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The brutal truth about Asian branding and how to break the vicious cycle / Joseph Baladi

Baladi, Joseph




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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij

Mooij, Marieke K. de, 1943-




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The definitive book of branding / edited by Kartikeya Kompella




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Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook

Wright, Travis, author




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Social media and mobile marketing strategy / Randi Priluck

Priluck, Randi, author




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20 Experts on Finding Engaging Content

In order to engage your followers, we all know you need to share interesting content with them regularly. Of course, there are plenty of tools that help you schedule and share content, such as Buffer, Hootsuite, and SproutSocial. But what about finding content your audience will love?

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Talking Social Strategy and Branding on iTunes

Podcasting is big business and currently there are 1 billion subscribers on iTunes listening to podcasts on the go.

Podcasting gives you another platform to share your social voice, ideas and thoughts, blog posts, ecourses and so much more.

complete article




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This Chrome Extension Replaces Facebooks Trending Topics with any RSS feed

Are you tired of Facebooks trending section in your News Feed? Celebrity news getting annoying? Would you rather have legitimate news? Introducing Fluffblocker.

complete article




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Understanding RSS Feeds

What Are RSS Feeds?

RSS Feeds
RSS also known as rich site summary or real simply syndication, arrived on the scene a number of years ago, but was only recently embraced by webmasters as a means to effectively syndicate content. RSS Feeds provide webmasters and content providers an avenue to provide concise summaries to prospective readers. Thousands of commercial web sites and blogs now publish content summaries in an RSS feed. Each item in the feed typically contains a headline; article summary and link back to the online article.

Understanding RSS Feeds




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How Social Media Inflates Our Perception Of Our Choice Presidential Candidate

The most fervent political supporters think only their candidate can possibly win. Bloomberg View columnist Megan McArdle blames these beliefs on the echo chambers found on our social media feeds.

complete article




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This Chrome extension replaces Facebooks trending topics with any RSS feed

Are you tired of Facebooks trending section in your News Feed? Celebrity news getting annoying? Would you rather have legitimate news? Introducing Fluffblocker.

complete article




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Amazons Alexa can tell you what's trending on Twitter

A report yesterday revealed that Amazon might open up its Alexa ecosystem to allow push notifications, so that it could interrupt to warn you about a traffic jam, for instance.

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A really simple guide to really simple syndication (RSS)XXRead more: http://www.digitaltrends.com/computing/how-to-use-rss/#ixzz4ObPKdolR XFollow us: @digitaltrends on Twitter | digitaltrendsftw on Facebook

The Internet is a big place. Really big. With more than a billion existing pages and thousands more being created each day, there is a wealth of great sites offering fantastic content free of charge. But with such a massive torrent of media being produced each and every day, it can often be tough to keep up with all your favorite websites. So, how do we alleviate this problem? Easy. Here’s a really simple explanation of Really Simple Syndication (RSS).

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Social networking apps in India got over $10 million funding in just 2 years

In the past two years, investors have spent more than $10 million on social networking apps in India. And a growing number of them are focussing on niche segments — from students to Hindi speakers and parents to high networth individuals.

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Branding Risks to Syndication Networks

Syndication represents a very useful way to expand your reach, build your audience, and contribute to your industrys thought leadership. The quality of your message influences the quality of your customer development and engagement results, but this is often not enough.

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How To Syndicate Your Blog

If you have ever tried your hand at blogging then you are already aware it can be more challenging than others may assume. Between all of the brainstorming, research, writing, and editing, you are devoting a lot of time to just one piece of content. While that content is extremely useful, there just may be times when you can’t find the time to create amazing blog posts on a daily basis. This is where content syndication comes into play.

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The Truth About Content Syndication and Duplicate Content

It takes time to build an audience: you need to attract them to your site, which they’ve likely never heard of, and convert them into loyal readers, so they come back and tell their friends – and eventually turn into customers, which is the whole goal of content marketing.

