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Cyberparawan powraca

Czy wakacje to dobry czas dla cyberprzestepców? A może skoro w biurach panują pustki i ludzie zamiast przed ekranem spędzają czas na plaży, to oszuści również robią sobie wolne? Niestety nie. Wakacyjne miesiące to dla cybeprzestępców czas jak każdy inny.




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Podatność w oprogramowaniu SOWA OPAC

W oprogramowaniu SOWA OPAC wykryto podatność typu Reflected XSS i nadano jej identyfikator CVE-2024-6050.




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Podatności w urządzeniach Longse Technology

W oprogramowaniu urządzeń firmy Longse Technology wykryto 4 podatności (od CVE-2024-5631 do CVE-2024-5634).




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Podatność w oprogramowaniu Stackposts Social Marketing Tool

W oprogramowaniu Stackposts Social Marketing Tool wykryto podatność typu Cross-site Scripting i nadano jej identyfikator CVE-2024-7127.




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Mroczny rycerz powraca: Analiza złośliwego oprogramowania Joker

Zespół CERT Polska zaobserwował w ostatnich tygodniach nowe próbki złośliwego oprogramowania na urządzenia mobilne "Joker" w Google Play Store wycelowane między innymi w polskich użytkowników.




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Lessons from a Barracuda

(EMAILWIRE.COM, October 22, 2024 ) Denver, CO and Boulder, CO – Outskirts Press—the fastest-growing, full-service self-publishing and book marketing company—is pleased to announce the release of Lessons from a Barracuda by Beth McKnight. The novel takes a bite out of abuse in the home and workplace...




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mRNA Synthesis & Manufacturing Market worth $2,958.3 million by 2029

(EMAILWIRE.COM, October 24, 2024 ) The mRNA synthesis & manufacturing market is projected to reach USD 2,958.3 million in 2029 from USD 2,231.4 million in 2024. This market is projected to grow at a CAGR of 5.8% over the forecast period. The primary drivers behind the expansion of this market are...




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How to Prepare for a Data Breach

That is the crux of the problem facing Americas small businesses and consumers: they may not think they’ll be targets of hackers looking for big scores… but all of them probably will be. It is just too easy and too lucrative for hackers to gather and utilize people’s personal information for anyone to be safe – including small enterprises with databases that seem at first blush to be of limited utility.

Reality check: hackers will always go after the weakest link. If they determine that the big guys have toughened up, they’re just going to go after easier targets, like small businesses.

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Facebook Small Business Advertisers

After years of courting the nations biggest advertisers, Facebook is going after the 99%.

That figure represents the long tail of advertisers; the plumbers and dentists, restaurants and political candidates, app developers and direct-response advertisers. These small and mid-sized businesses do not have Facebook account reps and are left to figure out Facebook advertising for themselves.

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Avoid These Five Common Small Business Accounting Mistakes

Keeping the books is one of the more challenging aspects of running a company. It is also one of the most important. Accounting errors can be damaging even fatal to businesses, but mistakes are surprisingly common. Here is how to avoid five of the most common accounting mistakes that plague small businesses.

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Personal Credit Impacts Small Business Loans

Unlike the CEOs of major public companies, whose personal financial situation has little effect on their companies borrowing, if you are a small business owner, your personal credit is a major factor influencing your companys access to capital. The power of personal credit scores to predict small business loan repayment, the legal structure of many small businesses, and small business owners’ use of personal guarantees and personal borrowing to finance business operations, all link small business owners personal credit to their companies’ access to capital.

Many, if not most, lenders will look at your personal credit score if you are a small business owner seeking a loan for your company. A 2006 report written for the U.S. Small Business Administration found that 71 percent of banks used small business owner credit scores when underwriting small business loans.

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Facebook Mission

Facebook is on a mission to get Americas 25 million small businesses -- from plumbers to pizza parlors to boutiques -- to actively invest in Facebook ads. Modeling its efforts on how it is already courting big brands -- the Cokes, GEs, and Toyotas of the world -- Facebook aims to teach small businesses how to promote their products and services on its platform.

However, this plan could backfire if Facebook does not do one thing first: Teach small businesses how to define and develop their brand. This is true for small businesses as well as for large businesses, and it presents both an opportunity and a risk for Facebook.

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Facebook for Business

Perhaps you have a Facebook page to keep up with your college friends, cousins and golf buddies. But do you need Facebook for your small business?

