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by Up Your Social Media Game By Answering These 8 Branding Questions By www.rss-specifications.com Published On :: Wed, 5 Sep 2018 09:19:39 -0400 To excel at social media, you must be a social media expert, right? While this is true in some respects, having narrow social media knowledge can also be limiting. A social media-only focus can actually hold back your social media strategy from reaching its full potential. You are building more than a social media presence -- you are building a brand. Social media is not an end unto itself. Vanity metrics -- followers and likes -- may be early indicators of good content, but the true test of social media is business impact. Management will eventually stop paying for social media activity that does not lead to bottom line action. complete article Full Article
by A Month-by-Month Look at the Most Engaging Brand Content on Social Media in 2018 By www.rss-specifications.com Published On :: Thu, 10 Jan 2019 00:54:29 -0500 Brands were more creative than ever in their social media posts this year and connected with audiences by raising awareness of social issues, according to social media analytics company Unmetric. complete article Full Article
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