The Truth About Content Syndication and Duplicate Content




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Twitter pushes trending news to the top of your feed

As Facebook fights its own fake news problem, Twitter looks like it's interested in finding more ways to push news content to its microblogging service. According to a report at BuzzFeed, Twitter has confirmed that it is testing new algorithm-curated timelines when big events happen, then putting tweets from news organizations and other users at the top of your timeline. So far, Twitter says humans are involved in story selection, but a Twitter spokesperson told BuzzFeed that it could be come only algorithmic in the future.

complete article




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Twitter pushes trending news to the top of your feed

As Facebook fights its own fake news problem, Twitter looks like its interested in finding more ways to push news content to its microblogging service. According to a report at BuzzFeed, Twitter has confirmed that it is testing new algorithm-curated timelines when big events happen, then putting tweets from news organizations and other users at the top of your timeline. So far, Twitter says humans are involved in story selection, but a Twitter spokesperson told BuzzFeed that it could be come only algorithmic in the future.

complete article




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Up Your Social Media Game By Answering These 8 Branding Questions

To excel at social media, you must be a social media expert, right? While this is true in some respects, having narrow social media knowledge can also be limiting. A social media-only focus can actually hold back your social media strategy from reaching its full potential. You are building more than a social media presence -- you are building a brand. Social media is not an end unto itself. Vanity metrics -- followers and likes -- may be early indicators of good content, but the true test of social media is business impact. Management will eventually stop paying for social media activity that does not lead to bottom line action.

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11 Best Practices to Boost Landing Page Conversions with Video

When it comes to video content on landing pages, marketers tend to either totally crush it, or completely bomb.

Your landing page videos may fail for several reasons.

Typically, this is because the videos on landing pages are:

Too long.
On the wrong section of the landing page.
Missing a key component (like a call-to-action).
Do not make these same mistakes!

This article will explain why landing page videos are so important, and share 11 landing page video best practices that will help increase conversions.

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Facebook, Mozilla, and others take on Indias proposed new social media regulations

Global social media and technology giants are gearing up to fight sweeping new rules proposed by the Indian government that would require them to actively regulate content in one of the world’s biggest Internet markets, sources close to the matter told Reuters.

The rules, proposed by the Information Technology ministry on Christmas Eve, would compel platforms such as Facebook, its messaging service WhatsApp and Twitter to remove unlawful content, such as anything that affected the sovereignty and integrity of India. This had to be done within 24 hours, the rules propose.

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The Future of Education: How Cities Can Leverage Community Assets, Social Networks, and Personal Passions in Extending Their Learning Systems Beyond the Classroom

Schools can not do it all. We have known this for a long time, yet we often seem to deny this reality in policy and action. For decades we have piled expectations onto our schools, asking them to develop scholars, citizens, and workers and to provide for the academic, nutritional, social, and developmental needs of children. Schools, as critics are quick to point out, invariably fall short of these expectations.

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Can Indie Social Media Save Us

In  the summer of 2016, I gave a talk at a small tedx conference in northern Virginia. I began by admitting that I have never had a social-media account; I then outlined arguments for why other people should consider eliminating social media from their lives. The event organizers uploaded the video of my talk to YouTube, where it languished for a few months. Then, for unknowable reasons, it entered the viral slipstream. It was shared repeatedly on Facebook and Instagram and, eventually, viewed more than five million times. I was both pleased and chagrined by the irony of the fact that my anti-social-media talk had found such a large audience on social media.