Well, here is a fact to help you decide: 20 percent of all time spent on mobile devices – smartphones and tablets – is spent on Facebook, according to market research firm comScore.

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Facebook Advertising

When it comes to advertising on Facebook FB -0.15%  these days, small-business owners are competing for more limited ad space—and paying more for ads even if they do not result in sales.

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Small Business Owners Face New Challenges in 2015

The turkey has been carved, the gifts have been purchased and business owners are ready to celebrate the holiday season reflecting on a successful 2014. While small business owners may be thinking about holiday traditions, they are also beginning to focus on priorities and potential challenges ahead. Changes in technology, growing cybersecurity concerns, and shifts in the political landscape are all top of mind as small business owners enter 2015.

As the clock strikes midnight and the champagne bottles pop to ring in the New Year, three topics will be top of mind for entrepreneurs in 2015.

New Year, New Tools

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Small Business Takeaways from Sony Hack

Small businesses may not be the prime target for a hack on the scale of the recent attack on Sony Pictures, but that does not mean it can’t happen. A data breach can happen to any-sized company, and for the small ones it can be catastrophic.

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10 Trends that will Impact Small Businesses in 2015

Here are 10 trends to keep an eye on as you develop your marketing plan.

1. Social media will continue to propel consumer spending. In 2014, both Twitter and Facebook began testing a new feature that will make it easy for users to buy products and services in just a few clicks.

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How the Small Business Staged Its Comeback

One of the most popular case studies used to decry the rise of the corporation is the apparent downfall of local bookstores. With Borders now just a fond memory and Barnes & Noble living on borrowed time, it’s clearer than ever that Americans have spoken and Amazon has won—or has it?

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Why Small Business Means Big Business for Facebook

Last years efforts to woo small businesses should pay off in a big way for the social media king this year.

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Customer Retention No Small Accident

Loyal customers are precious. Identifying the details and creating a system to make sure they are taken care of is key.

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Cybersecurity Best Practices for Small Businesses

With every passing week comes a story about some technological snafu at big companies—and even in the government. But small businesses are very vulnerable to cybersecurity issues, both because they lack the resources of big enterprises and because their lack of resources means that an attack can be even more devastating.

Here are some best practices that small businesses can put into place to make sure that they are secure.

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6 Lies They Teach in Business School

Connections. Community. Mentorship. Immersion in management theory, market strategy and financial forecasting. A big, fat résumé boost.

The benefits of getting a business degree are multifold. But as many MBAs and their undergrad counterparts can attest, so are the falsehoods imparted.  

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Five Ways Small Businesses Can Make the Most of Facebook

Why devote 10 minutes a day to Facebook? There are many reasons why, but most importantly Facebook can help strengthen your relationships with your customers. The smaller your business, the more important these connections can be to help keep your company thriving.

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Are they independent contractors or employees?

The question becomes, what would your customer do when they turn to you and then you hire an independent contractor?

You are not ready to bring on a fulltime employee yet. But your customer is thinking at this point, why do not I hire the independent contractor and save some money? Does this scenario sound familiar to you?

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10 Examples of Instagram Ads and the Lessons They Can Teach

Without further ado, then, here are some of my favorite Instagram ads, as well as some that I would have handled differently, and the lessons you can learn from them.

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How to Configure a Small Business Facebook Page

Things to Know About Your Brand New Facebook Page

It blinks, it cries, it drinks from a bottle. That is right, kids, your new Facebook Page can do everything other little dollies can, and even more.

Lets take the beginning of this song and do it nice. And easy.

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Hacking Leads to Precautions for Small Business Data

According to a December survey of owners by the National Small Business Association, cybercriminals raked in an average of $32,000 from small business accounts.

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5 Marketing Hacks Small Businesses Tell Me Have Changed Their Lives

I work with a ton of small businesses, and I love it. I love seeing different business models, helping entrepreneurs with limited resources and experience, and getting unique perspectives that you just can not find in bigger, often more cookie-cutter business establishments. One-on-one, we can share information and insights, and build a strategy that is helpful for their business.

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7 Email Marketing Best Practices

The content of your email message is important, but your design is the first element that recipients will see. If you want readers to see your message instead of clicking to the next email, it is essential to please their eyes and pique their curiosity. Here are a few keys to a winning email design:

1. Make it mobile friendly.
Two out of three emails are opened on a mobile device. Make sure that your email design is based on elements that work well in that environment.

