Literally everyone has turned into cine and series buffs, thanks to the current lockdown due to the pandemic. Be it television or digital streaming platforms, companies have been successful in grabbing more eyeballs, hence earning more profit. Well, Allu Arjun's Ala

Ajith Kumar Subramani, popularly known as Thala Ajith turns 49 today. One of the biggest Superstars of the Tamil film industry, Ajith has appeared in 59 movies since he made his screen debut with En Veedu En Kanavar in 1990. Starting

We still remember how netizens went berserk, when they came across the first picture of Kartik Aaryan and Sara Ali Khan from the sets of Imtiaz Ali's Love Aaj Kal. Sadly, despite creating tremendous buzz among the moviegoers, the film failed

Credit Suisse has maintained its outperform call on the stock with target at Rs 2,400 per share.

South Korean's Kpop band BTS has become one of the most beloved music creators around the world. BTS new release Black Swan is already leading the i-tunes charts and has broken some records as well. However, it is was the music

The stage is set for the Grammy Awards 2020 for Sunday, January 26, at the Staples Center in Los Angeles, USA. The 62nd Annual Grammy Awards ceremony will honour the best musicians and singers, followed by live performances by top artists.

The Grammys 2020 was special for Demi Lovato fans, the singer came back on stage for the first time since 2018, after the near-fatal drug overdose in the summer two years ago. Demi made her public appearance last night first time

The actor will be remembered for effortlessly portraying varied roles.

Uncertainty for some is opportunity for others. While much is being said about changes in influencer marketing approach and B2C influencers losing work at scale because events are now cancelled and industries like retail, travel and hospitality have been disrupted due to COVID-19, consumer behavior has decidedly shifted towards digital experiences.

While in-person events have been a staple for B2B marketers, we've seen how working with digital influencers on co-created content can be a sound alternative.

How brands approach marketing during a crisis makes the issue of trust even more important. When planned and implemented effectively, B2B influencer marketing programs build trust and confidence for buyers, influencers and the brand.

At the same time B2B marketers are emphasizing purpose and people over profit in their marketing messages, the need to deliver on new business and revenue hasn't gone away. Here are 4 considerations on how B2B influencer programs can be optimized, while still being empathetic and thoughtful to the new normal.

1. Find the opportunity gap.

Any marketing investment during a time of crisis will be under scrutiny. Whether your business has had to pivot or you reacting to changes in buyer behavior, it's essential to find opportunities to provide value in ways that are truly empathetic to customers and that can drive business performance. Many companies are meeting a boost in demand for information by engaging influencers to provide thought leadership, insights and how-to content.

Also, as you plan what kind of influencer program to run, think about what goal represents an opportunity for the best ratio of importance for executives to business and customer impact relative to resources and time frame? What metrics best represents that goal?

2. Build amplification in the creation.

If you are able to secure budget and support for a business influencer campaign or program, make sure you are realizing the full value of the content reach. Structure the influencer content for easy deconstruction to shareable formats including social messages, graphics, animations and repurposed content. Also, work with business influencers who have proven distribution channels and can republish brand content on their own networks and sites. The great content you can co-create with influencers won't be so great if the right audiences are not seeing it.

3. Maximize the content experience.

One of the big trends in B2B influencer marketing has been more interesting content formats. Think outside the box of ebooks and blog posts to visually rich and interactive content including audio, video and even VR/AR. There has been a rush of business influencers livestreaming video on Facebook, LinkedIn and Twitter. Brands should think about how they can differentiate the content experience they are creating for their customers and influencers alike. Impressive content inspires influencers to share even more plus it improves customer engagement.

4. Deliver a better influencer experience.

Experience is more important than ever, not just for customers but for influencers as well. Far too often, B2B companies treat influencers as a commodity and only think of what the brand wants. Here's a novel idea: Provide top shelf service to your influencers to help them be more successful concomitant to the success of your influencer program. Find out what the influencers' goals are and build a community around shared values with your influencers. Share promotion messages and goals with influencers and encourage a team approach vs one to one communications. Think more "we" vs. "me".

Rani Mani, Monica Grant and the team at Adobe do a fantastic job of this with the #AdobeInsiders program.

These opportunities to optimize B2B marketing performance are not unique to marketing during a time of crisis. They are universally useful in any environment. But with so many companies and individuals facing uncertainty. it's essential that businesses optimize for trust and what better way than to work with those who already have the trust and attention of customers?

The post Four Ways to Optimize the Marketing Performance of a B2B Influencer Program appeared first on Online Marketing Blog - TopRank®.

Information regarding the new performance standard for Salmonella and Campylobacter in chilled carcasses of young chickens and turkeys can be found in FSIS Notice 31-11.

Cham, Switzerland : Palgrave Macmillan, [2019]

Cham : Palgrave Macmillan, 2020.

[S.l.] : PALGRAVE MACMILLAN, 2020.

Cham : Palgrave Macmillan, 2020.

Cham : Springer, 2020.

[S.l.] : SPRINGER NATURE, 2020.

Cham : Springer, c2019.

Oxford : Oxford University Press, 2019.

Berkeley, CA : Apress L. P., 2019.

Singapore : Springer, c2019.

Barker Library - TA357.J384 2015

Barker Library - TA357.5.M43 B35 2016

Minneapolis, Minn. : Ross & Haines, 1959

When: March 1-2, 2019
Where: Hispanic Reading Room (LJ-240), Thomas Jefferson Building, 2nd floor

PERFORMING BLACK WOMANHOOD: A COMMEMORATION OF WOMEN OF COLOR IN THE ARTS

Friday, March 1
[Pop-up Display] -- Pop-up display highlighting the contributions of women of color in the arts across the Black Atlantic.

Saturday, March 2 -- 10:00-11:00 a.m.
[Research Orientation, Hispanic Reading Room] -- A research orientation focusing on collections about women in the arts from Latin America, the Caribbean, and the Iberian Peninsula. Learn how to find materials in different formats acrosss the Library's reading rooms.

Saturday, March 2, 11:30 a.m. -1:00 p.m.
[Panel: La vem a baiana] -- Adjoa Oseo, University of Liverpool (Dark Beauty, Bright Ambition: Navigating Black Stardom in the Jazz Age NY/LON), Dr. Camara Dia Holloway (Independent Scholar, Finding Ady: Recovering the Story of a Black Surrealist Muse, and Sala Elise Patterson, Independent Scholar.

Contact: tguz@loc.gov

Co-sponsored by the Hispanic Division and the Kluge Center of the Library of Congress.

Click here for more information.

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Non Performing Asset

Krauter, Stefan C. W

Bashirzadeh Tabrizi, Amir, author

Neumeier, Marty

Australian National Audit Office, author

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