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Report on the conduct of the 2016 federal election and matters related thereto / Joint Standing Committee on Electoral Matters

Australia. Parliament. Joint Standing Committee on Electoral Matters, author, issuing body




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Parliamentary code of conduct, formal business, closing the gap statement, Indigenous Australian languages : first report of 2019 / Procedure Committee

Australia. Parliament. Senate. Procedure Committee, author, issuing body




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Budget estimates 2019-2020 : Department of the House of Representatives / Standing Committee on Appropriations and Administration

Australia. Parliament. House of Representatives. Standing Committee on Appropriations and Administration, author, issuing body




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Terms of Reference : Inquiry into the functions, processes and procedures of the Standing Committee on Environment and Public Affairs / Standing Committee on Environment and Public Affairs

Western Australia. Parliament. Legislative Council. Standing Committee on Environment and Public Affairs, author, issuing body




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Status report / Joint Standing Committee on Electoral Matters

Australia. Parliament. Joint Standing Committee on Electoral Matters, author, issuing body




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Consultation with statutory office holders / Standing Committee on Public Administration

Western Australia. Parliament. Legislative Council. Standing Committee on Public Administration, author, issuing body




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Your voice can change our future : inquiry into the future of petitioning in the House / House of Representatives Standing Committee on Petitions

Australia. Parliament. House of Representatives. Standing Committee on Petitions, author, issuing body




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2019-20 budget cycle. Part 1, Estimates hearings and related matters / Standing Committee on Estimates and Financial Operations ; presented by Hon Alanna Clohesy MLC (Chair)

Western Australia. Parliament. Legislative Council. Standing Committee on Estimates and Financial Operations




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Advisory report : Commonwealth Electoral Amendment (Lowering Voting Age and Increasing Voter Participation) Bill 2018 / Joint Standing Committee on Electoral Matters

Australia. Parliament. Joint Standing Committee on Electoral Matters, author, issuing body




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Australian Government funding : inquiry based on Auditor-General's reports 18 and 50 (2017-18) / Joint Committee of Public Accounts and Audit

Australia. Parliament. Joint Committee of Public Accounts and Audit, author, issuing body




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Review of administration and expenditure : no. 16 (2016-2017) - Australian intelligence agencies / Parliamentary Joint Committee on Intelligence and Security

Australia. Parliament. Joint Committee on Intelligence and Security, author, issuing body




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Bioinformatics -- a student's companion / Kalibulla Syed Ibrahim, Guruswami Gurusubramanian, Zothansanga, Ravi Prakash Yadav, Nachimuthu Senthil Kumar, Shunmugiah Karutha Pandian, Probodh Borah, Surender Mohan

Online Resource





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Bigg Boss 13: The 'love story' India missed

'Rashami was crying continuously when I was leaving, and that made it evident that it was more than friendship.'




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Meet the TOP 10 Stars of Indian Cinema and Television

IMDB released its list of the Top 10 Stars of Indian Cinema and Television, determined by data from the IMDbPro STARmeter rankings. The data is based on the actual page views of the more than 200 million monthly IMDb visitors.




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From polishing shoes to winning Indian Idol 11

'I was like a scattered necklace; Indian Idol put the pieces together.'




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Advances in corporate branding / edited by John M.T. Balmer, Shaun M. Powell, Joachim Kernstock and Tim Oliver Brexendorf

Online Resource




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Vintage marketing differentiation: the origins of marketing and branding strategies / Robert L. Williams, Jr., Helena A. Williams

Online Resource




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Energy branding: harnessing consumer power / Friorik Larsen

Online Resource




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Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / editors, Patricia Rossi and Nina Krey

Online Resource




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Street democracy: vendors, violence, and public space in late twentieth-century Mexico / Sandra C. Mendiola García

Dewey Library - HF5459.M58 M45 2017




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Toward a better understanding of rule-breaking market behavior: insights from performance breakthroughs in sports / Ann-Kathrin Veenendaal

Online Resource




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China Branding: Cases from Zhejiang / Martin J. Liu, Jun Luo, editors

Online Resource




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Competitive branding strategies: managing performance in emerging markets / Rajagopal

Online Resource




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[ASAP] TiO<sub>2</sub>-Induced In Situ Reaction in Graphene Oxide-Reinforced AZ61 Biocomposites to Enhance the Interfacial Bonding

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c04020




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[ASAP] Understanding the Cycling Performance Degradation Mechanism of a Graphene-Based Strain Sensor and an Effective Corresponding Improvement Solution

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c00176