should be available in a week or so.

'Say it & Mail it' for iPhone and iPod Touch has been chosen as one of the Editor's handpicked apps of the week at Yappler.com
The quickest way to email a voice memo from your iPhone or iPod Touch to yourself or to others.

'Say it & Mail it' for iPhone and iPod Touch is on sale today only on Cyber Monday. $1.99
Record and email voice memos using your iPhone or iPod Touch.
Use it to email reminders to yourself or email messages to anyone.

Record and email voice memos using your iPhone or iPod Touch.
Use it to email reminders to yourself or email messages to anyone.

PROBLEM: When you log into your host, it always skips past the Login prompt and displays the Password prompt. Then you must hit return to get the Login prompt.

SOLUTION: Use the -K telnet option.
The -K option specifies no automatic login to the remote system.

Say it & Mail it is the quickest and easiest way to email a voice memo from your iPhone or iPod Touch to yourself or to others.

This new version lets you 'Shake it & Mail it'. You can optionally shake your iPhone or iPod touch to start and stop recording. Then just one tap to email a voice memo.

I was motivated by a news report showing an ABC correspondent having trouble getting through by phone to report a flock of oil-soaked pelicans. The news report made me realize that the iPhone is a great tool for reporting the location of birds needing help. It's built-in GPS capabilities make it a natural for reporting the location of birds needing help.

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RSS, or Really Simple Syndication as it is commonly known, is a technology that gives webmasters the ability to easily distribute and publish syndicated content on the Internet. It seems like all Internet businesses now have RSS feeds available; at least your competitors do. You have finally made the decision that you have to have one. Where do you start?

Steps to Creating & Promoting an RSS feed

Daily more and more realtors are turning to RSS as a tool to market homes for sale. The growing RSS phenomenon in the realty market makes perfect sense. Unlike email RSS feeds have a 100% delivery rate. In addition the costs involved in creating and managing an RSS feed are insignificant when compared to the print advertising Realtors spend on each week. Imagine the amount spent each week to promote various properties in circulars and weekly newspapers, compared to the costs associated with updating and managing an RSS feed.

Realtors Employ RSS to Sell Homes

A new rss2html template directory has been announced by Notepage, Inc. The rss2html template directory will help webmasters control the appearance of the webpages that result when they use the free rss2html PHP script.

The rss2html.php script converts RSS feeds to HTML. The rss2html templates are web templates that assists publishers in the layout of the resulting HTML when the feed is converted, so that they are assured a webpage that is graphically pleasing.

The rss2html template directory has more than 400 templates with various colors and layouts. The templates can accommodate RSS feeds with images, text, audio, and video files. New templates will be added to the directory on a regular basis.

The rss2html templates can also easily be integrated into an existing website's theme. The templates are standard HTML documents except they have special variables inserted where the RSS feed's data should appear.

Users can purchase access to the rss2html template directory for a one time fee of $ 29.95. This subscription will allow for unlimited template usage. The fee also provides access to future templates added to the rss2html directory.

Additional details and a preview of the directory can be found at http://www.feedforall.com/rss2html/index.htm .