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Become A Data Genius: Track Everything In Your Small Business

As someone that has worked for small technology-based businesses for years, I have come to learn some of the best habits of small business geniuses. While most business owners are unique and every business is different, there is one very important trait that is shared by the most successful ones: they track everything.

Tracking is one of the key pillars of a successful business. Without tracking, the business owner simply cannot know what works and what does not. It is also difficult to see where the inefficiencies are and how they can be improved upon.

The best way to become a data genius is to get into the habit of tracking everything when it comes to your business, and that includes the website, customers, and employees.

Since my experience mainly covers online and web businesses, most of the tips in this article will be relevant to those types of businesses. However, they can be modified and applied to just about any business.

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Facebook Is Giving a Huge Break to Small Businesses in Emerging Markets

Facebook  is to let small businesses in emerging markets sell to customers for free directly through their Facebook pages, the social media company said on Wednesday, marking a new effort to build up potential advertisers in its fastest-growing regions.

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The 10 Worst Places to Start a Business

More new businesses fail than succeed, according to the Kauffman Foundation. And U.S. Small Business Administration data shows that it is only a matter of time before at least half of all businesses go under: Nearly two-thirds of businesses with employees survive at least two years, but only about 50 percent survive at least five years.

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The Advent of Access: How Smart Phones Have Changed the World

With the ongoing move of smart phones towards near-ubiquity, much of society has come to take these do-all devices for granted. In overcoming the novelty of smart phones, many of us have lost our one-time sense of awe at this technology, and have ceased marveling at the effect it has had on the world around us. However, it is undeniable that smart phones have exerted a huge and multi-faceted impact on society, and continue to do so to this day.

The Advent of Access: How Smart Phones Have Changed the World




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Why the Golden Rule Must Be Practiced in Business

One of the most valuable possessions that you have is your reputation -- and it is important to guard it at all costs. Profits can be lost and regained, but rebuilding a damaged reputation -- that is far more difficult.

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Yahoo Hacked: What It Means for Small Business

Yahoo has confirmed that it was the target of what may be the largest cyberattack of all time. The breach took place back in 2014 and compromised the data of an unprecedented 500 million users.   - See more at: http://www.businessnewsdaily.com/9435-yahoo-cyberattack.html#sthash.y9TRc8EM.dpuf

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The 5 biggest mistakes small business owners make according to Shark Tank stars

Small business owners have a problem with thinking big.

Thinking big doesn't mean getting a big head.

Small business owners mistake successful crowdfunding campaigns with success.

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The Inspiring Way This Small Business Owner Handled Social Media Backlash

The founder of a multiracial beauty company shares how she coped after her “personal and professional victory” angered many fans.

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How to Protect Your Small Business from Cyber Attacks

Small business owners might assume that their small size makes them immune to cyber threats. Cyber criminals, in other words, only go after the big, flashy opportunities, like the major cyber attack on Target in 2013, which compromised roughly 40 million credit and debit card accounts.

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How Donald Trump stands to impact the economy and small businesses

Joe Spencer has seen plenty of booms and busts in his hometown of Detroit over the years running his small business, Louisiana Creole Gumbo since 1983. He watched as the auto industry imploded and housing collapsed, and he grit his teeth through the subsequent recession.

But these days, things are looking up for his resilient restaurant, famous for its gumbo served five ways. It hit $1.2 million in sales last year, leading him to open a second location.

Now one thing is on his mind: How Donald Trump stands to impact the economy, and what might that mean for endeavors like his around the country.

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Macro Economics and Small Businesses

Once upon a time, in a land far, far away – in Internet terms that’s about 10 years ago – a small business owner did not have to worry too much about macro-economics. Well, that was a nice trip down Memory Lane.

Today, Main Street business owners have to operate every day in their micro-economy, while keeping an eye on what is happening at the macro level. Alas, macro-economics is not easy to get your head around when your highest priority on Monday morning is to cover payroll on Friday.

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Want to Have More Creative Breakthroughs? Redesign Your Day According to This Step-by-Step Guide

You stare at a blank screen for what seems like hours, waiting for your brain to come up with a brilliant idea, and it never comes. There has to be a better way to brainstorm, right?

There is--and it might be as simple as doing the laundry.

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How to make your small business ready for a potential cyber attack

In a technology climate riddled with ransomware and other threats, there’s no room for complacency.

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